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Lubis, Junita
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Analysis Of The Influence Of Brand Image, Price, Location And Product Quality On Used Clothing Customer Satisfaction At The Monja Horas Aek Tapa Rantauprapat Store Nurhalizah*, Siti; lubis, Junita; Hasibuan, Muhammad Irwansyah
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38501

Abstract

In the current era of globalization, the development of the business world is increasingly rapid. One of them is business in the fashion sector. This business cannot be separated from global influence due to a situation that forces developing countries to follow the fashion of developed countries. The aim of this research is to determine the influence of brand image, price, location and product quality on customer satisfaction with used clothing at the Monja Horas Aek Tapa Rantauprapat shop. The results of the research show that brand image, price, location and product quality on used clothing customer satisfaction at the Monja Horas Aek Tapa Rantauprapat store have a significant effect on customer satisfaction partially and simultaneously.
Pengaruh Brand Identity Terhadap Timbulnya Brand Preference dan Repurchase Intention Pada Merek Kosmetik Wardah Di Rantauprapat Siregar, Dewi Kamaliah; Prayoga, Yudi; Lubis, Junita
Jurnal Ekonomi Integra Vol 13, No 2 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i2.295

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh brand idnetity terhadap timbulnya brand preference dan repurchase inetntion pada merek kosmetik wardah di Rantauprapat. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner. Sampel yang digunakan yaitu non-probability sampling dengan metode judge mental sampling. Teknik analisis data yang digunakan adalah regresi linier berganda menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variabel brand identity memiliki pengaruh positif dan signifikan terhadap brand preferebce dan repurchase intenion.
Pengaruh Kualitas Produk, Persepsi Harga, Dan Lokasi Terhadap Keputusan Pembelian Produk Beras di Toko Grosir Minang di Desa Tj Medan Kecamatan Bilah Barat Kabupaten Labuhanbatu Ritonga, Novita Sari; Lubis, Junita; Limbong, Christine Herawati
Jurnal Ekonomi Integra Vol 13, No 2 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i2.269

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk, persepsi harga dan lokasi terhadap keputusan pembelian. Jenis penelitian ini bersifat kuantitatif, yang menjadi tempat penelitian ini adalah Toko Grosir Minang Desa TJ. Medan. Dalam penelitian ini yang menjadi populasi adalah konsumen Toko Grosir Minang sebanyak 60 orang.. Analisis yang digunakan yaitu regresi linear berganda. Observasi, dokumentasi dan kuesioner dengan menggunakan skala likert merupakan suatu teknik pengumpulan data yang digunakan dalam penelitian ini. Hasil analisis regresi diperoleh variabel kualitas produk (X1), persepsi harga (X2), dan lokasi (X3) berpengaruh positif  terhadap variabel keputusan pembelian (Y). Nilai Fhitung sebesar 35,157> Ftabel 2.48 dengan nilai signifikansi 0,000 < 0,05. Dari hasil tersebut, dapat disimpulkan bahwa kualitas produk (X1), persepsi harga (X2), dan lokasi (X3) secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian (Y)
Pengaruh Sumber Daya Insani, Budaya Kerja, Komitmen Organisasi, Dan Kompensasi Terhadap Kepuasan Kerja Pegawai Rumah Sakit Umum (Rsud) Rantauprapat Wandani, Palguna; Broto, Bayu Eko; Lubis, Junita
Jurnal Ekonomi Integra Vol 13, No 2 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i2.272

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh sumber daya insani, budaya kerja, komitmen organisasi dan kompensasi terhadap kepuasan kerja pegawai RSUD Rantauprapat. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner. Sampel yang digunakan yaitu non probability sampling dengan teknik sampling jenuh terhadap 40 orang pegawai RSUD. Teknik analisis data yang digunakan adalah regresi linier berganda menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variabel sumber daya insani, budaya kerja, komitmen organisasi dan kompensasi baik secara parsial maupun simultan berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai RSUD Rantauprapat
PENGETAHUAN PETANI DALAM KONSERVASI DAN PENGELOLAAN TANAH PADA PERTANIAN KOPI DI MANDAILING NATAL SUMATERA UTARA Lubis, Junita; Zuhra, Fatimah; Murni, Murni; Ihsan, M Ali
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2413

