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Journal of Social Entrepreneurship and Creative Technology
Published by Yayasan Adra Karima Hubbi
ISSN : 30483832     EISSN : 30482208     DOI : 10.70177/jseact
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Social Entrepreneurship and Creative Technology is an international forum for the publication of peer-reviewed integrative review articles, special thematic issues, reflections or comments on previous research or new research directions, interviews, replications, and intervention articles - all pertaining to the research fields of Entrepreneurship and Creative Technology research. All publications provide breadth of coverage appropriate to a wide readership in Entrepreneurship and Creative Technology research depth to inform specialists in that area. We feel that the rapidly growing Journal of Social Entrepreneurship and Creative Technology community is looking for a journal with this profile that we can achieve together. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 50 Documents
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Creativity and Innovation: The Role of Organizational Culture in Startup Companies Subroto, Setyowati; Alves, Livia; Lima, Rafaela
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i2.2044

Abstract

In today’s dynamic business environment, startup companies are increasingly recognized for their ability to innovate and drive creativity. Organizational culture plays a critical role in shaping these qualities, fostering an environment where employees feel encouraged to think outside the box. However, the specific ways in which organizational culture influences creativity and innovation within startups remain underexplored, particularly in small and emerging companies. This study aims to explore the role of organizational culture in fostering creativity and innovation within startup companies. By examining the interplay between organizational culture and creative processes, this research seeks to provide insights into how startups can cultivate a culture that drives innovation and long-term success. A mixed-method approach was employed, consisting of qualitative interviews with founders and employees of 15 startups and quantitative surveys distributed to 100 startup employees. The research focused on three key aspects of organizational culture: values, leadership, and communication. Data was analyzed using thematic analysis for qualitative responses and statistical analysis for survey results. The study revealed that a flexible, open, and collaborative organizational culture significantly enhances creativity and innovation. Startups that prioritized trust, autonomy, and transparent communication reported higher levels of employee satisfaction and more innovative output.
Entrepreneurial Resilience: Case Studies of Failed and Successful Startups Nuraiman, Nuraiman; Amin, Rafiullah; Aziz, Safiullah
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i2.2045

Abstract

Entrepreneurial resilience plays a critical role in determining the success or failure of startups, especially in highly volatile and competitive environments. While many studies have focused on the factors leading to startup success, less attention has been paid to how entrepreneurs recover from failure and the key traits that contribute to their resilience. Understanding these dynamics is essential for aspiring entrepreneurs and stakeholders in the startup ecosystem. This research aims to explore the concept of entrepreneurial resilience by analyzing case studies of both failed and successful startups. The study seeks to identify the factors that contribute to entrepreneurial resilience and how these factors influence the ability to recover from failure or sustain success. A qualitative case study approach was employed, focusing on 10 startup companies—5 that failed and 5 that succeeded. Data were collected through in-depth interviews with founders and key stakeholders, as well as secondary sources such as company reports and news articles. Thematic analysis was used to identify recurring patterns and key themes. The study found that successful entrepreneurs exhibited high levels of emotional intelligence, adaptability, and a strong support network. In contrast, failed startups often struggled with a lack of strategic foresight, poor decision-making, and inadequate resource management. Resilience factors, including mindset, leadership, and external support, were crucial in navigating both failure and success.
Effects of Network Externality on Startup Growth in the Creative Industries Wardhani, Rizky; Zelia, Vanya; Hasan, Hasan; Andini, Nailah Putri
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2046

Abstract

The growth of startups, particularly in the creative industries, has been significantly influenced by various external factors. Among these, network externalities play a crucial role in shaping startup development. Network externalities refer to the phenomenon where the value of a product or service increases as more people use it, creating a positive feedback loop. Understanding how network externalities impact startup growth is essential for entrepreneurs, investors, and policymakers. This study investigates the effects of network externality on the growth of startups in the creative industries, focusing on how these externalities contribute to market expansion and innovation. The research aims to explore the relationship between network externalities and the scalability of creative startups. It examines how startups can leverage external networks, both digital and social, to enhance their visibility, collaboration opportunities, and customer base. The study adopts a mixed-methods approach, combining quantitative surveys of creative entrepreneurs with qualitative case studies of successful startups. Data was collected from 150 creative startups across various sectors, including digital media, design, and entertainment. The findings suggest that network externalities significantly accelerate startup growth, especially in digital platforms where user engagement creates momentum. Startups that effectively harness network externalities experience faster customer acquisition, higher brand recognition, and increased opportunities for collaboration.  
NFTs and Creativity: Monetization of Digital Artwork via Blockchain Budiasih, Yanti; Khan, Jamil; Khan, Razia
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i3.2047

