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INDONESIA
Journal of Social Entrepreneurship and Creative Technology
Published by Yayasan Adra Karima Hubbi
ISSN : 30483832     EISSN : 30482208     DOI : 10.70177/jseact
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Social Entrepreneurship and Creative Technology is an international forum for the publication of peer-reviewed integrative review articles, special thematic issues, reflections or comments on previous research or new research directions, interviews, replications, and intervention articles - all pertaining to the research fields of Entrepreneurship and Creative Technology research. All publications provide breadth of coverage appropriate to a wide readership in Entrepreneurship and Creative Technology research depth to inform specialists in that area. We feel that the rapidly growing Journal of Social Entrepreneurship and Creative Technology community is looking for a journal with this profile that we can achieve together. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 50 Documents
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Strategy Marketing E-Commerce in Era Technology 4.0 (Studies Case Platform Digital Ict Tok) sari, Diana Puspita; Fasa, Muhammad Iqbal
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i4.1485

Abstract

ABSTRACT Currently, the development of information technology is very complex and has many impacts on human life, including Internet business, namely E-Commerce which save time and does note require large capital to promote products. One of them is Tiktokshop which sell goods and services so that anyone can do business and compete at low costs. This website provides business opportunities and sell various products at more affordable prices than general stores To streamline its marketing, Tiktok shop is collaborating with Tokopedia. TikTok is known to be collaborating with PT GoTo Gojek Tokopedia Tbk (GOTO) with an investment of US$ 1.5 billion or around Rp. 23 trillion. Technology issuers GoTo and TikTok officially announced a strategic partnership on Monday 11 December 2023. This collaboration is here to strengthen the growth of Indonesia's digital economy with a focus on empowering and expanding the market for national MSME players. Therefore this research will analyze the Business to type E-Commerce marketing strategy Customers (B2C) use content analysis to provide an Overview of how to increase the effectiveness and efficiency of marketing strategies through E- commerce. In the era of the industrial revolution 4.0, the development of information technology is growing rapidly so that it can have an influence on society in support various business activities, both large and small, so that they can be known globally. With the development of information technology, sales volume and profits can be increased. Digital Marketing is a marketing medium that has a huge influence. This research is a qualitative descriptive research. Data was collected using the library research method. Using content analysis and deductive analysis, this research examine the marketing strategy of E-Commerce Tiktok shop. The research results show that Tiktok shop is an on line mall that provides on line business easily, while providing a safe and comfortable on line shopping experience for sellers and buyers because it has many of the latest features such US for sellers, creators, affiliates.
Building Independence and Innovation: Challenges of Entrepreneurship Education in Vocational High Schools Sudiyono, Sudiyono; Nanji, Noor Soeseno Vijaya Krishna; Sisdiana, Etty; Mustika, Ika; Setyono, Heru; Wibowo, Slamet; Sulhi, Sulhi
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 3 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i3.1487

