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Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
Core Subject :
Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
Arjuna Subject : -
Articles 480 Documents
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Pengaruh Citra Merek dan Persepsi Harga terhadap Kepuasan Pelanggan pada Toko H&M di Manado Town Square Decalvio D T N Mambu; Tinneke M Tumbel; Aneke Y. Punuindoong
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.56637

Abstract

This research aims to determine the influence of brand image and price perception on customer satisfaction at the H&M store in Mantos. This research uses a quantitative approach, with a sample of 100 respondents. The data analysis used is quantitative or statistical. Data that met the requirements for analysis were processed using the SPSS 24 program. From the testing it was found that Brand Image had a positive and significant effect on customer satisfaction, price perception had a positive and significant effect on customer satisfaction, and brand image and price perception together had an effect. positive and significant on customer satisfaction. Thus, brand image and price perception can increase consumer satisfaction. By considering the reality of tight competition in business, especially in the fashion sector and paying attention to empirical evidence from the results of this research, companies should pay more attention to and improve brand image and adjust pricing so that customer satisfaction can be achieved.
Pengaruh Labelisasi Halal, Merek, dan Harga Terhadap Keputusan Pembelian Produk Ice Cream Mixue Muhammad Ismail; Johny R. E. Tampi; Olivia F. C. Walangitan
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.56693

Abstract

Marketing is the process by whic individuals or groups obtain what they need by creating, offering, and exchanging products of value to others. The aim of this research is to determine the influence of the three variables studied, namely halal labeling, brand and price on purchasing decisions for ice cream mixue products. This research uses quantitative methods, the population in this research is mixue consumers, and 100 samples were taken for the research. The sampling technique used was purposive sampling using the Lemesnow formula so that a sample size of 100 respondents was obtained. Data analysis uses multiple correlation analysis, Linear Regression Multiple, and for Hypothesis testing using the T test, F Test, Correlation Coefficient, and Determination Coefficient (R2)
Pengaruh Dewan Direksi, Dewan Komisaris Independen, dan Komite Audit terhadap Profitabilitas Perusahaan Sektor Properties & Real Estate di Bursa Efek Indonesia Graciela Palayukan; Riane Johnly Pio; Joanne V. Mangindaan
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.56695

Abstract

This study aims to analyze the effect of the board of directors, independent board of commissioners, and audit committee on the profitability of property and real estate companies listed on the Indonesia Stock Exchange during the 2019–2022 period. This research employed a quantitative approach using an associative method. The population consisted of 92 property and real estate companies, with 26 companies selected as samples through purposive sampling techniques. The data were analyzed using multiple linear regression analysis. The results showed that partially, the board of directors and independent board of commissioners did not have a significant effect on company profitability measured by Return on Assets (ROA), while the audit committee had a positive and significant effect on ROA. Simultaneously, the board of directors, independent board of commissioners, and audit committee significantly affected company profitability. The coefficient of determination indicated that the independent variables were able to explain 58.3% of the company’s profitability, while the remaining percentage was influenced by other variables outside this study. These findings indicate that the audit committee plays an important role in improving supervisory effectiveness and company profitability.
Pengaruh Praktek Manajemen Sumber Daya Manusia dan Motivasi Terhadap Kinerja Karyawan di PT PLN (Persero) UID SULUTENGGO Delfira Majusip; Wehelmina Rumawas; Sandra Ingried Asaloei
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.56699

Abstract

Human Resources are a central factor in an organization. Labor or employees are the most valuable resource in an organization. Motivation is needed in a company to be able to provide encouragement for employees to be able to do their work well. The purpose of this research is to determine the influence of Human Resource Management Practices and Motivation on Employee Performance. This research uses quantitative methods. The research results show that Human Resource Practices have a positive and significant influence on Employee Performance, Human Resource Practices have a positive and significant influence on Motivation and Motivation has an influence but is not significant on Employee Performance. Companies need to hold social activities outside of work in order to improve social relations between fellow employees, so that they do not feel awkward towards each other while at their work, this can also increase cooperation between employees, Companies need to focus on providing motivation positive towards employees so that employees feel there is motivation within themselves to further improve their performance and the Company can improve its Human Resources Practices program which is better and more structured for employees. In the form of providing training and also the frequency of conducting training. 
Pengaruh Knowledge Sharing Dan Motivasi Terhadap Kepuasan Kerja Karyawan Pada PT. PLN (Persero) Unit Pelaksana Pelanggan (UP3) Manado Christy Langkai; Wehelmina Rumawas; Aneke Yolly Punuindoong
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.56728

