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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,544 Documents
 148   149   150   151   152 
The Role of Product Innovation and Local Culture in Strengthening Marketing Strategy and Driving Economic Growth of MSMEs Sonani, Nia; Islami, Vina; Sukayat, Harmoko; Nadzri, Suhaila binti; Rusdian, Suca
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.02

Abstract

Product innovation and the utilisation of local culture are significant in strengthening marketing strategies and encouraging the economic growth of MSMEs. This study aims to analyse the role of local culture-based product innovation and marketing strategies in improving the economic development of MSMEs in West Java Province. This study uses a quantitative approach with a correlational design. The population involved was MSME players in West Java, with a purposive sampling technique and a sample size of 200 respondents. Data were collected through questionnaires and structured interviews. The results showed that local culture-based product innovation has a significant positive influence on marketing strategies, thus contributing to the economic growth of MSMEs. This study emphasizes the importance of incorporating local culture into marketing strategies to enhance product attractiveness and the competitive position of MSMEs in the market. The study suggests that MSMEs should continue to develop locally culture-based product innovations and enhance their marketing strategies to maximize contributions to local economic growth, especially in the face of global challenges.
The Evaluation of Amil's Rights to Zakat, Infaq, and Charity Through the Perspective of Organizational Culture and BAZNAS Ratio Esakariani, Nur Sakinah; Santoso, Rahmat Agus
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.04

Abstract

This study addresses the urgent need to improve compliance and governance in zakat institutions, specifically in managing amil rights, which play a key role in operational sustainability. This study aims to evaluate the management of amil rights through the lens of organizational culture and the amil rights ratio as regulated by BAZNAS, applied to the case of LAZISMU Gresik. This qualitative explanatory study employs a single case study method. Data were collected through in-depth interviews with three key informants: the Management Board Secretary, the Branch Manager, and the Financial Manager of LAZISMU Gresik, selected using purposive sampling based on their roles in financial and cultural decision-making. Additional data were gathered through document analysis, including audited financial statements from 2019 to 2023, as well as non-participant observation. The findings reveal that while the amil rights ratio to zakat and infaq individually complies with BAZNAS standards, the overall ZIS ratio often exceeds the recommended threshold due to the dominance of infaq over zakat in the revenue structure. An organizational culture characterized by transparency, professionalism, and integrity is found to be a key factor in maintaining financial discipline despite challenges in the ratio. This study introduces a novel integration of financial ratio analysis with organizational culture interpretation, offering insights for zakat institutions and regulators on enhancing internal governance frameworks.
Religiosity as a Moderator in the Relationship between Business Ethics and Sustainable Business Practices with Consumer Perceptions of Creative MSMEs Setiawan, Temy; Bwarleling, Theresia Hesti; Bimo, Irenius Dwinanto
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.07

Abstract

Business ethics and sustainable business practices are important factors in building consumer trust and loyalty, especially in the context of sustainability and social responsibility. Religiosity is considered a moderating factor because the moral and ethical values held by consumers can influence their evaluation of a business. This study aims to analyze the influence of business ethics and sustainable business practices on consumer perceptions of Micro, Small, and Medium Enterprises (MSMEs) in the creative sector, with religiosity as a moderating variable. This study employs a quantitative approach, focusing on the population of consumers of MSMEs in the Creative Sector of Cimahi City, with a sample of 150 individuals whose data were collected through questionnaires. Path analysis techniques are used to evaluate direct and indirect relationships between variables. The results of the study indicate that business ethics and sustainable business practices influence consumer perceptions, where MSMEs in the creative sector in Cimahi City can apply ethical and sustainable principles to improve their business trust and image. In addition, the variable of religiosity plays a significant role in moderating the relationship between business ethics and sustainable business practices on consumer perceptions, indicating that religious values can enhance the impact of the business strategy implemented.
Strategic Insights from SEM Analysis for Purpose-Led Marketing in the Fashion Retail Industry Tuwuh Sembhodo, Abimanyu; Nursakhira, Fenylia; Napitupulu, Julieta; Bahri, Syamsul; Sodik; Hermawati, Adya
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.20