Abstract

Petani kopi di daerah Kabupaten Mandailing Natal mempunyai pengetahuan tentang pengelolahan tanah dalam sistem pertanian berbasis kopi. Pengetahuan petani didapatkan dari wawancara langsung kepada petani, baik secara individu maupun secara kelompok. Pengetahuan masyarakat didapatkan berasal dari pengalaman dan petani mempelajarinya dari lingkungan sekitar serta didapat dari pelatihan yang sering diadakan oleh pemerintah setempat dengan tujuan pengembangan produksi petani secara maksimal. Hal ini dapat terlihat dari pemahaman petani kopi tentang konservasi, di sini petani sudah melakukan teknik konservasi seperti pembuatan teras, tanaman pelindung dan sebagainya. Walaupun para petani telah memahami tentang sistem konservasi dan pengolahan tanah, tetapi masih banyak juga petani yang tidak menerapkan sistem konservasi tersebut. Hal tersebut dikarenakan harga jual kopi yang rendah sedangkan biaya untuk menerapkan sistem konservasi dan pengolahan tanah mereka anggap mahal dan akan menambah biaya produksi kopi. Hal tersebut menjadi salah satu hambatan bagi petani untuk melakukan teknik konservasi.
Pelatihan Perhitungan Harga Pokok Produksi Di Umkm Kripik Ketela desa Pulo Kiton, Bireuen Ritonga, Zuriani; Kamaruddin; Zuhra, Fatimah; Zalikha; Jannah, Nur; Elvina; Ekobroto, Bayu; Lubis, Junita
Jurnal Pengabdian Magister Pendidikan IPA Vol 6 No 4 (2023): Oktober-Desember 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v6i4.6563

Abstract

Determining the cost of production may still be somewhat difficult for MSME players. Calculation and determination of the cost of production is very important in order to know the calculation of sales margins, determination of selling prices and predictions of profit and loss. UMKM Keripik Ketela has not yet calculated the cost of goods produced accurately due to a lack of knowledge about accounting. Conducted training regarding calculating the cost of production according to It is hoped that accounting science can produce accurate information and can be used as a consideration in determining product selling prices more accurately. In calculating the cost of a product, it is necessary to know the cost elements used, including the nature of these costs, both fixed and variable. The training program provided will help Cassava Chip MSME owners to be able to accurately calculate the cost of production which will later be useful in determining product selling prices, monitoring periodic profits and losses.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHITINGKAT KEPUASAN KONSUMENPADA PT. PERUSAHAAN LISTRIK NEGARA (PERSERO) WILAYAH II SUMUT Lubis, Junita
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 1, No 1 (2014): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.821 KB) | DOI: 10.36987/ecobi.v1i1.33

Abstract

Pelayanan pegawai merupakan strategi perusahaan untuk merebut pangsa pasar dalam menghadapi persaingan, hal ini dikarenakan dengan memberikan pelayanan yang baik serta berkualitas kepada pelanggan sehingga pelanggan akan merasa dihargai dan mendapat kepuasan, selain itu pelanggan/konsumen merasa senang untuk menjadi pelanggan dan demikian sebaliknya.Masalah-masalah yang ditemukan pada PT. PLN (Persero) Wilayah II Sumatera Utara antara lain adalah kualitas pelayan pegawai yang diberikan telah memenuhi harapan pelanggan /konsumen sehingga pelanggan/konsumen menjadi puas atas pelayanan pegawai yang diberikan dan adanya sikap pelayanan pegawai yang kurang memenuhi harapan pelanggan/konsumen.Hasil penelitian menunjukkan bahwa pelayanan pegawai signifikan terhadap tingkat kepuasan pelanggan pada PT. PLN (Persero) Wilayah Sumatera Utara. Nilai koefisien determinasi R-square sebesar 0,936. Ini berarti bahwa secara umum pelayanan pegawai terhadap tingkat kepuasan konsumen dalam skala mendekati constant return to scale.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENINGKATAN PRODUKSI PADI DI KABUPATEN LANGKAT SUMATERA UTARA Lubis, Junita
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 5, No 1 (2018): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.425 KB) | DOI: 10.36987/ecobi.v5i1.73