Abstract

Entrepreneurship education in Vocational High Schools (SMK) is crucial for equipping students with practical skills and soft skills needed to be self-reliant and innovative in pursuing job opportunities or creating their own businesses. However, despite the implementation of entrepreneurship education, many SMK graduates have yet to succeed in becoming independent and innovative entrepreneurs. Previous research has primarily focused on curriculum development, teaching methods, and the role of educators, with limited attention to how students’ perceptions of entrepreneurship education impact their success as entrepreneurs. This issue reveals a gap between the delivery of entrepreneurship education and students' readiness to apply this knowledge in real-world scenarios. This study aims to analyze the perceptions of SMK Tourism students toward entrepreneurship education and its implications for entrepreneurial capabilities, as well as to identify barriers hindering the development of entrepreneurial spirit. The study adopts a mixed-methods approach, combining qualitative and quantitative methods with descriptive analysis. The qualitative approach includes in-depth interviews with teachers, principals, and alumni from four SMK Tourism schools in Jakarta, along with observations of infrastructure and cooking practice activities. Quantitative data were collected through a Google Form-based questionnaire survey targeting students from 13 SMK Tourism schools with a focus on Culinary Arts. The study results show that while most students hold positive perceptions of entrepreneurship education, challenges such as knowledge gaps, learning intensity, financial limitations, mental and emotional preparedness, entrepreneurship materials, collaboration and communication skills, and marketing and location barriers are the main obstacles for students aiming to become self-reliant entrepreneurs.
The Influence of Tiktok as A Social Media Marketing, Consumer Perceptions, and The Role of Consumer Ethnocentrism on Buying Interest in Local Products (Case Study of MSME Consumers in Yogyakarta) Muda, Florianus Pruda
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research uses a quantitative approach based on positivist philosophy, specifically utilizing survey-based methods to investigate certain populations or samples. This research aims to dig deeper into data regarding consumers of MSMEs (Micro, Small, and Medium Enterprises) in Yogyakarta. The research methodology involved simple random sampling and incidental sampling to assess the extent to which TikTok, as a social media marketing platform (X1), consumer perceptions (X2), and the role of consumer ethnocentrism (X3) influence purchase intention of local products (Y) among MSME consumers in Yogyakarta. Primary data were obtained through questionnaires filled out directly by respondents, while secondary data came from various sources such as books, journals, and research findings relevant to the object of research. The research population includes TikTok application users who are also MSME consumers in Yogyakarta. Multiple linear regression analysis was used as an analytical tool to reveal the effect of the independent variable on the dependent variable. The results showed that the T-test results confirmed the significant influence of TikTok as a social media marketing platform, consumer perceptions, and the role of consumer ethnocentrism on the purchase intention of local products. The F-test results further reveal that TikTok, consumer perceptions, and consumer ethnocentrism together have a significant influence on the purchase intention of local products among MSME consumers in Yogyakarta.
Building a Creative Startup Ecosystem: Case Study of the City of Jakarta in Indonesia Zaki, Amin; Razak, Faisal; Huda, Nurul
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 3 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i3.1724

Abstract

The growth of creative startups has become a key driver of economic development in many cities around the world, including Jakarta, Indonesia. However, despite its potential, Jakarta faces challenges in establishing a robust ecosystem that supports creative startup growth. Understanding how to build an effective ecosystem for creative startups in Jakarta is crucial for fostering innovation, job creation, and economic diversification. This study aims to analyze the key components and challenges involved in building a creative startup ecosystem in Jakarta, focusing on the role of government, private sector, and academic institutions in nurturing this ecosystem. A qualitative case study approach was employed, utilizing interviews with key stakeholders, including entrepreneurs, government officials, investors, and academics. Data was also collected through a review of existing reports, articles, and policy documents related to Jakarta's startup ecosystem. The research reveals that Jakarta's creative startup ecosystem is still in its early stages but is showing promise. Key challenges identified include limited access to funding, lack of mentorship, and regulatory hurdles. However, initiatives such as government support programs, collaborative spaces, and growing investment interest have provided significant momentum. Building a successful creative startup ecosystem in Jakarta requires concerted efforts from various stakeholders. A collaborative approach between the government, private sector, and academic institutions is essential for overcoming existing barriers and fostering a more sustainable and inclusive startup environment.
Creative Entrepreneurship Mindset: Comparative Study between Millennial Generation and Generation Z Kiat, Ton; Lek, Siri; Thai, Aom
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 3 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i3.1725