Abstract

The rise of Non-Fungible Tokens (NFTs) has revolutionized the digital art world, providing artists with new opportunities for monetization and ownership. By utilizing blockchain technology, NFTs offer an innovative solution to the challenges of digital art distribution, including issues of copyright infringement and lack of ownership. However, the broader implications for creativity and the art market remain underexplored. This research aims to explore the impact of NFTs on digital art monetization, examining how blockchain technology influences the financial success and creative autonomy of digital artists. The study seeks to understand both the opportunities and challenges presented by NFTs in the context of digital artwork. The study adopts a qualitative approach, combining literature review with case studies of successful NFT projects. Interviews with digital artists, collectors, and industry experts further complement the research, providing insights into the practical use of NFTs for artistic and financial gain. The research finds that NFTs significantly enhance the monetization potential of digital art, offering artists greater control over their work and allowing for direct transactions with buyers. Additionally, NFTs provide new models for art ownership, including royalties from secondary sales. However, challenges such as environmental concerns and market volatility are evident. NFTs represent a transformative opportunity for digital artists, fostering innovation in both creativity and monetization. While the future remains uncertain, blockchain technology is likely to continue reshaping the landscape of digital art.  
Blockchain and Intellectual Property Rights: Implications for Creativepreneurs Wijaya, Wijaya; Reyes, Maria Clara; Gonzales, Samantha
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i2.2051

Abstract

The rapid growth of blockchain technology has raised significant interest across various sectors, including intellectual property (IP) management. In the creative industries, where intellectual property rights (IPRs) are pivotal, blockchain offers a promising solution for ensuring the protection, tracking, and transfer of creative works. With the increasing prevalence of digital content, creativepreneurs face complex challenges related to the ownership and distribution of their creations. Blockchain’s decentralized, transparent, and immutable features make it a potential game-changer in addressing these challenges. This research aims to examine the implications of blockchain technology on intellectual property rights for creativepreneurs. It explores how blockchain can facilitate better protection, enforcement, and monetization of IP assets in the creative industries. A qualitative research approach is employed, utilizing case studies of creativepreneurs who have implemented blockchain solutions in their IP management practices. Interviews with industry experts and stakeholders are also conducted to gather insights into the practical application and effectiveness of blockchain for IP protection. The study reveals that blockchain can enhance IP protection by providing verifiable records of ownership and transactions, reducing the risk of counterfeiting and infringement. Creativepreneurs also report improved trust and efficiency in licensing agreements, ensuring fair compensation for their work.
Social Media Sentiment Analysis to Predict Market Trends in the Creative Industry Purwati, Purwati; Nugroho, Agung Yuliyanto; Hamka, Hamka; Sukoco, Hendro
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2052

Abstract

The rise of social media has transformed how information spreads, creating an invaluable resource for analyzing market trends. In the creative industry, where consumer preferences shift rapidly, understanding social media sentiment is critical for businesses aiming to stay ahead of trends. Previous research on sentiment analysis has shown its potential in various fields, but its specific application in the creative industry remains underexplored. This research aims to investigate how social media sentiment analysis can predict market trends in the creative industry. By analyzing social media posts, reviews, and discussions, the study seeks to explore how positive, negative, and neutral sentiments influence market behavior and creative products’ success. The study employs a combination of data mining and sentiment analysis techniques to analyze social media content related to key creative products. Using machine learning algorithms, the research categorizes posts into sentiment categories and correlates them with market trends, such as sales and consumer behavior. A dataset consisting of social media content from multiple platforms over the past year was utilized for analysis. The results show that positive social media sentiment correlates with increased consumer engagement and sales in the creative industry, while negative sentiment predicts a decline in product success.
Application of AI in the Creative Process: Case Study in the Design Industry Nugroho, Budi Sulistiyo; Annasit, Annasit; Hamid, Farid Alfalaki; Setiyono, Agus
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2053