Abstract

One of the central production of paddy in Indonesia is Langkat.The demand for paddy is increasing from time to time, following the increase of population. The study is aimed to analyze the influence of inputs used such as site of land, labor, seed, and fertilizer for toward paddy production in Langkat. The results indicated that site of land, labor, seed and fertilizer have positive sign and significance at α = 5% to influence the production of paddy in the study area. The coefficient of elasticity was found to be 1.671(marginally elastic), this implies that the production of paddy in langkat, provide increasing in returns, therefore it is suggested thatdiversification efforts are indeed need to secure the food security, especially in paddy for Langkat.
HUBUNGAN STRATEGI BISNIS FASTFOOD MELALUI DIRECT MARKETING STUDI KASUS CALIFORNIA FRIED CHICKEN SUZUYA MALL RANTAUPRAPAT Dalimunthe, Ummi Nurzannah; Nasution, Ade Parlaungan; Lubis, Junita
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 2 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i2.4117

Abstract

The application of direct marketing can generally increase sales of products and services to consumers because these activities will directly obtain a response or feedback from consumers. The purpose of this study is partially independent variables Product Quality (X1), Product Attributes (X2), Service (X3) and Differentiation (X4) affect the dependent variable Direct Marketing (Y). The research design relevant to this research emphasizes descriptive research collaboration with a quantitative approach. The population and sample are customers who visit California Fried Chicken (CFC) Suzuya Mall Rantauprapat in the January-February 2023 period. The method of determining the population and sample generally uses Maximum Likehood Estimation (MLE), the number of samples in the survey ranges from 100-200 samples estimated based on the number of variable indicators as a whole 5 x 20 (indicators), so the sample set is 250 samples. The sampling technique uses purposive sampling (ie whoever the respondent is who kebutulan meets with the researcher at the California Fried Chicken (CFC) Suzuya Mall Rantauprapat). The scale technique used by the author chooses a Likert scale. As for data analysis techniques in solving problems with the Smart PLS v.4.0 application to predict the model tested in the study. From the results of the study it can be concluded that the variables of product quality (X1) and service (X3) have no significant effect on direct marketing and product attributes (X2) and differentiation (X4) have a significant effect on direct marketing. In addition, the findings of the research direct marketing variable has a good role as the dependent variable
Measuring Tourist Satisfaction with Route Analysis as a Business Advantage Sutriani, Sutriani; Pristiyono, Pristiyono; Lubis, Junita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1504

Abstract

Although covid-19 is increasingly haunting the world, it has not reduced local investors to develop service businesses and place them as a type of business that is quite developed because it is directly related to consumer satisfaction. loyal customers who have become members of Mirota Swimming Pool. Technical analysis of data using path analysis with SPPS and Amos applications as a tool to determine the significant effect of the proposed hypothesis. The results of the study prove that facilities have a direct effect on tourist satisfaction, service quality has a significant effect on tourist satisfaction, facilities have a significant effect on business excellence, service quality has a significant effect on business excellence and tourist satisfaction has a significant effect on business excellence. The hope is that local tourism business developers Mirota Ajamu Swimming Pool in coastal areas can expand their business through various promotions and advertisements to improve their image and introduce their business to outsiders. For other research, it is expected to be able to develop the phenomenon by looking for sources of relevant variables that are closely related to satisfaction
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Alamanda, Gadang Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Asnora, Fazhil Hanafi Broto, Bayu Eko Dalimunthe, Ummi Nurzannah Ekobroto, Bayu Elvina Elvina Elvina Fatimah Zahara Fatimah Zuhra Florentina Sinaga Simanjorang, Elida Harahap, Aziddin Harahap, Romayan Hasibuan, Irwansyah Hasibuan, Muhammad Irwansyah Hasibuan, Muhammad Ridho Rahmansyah Hasibuan, Nur aida Ihsan, M Ali Indra Aulia Juniar Siregar, Juniar Kamaruddin Leily Nasution, Novrihan Limbong, Christine Herawati Malau, Ucok Erwinanto Manik, Mei Magdalena Murni Murni Nova Jayanti Harahap Nur Jannah Nurhalizah*, Siti Pitriyani Pitriyani Pristiyono, Pristiyono Rafika, Mulya raja, muhammad Ritonga, Mulkan Ritonga, Novita Sari Ritonga, Zuriani Rizki Syahputra Sahara, Leni Sahputra, Ali Siregar, Dewi Kamaliah Siregar, Marlina Siregar, Nurintan Asyiah Suryani, Jane Angrey Sutriani Sutriani Syahputra, Dian Syahputra, Rizki Wandani, Palguna Yudi Prayoga Zalikha Zebua, Yuniman Zulkarnaen Nasution