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Contact Name
Holy Rafika Dhona
Contact Email
holy.rafika@uii.ac.id
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Journal Mail Official
jurnal.komunikasi@uii.ac.id
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Daerah istimewa yogyakarta
INDONESIA
Jurnal Komunikasi
ISSN : 1907848x     EISSN : 25487647     DOI : -
Core Subject : Humanities, Art,
Journal Komunikasi is a peer-review journal published by Department of Communication Universitas Islam Indonesia, Yogyakarta. We welcome all contributions on the following topics: media, journalism, strategic communication and all field related to communication studies. The article that uses critical theories/perspectives and encourages the spirit of empowerment would be more preferred.
Arjuna Subject : -
Articles 14 Documents
Search results for , issue "Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025" : 14 Documents clear
We reject then accept: The rhetoric of defeat in Anies-Muhaimin's post-2024 presidential election Anshori, Mahfud
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art3

Abstract

This study aims to analyse the defeat speeches of Anies Baswedan and Muhaimin Iskandar following their loss in the 2024 Indonesian presidential election. Employing Aristotelian rhetorical theory, it examines six speeches delivered between February and March 2024 to identify the rhetorical patterns and strategies used. The findings indicate that these speeches were not merely formal acknowledgments of defeat but carefully crafted political strategies to sustain credibility, maintain political relevance, and frame the loss as part of an ongoing moral–democratic struggle. The sequential pattern—rejecting the results, criticising the process, and accepting with objections—enabled both leaders to navigate the political transition without losing support. The analysis also reveals that their rhetorical choices were influenced by Asian and Muslim cultural values, particularly collectivism, social harmony, and saving face. This study contributes to political communication scholarship and offers practical implications for reducing post-election polarization in culturally collectivist contexts.
Visualizing personalization on Instagram during the 2024 presidential election campaign Pratiwi, Miftha; Andarini, Rindang Senja; Arianti, Yosi; Astuti, Misni
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art11

Abstract

The digital era has transformed political communication by positioning social media, particularly Instagram, as a strategic platform for political actors to build personal branding and foster emotional connections with voters. However, academic studies on the use of visual strategies by presidential and vice-presidential candidates during political campaigns remain relatively limited. This study examines how Indonesia’s 2024 presidential and vice-presidential candidates used Instagram for personal branding, focusing on visual content to build voter support. Qualitative analysis of 2540 Instagram posts revealed three dominant dimensions of personal branding—style, competence, and standard—reflected in 15 themes, including public interaction, political campaigns, family orientation, achievements, and values. Results show that the style dimension — particularly public interaction and campaign activities — dominated image-building strategies, with candidate pair Anies Baswedan-Muhaimin Iskandar leading uploads in style and competence. At the same time, Ganjar Pranowo was strong in public interaction themes. Prabowo Subianto-Gibran Rakabuming emphasized achievements, cultural themes, and the celebration of memorable moments. These findings demonstrate that Instagram visuals were strategically used to highlight uniqueness, strengthen credibility, and foster emotional resonance with voters, underscoring the central role of visual branding in influencing voter behavior.
Crisis in digital era and brand sustainability: Analyzing the #whitelabapologize activism on social media Chasana, Rona Rizkhy Bunga; Purworini, Dian; Apriliani, Riski
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art9

Abstract

This research aims to examine how crisis information spreads on social media and leads to activism. The public perceives the Whitelab brand event, which collaborated with K-Pop idol Sehun, as fraught with issues. This has resulted in public protests and the emergence of the #whitelabapologize hashtag on Twitter. This qualitative research uses social network analysis (SNA) to understand the social network and actors surrounding the conversation. A total of 10,000 tweets using #whitelabapologize were extracted from Twitter using Netlytic on the crucial date of the event. The research results classify #whitelabapologize as hashtag activism. Individual actors and the fan bases of K-pop idols drive the conversations on this social network. The data also reveals that this activism follows the logic of connective action.
InfraNodus analysis of text, networks, and sentiment on a political actor across media platforms Lawelai, Herman; Nurmandi, Achmad; Maulana, Harry Fajar; Jubba, Hasse
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art5

Abstract

This study examines how public perceptions of Anies Baswedan are shaped through YouTube, Twitter, and Google, employing text, network, and sentiment analysis with InfraNodus. Data was collected through each platform's official API with a focus on the keyword "Anies Baswedan." The findings reveal that informative narratives dominate YouTube, while Twitter serves as a space for emotional expression, characterized by a high level of positive sentiment. At the same time, Google reflects information-seeking behavior with a more balanced sentiment distribution. These findings reveal that each platform plays a unique role in shaping political perceptions: YouTube archives and disseminates documentation, and Twitter serves as a forum for debate and support. At the same time, Google functions as an aggregator of opinions from various sources. This study offers new insights into how cross-platform interactions are influenced not only by the content of messages but also by communication patterns and the digital ecosystem in which conversations occur, thereby strengthening our understanding of how political narratives evolve in the digital age.
Utilisation of animated video as a media for da'wah communication in the era of disruption Nuryati, Wulan; Darmawan, Ferry; Zakiah, Kiki
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art2

