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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi ProTVF Communicatus: Jurnal Ilmu Komunikasi PAX HUMANA PRofesi Humas Alhadharah: Jurnal Ilmu Dakwah Journal of Economic, Bussines and Accounting (COSTING) COMMED: Jurnal Komunikasi dan Media Koneksi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communication TECHNO-SOCIO EKONOMIKA SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Komunikasiana: Journal of Communication Studies Nivedana : Jurnal Komunikasi dan Bahasa Yumary: Jurnal Pengabdian kepada Masyarakat DEDIKASI PKM Komunika: Jurnal Ilmu Komunikasi Jurnal Digital Media dan Relationship Alhadharah: Jurnal Ilmu Dakwah Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi Jurnal Ilmu Komunikasi Andalan Eastasouth Journal of Positive Community Services Jurnal Media Pengabdian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Spektrum Komunikasi Jurnal Pengabdian Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Proceedings of Jogjakarta Communication Conference (JCC) INJECT Interdisciplinary Journal of Communication
Mujianto, Haryadi
Program Studi Ilmu Komunikasi Fakultas Komunikasi Dan Informasi Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Digital Marketing Communication, e-WOM Amplification, and Consumer Loyalty: A Mediation Analysis Haryadi Mujianto; Septiawan Santana Kurnia; Oji Kurniadi; Anne Maryani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6867

Abstract

This study examines the mediating role of e-WOM amplification in the relationship between digital marketing communication strategies and consumer loyalty among Indonesian social media users. Using a quantitative explanatory survey design, data were collected from 180 purposively selected respondents with prior experience in online purchasing and e-WOM activities. The study employed multiple linear regression and mediation analysis using the PROCESS macro Model 4 with 5,000 bootstrapped samples. The findings reveal that digital marketing communication strategies significantly influence e-WOM amplification and consumer loyalty. Consumer engagement and user-generated content emerged as the strongest indicators within the digital communication and e-WOM dimensions. The mediation analysis confirmed that e-WOM amplification partially mediates the relationship between digital marketing communication and consumer loyalty, indicating that digital communication becomes more effective when consumers actively participate in disseminating brand-related information through social media interactions. These findings highlight the strategic importance of interactive communication, information credibility, and participatory digital engagement in strengthening long-term consumer loyalty. The study contributes theoretically by extending the conceptualization of e-WOM as an amplification mechanism within digital marketing communication and provides practical implications for companies seeking to optimize digital communication strategies in competitive online markets.
Narrative Economics and Intersubjective Fiction: The Construction of Bitcoin Finfluencer Discourse on YouTube Social Media in Indonesia Deri Hudaya; Haryadi Mujianto; Muhamad Hilman Firmansyah
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 15, No 2 (2026)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v15i2.4107

Abstract

This study analyzes the narrative construction of Bitcoin on Angga Andinata's YouTube channel through two sample videos representing opposing market phases: Halving 2024: Ini Jalan Ninjaku (bull market phase) and Bocoran Bottom Bitcoin 2026 (bear market phase). Integrating Yuval Noah Harari's theory of intersubjective fiction, John Searle's institutional facts, Robert Shiller's narrative economics, and Robert Stanton's structuralism, this qualitative study aims to reveal how Bitcoin is constructed as a collective belief system in Indonesia. Data were collected through the documentation of verbal transcripts and screenshots of visual elements. The findings indicate that Bitcoin is constructed as a protagonist character ("Gold 2.0") legitimized by global and local institutional validators, whereas altcoins are personified as antagonists. The narrative setting is constructed through temporal (halving), scientific (Stock-to-Flow and Bitcoin Clock), macroeconomic, and emotional dimensions. The narrative plot is arranged persuasively and adaptively, moving from debunking profit myths and accumulating empirical evidence to reaching a climax in a generational outlier event and concluding with a practical resolution. In conclusion, the high rate of Bitcoin adoption in Indonesia is driven not merely by technical-economic factors, but by the effectiveness of digital communication in maintaining a consistent intersubjective fiction across various market conditions. This study contributes to the literature on digital media discourse and financial narrative framing.Penelitian ini menganalisis konstruksi naratif Bitcoin pada kanal YouTube Angga Andinata melalui dua video sampel yang mewakili fase pasar berlawanan, yaitu Halving 2024: Ini Jalan Ninjaku (fase bull market) dan Bocoran Bottom Bitcoin 2026 (fase bear market). Mengintegrasikan teori fiksi intersubjektif Yuval Noah Harari, fakta institusional John Searle, narrative economics Robert Shiller, serta strukturalisme Robert Stanton, penelitian kualitatif ini bertujuan mengungkap bagaimana Bitcoin dikonstruksi sebagai sistem kepercayaan kolektif di Indonesia. Data dikumpulkan melalui dokumentasi transkripsi verbal dan tangkapan layar elemen visual. Temuan menunjukkan bahwa Bitcoin dikonstruksi sebagai karakter protagonis (Gold 2.0) dengan legitimasi validator institusional global maupun lokal, sedangkan altcoin dipersonifikasikan sebagai antagonis. Latar narasi dibangun melalui dimensi temporal (halving), saintifik (Stock to Flow dan Bitcoin Clock), makroekonomi, serta emosional. Alur narasi disusun secara persuasif dan adaptif, bergerak dari pembongkaran mitos keuntungan, penumpukan bukti empiris, klimaks peristiwa generasional (outlier event), hingga resolusi practical. Kesimpulannya, tingginya adopsi Bitcoin di Indonesia tidak hanya didorong faktor ekonomi teknis, melainkan oleh efektivitas komunikasi digital dalam memelihara fiksi intersubjektif yang konsisten di berbagai kondisi pasar. Penelitian ini berkontribusi pada kajian wacana media digital dan narrative framing finansial.
Konten Humor Receh Melalui Instagram dalam Proses Emotional Closure Generasi Z Rifasya Azahra Khoerunisa; Achmad Wildan Kurniawan; Haryadi Mujianto
Komunikasiana: Journal of Communication Studies Vol. 7 No. 2 (2025)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v7i2.37681