Abstract

The increasing prominence of creative entrepreneurship has been driven by shifts in consumer behavior, technological advancements, and changing work environments. Both the Millennial and Generation Z cohorts exhibit distinct entrepreneurial tendencies, shaped by different societal, technological, and economic contexts. However, there remains a gap in understanding how these generational differences impact the development of a creative entrepreneurship mindset. This study aims to compare the creative entrepreneurship mindset between Millennials and Generation Z, examining the factors that influence their entrepreneurial behaviors, decision-making, and approach to creative industries. A comparative research design was employed, utilizing both qualitative and quantitative methods. A total of 200 participants, 100 Millennials and 100 Generation Z individuals, were surveyed and interviewed. The survey focused on key entrepreneurial traits such as risk-taking, innovation, and adaptability, while the interviews provided deeper insights into their motivations, challenges, and perceptions regarding creative entrepreneurship. The findings indicate significant differences between the two generations in terms of risk tolerance, innovation, and digital fluency. Generation Z tends to exhibit higher levels of digital fluency and a preference for social media-driven entrepreneurship, while Millennials show more inclination towards traditional business models. Additionally, Generation Z shows a stronger preference for flexible, remote work environments, valuing autonomy and self-expression. The study concludes that while both generations demonstrate entrepreneurial potential, their approaches to creative entrepreneurship differ significantly. Understanding these differences can help educators, policymakers, and entrepreneurs develop tailored support programs to foster entrepreneurial growth in both generations.  
The Influence of Government Policy on the Growth of Technology Startups in Malaysia and Indonesia Vann, Dara; Dara, Ravi; Sothy, Chak
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 3 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i3.1727

Abstract

The growth of technology startups is crucial to the economic development of emerging economies in Southeast Asia, particularly in Malaysia and Indonesia. Government policies play a significant role in shaping the entrepreneurial landscape by providing the necessary infrastructure, funding opportunities, and regulatory support. Despite the importance of government intervention, there remains a lack of comprehensive studies comparing the impact of government policies on the growth of technology startups in both Malaysia and Indonesia. This study aims to explore the influence of government policies on the development of technology startups in these two countries, examining the differences in approach, implementation, and outcomes. The research utilizes a comparative case study approach, employing both qualitative and quantitative methods. Data were collected through interviews with technology startup founders, government representatives, and industry experts, complemented by a review of secondary data from government reports and startup incubators. The study reveals that government policies in both countries have significantly influenced the growth of technology startups, with Malaysia’s more structured and long-term policy frameworks yielding better results in fostering innovation and scalability. On the other hand, Indonesia’s policies, while supportive, face challenges related to bureaucracy and inconsistent implementation. In conclusion, the research highlights the critical role of government policies in enabling the growth of technology startups. While Malaysia has been more successful in creating a conducive environment for innovation, Indonesia's startup ecosystem requires further policy refinement and consistent enforcement to accelerate growth. These findings offer valuable insights for policymakers and entrepreneurs seeking to enhance the startup ecosystem in Southeast Asia.
Getting Funding: Analysis of Challenges and Opportunities for Creative Startups in Indonesia Silva, Pedro; Mendes, Clara; Rocha, Thiago
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 3 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i3.1728

Abstract

Creative startups in Indonesia have become key players in the country's economic growth, contributing significantly to job creation and innovation. However, securing funding remains a major challenge for these startups. The gap in access to financing and the lack of understanding of investors about the creative sector often hinder the growth potential of these businesses. Despite the promising prospects, these challenges require a comprehensive analysis to identify the opportunities for overcoming funding barriers. This study aims to analyze the challenges faced by creative startups in Indonesia when seeking funding and explore the opportunities available to facilitate their access to capital. The research focuses on identifying key obstacles and evaluating potential solutions that could improve the startup ecosystem in the country. A mixed-methods approach was employed, combining qualitative interviews with creative startup founders and quantitative surveys conducted among investors and funding bodies. Data was analyzed to identify common challenges and potential opportunities within the funding landscape. The study found that limited awareness among investors, a lack of tailored financial products, and the perception of high risk associated with creative startups were the primary challenges. However, there are emerging opportunities, including government initiatives and the growing popularity of crowdfunding platforms, which are becoming viable alternatives for funding. To enhance the growth of creative startups in Indonesia, both government and private sectors must collaborate to provide more accessible and specialized funding options. Additionally, increasing awareness among investors about the potential of the creative sector can unlock new funding opportunities.
Social Networks and Social Support in the Success of Creative Startups Zaman, Khalil; Khan, Omar; Khan, Jamil
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i4.1729

