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Nugraheni, Krisnawati Setyaningrum
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang
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Journal : Stability: Journal of Management and Business

 1 
STUDI KEPUASAN KONSUMEN PADA PEACOCK COFFEE GAJAH MADA SEMARANG Tuwuh Adhistyo; Krisnawati Setyaningrum
Stability: Journal of Management and Business Vol 2, No 2 (2019): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v2i2.5156

Abstract

AbstrakCoffee Shop saat ini merupakan salah satu faktor pendukung dalam sektor pariwisata, dimana mereka memiliki peminat khusus. Khususnya para konsumen yang tertarik pada cita khas rasa kopi yang unik. Perkembangan bisnis Coffee shop saat ini paling cepat di dunia dan menjadi tren. Berbagai gaya dan tema bermunculan untuk masing-masing coffee shop untuk menarik dan memberikan kepuasan pada konsumen. Mulai dari bahan baku kopi yang digunakan, create kreasi menu coffee yang ditawarkan serta menu makanan pendamping coffee. Semuanya dipikirkan betul-betul oleh pemilik usaha. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kepuasan konsumen.Metode yang digunakan metode non-probality Sampling dikarenakan jumlah pengunjung Peacock Coffee tidak diketahui dengan pasti. Metode pengambilan sampel yang digunakan Accidental sampling dengan jumlah sebanyak 87 sampel. Hasil analisis data dalam penelitian mendukung semua hipotesis yang diajukan. Kualitas produk, fasilitas dan lokasi mempunyai pengaruh secara parsial maupun simultan terhadap kepuasan konsumen dan variabel lokasi mempunyai pengaruh dominan.AbstractCoffee shop involved contribute in tourism sector especially for specific customer in coffee. Coffee shop growing fast following international tren. Differencies theme and concept are designed to attract customer and increase the customer satisfaction. Start from the raw material, variety of coffee product and side dish to complete the package. The owner design this concept carefully. This research head for detect the customer satisfaction influence factors.This research use non-probability sampling method, with unpredicted customer in Peacock Coffee. For Sampling derivation use Accidental sampling at 87 persons. Result of the analize support all of the suggest hypotize. Product quality, facilites and location have partially effect nor simultant to the customer satisfaction, and location becomes the dominant influence.
Co-Authors Aletta Dewi Maria Ambar Dwi Erawati Ani Puspitasari Ardi, Rudi Prasetyo Aswan, Muhammad Kholil Aswan, Mukhamad Kholil Bambang Guritno Bambang Guritno Bambang Guritno Baskara Katri Anandhito Bethary Hanandriati C Susmono Widagdo C Susmono Widagdo Dita Aulia Rachma Nurul Farida Dyan Triana Putra Enik Rahayu Enrico Krisnanda Aditya Wicaksono Febe Humble Kristanto Fitri Handayani Harefa Frisca Dwi Cahyaningtyas Ganda Subrata Guntur Suryaning Hadi Hardiani, Wenefrida Ardhian ayu Hesky Ilham Ikhlasandi Intan Aprillia Antaragiva Istiqomah, Anisa Julian Andriani Putri Laksono Hujianto Lena Putri S Lusy Diah Maria Corazon Lay Corbafo Maria Th, Aletta Dewi Mawastri, Desvita Diananggun Mochamad Miswanto Gunawan Muhammad Aji Pamungkas Nina Mistriani Palupiningtyas, Dyah Permana, Aditya Agung Ratnasari, Devi Ray Octafian Renny Aprilliyani Renny Aprilliyani Rohula Utami Romana Verlinda Laia Rudi Prasetyo Ardi Ruth Desna Sari Dachi Sajia Ferdousi Saleha, Ayu Siti Samtono Samtono Septa Intiar Septiana Raihan Saputri Sitta Aula Hanifah Supriyadi, Andhi Theofilus Christo Yosiano Tino Indra Wardono Titimawati Gulo Tri Maryani Tutik Tutik Tuwuh Adhistyo Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo W Tuwuh Adhistyo Wijoyo Wau, Windi Dharmayanti Wenefrida Ardhian Ayu Yema Charista Zelda Yonius Zebua YR Satatoe