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Yusuf Murtadlo Hidayat, M.Stat
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Journal of Business Management Education (JBME)
Published by Universitas Pendidikan Indonesia
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 285 Documents
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The Influence of Security, Privacy, and Trust on the Interest in Using Cash on Delivery Payment Method for Online Purchases of Facial Cleansing Products in Jakarta Sauki, Mohammad Irfan; Lahindah, Laura
Journal of Business Management Education (JBME) Vol 9, No 2 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i2.74580

Abstract

The rapid advancement of technology has driven the growth of e-commerce businesses in Indonesia. This growth needs to be accompanied by improvements in customer service, one of which is offering a Cash on Delivery (COD) service. On e-commerce platforms, among the many products that can be transacted using COD are facial cleansing products. This study aims to determine the influence of security, privacy, and trust variables on the interest in using the COD payment method for facial cleansing products in Jakarta. The study employs a quantitative-associative method by distributing questionnaires to 124 respondents who have never used COD. The research uses the SEM-PLS method, conducting outer model tests such as validity and reliability and inner model tests. This study's results show a significant partial influence of security, privacy, and trust variables on customer interest in using the cash-on-delivery payment method. This research is expected to benefit business practitioners by focusing on the importance of shaping perceptions of security, privacy, and trust to encourage customers to use the COD payment method.
PENGARUH PENATAAN DAN PEMBERDAYAAN PEDAGANG KAKI LIMA MELALUI KEBIJAKAN PEMERINTAH MENGGUNAKAN PENDEKATAN “RASCH MODEL” Purnama, Ridwan; Lubis, Asep Ridwan; Yulianti, Nadia; Miftahudin, Asep
Journal of Business Management Education (JBME) Vol 8, No 3 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i3.64981

Abstract

Implementasi dan konsistensi dalam penataan dan pemberdayaan Pedagang Kaki Lima di berbagai kota di Indonesia masih belum tercapai karena berbagai faktor. Di Kota Bandung, penataan dan pemberdayaan Pedagang Kaki Lima belum berhasil diwujudkan dengan baik. Padahal, upaya tersebut merupakan langkah yang penting untuk menciptakan ketertiban dalam perdagangan bagi pedagang dan konsumen. Oleh karena itu, penataan Pedagang Kaki Lima harus segera dilakukan untuk menciptakan keteraturan dan mengurangi dampak negatif yang ditimbulkan oleh keberadaan Pedagang Kaki Lima liar, seperti masalah sosial, lingkungan, dan kejahatan. Selain itu, kebijakan pemberdayaan juga harus diimplementasikan dengan segera, agar Pedagang Kaki Lima dapat berinovasi dan memberikan peluang usaha dan ekonomi bagi masyarakat umum, termasuk pembukaan lapangan kerja. Artikel ini menyajikan analisis mengenai pengaruh penataan dan pemberdayaan Pedagang Kaki Lima di Kota Bandung, Indonesia. Penelitian ini menggunakan pendekatan kualitatif yang melibatkan pengisian kuesioner oleh masyarakat umum, terutama mahasiswa, dan data tersebut kemudian dianalisis menggunakan metode Rasch Model.
E-Service Quality in Sustainable Digital Business: How it is influenced by Customer Perceived Culture Koeswandi, Tika Annisa
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.52097

Abstract

This study aims to determine the influence of consumers' perceived culture and e-service quality on Netflix subscribers in Indonesia as a sustainable digital business. This research is quantitative descriptive research involving the object is Netflix. The population of this study is active Netflix users who have made at least 2 purchases/subscriptions. It is known that the number of Netflix subscribers in West Java is 850,000 users. However, it is not defined by the population framework. Thus, the purposive sampling method - non-probability as many as 100 people. The constant value (a) is 12,509, while the value of e-service quality (b / regression coefficient) is 0.321. So the constant 12,509 implies that the consistent value of the e-service quality variable is equal to 12,509. Meanwhile, the servicescape regression coefficient of 0.321 means that for every 1% addition to the value of customer-perceived culture, the value of e-service quality will increase by 0.321. The regression coefficient is considered positive, so it can be said that the direction of the influence of customer-perceived culture on e-service quality is also positive. So it can be concluded that the significance value is 0.000 0.05. Thus, customer-perceived culture affects e-service quality. From table 4.6, it can also be seen that the T-value is 3.227 T-table is 2.618. So, the variables affecting customer-perceived culture affect e-service quality. For further research, it is recommended to examine whether the impact on loyalty/enjoyment in using services from the cultural base is.
Live-Streaming Subscriber on Esport Professional Player: Expertise, Parasocial, and Streamer Attachment Factor To Getting the Subscribers Primadana, Ligasyah Arnanda; Windasari, Nila Armelia
Journal of Business Management Education (JBME) Vol 8, No 3 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i3.64950

