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Method for Managing Human Resources Better in Digital Marketing Surya Astitiani, Ni Luh Putu; widnyani, Ni made; Darmayanti, Ni Luh; Wahyuningsih, Luh Gde Nita Sri; Carla Rettobjaan, Vitalia Fina
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 1 (2023): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i1.148

Abstract

Modern business trends are becoming more diverse as technology, particularly digital marketing, develops. The idea behind and use of digital marketing is an endeavor to increase sales of goods from a brand. Every human resource in the organization must be able to master this competency because it is the key to the growth of the business overall. Human resources must come up with plans to increase employee proficiency in digital marketing. The goal of the approach is to improve marketers' understanding of potential customers, their communication skills, and their capacity to identify the best marketing mix for each target market. The most effective digital marketers are those who have a clear understanding of how each campaign supports the goals of the offering. Digital marketers can use their free or paid media to produce broader campaigns depending on the objectives of their marketing plan. In order to increase the company's human resources' proficiency in digital marketing, this study focuses on the deployment of efficient training programs. A review of the literature using descriptive qualitative processing techniques was the research methodology used in this study.
Optimizing Technology Transformation Through Digital Leadership darmayanti, ni luh; Widnyani, Ni Made; Wahyuningsih, Luh Gde Nita Sri; Ahmad, Rahmat; Sulistyo, Aris Budi
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 1 (2023): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i1.149

Abstract

The real estate sector's economic resilience, which is essential for the recovery of the economy following the COVID-19 epidemic, is significantly influenced by financing. However, COVID-19's effects mean that financing cannot operate as previously agreed upon within the allotted time, which causes many debtors to go into default and produce bad debts or non-performing financing. Errors in the application of financing procedures might also result in non-performing financing. Problem funding is attempted to be saved by enforcing bank policies that currently exist. The goal of this discussion is to determine how the bank BSI Bank KCP Bogor Pajajaran Bantarjati's procedures, comparative financing conditions during and after COVID-19, and the resolution of problematic financing have shown a positive trend because it has been successful in lowering the number of customers who restructured from 30% to 0%, non-performing financing from 14% to 7%, and current financing from 56% to 93% during post-COVID-19. The number of customers whose financial situations improved and they were able to pay off their loans also contributed to the upward trend. This demonstrates the efficacy of the financing guidelines and practices put in place by Bank BSI KCP Bogor Pajajaran Bantarjati in an effort to keep the bank in good standing following COVID-19.
The Role of Nursing Leadership in Health Services Accreditation Lisnawati, Ni Made Ary; Suasnawa, I Gede; Widnyani, Ni Made; Sriwahyuningsih, Ni Luh Gde Nita; Darmayanti, Ni Luh
Indonesian Journal of Global Health Research Vol 6 No 2 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i2.3901

Abstract

Law Number 17 of 2023 concerning Health states that every health service facility is obliged to continuously and sustainably improve the quality of health services, one of which is by means of accreditation. Accreditation is a recognition of service quality.The success or failure of health service facilities in achieving accreditation goals is very dependent on the leadership's ability to improveCommitment from nurses in implementing accreditation in health services. This research design uses a scoping review, with 8 articles published from 2019-2024 in English or Indonesian, as well as complete articles. The literature review protocol and evaluation uses the PRISMA checklist to determine the selection of studies that have been found and adapted to the objectives of the literature review. Accreditation has a positive impact on the quality of health services in health service facilities. The role of nursing leaders has an important meaning in implementing accreditation. The role of nursing leaders has an important meaning in implementing accreditation in health service facilities. The ability of leaders to foster a sense of commitment from nurses plays a role in implementing accreditation in health services.