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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
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The Moderating Role of Gender: Collaboration of Brand Image, Service Quality, and Brand Trust in Increasing Student Loyalty Through Satisfaction Abdillah, Yusuf; Qomariah, Nurul; Martini, Ni Nyoman Putu; Sobirov, Bobur
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.08

Abstract

The increasing competition in higher education has prompted Muhammadiyah University of Jember to introduce the new program innovation, Recognisi Pembelajaran Lampau (RPL). To ensure the sustainability and growth of the program and contribute positively to society, understanding student loyalty is crucial for educational institutions. The purpose of this study is to examine the impact of brand image, service quality, and brand trust on student loyalty, with satisfaction serving as an intervening variable. This study method used is a quantitative survey with data collected through questionnaires. The respondents in this study were 144 students of the RPL program at Universitas Muhammadiyah Jember. Data analysis was performed using Structural Equation Modeling (SEM) with WarpPLS 8.0 software to test the relationships between the variables studied. The results show that brand image, service quality, and brand trust have a positive and significant influence on student satisfaction. Additionally, student satisfaction has a significant influence on student loyalty. Although brand image and service quality do not have a direct influence on loyalty, satisfaction as an intervening variable plays an important role in mediating the relationship between brand image, service quality, and brand trust with student loyalty. These findings provide practical implications for educational institution managers to improve brand image, service quality, and brand trust in order to enhance student satisfaction. By improving these three aspects, it is expected that students will be more loyal and have a higher commitment to their educational institution through mediated satisfaction. Through student loyalty, the marketing of educational programs can also be more efficient and effective for prospective new students.
The Whispering Guardian: Religiosity and Internal Whistleblowing in the Realm of ‘Normalized’ Corruption Maulidi, Ach; Rizal, Ach. Syaiful; Ali Alnajar, Ali Elazumi; Hastuti, Maria Eugenia; Ben Galboun, Abdalmenam Ramadan
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.06

Abstract

This study aims to fill the theoretical and empirical gaps by investigating whether religiosity can serve as a moral counterforce to perceived risks, or whether corruption weakens its impact, leading to moral disengagement or rationalized silence. This study is unique in its use of Person-Organization fit theory as a conceptual framework. Data for this study were obtained through a structured questionnaire administered to Indonesian public servants. A purposive sampling strategy was employed to select specific local government institutions aligned with the study's objectives. A total of 157 valid responses were analyzed. For the empirical examination, Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized as the primary analytical technique. These study findings indicate that religiosity has a positive influence on the internal whistleblowing system, suggesting that individuals with strong religious values are more likely to report misconduct. Conversely, corruption negatively affects internal whistleblowing, reinforcing the idea that corrupt environments discourage employees from speaking up. Interestingly, however, corruption does not moderate the relationship between religiosity and whistleblowing. These insights are particularly critical in the present times, as they demonstrate that while corruption weakens whistleblowing overall, it does not diminish the ethical influence of religiosity. This has important implications for policymakers and public institutions in Indonesia and beyond, as it highlights the need to strengthen whistleblowing mechanisms while recognizing the role of personal moral values in fostering ethical behavior.
Enhancing Productivity and Retention in Indonesia’s Gig Economy: The Role of Work-Life Balance, Job Satisfaction, Work Engagement, and Technological Support Nurnaningsih; Safrida; Isiswanty; Rohman, Azura Zeyna
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.13

Abstract

The growth of Indonesia’s gig economy has reshaped labor structures, raising urgent questions about how to sustain gig workers’ well-being and productivity. This study examines the impact of trust in the platform, platform fairness, and social support on work-life balance and how work-life balance in turn influences job satisfaction, work engagement, productivity, and employee retention. It also examines the mediating roles of satisfaction and engagement, as well as the moderating effects of technological support and gig work characteristics. Using a quantitative approach, data were collected from 400 gig workers across various platforms, including Gojek, Grab, Shopee, and Freelancer.com, via stratified sampling. A pilot study with 50 workers refined the instrument. Structural equation modeling with SmartPLS 4.0 was employed for analysis, which included confirmatory factor analysis and assessments of reliability, validity, and common method bias. The results show that all three antecedents have a significant impact on work-life balance, which, in turn, improves job satisfaction, engagement, productivity, and retention. Mediators and moderators strengthen these relationships. This study extends the Job Demands-Resources model into the gig economy and offers practical guidance for platform companies to design more supportive and sustainable work environments.
Toward Low-Carbon Mobility: Examining the Influence of Green HRM and Work Engagement on Emission Reduction Through Green Innovation Qodariah; Nugroho, Heru; Oktaviani, Retno Fuji; Lestari, Setyani Dwi; Richter, Ulf Henning
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.19

