Media Ekonomi dan Manajemen
For optical lens manufacturing the development of product and service quality is a key thing in answering challenges in the business competition it is developing. To achieve this determine the Key Performance Indicator (KPI), the Rejected Rate and On-Time Delivery (OTD) to measure the extent of the performance that has been achieved and how to develop it, shape the work culture of Kaizen which commits to continuous improvement and value chain analysis largely determine the process of developing production and service quality. The Kaizen culture and value chain applied in achieving the KPI target in this study succeeded in reducing the KPI Rejected Rate by 0. 46% and raise OTD by 2. 22%. The method used in this study uses a review of literature studies, observations, and direct interviews of the plant manager of one of the largest optical lenses manufacturers in Indonesia using data comparisons in 2018 and 2020
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274 Documents
<![CDATA[Tailoring Service Delivery Innovation Architecture: A Service-Dominant Logic Theory Perspective for Micro Small and Medium Enterprises ]]>
<![CDATA[Moris Adidi Yogia]]>;
<![CDATA[Syafaruddin Z]]>;
<![CDATA[Septian Wahyudi]]>;
<![CDATA[Cifebrima Suyastri]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4298
<![CDATA[Although extensively discussed in previous studies, social media adoption has yet to consistently translate into improved business performance, revealing a significant research gap. In light of this, our study seeks to bridge this gap by investigating the relationship between social media adoption and performance in 261 micro-businesses within the food and beverage sector. We aim to explore the role of distinctive competencies in marketing as a mediating variable and examine the influence of service delivery innovation architecture from the perspective of service-dominant logic theory. We employ SEM-Amos as our analytical tool to test the formulated hypotheses to achieve this. The result show that this study significantly advances SDL theory by elucidating the pivotal role of social media adoption in understanding customer behavior and gaining valuable insights. In the context of SDL, this contributes to the understanding of how services are co-created between businesses and customers in a digitally connected environment. The outcomes of this research offer valuable insights for small businesses on leveraging social media adoption to enhance their distinctive competencies in marketing and service delivery innovation architecture.]]>
<![CDATA[Electronic Customer Relationship Management Systems in E-Commerce Platforms: Exploring the Antecedents of Technology Acceptance and Customer Satisfaction ]]>
<![CDATA[Iyus Rustandi]]>;
<![CDATA[Ida Hindarsah]]>;
<![CDATA[Maun Jamaludin]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.3771
<![CDATA[This paper undertakes a comprehensive analysis of the cutting-edge maneuvers in Electronic Customer Relationship Management e-CRM in an e-commerce context, encompassing four significant categories: e-CRM, cost, technology acceptance, and customer satisfaction. It also evaluates the construct developments in these four categories. To assess the effectiveness and accuracy of the measurement model, the method of Structural Equation Modeling was utilized. Gathered data from 167 e-commerce sellers in Bandung, the results showed that e-CRM performance relied heavily on the ability of infrastructure, ease of use, and e-learning systems. The development and integration of these factors led to a positive effect on the effectiveness of the e-CRM. In addition, the findings underscored that customer expenses had a favorable influence on customer relationship performance. Consequently, this relationship performance led to an enhancement in the overall effectiveness of the e-CRM in e-commerce. A managerial implication for each category is also provided, along with suggestions for future research and directions.]]>
<![CDATA[Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia ]]>
<![CDATA[Teresia Debby]]>;
<![CDATA[Atik Aprianingsih]]>;
<![CDATA[Agus Hasan Pura Anggawidjaja]]>;
<![CDATA[VJ Wisnu Wardhono]]>;
<![CDATA[Kaustubh Virkar]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4502
<![CDATA[This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxury brands. This study used the partial least squares structural equation modelling (PLS-SEM) to evaluate the model and hypotheses. The result shows that hedonic value positively and significantly affects the intention to buy luxury brands. In addition, the result shows a positive relationship between hedonic value and intention for luxury brand purchases through attitude towards luxury brands. Functional value positively affects the intention to buy luxury brands. Meanwhile, functional value does not significantly affect attitude toward luxury brands. Furthermore, attitude toward luxury brands has a significant effect on the intention to buy luxury brands. Understanding these relationships can help marketers develop effective strategies to attract and retain consumers of luxury brands.]]>
<![CDATA[Customer Engagement: Is It Important to Housing Purchase Intention? ]]>
<![CDATA[Desna Ronaldy Yoga Perwira]]>;
<![CDATA[Yolanda Masnita]]>;
<![CDATA[Kurniawati Kurniawati]]>;
<![CDATA[Jati Kasuma Ali]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4178
