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All Journal HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Muhammadiyah Riau Accounting and Business Journal Society: Jurnal Pengabdian Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Pengabdian Masyarakat Gemilang (JPMG) Jurnal Administrasi Sosial dan Humaniora (JASIORA) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Bersama Masyarakat Indonesia Enigma in Economics Ekopedia: Jurnal Ilmiah Ekonomi
Juniarsih, Delvita
Institut Administrasi Dan Kesehatan Setih Setio Muara Bungo
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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WOM dan Inovasi Produk sebagai Prediktor Minat Beli Konsumen Pendekatan Kuantitatif Berbasis SPSS Pada UMKM Usaha Bunda Sido Lego Delvita Juniarsih; Fatimah.As; Ihsandra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w19c6q85

Abstract

UMKM Usaha Bunda is a business engaged in the snack food industry. UMKM Usaha Bunda was established on October 13, 2021. UMKM Usaha Bunda is located in Sido Lego Village, Tabir Lintas District, Merangin Regency. The purpose of this study was to determine the effect of word of mouth and product innovation on consumer purchasing interest at UMKM Usaha Bunda in Sido Lego Village. The population is consumers who have purchased UMKM Usaha Bunda products, with a sample of 100 people taken based on the formula Hair et al = number of indicators x 5-10, with the description of each indicator X 2. The analysis used is multiple linear regression with the help of the SPSS (Statistical package social science) application program Version 23. The results of this study indicate that word of mouth and product innovation have a simultaneous effect on consumer purchasing interest in UMKM Usaha Bunda, and partially word of mouth shows that word of mouth has a significant influence on consumer purchasing interest in UMKM Usaha Bunda, while product innovation shows that it has no influence and on consumer purchasing interest in UMKM Usaha Bunda.
Kualitas Pelayanan, Customer Relationship Marketing, dan Kepuasan Pelanggan sebagai Determinan Loyalitas Pelanggan Ulum, Panji; Widya Pratiwi; Delvita Juniarsih; Relya Contesa
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kdctmx33

Abstract

This study aims to analyze the influence of service quality , Customer Relationship Marketing (CRM) , and customer satisfaction on customer loyalty at the official Honda AHASS workshop “Sahabat Motor” in Margo Tabir. The research method used is a quantitative approach with multiple linear regression analysis. The sample consisted of 96 respondents selected using Simple Random Sampling technique. Regression test results show that service quality, CRM, and customer satisfaction have a positive and significant effect on customer loyalty, both partially and simultaneously. The coefficient of determination (R²) of 0.434 indicates that the three independent variables explain 43.4% of the variation in customer loyalty, while the remaining percentage is influenced by other factors outside the study. Based on these findings, the workshop is advised to improve customer interaction quality, strengthen CRM programs, and conduct periodic evaluations of customer satisfaction levels to enhance retention and customer loyalty.
Digital Marketing Training through Copywriting Techniques And SEO for Social Forestry Business Groups Bungo Residential Office Istianingsih, Nanik; Muhammad, Ariyanto; Zulkifli, Zulkifli; Juniarsih, Delvita; Rianto, Rianto
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.596

Abstract

In today's technological era, digital marketing is one of the keys to running a successful business. Digital marketing implementation includes scriptwriting techniques and search engine optimization (SEO). Through the implementation of this activity, forestry business groups will be trained to know, understand, and apply information technology for digital marketing activities. Based on initial interviews with the management partners of the business group, several key issues in marketing their business were identified. First, digital marketing insights; second, techniques to increase online sales; third, improving product reputation; and fourth, improving product quality, packaging, and presentation. The training will explain digital marketing and teach two digital marketing techniques: copywriting and SEO, depending on the needs of the participants. The stages of implementing this community service are, first, learning digital marketing skills, second, understanding copywriting, and third, practicing the application of SEO to the participants' businesses. The training includes lectures, exercises, discussions and practical exercises. The results of the activity will be evaluated through a question and answer session with participants. From the results of this activity, it is hoped that the participants of the business group will start applying search engine optimization techniques in running their businesses.
Pelatihan Pengembangan Produk Tas Ecoprint Ramah Lingkungan Sebagai Ikon Ekonomi Kreatif Desa Sukarena Kabupaten Musi Rawas Oktarendah, Fatma; Pradesa, Endar; Putra, Alan Rakhmat; Juniarsih, Delvita
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 9 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i9.3355

Abstract

Kegiatan pengabdian kepada masyarakat memiliki peran penting dalam memperkuat kapasitas sosial dan ekonomi masyarakat desa melalui pemberdayaan berbasis potensi lokal. Desa Sukarena, Kecamatan Sukakarya, Kabupaten Musi Rawas merupakan salah satu wilayah yang memiliki sumber daya alam melimpah, namun belum berkembang secara optimal dari sisi ekonomi kreatif. Mayoritas ibu rumah tangga di desa ini belum memiliki keterampilan produktif dan akses pelatihan yang berkelanjutan, sehingga ketergantungan ekonomi terhadap penghasilan suami masih tinggi. Kondisi tersebut melatarbelakangi perlunya pelatihan yang tidak hanya meningkatkan keterampilan teknis, tetapi juga mendorong kemandirian ekonomi perempuan desa. Program pelatihan pengembangan produk tas ecoprint ramah lingkungan ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada anggota PKK Desa Sukarena agar mampu mengolah bahan alam sekitar menjadi produk bernilai jual sekaligus ramah lingkungan. Hasil pelaksanaan program menunjukkan peningkatan pengetahuan dan keterampilan peserta dalam mengolah bahan alam lokal menjadi tas ecoprint yang menarik dan layak jual. Dampak sosial ekonomi yang muncul meliputi meningkatnya rasa percaya diri dan partisipasi aktif perempuan dalam kegiatan produktif rumah tangga, serta tumbuhnya kesadaran terhadap pentingnya inovasi ramah lingkungan. Dengan demikian, pelatihan ini tidak hanya menghasilkan produk tas ecoprint yang khas, tetapi juga menumbuhkan semangat kemandirian ekonomi dan identitas baru bagi Desa Sukarena sebagai desa kreatif berwawasan lingkungan.
EDUKASI DIGITAL MARKETING SEKTOR USAHA INDUSTRI PENGOLAHAN DI BERINGIN SANGGUL KABUPATEN MERANGIN Yasmir Yasmir; Joko Susanto; Ade Sofa; Ira Widyastuti; Syah Amin Albadry; Delvita Juniarsih; Deni Handani; Zepa Anggraini; Fajar Ifan Dolly; Ikhsan Alfarisi; Irwan Muhammad
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 2 (2022): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2022
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v2i2.2559