Abstract

The design industry has undergone significant transformations with the advent of Artificial Intelligence (AI), influencing the creative process in various ways. Despite its growing integration, the extent to which AI enhances creativity in design remains under-explored. This study aims to investigate the application of AI tools in the creative processes of designers, with a focus on identifying their impact on innovation, efficiency, and problem-solving. The research employs a qualitative case study approach, analyzing multiple design projects that incorporate AI tools, including generative design software and AI-driven prototyping systems. Data was collected through interviews with designers and observations of their workflows, supplemented by project outcome analyses. The results indicate that AI tools provide designers with new perspectives, automate repetitive tasks, and accelerate ideation, leading to increased productivity and innovative solutions. However, challenges such as the need for proper training and concerns about AI replacing human creativity were also noted. The study concludes that while AI enhances the creative process, it should be seen as a complement to human ingenuity rather than a replacement. Designers who effectively integrate AI tools into their workflows experience enhanced creativity, though a balance must be maintained between machine-driven processes and human judgment.
Internet of Things (IoT) and New Business Opportunities in the Creative Sector Judijanto, Loso; Sato, Haruka; Fujita, Miku; Nampira, Ardi Azhar
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i3.2054

Abstract

The rapid growth of the Internet of Things (IoT) has led to significant advancements in various industries, including the creative sector. IoT technology enables the interconnection of devices and systems, allowing for new forms of interaction and automation. However, the potential of IoT to generate new business opportunities within the creative industries has not been fully explored. This research aims to investigate the impact of IoT on the creative sector, focusing on how businesses can leverage IoT to innovate, enhance customer experiences, and streamline operations. The study adopts a qualitative research approach, combining case studies and interviews with industry professionals to explore the current applications of IoT in design, media, entertainment, and the arts. The findings indicate that IoT technologies have the potential to revolutionize the creative sector by enabling personalized experiences, optimizing creative workflows, and creating new revenue streams. Businesses are increasingly adopting IoT to offer interactive experiences, such as smart installations, personalized content, and enhanced product design. The study concludes that IoT can offer substantial business opportunities for companies in the creative sector, especially when it comes to enhancing customer engagement and integrating technology into traditional creative processes.   
Sustainable Business Models for Creative Startups in the Digital Era Judijanto, Loso; Khamaludin, Khamaludin; Mahmudin, Mahmudin; Arisa, Ma’rifani Fitri
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2055

Abstract

The rise of the digital era has transformed the way businesses operate, especially for startups in the creative industries. As digital technologies reshape market dynamics, the need for sustainable business models that can adapt to rapid changes and ensure long-term success has become crucial. Creative startups, often operating in a highly competitive and fast-evolving environment, face unique challenges in maintaining financial stability while staying innovative. This research aims to explore sustainable business models for creative startups in the digital era, identifying strategies that can drive growth, profitability, and resilience. The study uses a mixed-methods approach, combining qualitative case studies of successful creative startups with quantitative surveys to assess common practices and challenges. Findings reveal that startups employing flexible, customer-centric business models, leveraging digital tools for global reach, and emphasizing continuous innovation are more likely to achieve sustainability. Moreover, the integration of sustainable practices, such as environmentally conscious production and ethical business strategies, has shown to contribute to long-term success. The study concludes that creative startups in the digital era must adopt adaptable, tech-driven business models that prioritize customer engagement and sustainability. By embracing digital transformation, startups can not only survive but thrive in a rapidly changing business landscape.
Digital Marketing Strategy for Creative Startups: Case Study Tjong, Mardi Hartanto; Susiang, Maria Imelda Novita
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2056

Abstract

The rapid growth of digital technologies has transformed the way businesses market their products and services. For creative startups, adopting effective digital marketing strategies is crucial to establish brand identity, attract customers, and achieve sustainable growth. However, many creative startups face challenges in selecting and implementing the most effective digital marketing approaches due to limited resources and expertise. This research aims to explore the digital marketing strategies employed by creative startups and assess their impact on business growth. The study uses a case study approach, focusing on five creative startups across different sectors (design, media, fashion, arts, and entertainment). Data was collected through in-depth interviews with founders and key marketing personnel, along with an analysis of digital marketing campaigns and outcomes. Findings indicate that successful creative startups utilize a combination of social media marketing, content creation, and influencer partnerships to enhance brand visibility and engagement. Additionally, effective use of data analytics to track customer behavior and tailor marketing efforts was found to significantly improve campaign success. The study concludes that adopting a targeted and adaptable digital marketing strategy, coupled with leveraging emerging platforms and data insights, is essential for creative startups to thrive in a competitive market. This research contributes to the growing understanding of digital marketing strategies tailored to the specific needs of creative startups.

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