Abstract

As fast fashion becomes increasingly scrutinized for its impact on the environment and human dignity in Indonesia, consumers continue to make purchasing decisions based more on emotions and social factors than sustainability or ethics. Therefore, it is essential to understand how attitudes toward brands, affinity with social causes, the strength of a message, and perception of corporate social advocacy (CSA) affect the intention to purchase products. This study examines the effects of affective response and altruistic attribution as well as the complete or partial mediation of these factors on brand attitude, affinity with social causes, the strength of a message, and perception of CSA. A quantitative survey of 1600 respondents who were selected from a purposive sample of 30 cities in Indonesia was conducted and analysed using PLS-SEM to test a proposed mediation model. The results of this study indicate that brand attitude and message strength only influence purchase intentions through complete mediation by affective response and altruistic attribution. However, social cause affinity and CSA perception have both direct and mediated relationships with the intention to purchase. Theoretical contributions and practical implications are presented to help marketers develop appropriate strategies and policies that promote ethical consumption and brand loyalty within the fast fashion industry in Indonesia through emotional engagement with consumers through visible social responsibility.
Social Media and Sales Performance in B2B Markets: Insights from a Dual Approach to Performance Measurement Prasetya, Prita; Najib, Mukhamad; Soetjipto, Budi Eko
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.18

Abstract

The strategic significance and application of social media in diverse business contexts have been extensively covered in recent academic and practitioner literature. This study uses a dual measurement approach for relative and absolute performance to investigate how social media use affects sales force performance in business-to-business (B2B) settings. It focuses on the mediating roles of relationship quality and brand awareness. Data was gathered from 206 Indonesian B2B salespeople using a quantitative survey method. Purposive sampling was used to distribute a structured questionnaire to gather data. The data was analyzed using AMOS software and Structural Equation Modeling (SEM). The findings demonstrate that social media use enhances sales performance by positively impacting relationship quality, relationship strength, and brand awareness. Social media contributes to increased customer interaction, commitment, and trust, all of which improve relative and absolute performance. In this relationship, the strength and quality of the relationship act as mediators. Compared to the path involving brand awareness, the mediation path through relationship strength and quality is more effective in enhancing sales performance. This finding adds to the studies on social media use in business-to-business settings. Nevertheless, the sample is restricted to a single nation and sector. Subsequent studies could expand the sample to encompass additional industries and geographical regions. The study benefits B2B managers by promoting more active social media use among salespeople and highlighting the importance of developing social media competency, as well as providing training to enhance sales performance.
Retaining Employees Amidst Waves of Change: A Study on Organizational Culture Post-Acquisition Maulana, Syahrial; Sukmawati, Anggraini; Nurhayati, Popong; Sumarwan, Ujang
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.01

Abstract

In the context of globalization, company acquisitions are a common strategic move; however, the post-acquisition phase often brings challenges, especially in organizational culture integration and employee retention. This study explores how organizational culture integration after acquisition affects employees' decisions to remain in the organization. Using a qualitative case study approach, data were collected through in-depth interviews with employees who experienced the acquisition process at an oil and gas company in Indonesia. The findings reveal that transparent communication, recognition of employee concerns, and opportunities for growth significantly contribute to employee retention. Moreover, psychological and emotional aspects such as perceived security, cultural compatibility, and inclusive leadership emerge as key influencing factors. The study highlights the need for empathetic, structured, and inclusive integration strategies as part of effective human resource management practices to enhance post-acquisition employee retention.
Social Entrepreneurship Orientation, Organizational Commitment, and Ambidextrous Leadership: Enhancing Village-Owned Enterprises Performance Azhari, Intan Putri; Nofirda, Fitri Ayu; Junita, Dewi
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.03

Abstract

Studies on performance-improving techniques are called for as Village-Owned Enterprises (BUMDesa) in Indonesia demonstrate poor performance; 1,094 of 1,601 BUMDesa in Riau Province function at basic levels, and only 195 attain advanced classification. This study presents an integrated mediation-moderation model examining how social entrepreneurship strategy affects BUMDesa performance through organizational commitment mediation, moderated by ambidextrous leadership. Data were obtained from BUMDesa directors and were analyzed using quantitative SEM-PLS analysis. Results reveal that although organizational commitment has a favorable influence and serves as a partial mediator, the social entrepreneurship method also has a clear influence on organizational commitment and performance. But ambidextrous leadership shows no meaningful moderating effect. This paper presents the first empirical investigation of an integrated mediation-moderation model in Indonesian village companies, therefore extending the Resource-Based View theory to rural environments.   Results guide policymakers' decisions on capacity-building programs for sustainable rural economic development through social entrepreneurship development, thereby providing strategic frameworks for strengthening organizational commitment.
The Influence of Three Forms of Collaboration on the Performance of Food SMEs in Indonesia Hadi, Suryadi; Dwiwijaya, Kadek Agus; Murad, Mohammad Ali; Anjany, Ni Luh Verha; Hendra, Syaiful; Ngemba, Hajra Rasmita
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.19

