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Pengaruh Pengalaman dan Kepuasan Pasien terhadap Loyalitas Pasien di Rumah Sakit dengan e-WOM sebagai Mediator Hidayat, Ari; Christiani, Natalia; Riza, Fahrul
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.4841

Abstract

Loyalitas pasien menjadi isu krusial dalam sistem kesehatan Indonesia, khususnya era JKN-KIS dimana tingkat kepuasan pasien BPJS secara nasional masih menunjukkan variasi signifikan. Data Kementerian Kesehatan 2023 menunjukkan indeks kepuasan pasien BPJS di rumah sakit swasta mencapai 76,8%, sementara rumah sakit pemerintah 72,4%, dengan gap loyalitas pasien yang memerlukan strategi inovatif melalui pemanfaatan teknologi digital. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pasien dan kepuasan pasien terhadap loyalitas pasien di rumah sakit, dengan electronic word of mouth (e-WOM) sebagai variabel mediasi. Metode yang digunakan dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling, dengan cara memilih sampel dari populasi yang didasarkan dari kriteria dan informasi yang tersedia. Hasil penelitian menunjukkan bahwa pengalaman pasien dan kepuasan pasien memiliki pengaruh signifikan terhadap loyalitas pasien. Temuan utama mengkonfirmasi bahwa e-WOM melalui platform digital memiliki peran mediasi yang sangat kuat (koefisien >0.25) dalam memperkuat hubungan antara pengalaman-loyalitas dan kepuasan-loyalitas, dengan kontribusi prediktif model mencapai 77% (R² = 0.770). Selain itu, e-WOM terbukti menjadi variabel mediasi yang kuat, baik dalam hubungan antara pengalaman pasien dengan loyalitas pasien, maupun dalam hubungan antara kepuasan pasien dengan loyalitas pasien.
Pengaruh Green Marketing terhadap Green Purchase Intention melalui Green Trust pada Produk Buku Tulis PT Pabrik Kertas Tjiwi Kimia Tbk Yunita Kosasih, Florentina; Santoso, Wiliam; Riza, Fahrul
Journal of Accounting and Finance Management Vol. 6 No. 4 (2025): Journal of Accounting and Finance Management (September - October 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i4.2512

Abstract

Seiring bertambahnya kesadaran konsumen akan dampak penggunaan suatu produk terhadap lingkungan hidup, hal ini membuat Green Consumption (konsumsi hijau) telah meningkat menjadi tren global. Perusahaan yang menjadi memiliki kesadaran akan dampak lingkungan yang atas proses produksi dan memiliki urgensi untuk menghasilkan produk yang ramah lingkungkan, serta melakukan konsep Green Marketing (pemasaran hijau). Berdasarkan survei dilakukan pengembangan untuk mengukur kerangka konseptual yang dapat merumuskan hasil penelitian. Realibilitas dan validitas diuji dengan teknik pemodelan partial least square (PLS). Hasil yang diharapkan menunjukkan pentingnya Green Marketing dalam Green Product, Green Price, Green Place dan Green Promotion terhadap Green Trust dan Green Purchase Intention produk buku tulis PT Pabrik Kertas Tjiwi Kimia Tbk. Temuan ini relevan bagi pemasar dan perusahaan untuk terus menerapkan konsep Green Marketing serta untuk terus melakukan kegiatan produksi berkelanjutan yang ramah lingkungan. Jumlah sampel dalam penelitian ini adalah 105 responden yang telah dipilih berdasarkan kriteria yang telah ditentukan menggunakan teknik purposive sampling dengan teknik pengumpulan data menggunakan kuesioner dan dianalisis menggunakan SmartPLS. Hasil penelitian ini menunjukkan green marketing berpengaruh signifikan terhadap green trust, green trust berpengaruh signifikan terhadap green purchase intention, green marketing berpengaruh signifikan terhadap green purchase intention, dan green trust memediasi green marketing terhadap green purchase intention.
The Influence of Digital Innovation and Reputation on Buyer-Supplier Relationship Mediated by Supply Chain Flexibility Evensius, Petrus; Riza, Fahrul
Journal of World Science Vol. 3 No. 2 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i2.555

Abstract

This research aims to determine and analyze the influence of digital innovation and reputation on the buyer-supplier relationship mediated by supply chain flexibility. Empirical study: PT vendors. Astra Daihatsu Motor. The method used in this research is quantitative research. The population in this research is the buyer-supplier of the Automotive Manufacturing Company Vendor PT. Astra Daihatsu Motor. The sample required for this research is around 222 respondents from 500 employees. So, the research results show that digital innovation positively impacts buyer-supplier relationships and supply chain flexibility. Likewise, company reputation also has a positive influence on these two variables. In addition, the results of the analysis show that supply chain flexibility mediates the relationship between digital innovation/reputation and buyer-supplier relationships. The practical implication of this research is the importance of investing in digital innovation and maintaining a company's reputation to strengthen business relationships and increase flexibility in dealing with changing markets and customer needs. This research provides insight for managers in managing supplier relationships, improving their supply chain performance through technology, and building a strong reputation.
Pengaruh Ekspor dan Impor terhadap Pertumbuhan Ekonomi di Indonesia Fahrul Riza; Nurlina Nurlina; Nurjannah Nurjannah
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 5 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i5.197

