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Jurnal Manajemen Dan Kewirausahaan
Published by Universitas Halu Oleo
ISSN : 20850085     EISSN : 26855151     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 110 Documents
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PENGARUH ATRIBUT PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI MEDIA SOSIAL FACEBOOK Irma Sri Wahyuni; Hayat Yusuf; Sinarwati Sinarwati; Nasrul Nasrul; Sudirman Zaid
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.26998

Abstract

This study aims to determine: (1) the influence of product attributes towards purchase decision of fashion products at online shop through social media Facebook, (2) the influence of service quality towards purchase decision of fashion products at online shop through social media Facebook, and (3) the influence of product attributes and service quality simultaneously towards purchase decision of fashion products at online shop through social media Facebook. This research takes 90 samples from the customer of the ofmanagement student, economics and bussiness faculty halu oleo university. The analysis technique used is multiple linear regression and uses the help of the IBM SPSS version 16 application using a standard significance of 5%. Based on the results of the analysis in this study, it can be concluded that product attributes and service qualitytogether have a positive and significant effect on purchasing decision, product attributes has a positive and significant effect on purchasing decision and Service Quality has a significant positive effect on Purchasing Decision.
LAPORAN KEUANGAN INTERIM BAGI SUSTAINABILITY RUMAH TANGGA SAKINAH MAWADDAH WARAHMAH Tenriwaru Tenriwaru; Fatma Azzahra; Fifi Nurafifah Ibrahim
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.27012

Abstract

This study aims to determine the interim financial statements to form sustainability in the sakinah mawaddah warahmah household. The method used in this study is a qualitative method with a phenomenological research approach. This research uses primary data in collecting data by interview and documentation study. There were five informants in this study who were in the city of Makassar which was the place of research. All informants are housewives who have a major role in managing household finances. The results of this study indicate that the role of household financial accounting in the three categories studied are; Planning in which all informants plan with the same capital, namely by planning household needs every month at the beginning of the month by estimating how much costs will be incurred during the next month. The recording made by the informant is not a recording of every transaction. Decision-making carried out by informants always involves the head of the household if the decision-making is related to important matters or large transactions, but in the recording category it has not been applied properly by housewives and some informants did not record. The important role of accounting and the benefits of applying accounting in married life is useful for knowing the distribution of income and expenses in meeting household needs, making household finances detailed and well organized. Used as an accountability in the financial welfare of a sakinah mawaddah warahmah household.
PENGARUH EAR, SIZE, LAR, BOPO, LDR, DAN CAR TERHADAP RETURN ON ASSET (ROA) (STUDI PADA PERUSAHAAN PERBANKAN DI BEI TAHUN 2016-2018) Sulisnawati Sulisnawati; Salma Saleh; Nuryamin Budi; Valentinus Amstrong T. Nempung; Farhan Ramadhani Istiandar
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.26986

Abstract

This study aims to determine the effect of EAR, SIZE, LAR, BOPO, LDR and CAR on Return On Assets (ROA) in banking companies listed on the Indonesia Stock Exchange. The type of research used is a type of quantitative research. The object of this study is a banking company listed on the Indonesia Stock Exchange in 2016-2018 using a purposive sampling technique, the authors chose 18 companies as samples. This study uses panel regression analysis data obtained from financial reports on the Indonesia Stock Exchange (IDX) website. The research period is 3 years. This study uses secondary data with the help of the Eviews application. The results of the study found that EAR had a negative and significant effect on ROA, SIZE had a positive and significant effect on ROA, LAR had a negative and insignificant effect on ROA, BOPO had a positive and significant effect on ROA, LDR had a positive and insignificant effect on ROA, and CAR had a negative and significant effect on ROA. significant not significant to ROA.TRANSLATE with x EnglishArabicHebrewPolishBulgarianHindiPortugueseCatalanHmong DawRomanianChinese SimplifiedHungarianRussianChinese TraditionalIndonesianSlovakCzechItalianSlovenianDanishJapaneseSpanishDutchKlingonSwedishEnglishKoreanThaiEstonianLatvianTurkishFinnishLithuanianUkrainianFrenchMalayUrduGermanMalteseVietnameseGreekNorwegianWelshHaitian CreolePersian //  TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster PortalBack//
PENGARUH NILAI PELANGGAN DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA PT. TOYOTA HADJI KALLA KENDARI Cahya Dwi Saputra; Yusuf Yusuf; Nofal Nur; Agustinus Tangalayuk; Isalman Isalman
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.27008