Abstract

The increasing complexity of supply chains, driven by globalization and technological advancements, necessitates effective logistics collaboration, particularly for food SMEs in Indonesia. Despite its recognized benefits, many SMEs face fragmented supply chains, inefficient distribution networks, and resource limitations that hinder competitiveness. Addressing these challenges is crucial for improving supply chain resilience and efficiency. This study examines the influence of horizontal, vertical, and lateral logistics collaboration on the supply chain performance of food SMEs in Indonesia. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), the study analyzes data from food SMEs in Palu, Indonesia. A purposive sampling technique was employed, targeting SME owners and managers involved in logistics collaboration, resulting in a final sample size of 92 respondents. The findings reveal that horizontal logistics collaboration has the most significant impact, enhancing efficiency and effectiveness through partnerships among SMEs and distributors. Vertical collaboration also demonstrates a strong influence, improving integration and synchronization between producers and distributors. However, lateral logistics collaboration does not exhibit a statistically significant effect, likely due to coordination challenges and a lack of resources. This study contributes to logistics literature by empirically validating the varying impacts of collaboration types on SMEs' supply chains in an emerging market. The findings highlight the superior role of horizontal partnerships and suggest fostering collaboration through digital platforms, training, and the adoption of technology. Future studies should explore government policies, digitalization, and sustainability practices to develop comprehensive strategies for optimizing logistics collaboration among SMEs.
Innovation Capability: The Role of Positional Advantage, Visual Aesthetics, and Generational Cohort in SMEs’ Competitiveness Pancanugraha, Indra; Bachri, Syamsul; Wahyuningsih; Syamsuddin; Sutomo, Maskuri
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.02

Abstract

In competitive markets, innovation capability is critical in enhancing marketing strategies. The present study analyzes the effect of innovation capability on marketing performance outcome with visual aesthetics and positional advantage as mediating variables, and generational cohort as a moderating variable. The population of this study comprised 113 respondents from weaving and batik small-to-medium enterprises (SMEs) in Central Sulawesi, who were selected through a census sampling method. The data were collected through the administration of questionnaires and subsequently analyzed using the Smart PLS 4 application to evaluate the relationships in the conceptual model. The findings suggest that innovation capability exerts a negative and non-significant influence on marketing performance. However, visual aesthetics and positional advantage have been shown to significantly enhance the impact of innovation capability on marketing performance. Subsequent findings demonstrate that visual aesthetics significantly enhances positional advantage. The generational cohort substantially moderates the relationship between innovation capability and marketing performance. This study posits that when employed as a marketing strategy, local wisdom can be a source of competitive advantage by leveraging visual elements derived from unique cultural symbols. As evidenced by the study's findings, this approach can be convenient in dynamic marketplaces where imitation is challenging. Generational groups exhibit divergent capacities for innovation within small- and medium-sized enterprises (SMEs), which can result in disparities in their ability to attain competitive advantage.
The Moderating Role of Age: The Influence of Service Quality and Word of Mouth on Customer Loyalty with Trust as an Intervening Variable in the Banking Industry Qomariah, Nurul; Andhika, Stanly Reza; Herlambang, Toni; Martini, Ni Nyoman Putu; Sari, Mutiara Dwi
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.14

Abstract

The increase in customers who experience delays and bad debts indicates a challenge in maintaining the quality of customer relationships and loyalty, despite the bank's success in attracting new customers. Although the number of customers continues to increase, the rise in arrears and bad debts suggests potential issues in customer relationship management. Therefore, the purpose of this study is to determine and analyze the effect of service quality and word of mouth on customer loyalty at the BRI Jember Branch, with customer trust serving as an intervening variable. This study method employs a descriptive quantitative approach, utilizing Structural Equation Modeling (SEM) data analysis techniques processed with the WarpPLS 8.0 Application. The population in this study was 531,266 customers. The study comprised 400 research samples, selected using a purposive sampling technique. The results showed that service quality and word of mouth had a significant effect on customer trust at the BRI Jember Branch. Service quality, word of mouth, and customer trust have a significant impact on customer loyalty at the BRI Jember Branch. Indirectly, service quality and word of mouth have a significant effect on customer loyalty through customer trust as an intervening variable at the BRI Jember Branch. Regarding the moderation variable, the age variable moderates the influence of word of mouth on loyalty. On the other hand, the age variable does not strengthen the influence of service quality on loyalty. This finding has practical implications for banking institutions to continue improving service quality and enhancing word of mouth, as it has been proven to increase customer trust and loyalty.

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