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The Influence of Distance, Product Price, Brand Image, and Service Quality on Customer Choice of Complex PT. Nubika Jaya at Mini Market Alfamart, Alfamidi and Indomaret in Blok Songo, Kotapinang Malau, Ucok Erwinanto; Lubis, Junita; Siregar, Nurintan Asyiah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.3412

Abstract

Retail in Indonesia has appeared one by one over time, including in rural areas like the Blok Songo Area, a village in the Kotapinang District of the North Sumatra Province. In Blok Songo, there are retail companies Alfamart, Alfamidi, and Indomaret. This creates competition that confuses each customer. The strategy implemented by retail companies makes customers more attached to their respective products; however, the obstacle that frequently arises for customers is the difference in distance, price, brand image, and service quality, which causes customer dissatisfaction. As a result, the purpose of this study has two sides. first, to investigate the factors that influence customers’ decisions regarding Alfamart, Alfamidi, and Indomaret as shopping destinations. Second, to know the significant impact on customers from the Complex where residents are engaged in the efficient operation of a retail business, by taking interviews with the complex’s authorities in order to gather data that will be beneficial to every retailer in developing, changing and even create new marketing techniques that link the key feature that significantly affects visitor interest. The Analytical Hierarchy Process is the method that is utilized and the last result of the alternatives Alfamidi Obtained 0,51925, Indomaret with 0,31002, and Alfamat with 0,17073 score.
Analysis of the Influence of Higgs Domino Island Online Games on Adolescent Aggressive Behavior in Labuhanbatu Alamanda, Gadang; Florentina Sinaga Simanjorang, Elida; Lubis, Junita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3875

Abstract

This study aims to determine the impact of the Higgs Domino Island online game on adolescent violent behavior in the Labuhanbatu Regency. Some people in the research area have to spend a significant amount of time in a particular setting as part of this kind of field study, which has a qualitative descriptive approach. This study used 12 informants consisting of 8 adolescents aged between 15 to 17 years and 8 adults aged between 18 to 22 years. In addition, the four mothers’ parents who agreed to take part in the study were parents of children who often played Higgs Domino games online and displays violent behavior. The research results show that the Higgs Domino online game has a relationship with the aggressive behavior of adolescents. Based on the interview results, the authors can analyze that the impact of online games greatly influences the aggressive behavior of teenagers where the child is more emotional and performs actions, such as lying and stealing.
The Influence of Price, Product Quality, and Service on Apparel Purchase Satisfaction at Emi Boutique Hasibuan, Nur aida; Lubis, Junita; Syahputra, Rizki
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.514

Abstract

The fashion business is a business that continues to grow rapidly, the latest fashions are published every day making business people engaged in this business sector to always keep abreast of the updates that occur. The updates that occur do not only focus on the design and fashion of clothing, but also consumer behavior in the fashion sector, which requires businesses to continue to pay attention to consumer behavior. Consumer satisfaction is the center of attention for companies engaged in the fashion business, not least at Emi Boutique, which is also always crowded with consumers who are looking for the best quality clothes. This research was conducted at Emi Boutique by analyzing the effect of price perception, product quality and service quality on customer satisfaction at Emi Boutique. The study was conducted with a quantitative approach using primary data and analyzed using SPSS. The results of this study indicate that all predictive variables have a specific and significant effect on customer satisfaction who shop for fashion products at Emi Boutique.