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Meisa Sofia
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Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Published by Politeknik Negeri Jakarta
ISSN : 20853262     EISSN : 27757374     DOI : https://doi.org/10.32722/snrtbisnis
Core Subject :
Seminar Nasional Riset Terapan Administrasi Bisnis dan MICE merupakan konferensi yang berskala nasional yang diadakan setiap tahunnya oleh Jurusan Administrasi Niaga Politeknik Negeri Jakarta. Konferensi ini bertujuan untuk menjadi ajang pertemuan ilmiah para peneliti, akademisi, dan praktisi dari dunia industri untuk berdiskusi dan mempublikasikan hasil penelitian dan penerapan teknologi terkini.
Arjuna Subject : -
Articles 238 Documents
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PENENTUAN HARGA JUAL DENGAN METODE FULL COSTING DAN STRATEGI PENETAPAN HARGA UMKM COFFEE SHOP (Studi Kasus pada Hospes Coffee di Kabupaten Tegal) Stephanie Nurhadijaya; Nining Latianingsih; Riza Hadikusuma
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to determine the calculation of production cost using the full costing method as a basis for determining the selling price and formulating the appropriate pricing strategy to be applied by Hospes Coffee. Full costing method was chosen as the main method because it considers the calculation of all production cost elements, including raw material costs, labour costs, and overhead costs. Hospes Coffee is a simply coffee shop located in Tegal Regency and began operations in February 2025. This study using a quantitative approach with a descriptive (non-statistical) research design. Data sources were obtained from secondary data, with May 2025 sales data and the production cost calculations used by the owner of Hospes Coffee. The research results show that the production cost using full costing method is higher than the calculation performed by the owner. This occurs because certain costs are not included in the calculation, such as labour costs and overhead costs. The change in production cost calculations using the full costing method is followed by a re-calculation of menu selling prices using the cost-plus pricing method with a reasonable markup percentage for the food and beverage (F&B) industry of 50%. The pricing strategies that Hospes Coffee can implement include a discount strategy for the entire menu with a maximum discount of 15% and a product bundling strategy by combining the most popular products with those that have not yet been sold
Evaluasi Kualitas Layanan Fotokopi Berdasarkan SERVQUAL di Politeknik Negeri Jakarta Iis Mariam; Irfan Rusydi Triyanto; Friscila Purba; Hardiya Ariesti; Lea Rama Salim; Wahyu Setianingsih; Zaskia Nurul Annisa
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to evaluate the photocopy service quality at Politeknik Negeri Jakarta using the SERVQUAL model, which measures five service quality dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The urgency of this research lies in the importance of photocopy services as part of the supporting services that assist student learning activities, playing a significant role in enhancing user satisfaction. The research method used is descriptive quantitative, with a questionnaire as the data collection instrument. The sample consists of 100 active students who have used the photocopy service, selected using purposive sampling. The collected data were analyzed using descriptive statistics to describe the service quality based on the SERVQUAL dimensions. The results show that the photocopy service quality at Politeknik Negeri Jakarta falls under the “Satisfied” category, with the highest scores in the reliability and assurance dimensions, while the tangibles and responsiveness dimensions require more attention. Based on these findings, it is recommended to improve the physical facilities, speed up service time, and enhance staff training in handling complaints and improving communication about service prices.
Pengaruh Kredibilitas Informasi dan Sentimen Electronic Word of Mouth Terhadap Customer Empowerment Pembelian Tumbler di E-Commerce Shopee Noer Fhadya Dwi Aninda; Iis Mariam; Arizal Putra Pratama; Nining Latianingsih; Ratri Kurniasar
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of Information Credibility and Electronic Word of Mouth on Customer Empowerment in the purchase of tumbler products on the Shopee e-commerce platform. The research employed an associative quantitative approach with data collected through an online questionnaire distributed to 150 respondents in Bekasi City who has purchased a tumbler within the last six months. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) of SmartPLS 4.0 software. The results show that both Information Credibility and Electronic Word of Mouth Sentiment have a significant effect on Customer Empowerment, both partially and simultaneously. These findings affirm that access to accurate information and relevant reviews can enhance consumer confidence and engagement in the purchasing process, thereby strengthening consumer empowerment. This research offers valuable insight into improving the quality of product information and managing consumer reviews to encourage more informed and participatory purchasing decisions.