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh ekspor dan impor terhadap pertumbuhan ekonomi di Indonesia. Penelitian ini menjelaskan bagaimana pengaruh ekspor (X1), dan impor (X2), terhadap pertumbuhan ekonomi (Y) di Indonesia. Data yang digunakan adalah data time series dan diperoleh dari Badan Pusat Statistik (BPS) Indonesia tahun 2003-2022. Metode analisis data menggunakan analisis regresi linier berganda dengan menggunakan software eviews 10. Hasil penelitian menunjukkan bahwa secara parsial ekspor berpengaruh positif dan tidak signifikan terhadap pertumbuhan ekonomi di Indonesia. secara parsial impor berpengaruh positif dan tidak signifikan terhadap pertumbuhan ekonomi di Indonesia. Secara simultan ekspor dan impor berpengaruh signifikan terhadap pertumbuhan ekonomi di Indonesia.
THE IMPACT OF INNOVATION, BRAND IMAGE, AND SOCIAL MEDIA MARKETING ON MENANTEA PURCHASE INTENTION Frandi, Toni; Ongky Alex Sander1; Soesilo, Ferdinandus; Riza, Fahrul; Sidarta, Eric
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1590-1602

Abstract

The rapid advancement of technologies and information has required companies to be more careful and thorough in the business competition especially in the food and beverage industry. As the industry is getting more competitive, companies should focus more on innovation, brand image and social media marketing to attract more customers buying their products. Few studies have explored the factors that influence consumer’s intention to buy products from small-medium enterprise in Indonesia. Small-medium enterprise should consider the factors such as brand image and social media marketing that may influence consumer’s purchase intention. This study attempts to establish a framework of factors affecting consumer’s intention on buying products of food and beverage from small-medium enterprise in Indonesia called Menantea. Several independent variables in this research are innovation, brand image and social media marketing. And the dependent variable is purchase intention. This research focuses on investigating the impact of innovation, brand image and social media marketing on consumer’s purchase intention on Menantea. This research was conducted on Menantea customers in Indonesia. The sampling method used non-probability sampling with a sampling size of 124 samples. The data was collected by the means of questionnaire. This type of research is quantitative and uses the SPSS 25. The results showed that brand image has a significant positive impact on consumer’s purchase intention on Menantea, social media marketing has a significant positive impact on consumer’s purchase intention on Menantea and innovation has no significant positive impact on consumer’s purchase intention on Menantea.
NAVIGATING THE INNOVATION LANDSCAPE: THE CRUCIAL ROLE OF TECHNOLOGY AND ENTREPRENEURIAL ORIENTATION Riza, Fahrul; Luhur, Novia Agatha
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 12 No. 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.61447

Abstract

This study examines the impact of technology orientation on entrepreneurial orientation and its consequent effect on the innovation performance of Indonesian startups. In this study, 156 local startups were examined using the structural equation model (SEM). The results demonstrate a significant and positive relationship between innovation performance and both entrepreneurial and technology orientation. Notably, the technology orientation has a positive effect on the entrepreneurial orientation, which partially mediates the indirect relationship between the technology orientation and innovation performance. This study's integrated framework concept to enhance the innovation performance of startups in emerging economies is unprecedented. The findings also urge businesses to adopt proactive, inventive, and risk-taking practices to keep up with the rapid pace of technological advancements. Certain limitations of this study must be acknowledged, including the subjective evaluation of constructs by senior management and the deliberate selection of the sample. To advance this topic further, it is suggested that future research include objective data gathered through assessments by various stakeholders and investigate case studies of designated businesses.JEL: L25, l26, O32.
Accuracy Analysis of Financial Distress Prediction Models for Companies on the IDX Watchlist Board in 2020-2022 Period Anastasia, Erdina Renaganis; Riza, Fahrul
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 6 (2024): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i6.2151

