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All Journal Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Indonesia Performance International Journal of Economics, Business and Accounting Research (IJEBAR) JOURNAL OF RESEARCH IN MANAGEMENT Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ADPEBI International Journal of Business and Social Science Jurnal Locus Penelitian dan Pengabdian Journal Economic Insights Journal of International Conference Proceedings International Journal of Management, Economic, Business and Accounting Jurnal Ekonomi, Bisnis, dan Akuntansi Miftah International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Proceeding of The International Conference on Management, Entrepreneurship, and Business Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Setyanto, Refius Pradipta
Faculty Of Economics And Business Universitas Jenderal Soedirman
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : JOURNAL OF RESEARCH IN MANAGEMENT

 1 
THE INFLUENCE OF SERVICESCAPE AND SERVICE ENCOUNTER ON CONSUMER EMOTION, PERCEIVED SERVICE QUALITY, AND CONSUMER SATISFACTION SUSANTO, FADLY FERDHIAN; SETYANTO, REFIUS PRADIPTA
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i1.17

Abstract

The emergence of the restaurant allows people to not have to cook for themselves. Inrestaurant, consumer enable to get some food and baverage to full fill their needs. Recently,many kind of restaurant that offer pleasant service include the interior decoration as well asthe exterior are attractive and also put forward the good service by relying on a qualitywaiter. This kind of service is called as service environment (servicescape and serviceencounter) where the restaurant offer pleasant servicescape and service encounter toinfluence positive consumer emotion for satisfying consumer for satisfying consumerbecause of the consumer perceived service quality will increase. This new way of pleasantservice environment has the potential for greater impact on consumer. Therefore, the aim ofthis research is to know the effect that servicescape and service encounter in restaurant onconsumers? emotion (pelasure and arousal), perceived service quality, and consumersatisfaction. The research methodology used for this study is a case study with surveyresearch method. Convenience sampling technique derived from non-probability samplingtechniques are used for sample selection. The sample of this research is 257, from peoplewho have visited Warunk Upnormal Purwokerto. Statistical software SPSS and AMOS isused to analyze the data. The findings in this area will help Warunk Upnormal Purwokertoand other marketers to reach out its potential customers and align their marketing effort inefficient way by pay attention on the marketing policies about Servicescape and serviceencounter. The limitations of the research is some respondents not read and answer thequestion clearly and made it not represent their exact perception
THE ANALYSIS OF FOOD QUALITY AND SERVICE QUALITY OF DUTA CATERING TOWARDS CUSTOMER SATISFACTION AND BRAND LOYALTY ABDILLAH NATA PRASETYA, MUHAMMAD FARHAN; SETYANTO, REFIUS PRADIPTA; AFIF, NUR CHOIRUL
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 4 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i4.57

Abstract

The study entitled "the effect of the quality of food and service atAmbassador catering towards customer satisfaction and brand loyalty".Type of this research is a case study with survey method using thequestionnaire as a data collection tool. Research is done in the cikarang.There are many types of businesses, such as restaurants, culinaryfoodstreet, foodcourt, etc. But one of the most popular in many people nowis the catering. One of the catering that I take as one of the objects of mythesis is the Ambassador of Catering. As Ambassador catering Cateringwas able to attract the interest of several companies. Because of the newstand for several years and experienced a significant increase in thephenomenon and become Ambassadors of the catering business. Basedon the above issues, this research was conducted to analyze the quality ofthe food and the perceived service quality to customer satisfaction andcustomer loyalty towards Ambassador catering. The respondents in thisstudy are the 176 respondents who came from employees of companieswho use the services Ambassador catering. The research of using SEM(Structural Equation Model) as a tool of analysis techniques. SPSSstatistics paid off device is used to analyze the data. The results ofhypothesis testing using a T-test is as follows: (1) Food quality has apositive influence on customer satisfaction. (2) Service quality has apositive influence on customer satisfaction. (3) Customer satisfaction has apositive influence on brand loyalty. (4) food quality has no significantinfluence on brand loyalty. (5) service quality has a positive influence onbrand loyalty.
THE EFFECTS OF VLOGGER CREDIBILITY AS MARKETING MEDIA ON BRAND AWARENESS TO CUSTOMER PURCHASE INTENTION NUGRAHA, ANAS; SETYANTO, REFIUS PRADIPTA
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 2 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i2.20

Abstract

The purpose of this research is to know and analyze the effect of vlogger credibility as amarketing media on social media youtube on brand awareness to customer purchaseintention study on Traveloka with Arief Muhammad as a vlogger on youtube. The sample inthis study there are 150 respondents who are active on social media youtube. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non- probability sampling techniques are used for sampleselection. Data were analyzed using Structural Equation Modeling (SEM) with SPSS andAMOS statistical software. The results of this study show that, (1) Credibility of vlogger hasa positive effect on brand awareness. (2) Attractiveness of vlogger has a positive effect onbrand awareness. (3) Expertise of vlogger has a positive effect brand awareness. (4) Brandawareness has a positive effect on consumer purchase intention.
Co-Authors . Wachjuni ABDILLAH NATA PRASETYA, MUHAMMAD FARHAN Abdurahman, Edi Adipura Danang Maulana Agapito Barros Agus Suroso Agus Suroso Agus Suroso Alisa Tri Nawarini, Alisa Tri Aniisah, Siti Ary Yunanto Banani, Ade Diyah Trimaryani Eka Parianti Eman Sulaiman Emyliana Listiowati, Emyliana Hasibuan, Reza Rahmadi Intan Shaferi, Intan Irwan Susanto Joko Mulyanto Kuswoyo Kuswoyo, Kuswoyo Leni Susanti Maemonah, Maemonah Najmudin NUGRAHA, ANAS Nuniek Tri Yuntanti Nur Choirul Afif oryz agnu dian wulandari Pamudji, Ganjar Raras Nuring Sasongkowati Rio Dhani Laksana Riyadi, Gotro Nur Rosada, Amalia Rosada Saripermanik Budayanti Shabrina Nur Zahra Setiawati Silvia Van Marsally Sri Hayati, Sri Sri Lestari Sri Lestari Sudarto Sudarto Sulasih Sulasih SUSANTO, FADLY FERDHIAN Trisnowati Budi Ambarningrum Virdies Nur Cahya Wahyuni, Rr. Endang Wely Hadi Gunawan Weni Novandari Weni Novandari Weni Novandari Wenti Ayu Sunarjo Wisanggeni bagus Anggoro Yordan Hermawan Apidana