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All Journal HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Muhammadiyah Riau Accounting and Business Journal Society: Jurnal Pengabdian Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Pengabdian Masyarakat Gemilang (JPMG) Jurnal Administrasi Sosial dan Humaniora (JASIORA) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pengabdian Masyarakat Bangsa Enigma in Economics Ekopedia: Jurnal Ilmiah Ekonomi
Juniarsih, Delvita
Institut Administrasi Dan Kesehatan Setih Setio Muara Bungo
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WOM dan Inovasi Produk sebagai Prediktor Minat Beli Konsumen Pendekatan Kuantitatif Berbasis SPSS Pada UMKM Usaha Bunda Sido Lego Delvita Juniarsih; Fatimah.As; Ihsandra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w19c6q85

Abstract

UMKM Usaha Bunda is a business engaged in the snack food industry. UMKM Usaha Bunda was established on October 13, 2021. UMKM Usaha Bunda is located in Sido Lego Village, Tabir Lintas District, Merangin Regency. The purpose of this study was to determine the effect of word of mouth and product innovation on consumer purchasing interest at UMKM Usaha Bunda in Sido Lego Village. The population is consumers who have purchased UMKM Usaha Bunda products, with a sample of 100 people taken based on the formula Hair et al = number of indicators x 5-10, with the description of each indicator X 2. The analysis used is multiple linear regression with the help of the SPSS (Statistical package social science) application program Version 23. The results of this study indicate that word of mouth and product innovation have a simultaneous effect on consumer purchasing interest in UMKM Usaha Bunda, and partially word of mouth shows that word of mouth has a significant influence on consumer purchasing interest in UMKM Usaha Bunda, while product innovation shows that it has no influence and on consumer purchasing interest in UMKM Usaha Bunda.
Kualitas Pelayanan, Customer Relationship Marketing, dan Kepuasan Pelanggan sebagai Determinan Loyalitas Pelanggan Ulum, Panji; Widya Pratiwi; Delvita Juniarsih; Relya Contesa
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kdctmx33

Abstract

This study aims to analyze the influence of service quality , Customer Relationship Marketing (CRM) , and customer satisfaction on customer loyalty at the official Honda AHASS workshop “Sahabat Motor” in Margo Tabir. The research method used is a quantitative approach with multiple linear regression analysis. The sample consisted of 96 respondents selected using Simple Random Sampling technique. Regression test results show that service quality, CRM, and customer satisfaction have a positive and significant effect on customer loyalty, both partially and simultaneously. The coefficient of determination (R²) of 0.434 indicates that the three independent variables explain 43.4% of the variation in customer loyalty, while the remaining percentage is influenced by other factors outside the study. Based on these findings, the workshop is advised to improve customer interaction quality, strengthen CRM programs, and conduct periodic evaluations of customer satisfaction levels to enhance retention and customer loyalty.
Co-Authors Achmad, Fariz Ade Sofa Afriani, Fina Afriany, Fina Afriyani, Fina Alam, Sandi Ali Mardiansyah Anggraini, Zepa ANI SAFITRI, ANI Astika, Yulia Wiji Darmawanto Darmawanto Darmawanto Darmawanto, Darmawanto Deni handani Dian Eka Sari Abrina Elsyra, Nova Ernawati Eva Marlina Fajar Ifan Dolly Fatimah.As Feri Antoni Ha Esdhona Hamirul Helva Rahmi Helva Rahmi Hidayat, Nanang Al Ihsandra Ikhsan Alfarisi Ira Widyastuti Irda Rahayu Irwan Muhammad Istianingsih, Nanik Jesika, Silvia Joko Susanto Lia Udiama M Chotib M Chotib M Chotib, M Chotib M Syukurman M. Syukurman Mardiansyah, Ali Mela Sari, Mela Muhammad Nasir, H. Muhammad, Ariyanto Nova Elsyra Novia Wulandari Panji Ulum Puji, Ari Andriyas Rahmi, Helva Relya Contesa Rianto Rianto Sari Abrina, Dian Eka Silvia Jesika Silvia Jesika Solly Aryza Syah Amin Albadry Syahwami Tarjo Tarjo Tita Rosmawati Ulum, Panji Vera Wati Widya Pratiwi Widya Pratiwi widyastuti, ira Wiji Astika, Yulia Yasmir, Yasmir Yulia Wiji Astika Zulkifli Zulkifli Zulkifli