Abstract

The aim of this study; (1) To determine the effect of customer value on customer satisfaction at PT. Toyota Haji Kalla; (2) the influence of relationship marketing on customer satisfaction; (3) the influence of customer value on customer loyalty; (4) the influence of relationship marketing on customer loyalty; (5) the effect of customer satisfaction on customer loyalty; (6) the effect of customer value on customer loyalty through satisfaction as a mediating variable; (7) To determine the effect of marketing relationship on customer loyalty through satisfaction as a mediating variable. The population in this study were all customers of PT. Toyota Hadji Kalla made the purchase. The total population in this study cannot be known (infinitive). The sample of this study was 100 respondents using the Lemeshow formula. The results showed that: (1) Customer value had a significant effect on customer satisfaction at PT. Toyota Haji Kalla; (2) Relationship marketing has a significant effect on customer satisfaction; (3) Customer value has a significant effect on customer loyalty; (4) Relationship marketing has a significant effect on customer loyalty; (5) customer goals are significant to customer loyalty; (6) Customer value has a significant effect on customer loyalty through satisfaction as a mediating variable; (7) Relationship marketing has a significant effect on customer loyalty through satisfaction as a mediating variable
PENINGKATAN KINERJA KARYAWAN BERDASARKAN PRESPEKTIF PRAKTEK STRATEGI MANAJEMEN SUMBER DAYA MANUSIA PADA PT. ARTHA GUNUNG BATU DI DESA ANDEO Muh. Adran; Asrip Putera; La Ode Bahana Adam; Abdul Razak Yusuf; Enny Wati
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.26992

Abstract

The purpose of this study was to determine the practice of human resource management in employee recruitment at PT. Artha Gunung Batu and to find out human resource management strategies in an effort to develop human resources to improve employee performance at PT. Artha Gunung Batu in Andeo Village, Lasolo District, North Konawe Regency. The data analysis technique used a qualitative approach with a descriptive method. The location of this research at PT. Artha Gunung Batu in Andeo Village, Lasolo District, North Konawe Regency.  The results of this study indicate that the recruitment process has been in accordance with recruitment procedures in general using the decision theory method of recruitment, for employee selection applying application letter selection, interviews 1 and 2, acceptance decisions and placement of employees who pass the selection. Human resource development to improve employee performance uses formal development where the development process is education and training for old and new employees.
PENGARUH FAKTOR FUNDAMENTAL TERHADAP HARGA SAHAM (STUDI PADA PERUSAHAAN SUB SEKTOR PERTAMBANGAN MIGAS DI BURSA EFEK INDONESIA PERIODE 2016–2020) Muh. Akbar Muktadirun; Buyung Sarita; Sujono Sujono; Riski Amalia Madi
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27112

Abstract

This study aims to determine the Effect of Fundamental Factors on Stock Prices (Study on Oil and Gas Mining Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2016–2020 Period). The population of this study is the oil and gas mining sub-sector companies, totaling 9 companies. The sample was determined using purposive sampling method, to get a sample of 7 companies. The analytical method used is panel data regression analysis and processed using the Eviews 9 application. Based on the results of the study, it shows that Earning Per Share (EPS), Price to Earning Ratio (PER) and Company Size have a positive and significant effect on stock prices. Meanwhile, Net Profit Margin (NPM) and Debt to Equity Ratio (DER) have a positive and insignificant effect on stock prices. On the other hand, Return On Equity (ROE) has a negative and insignificant effect.
STRATEGI PEMASARAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI ERA PANDEMI COVID-19 (Studi Pada UMKM Gerbang Ranomeeto – Kendari)
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27102