Abstract

This study examines the transformation of Islamic da'wah communication through animated media on Instagram, focusing on how visual aesthetics and narrative strategies influence the construction of religious meaning and audience engagement. Unlike previous research that mainly examined audience responses, this study integrates visual communication theory, symbolic interactionism, and the sociology of religion to analyze how animation redefines religious authority and identity in digital spaces. Using a qualitative case study, data were collected through in-depth interviews, observation, and content documentation from four purposively selected Instagram accounts. Thematic analysis was employed to identify patterns in narrative construction, symbolic representation, and audience interpretation. Findings reveal that animation functions not only as a tool for message delivery but also as an active medium of theological construction and identity formation for Gen Z Muslims. The study makes a theoretical contribution to the mediatization of religion and offers practical insights for digital da'wah strategies in contemporary contexts.
Gen-Z lifestyle trigger of indigenous fabric users @padupadantenun stimulates by brand ambassador differences Guru, Elisabet; Marta, Rustono Farady; Engliana; Nurhayati, Kristina; Mandaru, Silvania Stella Epiphania
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art12

Abstract

This study analyzes the influence of trust values ​​towards brand ambassadors Prilly Latuconsina (X1) and Bryan Domani (X2) on Generation Z's lifestyle in using traditional fabric products, especially through interactions on the Instagram account @padupadantenun. The method used is a quantitative survey with data collection through questionnaires, which are analyzed using the t-test and SPSS. The results of the study indicate that trust values ​​towards brand ambassadors have a significant effect on Generation Z's lifestyle in adopting traditional fabrics. The higher the consumer's trust in the brand ambassador, the greater the positive influence on their decisions. These findings provide strategic insights for the marketing industry in developing effective social media-based promotional strategies to reach Generation Z and encourage cultural preservation with a modern approach.
Photography and urban space: Representations of class and women in Erik Prasetya's work Aji, Daru Tunggul; Mohd Shuib, Ahmad Sofiyuddin bin; Chindany, Amar Leina; Andrea, Novan Jemmi
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art4

Abstract

Through photography, the city is not merely a spatial space, but also positioned as a medium. The subjects of the photographs are presented in a political context to depict the reality between humans and the city. This article investigates the relationship between photography and urban space through Erik Prasetya's photographic works, which are divided into two forms. First, the visual representation of workers on the street. Second, the representation of women in relation to the image of modernity. Using Gillian Rose's visual methodology, visual data is analyzed to show the representation of the working class on the one hand, and women on the other. The results of the study indicate a gap between the image of modernity and the working class. The working class in Jakarta struggles to experience modernity fully. Meanwhile, in the second classification, the visual analysis reveals that metropolitan women are portrayed as having freedom in private spaces (malls with all their modernity), even though what is actually represented is the bondage to the pressures of modernity itself.
Media transformation management strategy in the era of multiplatform (Case study on Tribun network) Tripalupi, Merry Fridha; Irawan, Rahmat Edi
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art6

Abstract

The rapid advancement of technology demands that media companies transform quickly; it is insufficient for media to produce content; they must adopt an integrated multi-platform strategy. This study examines media transformation management strategies in the multi-platform era, utilizing the Tribun Network as a case study. The research employs a descriptive qualitative method with a case study approach. This study utilizes Henry Jenkins' theory of media convergence and a cross-media approach to analyze channel integration and content distribution patterns. The results indicate that Tribun's transformation encompasses digital editorial integration, leadership restructuring towards a flexible model, platform-based content optimization, and diversification of monetization channels. This strategy has not only expanded audience reach but has also established an editorial workflow that is responsive to algorithms and technological dynamics. This research contributes to the literature on digital media management and is a practical reference for other media organizations in designing multi-platform strategies.
The politics of masculinity: male virility and social coercion in indonesian cinema Sari, Genny Gustina; Udasmoro, Wening; Noviani, Ratna
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art7

Abstract

This article analyzes the representation of male virility as a form of social coercion in two Indonesian films: Test Pack (2012) and Seperti Dendam Rindu Harus Dibayar Tuntas (Vengeance Is Mine, All Others Pay Cash,2021). Drawing on Gunther Kress and Theo van Leeuwen's multimodal discourse analysis, the study explores how the two films construct and critique the pressure on men to prove their masculinity through sexual performance. Although set in different political eras, the Orde Baru and the Reformation, both films depict the penis as a symbolic measure of virility. Characters like Rahmat and Ajo Kawir demonstrate that heterosexual men can also experience subordination due to infertility or impotence, challenging dominant ideals of masculinity. Despite their distinct visual and narrative strategies, the two films reveal how virility operates as a persistent mechanism of social control, shaping male identity across time. These findings underscore the role of cinema in reflecting on and questioning gender norms, particularly ideals surrounding male sexual performance.
Social media detoxification among generations Y and Z in Sleman Regency, D.I. Yogyakarta Province Balqis, Darin Rania; Rahayu
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art1

Abstract

This study aims to explore the social media detoxification practices undertaken by Generation Y and Z in Sleman Regency, Yogyakarta, through an exploratory survey of 153 respondents. Drawing on the theoretical frameworks of Franks et al., Soliman & Rinta-Kahila, and Nguyen, this study examines the motivations, challenges, benefits, and strategies associated with detox behavior. Findings suggest that detox practices from both generations are driven by internal motivations, particularly due to stress and excessive use. However, Generation Z experiences more substantial emotional and social challenges, such as FOMO and social judgment. Interestingly, even though Generation Z detoxes more frequently, Generation Y tends to do so for a longer duration. This research also found that both generations generally detox temporarily, especially from Instagram, by deleting the application or deactivating the account. This study contributes to the research on digital detox in Indonesia by providing a comparative analysis across generations and integrating several theoretical approaches.

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