Abstract

The success of creative startups is influenced by various factors, including the role of social networks and social support. As these ventures typically involve innovative ideas and high uncertainty, the social connections entrepreneurs establish can provide essential resources, knowledge, and emotional support. Understanding the impact of these social relationships on startup success is critical for entrepreneurs, investors, and policymakers aiming to foster a conducive environment for growth in creative industries. This study aims to explore the influence of social networks and social support on the success of creative startups. It seeks to identify the types of social support that entrepreneurs rely on, the networks they engage with, and how these factors contribute to their business growth and sustainability. A mixed-methods approach was employed, combining both quantitative and qualitative research methods. Data was collected through surveys of 100 creative entrepreneurs in Indonesia, followed by in-depth interviews with 15 startup founders. The analysis involved statistical techniques to identify patterns in network usage and social support, alongside thematic coding for qualitative insights. The findings reveal that social support, particularly from professional networks and mentorship, is crucial for overcoming challenges in the early stages of startup development. Entrepreneurs with strong connections to industry peers, investors, and mentors reported higher levels of success in securing funding and achieving market growth. Emotional support from family and friends was also found to play a significant role in maintaining resilience and motivation. Social networks and support systems are essential drivers of success for creative startups. Entrepreneurs who actively cultivate these networks tend to navigate challenges more effectively and sustain long-term business growth.
University-Industry Partnership in Encouraging Innovation in the Field of Creative Technology Mei, Chen; Li, Zhang; Hui, Zhou
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i4.1730

Abstract

The increasing importance of innovation in the field of creative technology has prompted the need for stronger collaboration between universities and industries. These partnerships have become essential in bridging the gap between academic research and real-world applications, particularly in creative industries such as digital media, design, and technology. However, despite the potential benefits, the dynamics and effectiveness of university-industry partnerships in fostering innovation have not been fully explored. This research aims to examine how these partnerships encourage innovation within the creative technology sector, specifically focusing on the challenges, strategies, and outcomes of such collaborations. The study employs a mixed-methods approach, combining qualitative case studies of successful university-industry partnerships with quantitative surveys from stakeholders involved in creative technology ventures. Data were collected from universities, tech companies, and innovation hubs to assess the extent to which partnerships contribute to technological advancements, skill development, and economic growth in the creative technology sector. The findings reveal that university-industry partnerships play a crucial role in fostering innovation by providing access to cutting-edge research, resources, and a skilled workforce. These collaborations also help overcome challenges such as funding, market access, and technological expertise. However, the study also identifies barriers such as lack of communication, differences in organizational culture, and mismatched goals between academic institutions and industries. In conclusion, university-industry partnerships significantly contribute to innovation in creative technology but require a more structured approach to enhance their impact. Improving communication and aligning objectives are key to ensuring sustainable and effective collaboration.
The Role of Business Incubators in Facilitating the Growth of Creative Startup Companies Lee, Ava; Tan, Jaden; Chan, Rachel
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i4.1731

Abstract

The rise of creative startups has become an important phenomenon in today’s entrepreneurial landscape. These companies, often operating in industries such as design, media, technology, and entertainment, play a crucial role in driving innovation and economic growth. Business incubators have emerged as key players in supporting the development and growth of these startups by providing essential resources, mentoring, and networking opportunities. However, the specific role and impact of business incubators on creative startups remain underexplored, particularly in the context of their long-term growth and sustainability. This study aims to examine the role of business incubators in facilitating the growth of creative startup companies. It seeks to understand how incubators contribute to the development of creative industries by providing both tangible and intangible support to entrepreneurs. The research adopts a mixed-methods approach, utilizing both qualitative interviews with incubator managers and creative entrepreneurs and quantitative surveys to assess the impact of incubator support on startup performance. Data was collected from several business incubators in key startup hubs. The findings indicate that business incubators play a critical role in providing creative startups with access to funding, mentorship, networking opportunities, and workspace. Startups that participated in incubator programs showed significantly higher rates of growth, innovation, and market readiness compared to those outside the incubators. Business incubators are essential for the success and growth of creative startups. Their support mechanisms help bridge the gap between idea development and market execution, contributing to the overall success and sustainability of creative industries.  

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