Abstract

The advancing development of the internet creates new possibilities for new kinds of entertainment. The new entertainment is live-streaming unique content. However, there is still a lack of research on every variable in this phenomenon. There is a need for more research about certain variables in this context for a future new marketing method in a real-time platform. This paper explored the relationship between expertise, parasocial, attachment, and subscribe intention. The primary purpose of this research is to explore the variable relationship to achieve a specific framework for future research—the analysis uses partial least square (PLS-SEM) Analysis. The result is that expertise is the only significant relationship between all variables in subscribe intention. The limitation of this research is that it still uses an adaptation of measurement items with various topics such as social media, celebrities, and promotion. Future research about live-streaming needs to develop their measurement item to get more specific relationship models.
White Paper on Social Responsibility and Green Human Resource Management in Organization: The Implications for Moral Identity Friscila, Angelina Sofya
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.69708

Abstract

This article explores the link between green and socially responsible behaviour and its impact on moral identity. It suggests that Green Human Resource Management (GHRM) and Social Responsibility positively influence moral identity formation within the workplace, primarily through internalization and symbolization processes and by encouraging moral voices from coworkers. The findings highlight the significance of fostering supportive workplace environments to cultivate morally solid identities. The discussion emphasizes how green and socially responsible behaviour can reinforce moral values in work contexts, offering insights for practitioners and researchers. The study also suggests further exploring how moral identities shaped by other norms may influence green and socially responsible behaviour. Overall, the research sheds light on the complex interplay between green behaviour, social responsibility, and moral identity, emphasizing the role of organizational environments in shaping moral behaviour.
The Role of Humanitarian Logistics, Supply Chain Traceability, On Quality Healthcare: A Systematic Literature Review and Future Research Agenda Akubia, Gilbert Korku; Gaffar, Vanessa; Sultan, Mokh Adib; Andriana, Denny
Journal of Business Management Education (JBME) Vol 9, No 2 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i2.72898

Abstract

This systematic literature review examines the role of humanitarian logistics and supply chain traceability in delivering quality healthcare, especially in disaster management. The literature search was completed on October 31st, 2023, using the PRISMA method. After combining results, 864 papers were selected, followed by 118 screening based on title and abstract to ensure alignment with review objectives and performance measurement scope. It highlights the importance of timely and efficient responses during crises, focusing on the integration of supply chain traceability systems, technological advancements, and stakeholder collaboration. The review identifies challenges and opportunities, offers insights into best practices, and addresses ethical considerations. The findings aim to inform policymakers and organizations, providing a comprehensive understanding of how the intersection of humanitarian logistics and supply chain traceability enhances healthcare services' resilience and effectiveness in disaster-prone regions. In response to global challenges, this systematic literature review investigates the relationship between humanitarian logistics, supply chain traceability, and quality healthcare. It highlights the significance of supply chain traceability in improving transparency, accountability, and service quality. The review also looks at technological enablers like blockchain, RFID, and IoT, emphasizing stakeholder collaboration for optimal disaster response.
Exploring the Impact of Smart Tourism Initiatives on Digital Native's Travel Behavior: A Review Goeltom, Andar Danova Lastaripar; Hurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi; Susanto, Eko
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.68432

Abstract

Digital technology has revolutionized the tourism sector, leading to the emergence of digital-native tourists who prefer tech-savvy experiences. Smart tourism initiatives leverage information and communication technologies to offer personalized and interactive experiences, aligning with the preferences of digital natives. This study employs a literature review approach to explore the influence of smart tourism on the travel behavior of digital native tourists. Findings reveal a significant research gap in understanding how smart tourism initiatives specifically resonate with digital native behaviors. Digital natives, characterized by their digital fluency, exhibit distinct preferences influenced by their immersion in technology. Smart tourism technologies are crucial in predicting digital natives' destination choices and visit intentions. Understanding this dynamic is crucial for the tourism industry to meet the evolving needs of digital native tourists. Leveraging innovative technologies and tailored strategies can enhance visitor satisfaction, operational efficiency, and sustainability in the tourism sector, ultimately shaping the future of smart tourism experiences.
Pengaruh Kepercayaan Diri dan Literasi Finansial Terhadap Minat Berwirausaha Mahasiswa (Survey Pada Mahasiswa FPEB UPI yang Telah Menempuh Mata Kuliah Kewirausahaan) Khairunnisa, Kharisma Yusuf
Journal of Business Management Education (JBME) Vol 9, No 2 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i2.72678