<![CDATA[Social media platforms have added new ways to get information that can influence the purchase intent, including housing purchasing. Since there is a paucity of research that investigates the relationship between consumers' access to social media and their intention to purchase a house, the aim of this study is to determine whether social media activities as marketing tools influence the intent of people in house purchasing, especially when comes to customer engagement. The results of this study are expected to give marketing managers of real estate companies different ideas about how to run each of the official social media platforms to get people to buy the houses. The data collection process involved the participation of 284 individuals who completed online questionnaires. The collected data was subsequently analyzed using statistical software packages such as SPSS and AMOS to derive meaningful findings. This study found that SMMA activities positively influence brand trust, as well as Brand Trust and Purchase Intention, but the primary focus of this research is to investigate the impact of these variables on house purchase intention, with a particular emphasis on the role of customer engagement.]]>
<![CDATA[Unveiling Consumer Affection: Exploring the Psychological Forces Driving Love and Willingness to Pay for Premium Laptop Brands ]]>
<![CDATA[Nofrizal Nofrizal]]>;
<![CDATA[Arizal N]]>;
<![CDATA[Aznuriyandi Aznuriyandi]]>;
<![CDATA[Nurhayani Lubis]]>;
<![CDATA[Mohammad Tahir Zainuddin]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i1.4569
<![CDATA[Premium laptop brands are increasingly loved by consumers, and despite the high prices, they are still willingness to pay. This study aims to determine the driving factors of consumer brand love and willingness to pay for premium laptop products. Psychological factors such as social status, Fear of Missing Out (FOMO), and Hedonism are driving factors. The survey technique was used to collect data on the answers of premium laptop consumer respondents using purposive sampling of 633 buyers of premium laptop products. Data analysis of data processing and presentation using Structural Equation Modeling using SmartPLS 4.0 software. The results showed that social status and Hedonism are driving factors for brand love and willingness to pay for premium laptop products. Next, FOMO feelings also cause hedonism, but cannot make customers willingness to pay (WTP). The role of brand love and hedonism can mediate social status and FOMO on willingness to pay.]]>
<![CDATA[Theory of Resource-Based View (RBV): Integrated Framework of Distinctive Capability in University Performance ]]>
<![CDATA[Sri Wartini]]>;
<![CDATA[Widya Prananta]]>;
<![CDATA[Bogy Febriatmoko]]>;
<![CDATA[Phany Ineke Putri]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i2.4891
<![CDATA[This research aims to examine the role of corporate strategy as a mediating influence between unique capabilities and environmental turbulence on the performance of Legal Entity Universities (Perguruan Tinggi Negeri Berbadan Hukum - PTNBH university). Corporate strategy is important in supporting unique capabilities and environmental volatility to achieve performance. The population of this study were leaders at the PTNBH University in Central Java. The sample collection technique uses purposive sampling, namely data collection, by considering the criteria: it is a state university with a legal entity, and it has been active in structural positions for at least 1 year. The number of samples was a total of 109 respondents. The results found that unique capabilities do not directly influence university performance but directly influence corporate strategy, and environmental turbulence directly influences corporate performance and strategy. The unique capabilities possessed by universities are good capital in the increasingly fierce competition because they can be used to develop higher education strategies. The results of indirect testing (mediation) show that corporate strategy plays a mediating role between unique capabilities and environmental turbulence on the performance of PTNBH University. Future researchers can combine or add other predictor variables to generalize this research.]]>
<![CDATA[The Impact of Financial Stability and Audit Firm Affiliation on the Level of Disclosure of Sustainable Green Banking ]]>
<![CDATA[Anggreni Dian Kurniawati]]>;
<![CDATA[Anna Purwaningsih]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i2.4957
<![CDATA[Green banking combines operational improvement, technological advancement, and modifications to client behavior in commercial banking. Activities in environmental, social, and corporate governance (ESG) management are part of the banking industry's adoption of sustainable green banking. The goal of ESG disclosure in banking organizations is to spur market growth, boost consumer confidence in banking goods and services, and give investors essential information for making investment decisions. This study intends to empirically demonstrate the impact of audit firm affiliation and financial stability on the degree of disclosure of sustainable green banking. A banking firm with an observation period of 2019–2022, listed on the Indonesia Stock Exchange, serves as the study's sample. The quantitative data used in this study were taken from published annual reports. Purposive sampling is a strategy used to obtain data. The study's independent variables are affiliation with an audit firm and financial stability as measured by return on equity (ROE). While the Environment, Social, and Governance Index (ESGI) will be used as a proxy for the dependent variable in this study, which is the degree of sustainable green banking. The natural logarithm of total assets is employed in this study's control variable for business size. The hypothesis being investigated is that the development of sustainable green accounting is positively influenced by financial stability and affiliation with audit firms. Several regression tests are used to evaluate this hypothesis. The findings of this study are intended to give banking organizations a general overview of the value of sustainable green banking in enhancing investor trust and improving their capacity to compete in the capital market.]]>