Abstract

The transportation and motor vehicle sector in Indonesia is recorded as one of the sectors with the highest carbon emissions, which requires serious attention to reduce its negative impact on the environment. This study focuses on Green HRM and Green Work Engagement, two concepts that are increasingly popular in efforts to reduce the negative impact of the automotive industry on the environment. One factor that can be a link in improving environmental performance is Green Innovation. This study was conducted in several automotive industry companies with a large and unknown population; therefore, this study can use non-probability techniques, such as simple random sampling. Based on the online questionnaire distributed to 4 companies, a total of 320 questionnaires were distributed from October to December 2024. Of these, 236 respondents returned complete questionnaires, which can be used as research data. The research data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the research hypothesis. The results of the study show that Green HRM plays a significant role in increasing environmental awareness among employees of automotive industry companies; however, its influence on environmental performance and Green Innovation is not always substantial. Additionally, Green Work Engagement has been shown to have a significant impact on environmental performance. At the same time, Green Innovation serves as a mediator in the relationship between Green Work Engagement and improved environmental performance. However, Green Innovation cannot mediate the influence of Green HRM on environmental performance.
From Stream to Cart: Investigating the Role of Parasocial Interaction and Local Presence on The Urge to Buy Impulsively in Live-Streaming Shopping Vidyanata, Deandra
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.15

Abstract

Despite the importance of Parasocial Interaction and Local Presence as characteristics of live-streaming shopping, these constructs have not yet been thoroughly explored in the literature. Thus, this study aims to investigate the underlying mechanism by which the Urge to Buy Impulsively can be formed through the mediation of Utilitarian Value. This is interesting because the study seeks to determine whether Utilitarian Value can rationalize the occurrence of impulsive behavior in the live-streaming context. Using purposive sampling, an empirical study tested the model with an online survey of 450 Shopee Live-Streaming users. This study found that Parasocial Interaction and Local Presence directly affect Urge to Buy Impulsively. Parasocial Interaction directly affects Utilitarian Value, but Local Presence does not. Furthermore, Utilitarian Value was found to have a significant negative effect on Urge to Buy Impulsively. For indirect effects, Utilitarian Value mediates the effect of Parasocial Interaction on Urge to Buy Impulsively. Conversely, Utilitarian Value fails to mediate the effects of Local Presence and Urge to Buy Impulsively. Thus, in live-streaming shopping, marketers should prioritize engaging hosts who can form a virtual connection with the viewers, as this increases both the Urge to Buy Impulsively and the Utilitarian Value of products. Additionally, presenting virtual products as they appear in the viewers’ real environment is important to drive the Urge to Buy Impulsively. However, marketers should be cautious about overemphasizing the utilitarian aspects of a product if the goal is to drive impulsive purchases, as this may reduce the impulsive urge to buy.
The Influence of Creativity and Product Innovation on Marketing Performance: The Mediating Roles of Technology Adoption and Competitive Advantage in MSMEs Latief, Fitriani; Mubyl, Mutiarini; Firman, Ahmad; Karnawati, Tin Agustina; Fathorrahman; Sidi, Agus Purnomo
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.17

Abstract

The rapid growth of MSMEs in Indonesia underscores the urgency for innovation-driven strategies to remain competitive. This study investigates the influence of creativity and product innovation on marketing performance, with technology adoption and competitive advantage serving as mediating variables. A quantitative approach was used, collecting data from 87 MSME owners in Malang City through purposive sampling. Structural Equation Modeling with SmartPLS 4.0 was employed to analyze measurement and structural models. The results show that creativity has a direct and significant effect on marketing performance and competitive advantage, while product innovation significantly influences technology adoption and competitive advantage, but not marketing performance directly. Mediation analysis reveals that competitive advantage mediates the relationship between creativity and marketing performance, while technology adoption mediates the effect of product innovation on marketing performance. These findings highlight the strategic importance of enhancing digital readiness and leveraging creativity to build competitive advantages. The novelty of this study lies in the integration of two mediators (technology adoption and competitive advantage) to explain the indirect effects of creativity and innovation on marketing outcomes in MSMEs. This provides practical insights for policymakers and business practitioners aiming to improve MSME competitiveness in emerging markets.
From Sustainability Practice, Lovemark, Engagement, to Fast Fashion Loyalty Stage: Gender as Moderation Pranoto, Danu Eko; Hussein, Ananda Sabil; Suryadi, Nanang; Wu, Hung-Che
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.10