Perbandingan Pengaruh Kerja Sama Beauty Influencer dan Celebrity Endorsement Sebagai Media Komunikasi Pemasaran Terhadap Kepercayaan Konsumen (Studi Kasus Tiktok Somethincofficial Berdasarkan Segmentasi Generasi Z) Firza Intania Azzahra; Titik Purwinarti; Riza Hadikusuma; Risya Zahrotul Firdaus; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research is motivated by the development of the beauty industry in Indonesia and the increasing activity of generation Z on social media, especially TikTok social media. Somethinc as one of the local beauty brands utilizes digital marketing communication strategies through collaboration with beauty influencers and celebrity endorsement as a way to build consumer trust. This study aims to compare the influence of beauty influencers and celebrity endorsement on generation Z consumers' trust in the Somethinc brand. The research uses quantitative methods with a comparative associative approach. The population in this study is generation Z who live in DKI Jakarta, actively use Tiktok and have bought Somethinc products. The sampling technique used in this study is a non-probability sampling technique in the purposive sampling method. Primary data was collected through questionnaires to 150 respondents online. The data was analyzed through validity test, reliability test, classical assumption test, multiple linear regression test and T test using SPSS software. The results showed that beauty influencers and celebrity endorsement have a positive and significant influence on consumer trust in the Somethinc brand. However, beauty influencers has a greater influence than celebrity endorsement in building consumer trust. Researchers suggest that Somethinc should prioritize promotion through beauty influencers and choose beauty influencers that have a good and straightforward communication style
SOLUSI PENERAPAN THE PROCESS OF ONGOING IMPROVEMENT SEBAGAI PENINGKATAN KINERJA BONGKAR MUAT Dianti Wahyu Auliyani; Titik Purwinarti; Nidia Sofa
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research aims to evaluate the performance improvement of Stevedoring Workers (TKBM) in response to the shift of ro-ro ship docking activities from Tanjung Priok Port to the newly established Patimban Port. This transition has required adaptation and created urgent challenges related to accidents and delays in the handling of Car Build Units (CBU), managed by a shipping company, PT Admiral Lines. The study uses a case study method with a qualitative approach. To minimize these issues, performance enhancement is pursued through the solution of the Process of Ongoing Improvement (POOGI) model in both operational and administrative stevedoring activities. To identify the root causes of accidents and delays, the researcher conducted semi-structured interviews with six informants, and the data were analyzed using NVIVO version 15 to assess their applicability. The performance improvement process using the POOGI model was carried out through several levels, including: Formulation of the Research Concept, Define the System’s Goal, Determination of Performance Measurement, Identification of the System’s Constraint, and Exploitation of the System’s Constraint. The final stage, which focuses on the utilization of resource constraints, resulted in the development of new strategies and systems that can be implemented by the company as part of its performance evaluation. From an operational standpoint, the application includes Refreshment Activities and a Manpower List to minimize accidents, while in the administrative aspect, the introduction of Agency System Prototypes 1.0 and 2.0 is intended to reduce delays and enhance process efficiency.
Pengaruh Variasi Produk dan Ketepatan Waktu Pengiriman terhadap Keputusan Pembelian Jasa Ekspedisi JNE Express Jakarta Selatan Kania Diva Italia; Wahyudi Utomo; Riza Hadikusuma
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of product variety and delivery timeliness on purchase decisions. The significance of comprehending the elements that affect purchasing decisions forms the basis of this study's background, particularly in the rapidly growing shipping services and e-commerce industries. This study used a quantitative technique, collecting data from 100 respondents who satisfied the predefined criteria via a questionnaire. With the aid of SmartPLS 4.1 software, data analysis was carried out using the Partial Least Squares (PLS) approach. The findings show that, with a T-Statistics value of 3.484 and a P-Value of 0.000, product variety significantly affects purchasing decisions. Furthermore, with a T-Statistics value of 2.995 and a P-Value of 0.003, delivery timing also has a considerable impact on purchase decisions. The F-Square values demonstrate that the influence of product variety is substantial (0.457), as is the influence of delivery timeliness (0.303). Collectively, these two variables exert a positive and significant impact on purchase decisions, contributing 66.8% to the model, while the remaining 33.2% is explained by other variables outside the scope of this study. These findings suggest that offering a diverse product range and ensuring timely delivery are critical factors in enhancing consumer purchase decisions. Therefore, it is recommended that companies continuously enhance their product variety and maintain high standards of delivery timeliness to strengthen business sustainability.
PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN Salma Fauziyah Husna; Narulita Syarweny; Iis Mariam
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of organizational culture and compensation on the performance of marketing employees at PT Solid Gold Berjangka Jakarta, both partially and simultaneously. This research employs a descriptive quantitative approach. Data were collected through the distribution of questionnaires via various social media platforms. The study uses nonprobability sampling with a purposive sampling technique, resulting in a sample size of 118 respondents. The results indicate that, partially, organizational culture (X1) and compensation (X2) have a significant effect on employee performance (Y), as shown by a significance value of 0.000 < 0.05. Therefore, H1 and H2 are accepted, while Ho is rejected. Simultaneously, organizational culture (X1) and compensation (X2) also have a significant effect on employee performance (Y), with a significance value of 0.000 < 0.05, thus H3 is accepted and Ho is rejected. Future researchers are expected to expand on this study by developing new variables, methods, analytical techniques, and research objects to enhance its usefulness and generate varied research findings.
Pengaruh After-Sales Service dan Keamanan Barang Terhadap Repurchase Intention pada PT X Fardefi; Wahyudi Utomo; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of after-sales service and product security on repurchase intention among customers of PT X. The research background is based on significant fluctuations in repurchase rates between 2020 and 2024, as well as inconsistent findings in previous studies regarding the two variables. A quantitative approach was employed, with data collected via questionnaires distributed to 100 customers of PT X. The Partial Least Squares (PLS) approach with the SmartPLS 4.1.1.2 program was used to evaluate the data. A t-statistic value of 6.441 and a p-value of 0.000 indicated that after-sales service significantly impacted repurchase intention. Similarly, with a t-statistic value of 6.862 and a p-value of 0.000, product security likewise shown a substantial impact on repurchase intention. Simultaneously, both independent variables account for 73.4% of the variation in repurchase intention. These findings suggest that excellent after-sales service and reliable product security are critical factors in increasing consumer repurchase intentions. Therefore, the company is advised to strengthen its after-sales service strategy and product safety system to maintain customer loyalty and support business sustainability.
Pengaruh Career Development dan Work Engagement terhadap Turnover Intention Karyawan Generasi Z Bidang Logistik di DKI Jakarta Lutfita Khoirunisa; Narulita Syarweny; Iis Mariam
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

The current economic changes are occurring due to the spread of digital technology in Indonesia, prompting companies to improve and maintain their human resources. However, the involvement of Generation Z in the workforce poses a challenge, as the turnover intention rate of Generation Z employees is 46% higher than that of previous generations, accompanied by a high turnover intention rate in the logistics sector, which reaches 82%. This study aims to analyse the influence of career development and work engagement on turnover intention among Generation Z employees in the logistics sector in Jakarta. The study was conducted using a quantitative method. Data was collected through a questionnaire distributed across several social media platforms to 150 Generation Z employees in the logistics sector in Jakarta. The data analysis technique used was multiple linear regression analysis with the assistance of IBM SPSS Version 26 software. The results showed that, partially, both career development and work engagement influence turnover intention, as they produced a probability of 0.000 < 0.05. Additionally, simultaneously, career development and work engagement significantly influence turnover intention with a significance probability of 0.000 < 0.05. Given the significant influence of career development and work engagement on turnover intention among Generation Z logistics employees in Jakarta, companies can enhance comprehensive career development programmes and employee rights to improve work engagement and enhance employee well-being.
Strategi Promosi Printbox Advertisement melalui Pendekatan Value Proposition Canvas dan AIDA Model Ilhan Davala Evan; Titik Purwinarti; Riza Hadikusuma; Nining Latianingsih; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Printbox is an innovative product developed by PT Startup Inovasi Indonesia that functions as a self-service printing machine and digital advertising media via a screen. The popularity of Printbox has grown since its launch, with about 1,000 daily transactions per unit at a university campus. This research aims to design a Printbox Advertisement promotion strategy using the Value Proposition approach and the AIDA (Attention, Interest, Desire, Action) marketing communication model. The method is descriptive qualitative with a case study on PT Startup Inovasi Indonesia and literature analysis of digital marketing. Findings indicate that Printbox value proposition should emphasize the combined convenience of printing services with targeted advertising for the student segment. Implementation of the AIDA Model includes: (1) Attention stage, generating awareness through campus events and social media; (2) Interest, sparking interest by explaining practical benefits; (3) Desire, creating desire with user testimonials and incentives; (4) Action, facilitating action (e.g., QR code) to encourage Printbox usage. This integrated strategy is expected to enhance Printbox promotional effectiveness among students and pupils.

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