<![CDATA[Strategic Orientation: Integrating Entrepreneurial, Collective, and Market Orientations to Enhance MSMEs' Performance ]]>
<![CDATA[Irany Windhyastiti]]>;
<![CDATA[Irany Windhyastiti]]>;
<![CDATA[Umu Khouroh]]>;
<![CDATA[Sari Yuniarti]]>;
<![CDATA[Irany Windhyastiti]]>;
<![CDATA[Rafiq Firdaus Al-Asjim]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i2.4766
<![CDATA[MSMEs in Indonesia face fundamental problems in developing business strategies. This research explores the impact of strategic orientation (SO) on business performance. SO involves the integrated role of entrepreneurial orientation (EO), market orientation (MO), and collective orientation (CO) in improving performance. This research also examines the mediating role of CO, MO and the moderating role of EO. Demographic variables are used as control variables. Data obtained from 192 creative industries in Malang Raya with a response rate of 65 percent (124 MSMEs). This study utilizes PLS-SEM methodology to investigate target relationships. The results show that MSME performance is significantly influenced by SO, both EO and MO, but not CO. This confirms the direct influence of EO and MO on performance, as well as the indirect influence of MO on the EO-performance relationship. In addition, this research reveals that the performance of MSMEs managed by women tends to be lower than MSMEs managed by men. This is because the EO characteristics of men are greater than those of women. The implication of these findings is that MSMEs must improve EO and MO. Effective CO needs to be strengthened so that it can make a major contribution to sustainability of MSMEs.]]>
<![CDATA[The Effect of Tax Planning on Firm Value: A Moderation Role of Board Diversity ]]>
<![CDATA[Erma Dwi Aprilliasari]]>;
<![CDATA[Yuli Soesetio]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i2.4922
<![CDATA[This study aims to explore how tax planning practices impact firm value, with a specific focus on gender diversity as a moderating factor shaping the relationship between tax planning and firm value. Data collection involved purposive sampling, resulting in 121 samples drawn from manufacturing companies listed on the Indonesia Stock Exchange between 2018 and 2022. Employing panel data analysis supplemented by moderated regression analysis, the research uncovered several key insights. Tax planning and inflation rates exert a negative influence on firm value, whereas dividend policy and profitability have a positive impact. Interestingly, board gender diversity was found to weaken the effect of tax planning on firm value, implying that board gender diversity can significantly affect the efficacy of tax planning strategies in enhancing company value. These findings offer valuable insights for refining tax planning strategies within the manufacturing sector, considering various factors that influence firm value. Moreover, this study contributes to the existing literature on tax planning and corporate governance, laying a groundwork for further exploration and aiding in the evolution of more robust theories and frameworks in this scope.]]>
<![CDATA[Enhancing Holistic Value in Human Transformative Service through Religious Interaction Capability ]]>
<![CDATA[Ken Sudarti]]>;
<![CDATA[Hendar Hendar]]>;
<![CDATA[Nabila Tharrazana]]>
<![CDATA[ Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis UNTAG Semarang ]]>
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DOI: 10.56444/mem.v39i2.4770
<![CDATA[This research investigates the impact of Interaction Capability on Customer Participation, influencing the development of Perceived Holistic Value in transformative human services aimed at enhancing customer well-being. An innovative aspect introduced in this study is Religious Interaction Capability, which supplements the existing dimensions of Interaction Capability: Individualized Interaction, Relational Interaction, Empowered Interaction, and Ethical Interaction Capability. The study involved 192 outpatient participants from Islamic hospitals in Central Java, Indonesia, selected through purposive sampling. Data analysis utilized Structural Equation Modeling (SEM) with AMOS 22.0. The results suggest that Religious Interaction Capability and other interaction capabilities significantly motivate religiously oriented patients to seek and responsibly share information. Furthermore, all factors facilitating Customer Participation contribute to the formation of Perceived Holistic Value, extending beyond transactional aspects such as process and outcome value to include a broader dimension of religious value. These findings have implications for strengthening the Resource-based View theory.]]>