Abstract

Abstrak: Tujuan penelitian adalah menguji tingkat keakuratan model prediksi financial distress Altman, Grover, Zmijewski, dan Springate, menggunakan data keuangan perusahaan yang masuk kriteria 5 atau 8 di Papan Pemantauan Khusus BEI pada periode 2020- 2022. Penelitian ini menggunakan metode kuantitatif dengan teknis analisis deskriptif. Pengujian data menggunakan uji Kruskal Wallis One Way Anova karena terdapat lebih dari dua model prediksi yang dibandingkan, kemudian data tidak berdistribusi normal. Sebanyak 44 sampel yang dipilih menggunakan teknik puposive diambil dari 55 populasi emiten yang masuk dalam Papan Pemantauan Khusus BEI. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan yang signifikan antara akurasi model Altman, Grover, Zmijewski, dan Springate. Ditunjukkan dari hasil akurasi berdasarkan jumlah prediksi benar dari masing-masing model, Zmijewski merupakan model paling akurat dengan tingkat akurasi 67%, disusul Altman 65%, Grover 65%, dan terendah Springate 60% Abstract: The research aims to examine the accuracy level of the Altman, Grover, Zmijewski, and Springate financial distress prediction models, to determine the most accurate financial distress prediction model in analyzing companies on the IDX Watchlist Board criteria 5 or 8 between 2020 and 2022. This study employs a quantitative method with descriptive analytical techniques. Data testing utilizes the Kruskal-Wallis One-Way ANOVA test due to the comparison of more than two prediction models and the non-normal distribution of the data. A total of 44 samples, purposively selected from the population of 55 listed issuers within the DPK-BEI, were used. The research findings reveal no significant differences in the accuracy among the Altman, Grover, Zmijewski, and Springate models. This is evidenced by the accuracy results based on the number of correct predictions from each model. Zmijewski emerges as the most accurate model with a 67% accuracy rate, followed by Altman and Grover at 65% each, and Springate with the lowest accuracy at 60%.
INFLUENCE OF PERCEIVED FAIRNESS AND TAX POLICY ON MOTOR VEHICLE TAX COMPLIANCE Sembiring, Oloan; Riza, Fahrul
CURRENT: Jurnal Kajian Akuntansi dan Bisnis Terkini Vol. 6 No. 3 (2025): Current : Jurnal Kajian Akuntansi dan Bisnis Terkini
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/current.6.3.559-571

Abstract

Previous studies on tax compliance have primarily focused on individual and economic determinants, leaving limited understanding of how social and perceptual factors jointly influence taxpayers’ behavior. This study examines the effects of tax socialization and social environment as independent variables, with tax literacy serving as a mediating variable affecting tax compliance. It also introduces perceived fairness and tax policy as moderating variables, offering a broader analytical framework compared to prior research. Using data collected through proportional sampling in D.I. Yogyakarta and West Java, the study applies the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method to assess both direct and indirect relationships among variables. The results indicate that effective tax socialization and a supportive social environment significantly enhance tax literacy, which in turn promotes taxpayer compliance. Theoretically, this study contributes to the expansion of behavioral tax compliance models by integrating social and policy dimensions. Practically, it offers insights for policymakers to improve compliance through targeted education, social engagement, and the development of fair and consistent tax policies.
Analisis Faktor-Faktor Penentu Keputusan Orang Tua dalam Memilih Sekolah Berbasis Pesantren Salsabilah, Balqist Naurah; Riza, Fahrul; Sarwoko, Endi
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6145

Abstract

School selection by parents is an important decision influenced by internal and external factors, such as location, cost, curriculum, facilities, and school reputation. This study aims to identify the main factors affecting parents’ decisions in choosing Islamic-based elementary schools. The theoretical foundation is based on consumer behavior and decision-making theories, which explain how individuals make choices based on perceived value, needs, and available information. The research employed a quantitative approach using surveys, analyzed descriptively and inferentially. The results indicate that the quality and religious values of the school are the dominant factors, including parental religiosity, quality of religious education, teacher competence, value-based curriculum, student achievement, and the development of students’ character and spirituality. Schools are recommended to focus on improving religious education, strengthening character, enhancing teacher competence, implementing a professional curriculum, and building reputation through the publication of achievements, testimonials, and creative promotional strategies. Transparency in facilities and costs is also essential to foster a positive image and increase parental trust. This study has several limitations, including the use of subjective survey data, a limited number of respondents, and a focus on Islamic junior high schools in East Java, which restricts the generalizability of the findings to other schools or regions.
ANALYSIS OF THE FACTORS INFLUENCING SATISFACTION IN BUILDING USER TRUST IN THE SKULID APPLICATION: AN INTEGRATED TAM AND UTAUT APPROACH Eva Megawaty, Lellyana; Riza, Fahrul; Krispimandoyo, Denpharanto Agung
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1293

Abstract

This study examines the determinants of user satisfaction and trust in Skul.id, an e-learning application developed by Telkomsel. Integrating the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the study analyzes the effects of Perceived Usefulness, Perceived Ease of Use, Performance Expectancy, Effort Expectancy, and Facilitating Conditions on User Satisfaction and Trust. A quantitative approach was employed using an online questionnaire distributed to students who had used Skul.id for at least three months. Data from respondents selected through non-propability convenience sampling were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that all examined factors significantly and positively affect user satisfaction, with effort expectancy exerting the strongest influence. Gender and experience do not significantly moderate these relationships, suggesting relatively homogeneous technology adoption behavior among digital native students. Furthermore, satisfaction explains 67% of the variance in user trust, demonstrating its central role in trust formation. These findings confirm the applicability of TAM and UTAUT in youth-oriented e-learning contexts and highlight the importance of enhancing learning benefits, usability, and technological support to strengthen user trust and loyalty.