Abstract

Teknologi informasi terus berevolusi dalam pengembangan usaha, dengan demikian para pelaku usaha perlu untuk meningkatkan dan memanfaatkan metode pemasaran yang tepat agar produk yang dijual laku dipasaran, Mengingat peran penting dari teknologi informasi dalam kegiatan bisnis, menuntut pelaku usaha untuk meningkatkan literasi digitalnya minimnya pengetahuan pengrajin anyaman tradisional di desa Beringin Sanggul memberikan motivasi untuk dilaksanakan pengabdian kepada masyarakat. Dimana produk yang dihasilkan termasuk dalam produk yang unik dan langka ditemukan dipasaran, sasaran penjualan selain dari penggunaan produk tersebut sesuai dengan manfaat sebelumnya, namun beberapa tempat yang menggunakan konsep klasik digunakan sebagai hiasan dalam ruangan yang berkesan estetik. berdasarkan hal tersebut pengabdian kepada masyakarat ini dilakukan dengan cara pemberian materi tentang pemasaran digital, dimana metode yang diterapkan adalah ceramah, tanya jawab dan simulasi. Adapun target yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat ini adalah pelaksanaan pengenalan digital marketing dalam upaya meningkatkan penghasilan sekaligus melestarikan kerajinan anyaman yang pada saat sekarang sulit ditemukan. Target luaran yang dapat diharapkan adalah terpublikasi melalui jurnal, serta kemampuan dalam memanfaat media online untuk memasarkan produk.
Pendampingan Pembuatan Konten Marketing Pada UMKM Di Desa Suka Jaya Kabupaten Bungo Nanik Istianingsih; Susriyanti Susriyanti; Ariyanto M; Muhammad Nasir; Delvita Juniarsih
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 4 No. 3 (2026): Juli : : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v4i3.991

Abstract

Advancements in digital technology are compelling Micro, Small, and Medium Enterprises (MSMEs) to adapt by adopting social media-based marketing strategies. Instagram stands out as a highly promising promotional platform due to its visual and interactive nature, as well as its ability to reach a vast audience. However, many MSMEs still lack the knowledge and skills required to produce effective digital content. This Community Service (PKM) initiative aims to enhance MSME capabilities in creating Instagram-based digital content for business promotion. The program was implemented through a process of identifying partner challenges, providing training, facilitating hands-on practice, and offering ongoing mentorship. The results demonstrate improved understanding and proficiency among MSME partners in managing business Instagram accounts, creating innovative promotional content, and boosting digital promotional activity and engagement. The initiative also fostered a shift in mindset among MSMEs, moving them from traditional marketing toward more flexible and sustainable digital marketing practices. Ultimately, the guidance provided for Instagram content creation successfully bolstered the competitiveness of MSMEs in the digital era.
Co-Authors Achmad Fariz Ade Sofa Afriani, Fina Afriany, Fina Afriyani, Fina Alam, Sandi Alan Rakhmat Putra Ali Mardiansyah Anggraini, Zepa ANI SAFITRI, ANI Ari Andriyas Puji Ariyanto M Astika, Yulia Wiji Darmawanto Darmawanto Darmawanto Darmawanto, Darmawanto Deni handani Dian Eka Sari Abrina Elsyra, Nova Endar Pradesa Ernawati Eva Marlina Fajar Ifan Dolly Fatimah.As Fatma oktarendah Feri Antoni Ha Esdhona Hamirul Helva Rahmi Helva Rahmi Hidayat, Nanang Al Ihsandra Ikhsan Alfarisi Ira Widyastuti Ira Widyastuti Irda Rahayu Irwan Muhammad Istianingsih, Nanik Jesika, Silvia Joko Susanto Lia Udiama M Chotib M Chotib M Chotib, M Chotib M Syukurman M. Syukurman Mardiansyah, Ali Mela Sari, Mela Muhammad Nasir Muhammad Nasir, H. Muhammad, Ariyanto Nanik Istianingsih Nova Elsyra Novia Wulandari Panji Ulum Rahmi, Helva Relya Contesa Rianto Rianto Sari Abrina, Dian Eka Silvia Jesika Silvia Jesika Susriyanti Susriyanti Syah Amin Albadry Syahwami Tarjo Tarjo Tita Rosmawati Ulum, Panji Vera Wati Widya Pratiwi Widya Pratiwi widyastuti, ira Wiji Astika, Yulia Yasmir, Yasmir Yulia Wiji Astika Zulkifli Zulkifli Zulkifli