Abstract

This study aims to evaluate the impact of knowledge sharing and motivation on employee job satisfaction at PT PLN (Persero) UP3 Manado. The research method applied is quantitative, with the population taken in this study the population is all employees of PT PLN UP3 MANADO totaling 50 permanent employees. Determination of the number of samples taken using the saturated sampling method is a sampling technique in which all members of the population are used as samples. Data analysis will use Smart PLS 3. Based on the statistical test results, the T Statistic value shows high significance for the effect of Knowledge Sharing on Job Satisfaction, as well as the effect of Knowledge Sharing on Motivation. This indicates strong statistical significance. Similarly, the effect of Motivation on Job Satisfaction ( also shows a fairly high level of significance. The R2 value shows that Knowledge Sharing affects Motivation by 25.3%, the category is moderate. The remaining 74.7% is explained by other variables. However, Knowledge Sharing and Motivation significantly affect Job Satisfaction by 69.4%, the category is strong. About 30.6% is likely to be influenced by other variables, highlighting the complexity of factors affecting job satisfaction. The results of this study indicate that Knowledge Sharing and Motivation have a strong influence on Job Satisfaction. Therefore, companies that want to increase employee job satisfaction should consider strategies that encourage knowledge sharing and increase motivation, as these two factors are proven to make a significant contribution.
Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan pada PT. Pegadaian Cabang Manado Selatan Fena Feronika Tenda; Joula J. Rogahang; Tinneke M Tumbel
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.56817

Abstract

The performance of employees in a company is something that should be highly regarded by branch leaders who, as leaders, bear the responsibility for human resource management within their scope of leadership. The purpose of this research is to determine the extent to which the performance of employees at PT Pegadaian South Manado Branch is influenced by the leadership applied and how it affects the performance of each worker in their respective tasks and responsibilities. The researcher conducted a saturated sampling of 30 samples tested in this study through validity and reliability tests and analyzed the data through descriptive statistics and simple linear regression analysis, testing hypotheses in (t) tests, simple linear correlation coefficients, and determination coefficients. The research results show that the performance of employees at PT Pegadaian South Manado Branch is influenced by leadership.
Pengaruh Organizational Citizenship Behavior dan Organizational Commitment Terhadap Employee Performance Bank Rankyat Indonesia Kantor Cabang Manado Boulevard Belindah Bawawa; Wehelmina Rumawas; Danny D. S. Mukuan
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.56852

Abstract

This research was carried out with the aim of finding out whether there is an influence between organizational citizenship behavior and organizational commitment on the performance of PT employees. Bank Rakyat Indonesia Mando Boulevard Branch Office. This research uses quantitative methods, with a sample of 30 respondents. The sampling technique in this research was carried out using a Non-probability sampling technique. Data collection in this research was carried out using a questionnaire. Data was collected and analyzed using the SEM (Structural Equation Modeling) model using the SmartPLS 4 program. Statistical test results found that Organizational Citizenship Behavior had no and significant negative effect on Employee Performance. Organizational Citizenship Behavior has a positive and significant effect on Organizational Commitment and Organizational Commitment has a positive and significant effect on Employee Performance. Thus, PT. Bank Rakyat Indonesia Manado Bouleard Branch Office must pay attention to Organizational Citizenship and Organizational Commitment within the company to further improve Employee Performance.  
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Klin Laundry Bahu Gabriela Vanessa Syalomita Massie; Johny R. E. Tampi; Danny D. S. Mukuan
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.57087

Abstract

Quality is the expected level of excellence and control over that level of excellence to fulfill consumer desires. Consumer satisfaction is an emotional response from an experience related to a particular product or service, retail outlet, or even an overall pattern of behavior. This research aims to determine the quality of service on consumer satisfaction at Klin Laundry Bahu. This research uses a quantitative approach using simple regression analysis techniques. The total sample was 100 respondents. The results of the t test research show that the calculated t value is 6.289 > 1.98472, which means that service quality has a significant and positive effect on consumer satisfaction at Klin Laundry Bahu.
Pengaruh Media Sosial Instagram dan Brand terhadap Keputusan Penggunaan Jasa ELIOR Studio Maria Agustina Gabriela Wenur; Tinneke M Tumbel; Olivia F.C. Walangitan
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.57219

Abstract

In this study, an attempt was made to find the influence between independent variables and dependent variables through hypothesis testing. This study has a total population of 7,000 clients with a sample of 100 clients. The purpose of this study was to determine whether there is an influence of Instagram social media and Brand on the Decision to use services at ELIOR Studio. In statistical testing in this study, it was carried out using the Ttest test, Ftest test, through the SPSS (Statistical Package for Social Science) computer program, the following results were obtained: based on the Ttest and Ftest tests, the results stated that the Instagram social media and Brand variables positively and significantly influenced the Decision of clients as respondents in determining the use of services at ELIOR Studio, both simultaneously and partially. Based on the results of this study, it can be concluded that Instagram Social Media and Brand play a significant role in influencing the Decision to use services at ELIOR Studio.
Pengaruh Kompensasi dan Worklife Balance Terhadap Retensi Karyawan Sintesa Peninsula Hotel Manaso Febriani Mangeber; Wehelmina Rumawas; Aneke Y. Punuindoong
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.57299

Abstract

This study aims to determine the effect of compensation and worklife balance on employee retention at Sintesa Peninsula Hotel Manado. This study has a sample of 44 responses and in this study, the research method used is a quantitative research method using the SmartPLS 4 software program. Based on the results of the study, it is found that the results of hypothesis testing show that the value between the compensation and worklife balance variables is 0.582. The value between the compensation and employee retention variables is 0.143 and the value between the worklife balance and retention variables is 0.654. The results showed that compensation and worklife balance at Sintesa Peninsula Hotel Manado had a positive effect on employee retention at Sintesa Peninsula Hotel Manado.

Page 43 of 48 | Total Record : 480

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