Abstract

To find out which marketing strategy is best applied to MSME actors at the Ranomeeto gate in the midst of the covid-19 pandemic, To find out the obstacles faced by MSME actors at the Ranomeeto gate in implementing marketing strategies in order to survive in the midst of the covid-19 pandemic, To find out solutions for MSMEs at the Ranomeeto gate in the face of the covid-19 pandemic in order to maintain their business. The research design used is descriptive research. The results showed that the MSME Strategy at the Ranomeeto gate in the midst of the Covid-19 Pandemic had shown a good strategy, including in the dimensions of Marketing, Production, Personal Sales, Advertising, Sales Promotion, Publication and Public Relations. The implementation of marketing strategies plays a very important role in increasing sales for small and medium enterprises (MSMEs) at Ranomeeto Gate. In implementing the marketing strategy of small and medium enterprises (MSMEs) at Ranomeeto Gate, currently four components of marketing strategy theory have been applied, namely segmentation, targeting, positioning, and differentiation. However, the implementation of the marketing strategy of small and medium enterprises (MSMEs) at Ranomeeto Gate is currently not optimal. During the Covid-19 pandemic, there was a decline in the sales performance of MSMEs business actors. The decline occurred in the early phase of the Covid 19 pandemic in Kendari City. This also resulted in a decrease in the use of labor so that some workers had to be laid off.
EKSPLORASI PERILAKU KEPEMIMPINAN PUSKESMAS LIYA KECAMATAN WANGI-WANGI SELATAN KABUPATEN WAKATOBI Muhamad Raflianto Ode; Murdjani Kamaluddin; Laode Asfahyadin Aliddin; Asrip Putera; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27115

Abstract

This study aims to describe leadership behavior at the Liya Public Health Center, Wangi-Wangi Selatan District, Wakatobi Regency. Qualitative descriptive approach was used in conducting this research and used data collection methods by observation, interviews, and documentation. The technique used in data analysis is to organize the data , break it down into units, synthesize, arrange into patterns, choose which ones are important and what will be studied, and draw conclusions. The results of this study indicate that Liya Health Center leaders are leaders who have leadership behavior oriented to achievement. This is in accordance with the indicators of leadership behavior that uses the theory indicator of the path of road-goal (Path-Goal Theory) developed by Robert House which consists of: directive leadership behavior, supportive leadership behavior, leadership behavior participatory, and leadership behavior oriented towards achievement.
ANALISIS PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. BANK MANDIRI (PERSERO) Tbk. CABANG KOLAKA Syarmila Syarmila; Nurwati Nurwati; Yusuf Montundu; Muhammad Masri; Hastuti Hastuti
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27092

Abstract

This study aims to analyze the effect of compensation and work motivation on employee performance at PT. Bank Mandiri (Persero) Tbk. Kolaka Branch. The research design when viewed from the data collection method is survey research, when viewed from the analysis objectives, this research is explanatory research. Data collection was done by using a questionnaire. Data obtained from 47 respondents. Data analysis used the Standardize Multiple Linear Regression Analysis model. The results, indicating that the correlation between the variables of compensation and work motivation on employee performance is quite strong. Based on the results of the analysis, it can be concluded that compensation and work motivation simultaneously have a positive and significant effect on employee performance. Compensation has a positive and significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. From the conclusions above, it is recommended for the Bank to consider the results of this study, namely if the compensation and work motivation increase can improve employee performance.
PENGARUH ONLINE CUSTOMER REVIEW DAN KUALITAS WEBSITE TERHADAP MINAT BELI PAKAIAN DI SHOPEE Nurul Artika Putri T; Rahmat Madjid; Nasrul Nasrul; Yusuf Yusuf; Isalman Isalman
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27105

Abstract

The purpose of this study was to determine the partial effect of online customer reviews on buying interest, the effect of website quality on buying interest, and to determine the simultaneous effect of online customer reviews and website quality on buying interest. The research uses a quantitative approach which is carried out on students of the Faculty of Economics and Business. The sample in this study amounted to 60 students who had shopped at Shopee. Data were collected by questionnaire and analyzed using multiple linear regression. The results of this study indicate that partially online customer reviews have a positive and significant effect on consumer buying interest. Website quality has a positive and significant effect on consumer buying interest. Simultaneously online customer reviews and website quality have a significant influence on buying interest. From the results of the tests conducted, it was found that online customer review is the most dominant variable influencing buying interest.

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