Abstract

Penelitian ini bertujuan untuk menganalisis proses emotional closure Generasi Z melalui konten humor receh pada akun Instagram @memecomic.id dan @kuku_salma. Penelitian ini menggunakan pendekatan kualitatif dengan analisis konten dan wawancara mendalam yang dipandu oleh teori teknik humor Arthur Asa Berger dengan fokus pada teknik bahasa seperti permainan kata, sindiran dan teknik aksi seperti kejadian fisik yang lucu serta pengaturan waktu yang terbukti efektif dalam meningkatkan suasana hati audiens. Temuan menunjukan humor receh tidak hanya digunakan sebagai media hiburan, tetapi juga sebagai media pengalihan emosi sementara. Instagram merupakan platform populer bagi Generasi Z untuk menemukan dan berbagi konten humor dengan pengguna lainnya dalam proses penutupan emosional. Hasil penelitian menunjukan bahwa konten humor hanya memberikan kelegaan sementara bukan solusi permanen untuk penyelesasian emosional yang dialami oleh Generasi Z. Humor receh membantu memberikan jeda sementara tetapi tidak menggantikan upaya dalam mengatasi akar permasalahan. 
Strategi Komunikasi melalui Pembelajaran Jurnalistik untuk Mengembangkan Kreativitas Menulis Santri di Pondok Pesantren Sinarsari Regtria Cahaya Maulida; Haryadi Mujianto; Detya Wiryany
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5361

Abstract

This research is based on the low level of journalism learning in the Sinarsari Islamic Boarding School environment, resulting in a lack of interest in students' writing skills in the Youth Scientific Work extracurricular activity. Based on the data, it shows that the level of students' interest in writing creativity has not reached its maximum level from year to year, one of which is due to the low level of journalism learning and the tight schedule of students' activities. This study aims to examine how the impact of the quality of journalism learning can affect students' writing creativity during the Youth Scientific Work extracurricular activity process. In this study, a qualitative analysis method approach was applied by collecting data through interviews, observation, and documentation. This research study is more about researchers explaining the development of students' writing creativity through the Youth Scientific Work extracurricular activity. Respondents in this study were students of the Sinarsari Islamic Boarding School and supervising teachers who actively participated in the Youth Scientific Work extracurricular activity. Humanistic theory is used as an analytical framework to see how journalism learning can develop students' creativity. With five main dimensions, namely self-actualization, self-concept, learning, organism experience and autonomy, independence and responsibility. The results of this study indicate that journalism learning significantly influences the development of students' creativity. The researchers recommend more in-depth guidance regarding journalism learning to foster more imaginative characters and open up opportunities for self-development.
Public Relations Strategy of Health Service in Socializing Covid-19 Vaccination Program Zikri Fachrul Nurhadi; Haryadi Mujianto; Dwi Novianti Rusliani
Communicatus: Jurnal Ilmu komunikasi Vol. 6 No. 1. June (2022): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v6i1.16406