Abstract

Changes in consumer behavior that prioritize the sustainability agenda have challenged the fast fashion sector to grow without becoming enemies of the environment while maintaining their loyal customers. Therefore, this study aims to increase fast fashion brand loyalty through perceived sustainable marketing, with the mediation of brand love, brand respect, brand engagement in self-concept, and gender moderation. Data were collected through a survey method using questionnaires, and 260 respondents were obtained. The data were analyzed using SEM-PLS. The results demonstrate that perceived sustainable marketing is a precursor to love, respect, engagement, and loyalty. Brand loyalty is influenced by brand respect and engagement, but not by brand love. Moreover, brand engagement is influenced by brand love and respect. Theoretically, this study describes a brand-customer relationship model, from perceived sustainability to the loyalty stage. Unfortunately, gender cannot moderate that relationship. However, practically, this study shows that fast fashion marketers should consider women more likely to consider sustainability campaigns important in influencing the loyalty they give to brands, compared to men.
Analyzing the Antecedents of Tourist Loyalty: A Multi-Group Analysis of Gender Differences Dewi, Putu Eva Silvia; Hapsari, Raditha Dwi Vata; Yulianti, Ida
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.01

Abstract

Bali, a province in Indonesia, is a highly sought-after travel destination for both domestic and international tourists, renowned for its vibrant culture, diverse natural landscapes, and an array of captivating man-made attractions. However, Karangasem Regency, despite its beautiful offerings, has the highest poverty rate in Bali. The tourism sector has great potential to enhance the quality of life for local residents. The objective of this study is to examine the impact of authenticity on visitor loyalty within the cultural tourism sector of Karangasem Regency. The involvement of memorable tourism experiences and destination image variables in this study is expected to contribute to tourism growth and drive the Indonesian economy. A quantitative approach with the PLS-SEM method was used to analyze data from 353 respondents. Multi-group analysis was used to identify the moderating effect of gender differences in this study. The results of this study show that authenticity has a positive and significant influence on tourist loyalty. Memorable tourism experience and destination image can mediate the relationship between authenticity and tourist loyalty. Surprisingly, gender differences do not significantly influence the relationship between authenticity and tourist loyalty. Both females and males have the same perception of cultural tourism in Karangasem. Theoretically, this study can enrich the literature on tourist loyalty in cultural tourism with a comprehensive construct accompanied by the moderation of gender differences. Practically, this study can serve as a reference for tourism managers to develop sustainable tourism that benefits the community's welfare and generates profit.
Transforming Workplaces Through Diversity, Equity, and Inclusion: A Path to Employee Engagement and Commitment Kalla, Rastina; Alam, Roslina; Loreño, Dustin Tarinque
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.16

Abstract

In Indonesia's tourism industry, where workforce diversity is high and service excellence is essential, the urgency to implement inclusive and equitable workplace practices is increasingly critical. Many tourism businesses still struggle to translate diversity, equity, and inclusion (DEI) efforts into meaningful employee outcomes, creating a pressing need for empirical investigation. This study aims to examine the influence of Diversity, Equity, and Inclusion on employee engagement and organizational commitment, incorporating psychological safety as a mediating variable and leadership style as a moderating variable. A quantitative research design was adopted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Data were collected through purposive sampling from 350 employees in hotels, travel agencies, and hospitality services across Indonesia, all with at least one year of experience in the tourism sector. The analysis confirms that Diversity, Equity, and Inclusion significantly enhances employee engagement and commitment. Psychological safety serves as a robust mediator, while leadership style significantly strengthens these relationships. Furthermore, both engagement and commitment positively affect employee retention. The study’s novelty lies in modeling Diversity, Equity, and Inclusion as a higher-order construct and empirically testing its indirect and interaction effects in the context of Indonesia's tourism industry. These findings make theoretical contributions to the Diversity, Equity, and Inclusion literature and provide practical insights for promoting inclusive workplace policies that foster long-term workforce stability.
Is Risk Tolerance the Missing Link? Unpacking the Drivers of Investment Intention and Gender Differences Among Generation Z Alfathya, Atmaya Fitra; Sumiati; Indrawati, Nur Khusniyah
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.11

Abstract

The number of Single Investor Identification (SID) accounts is growing annually, primarily among Generation Z. However, a considerable disparity remains between those in this generation who have begun investing and those who have not. This situation warrants further examination to identify the factors that influence investment intentions among Generation Z in Malang. This explanatory study examines the effects of financial knowledge and social influence on investment intentions, considering the role of risk tolerance and gender differences. Utilizing purposive sampling, data from 224 Generation Z respondents in Malang were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that financial knowledge and social influence significantly impact investment intentions, with risk tolerance mediating this relationship. Partial Least Squares Multi-Group Analysis (PLS-MGA) reveals no significant gender differences. This study provides empirical evidence from Generation Z in Malang, showing that gender does not moderate the effects of financial knowledge and social influence on investment intentions. The findings offer practical implications for policymakers, educators, and financial institutions, highlighting the need for comprehensive financial education, building supportive social environments, and strengthening risk tolerance as key strategies to enhance Gen Z’s investment intention.

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