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All Journal Jurnal Mirai Management Jurnal Ekonomi Integra JURNAL PENDIDIKAN TAMBUSAI Almana : Jurnal Manajemen dan Bisnis Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan International Journal Of Science, Technology & Management (IJSTM) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Economics and Digital Business Review Journal Economic and Strategy (JES) JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service Jurnal Pengabdian Masyarakat Gemilang (JPMG) Jurnal Pengabdian Masyarakat Bhinneka KENDALI: Economics and Social Humanities Indonesian Research Journal on Education Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Pengabdian Harapan Bangsa JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah IIJSE Social Sciences Insights Journal Journal of Innovative and Creativity Portal Riset dan Inovasi Sistem Perangkat Lunak J-CEKI
Zebua, Yuniman
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The Influence of Price Perception, Product Quality, Promotion, Brand Image on Repurchase Intention of Wardah Lipstick Products (Study on Customers of UD. Ghaisani cosmetics Rantau Prapat) Chairunnisa, Riza; Zebua, Yuniman; Pitriyani, Pitriyani
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.513

Abstract

The use of cosmetics is increasing along with the number of influencers and public figures who exemplify the results of the use of cosmetic products. In the Indonesian context, of course, halal cosmetics are an important consideration in choosing cosmetics. In this study, the researcher intends to examine one of the halal cosmetic products from the Wardah brand. This study intends to examine the effect of perceived product price, product quality, promotion and brand image on consumer repurchase intentions from UD. Ghaisani Cosmetics. This study uses a quantitative approach and data collection is carried out using an online questionnaire. The sample in this study were women who had bought wardah brand lipstick products at UD. Ghaisani Cosmetics. The results of this study indicate that all predictors of variables affect consumer intention to repurchase Wardah brand lipstick at UD. Ghaisani Cosmetics.
Transformation of HR Development Through Performance Evaluation to Enhance Competitive Advantage in the Digital Era Zebua, Yuniman
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3662

Abstract

Digital transformation demands adaptive HR strategies to sustain organizational performance and achieve competitive advantage. This study investigates how Human Resource (HR) development transforms in the digital era through performance evaluation and its influence on competitive advantage. As digital technologies reshape organizational dynamics, HR strategies must adapt to maintain business performance. The research examines the roles of recruitment and selection, training and development, and compensation management in influencing performance evaluations, which in turn affect competitive advantage. Employing a quantitative descriptive method, data were gathered from 150 respondents across private companies in Medan, Indonesia, using surveys, observations, and interviews. The analysis used purposive sampling and was processed with PLS-SEM via SmartPLS 4.0. Findings indicate that recruitment and selection, as well as training and development, significantly enhance performance evaluation. However, compensation management does not exhibit a meaningful effect. Additionally, performance evaluation strongly contributes to achieving a competitive advantage. These results underscore the need for HR practices to focus on talent acquisition and skills development tailored to digital demands. The study concludes that performance evaluation plays a key mediating role in linking HR functions to strategic business outcomes. Future research should examine how digital tools and artificial intelligence can further support agile and adaptive HR processes.
Co-Authors A Halim Abdul Karim Abdul Karim Ahmad Aldi1, Yusuf Alfian, Harry Ardi Maulana, Ardi Aritonang, Ferdi Vahluzi Arjuna, Syukron Chairunnisa, Riza Cheylani Lukito, Salwa Christiorenfa Br Haloho, Agatha Dalimunthe, Jodie Setiawan Dayu Sari, Arini Delvia, Rini Dhea Ananda, Tasya Elvina Elvina Fadli, Agil Chairul Fatimah Zahara Fitri, Juli Hati Gomal , Gomal Juni Yanris Gultom, Edelwys Fendora Hanif, Irsyad Farhan Hansyah, Praida Harahap, David Becham Harahap, Melisa Hasibuan, Muhammad Irwansyah Hasibuan, Zulhamuddin Indah Sari Indah Sari, Leni Indra, Aulia Indrayani, Puput Juledi, Angga Putra Kurniawan, Fahmi Lam’ah Nasution, Siti Lubis, Junita Lubis, Roma Putra Masrizal Masrizal Melia, Yona Munthe, Aida Aulia Muqarrabin, Rama Napitupulu, Oktavia Pahri Nasution, Novrihan Leily Nasution, Siti Lam'ah Pebriyanti, Nisa Pitriyani Pitriyani Pohan, Angga Hasanul Amri Pratiwi, Nadila Ramadhan, Adiva Riski Rambe, Bhakti Helvi Rambe, Inny Rahayu Rambe, Sukma Hoviva Rawan, Wahyu Wandin Rindiany, Rena Ritonga, Mulkan Ritonga, Nurul Aini Rizky Damayanti Sabrina, Aida Safri, Hayanuddin Saragih, Elvira Inggrid Rodearni Sartika Br Siregar, Amanda Siddik Siregar, Anwar Simanjorang, Elida Florentina Sinaga Simanjuntak, Daslan Sinaga, Gandi Naek Petromak Sinurat, Andrio Avelino Siregar, Feby Khairunnisya siregar, Hapnida Siregar, Muhammad Safi'i Siregar, Nurdalina Siregar, Rizky Darmayanti Siregar, Zulkifli Musanif Sri Wahyuni, Ade Suci Ramadhani, Suci syahputra, Rizky Tanjung, Eka Agustin Triana, Dewi Vita S. Siregar, Siony Zega, Heri Apriaman Zufrie, Zufrie