Abstract

This study aims to explain the planning, implementation and evaluation of programs carried out by the Public Relations Department of Health in disseminating the Covid-19 vaccination program in Garut Regency. This study uses a descriptive method with a qualitative approach. Data collection techniques were carried out by interview, observation and literature study. The results showed that the program planning carried out by the Public Relations Office of the Garut Regency Health Office by analyzing the situation by interviewing all elements of society. The results of the evaluation of the program that have been carried out have caused a quick reaction, especially in enthusiasm, understanding and awareness of the importance of vaccines. The media make a very big contribution in providing understanding, especially on misinformation, but with intense socialization it can change people's thoughts and actions.. 
THE INFLUENCE OF EXPOSURE TO THE DPR ALLOWANCE ISSUE ON TIKTOK TOWARD PUBLIC TRUST ON DPR’S IMAGE Muhammad Taufik Hidayat; Haryadi Mujianto; Ridwan Mustopa
SOSIOEDUKASI Vol 15 No 3 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i3.8784

Abstract

Over the past decade, internet penetration in Indonesia has surged, reaching 77% of the total population and positioning digital platforms as essential tools for social interaction and information dissemination. Among these, TikTok has emerged as a significant digital public sphere, particularly regarding political discourse such as the DPR allowance Issue. By applying agenda-setting theory, this study examines the impact of exposure to the DPR allowance issue on TikTok toward public trust on DPR’s Image. Adopting a quantitative approach, data were gathered through questionnaires administered to active TikTok users, selected via purposive sampling. The data were subsequently analyzed using regression analysis via SPSS. The findings indicate that exposure to the DPR allowance issue on TikTok significantly influences public trust on DPR’s image, with statistical results confirming the acceptance of the alternative hypothesis (Ha), where the t-value (9.270) exceeds the critical t-table (1.966). Furthermore, the analysis reveals that this exposure contributes 18.1% to the variance in public trust, suggesting that while the issue is influential, other factors also play a substantial role.
Co-Authors AA Sudharmawan, AA Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Alviola Sylva Excelsa Ani Siti Anisah, Ani Siti Ani Yuningsih Anne Maryani Ari Muhammad Badar Arya Yusuf Alwafi Asami, Andriansyah Sofwan Jabar Asih Handayanti Astri Fitria Angeline Azizah Nurfatimah, Amatillah Chotijah Fanaqi Darmawan, Aditya Dasrun Hidayat Denis Nopia Fitriani Deri - Hudaya, Deri - Deri Hudaya Detya Wiryany Dewi, Fransiska Dwi Novianti Rusliani Falahudin Falahudin Fatika, Cindi Febrina, R. Ismira Firmansyah Firmansyah Gantha Pagarsandya Gita Anggraeni Permana Gita Garliani Hardan Adha Apriana Hendrawan, Heri Hilman Aliansyah Hilyatu Sadiyah Husnusyifa, Annisa Iis Zilfah Adnan, Iis Zilfah Ikhsan, Akhmad Fauzi Indah Fitria Indah Fitria, Indah Ismira Febrina Izmadilla, Arti Kenny Kharismawati Kiki Zakiah Darmawan Leadya Raturahmi Livia Ayu Safitri Lyndon, Novel Anak Mey Irma Rimayanti Mohammad Firmansyah B Mohammad Firmansyah Bratadiredja Muhamad Hilman Firmansyah Muhammad Agus Muljanto Muhammad Taufik Hidayat Mustopa, Ridwan Neneng Lisna Rahayu Sidiq Neni Yulianita Nurhadi, Zikri Nurul Syamsiah Oji Kurniadi Perdana, Agri Aulian Purwaningsih, Neneng Eka Putri, Rossy Chelsea Qordhowi, Ahmad Yusuf Rahayu, Asri Sri Ramdan, Ahmad Taufiq Maulana Rasyi Lubis, Ira Aryanti Raturahmi, Leadya Regtria Cahaya Maulida Resty Mustika Pratiwi Rifasya Azahra Khoerunisa Rosanti Utami Dewi S.Y Roy Burju Sihombing Salwa Salbina Gustiandi Septadinusastra, Vina Alvinia Septiawan Santana Kurnia Syalsa Syabila Putri Tajkiatunnufus, Taza Wiguna, Jayaesni Yandi Hermawandi Yani Srimulyani Yatnosaputro, Rosanti Utami Dewi Suyatman Yoga Anggara Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Zikri Fachrul Nurhadi, Zikri Fachrul