Abstract

Abstract: This research is motivated by the problem of low interest in entrepreneurship of the younger generation which affects the increasing unemployment rate dominated by generation Z in Indonesia. The low interest in entrepreneurship is seen from the pre-research data conducted on FPEB UPI students. Several factors were found to influence the entrepreneurial interest of students as the current young generation, one of which is internal factors in the form of self-confidence and financial literacy skills. Thus, the purpose of this study is to determine the effect of self-confidence and financial literacy on student entrepreneurial interest. The population used in this study amounted to 623 FPEB UPI students who had taken entrepreneurship courses and by using G*Power analysis obtained a sample of 119 students. The research method used is a quantitative approach with multiple regression analysis techniques. The results of this study indicate that (1) Self-confidence has a positive and significant influence on entrepreneurial interest. (2) Financial literacy has a positive and significant effect on entrepreneurial interest. Keyword: Unemployment; Financial Literacy; Self-Confidence; and Entrepreneurial Interest. Abstrak: Penelitian ini dilatarbelakangi oleh adanya permasalahan rendahnya minat berwirausaha generasi muda yang berpengaruh terhadap meningkatnya angka pengangguran yang didominasi oleh generasi Z di Indonesia. Rendahnya minat berwirausaha tersebut dilihat dari data hasil pra penelitian yang dilakukan kepada mahasiswa FPEB UPI. Ditemukan beberapa faktor yang mempengaruhi minat berwirausaha mahasiswa sebagai generasi muda saat ini, salah satunya faktor internal berupa kepercayaan diri dan kemampuan literasi finansial. Sehingga, tujuan dilakukannya penelitian ini adalah untuk mengetahu pengaruh kepercayaan diri dan literasi finansial terhadap minat berwirausaha mahasiswa. Populasi yang digunakan dalam penelitian ini berjumlah 623 Mahasiswa FPEB UPI yang telah menempuh mata kuliah kewirausahaan dan dengan menggunakan analisis G*Power diperoleh sampel sebanyak 119 Mahasiswa. Adapun metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi berganda. Hasil penelitian ini menunjukan bahwa (1) Kepercayaan diri memiliki pengaruh positif dan signifikan terhadap minat berwirausaha. (2) Literasi finansial memiliki pengaruh positif dan signifikan terhadap minat berwirausaha.Kata Kunci: Pengangguran; Literasi Finansial; Kepercayaan Diri; dan Minat Berwirausaha.
Pengaruh Destination Product terhadap Behavioral Intention pada pengunjung Bandung Zoo Graha, Putra Hanifan; Malihah, Elly; Kusumah, Ahmad Hudaiby Galih; Mulyadi, Hari
Journal of Business Management Education (JBME) Vol 8, No 3 (2023)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v8i3.64954

Abstract

Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh destination product terhadap behavioral intention pada pengunjung Bandung Zoo. Sampel pada penelitian ini adalah pengunjung Bandung Zoo sebanyak 400 responden dengan menggunakan metode purposive sampling. Teknik analisis data verifikatif yang digunakan adalah Path Analysis dengan dibantu menggunakan software komputer SPSS 25 for Windows. Pelaksanaan destination product di Bandung Zoo berada pada kategori sangat tinggi sedangkan behavioral intention di Bandung Zoo berada pada kategori cukup tinggi. destination product yang terdiri dari physical product,programmes dan people memiliki pengaruh positif terhadap behavioral intention, dengan sub variabel physical product sebagai pengaruh tertinggi. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara destination product terhadap behavioral intention.
Analysis of the Financial Performance of Tasikmalaya City MSMEs through Financial digital literacy, Digital payment, and Financial report application in the Era of Digitalization of MSMEs Oktaviani, Nita Fauziah; Yusnita, Rita Tri; Yuniar, Evilia Sri
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.65047

Abstract

The current phenomenon is that digitalization for some MSMEs provides benefits and benefits, but for several other MSMEs, especially with all their limitations, digitalization seems to bring serious challenges due to various factors. Therefore, various parties are trying to carry out activities to boost the capabilities of MSMEs in terms of digital financial literacy and digital payment skills, and financial reporting applications in order to improve their financial performance. The research method used a mixed method (mixed method) sequential explanatory on 40 MSMEs in Tasikmalaya City. The research results show that the financial performance of Tasikmalaya City MSMEs has an average Current Ratio of 3.9, Debt to Equity Ratio of 0.54 and Net Profit Margin of 1.38. In terms of financial digital literacy it is good, and for the use of digital payments it is good because on average MSMEs use more than one type of digital payment, and for financial reporting applications it was found that MSMEs on average use premium applications compared to free ones because the features are more complete and also the use of more than two financial reporting applications because each application has its own advantages and disadvantages. In addition, quantitatively shows that simultaneously digital financial literacy, digital payments and the application of financial reports have a significant influence on the financial performance of MSMEs and partially financial digital literacy and digital payments have a significant influence on the financial performance of MSMEs, while the application of financial reports has no influence. significant impact on the financial performance of MSMEs.

Page 26 of 29 | Total Record : 285

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