Article Per Year (5 Year)
p-Index From 2021 - 2026
6.468
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Lingkungan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal of Consumer Science JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal EMT KITA Journal of Consumer Sciences Jurnal Penelitian Pendidikan IPA (JPPIPA) AcTion: Aceh Nutrition Journal SEIKO : Journal of Management & Business IKRA-ITH ABDIMAS Jambura Equilibrium Journal Journal of Business and Applied Management Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Digital Business Management Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) GUYUB: Journal of Community Engagement Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of World Science Rudence: Rural Development for Economic Resilience Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) Jurnal Ekonomika Manajemen Dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Economics and Management Scienties International Journal of Application on Economics and Business Pengabdian Pendidikan Indonesia (PPI) Proceeding of International Conference on Entrepreneurship (IConEnt)
Fahrul Riza
Universitas Bunda Mulia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
Halal Certification Role as Mediation in Efforts to Increase Halal Awareness, Customer Value, and Purchasing Decisions on DKI Jakarta’s Halal Culinary Consumers Gazali, Victor Pascalis; Riza, Fahrul
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1054

Abstract

The purpose of this study is to determine the role of Halal Certification in improving the relationship between Halal Awareness to Customer Value which results in improved Pur-chasing Decisions. The research methodology was carried out using quantitative purposive sampling methods with a total of 213 Muslim respondents who ate and drank in restau-rants or restaurants in office areas in South Jakarta in 2023 by directly distributing ques-tionnaires. The data analysis technique uses SEM-AMOS version 24. The results of this study prove that the indirect effect of Halal Certification has a mediating role in increasing the influence of Halal Awareness on Customer Value, whereas the direct effect of the in-fluence of Halal Awareness on Customer Value has a negative estimated value and a sig-nificant p-value. The higher one's Halal Awareness will make consumers more careful, and critical, and choose a product. This research also proves that Halal Certification has an im-portant role in customer value so that products are guaranteed Halalan Tayyiban. This re-search implies that it can be a reference for academic research and seminar materials. Business actors can also make strategic planning in business development in product mar-keting and consumers can participate by not bringing non-halal food and beverages into restaurants or restaurants that have been guaranteed to be Halal. Further research can be developed in the field of strategic management, making the variables Theory of Planned Behavior, Theory of Reasoned Action, and 4P & 4C Marketing Mix as mediating variables.
Design of Green Marketing Strategy on XYZ Products with a SWOT Approach Gautama, Agra; Krisprimandoyo, Denpharanto Agung; Riza, Fahrul
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51284

Abstract

The construction sector, as one of the largest contributors to global greenhouse gas emissions, faces major challenges in achieving sustainability. XYZ, a company known for industrial product innovation, is committed to developing an effective Design of Green Marketing Strategy on XYZ Products with a SWOT Approach to strengthen its environmentally friendly image. This study aims to examine how the marketing mix can be utilized while addressing competition and price wars in the industry. It also explores the role of sales, marketing, and customer service teams in communicating the company’s sustainability commitments to B2B consumers. Using a qualitative approach and strategic planning technique, this study seeks to understand how XYZ’s Design of Green Marketing Strategy on XYZ Products with a SWOT Approach is created and applied in a competitive B2B context. Data collection includes in-depth interviews with internal teams and analysis of relevant company marketing documents. The SWOT framework is used to evaluate the strategy’s strengths, weaknesses, opportunities, and threats. The findings are expected to offer practical insights into developing a green marketing strategy that effectively integrates People and Product. Additionally, this research provides recommendations for enhancing XYZ’s eco-friendly image and countering greenwashing practices. By addressing the integration of the marketing mix in industrial product contexts, this study contributes to the evolving body of green marketing literature.
Designing an Integrated Healthy Food Business Strategy at Griya Sehat Annaba Makassar Using QSPM Afiat, Irvan; Riza, Fahrul; Harianto, Eric
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.907

Abstract

The growing public awareness of healthy lifestyles presents a strategic opportunity for complementary therapy service providers to innovate through nutrition-based services. This study aims to identify customer perceptions and preferences regarding the integration of healthy food services into Griya Sehat Annaba Makassar, analyze its strengths and challenges, and formulate optimal implementation strategies. Employing a Quantitative methods approach, primary data were collected through questionnaires from 96 clients and Focus Group Discussion with five key participants, including the owner and therapists. Quantitative data were analyzed using descriptive statistics, validity and reliability testing, and strategic mapping through SWOT, TOWS, and QSPM approaches through Focus Group Discussion. The findings indicate that most clients have a favorable perception and high interest in the healthy food service, with trust in therapists and perceived health benefits serving as key determinants. The prioritized strategy emphasizes the development of personalized therapy-based services and collaboration with local partners. The study contributes theoretically to the development of nutrition-based alternative health service integration through a consumer behavior perspective. It offers a practical strategic model for community-based health service providers and entrepreneurs. It also recommends expanding digital-based services and strengthening human resource training as a means of enhancing the sustainability of the integration system.
The Dominant Factors That Influence Preferences For Visiting Grin Cafe Usodo, Sapto; Riza, Fahrul; Haryono, Cosmas Gatot
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1143

Abstract

This study aims to identify and map the dominant factors influencing customer visit preferences to Grin Kafe, a local café business that has two branches with different characteristics. A quantitative approach is used in this study by applying the Analytical Hierarchy Process (AHP) method, which allows analysis of the relative importance of various factors determining customer visit decisions. The two main variables analyzed include: atmosphere and interior design. Data was collected through a paired comparison questionnaire given to customers who had visited Grin Kafe. The results of the study are expected to provide an overview of the priority of customer perception of these factors, as well as become a strategic basis for the development of services and increase the attractiveness of Grin Kafe, as well as contribute to the development of consumer behavior studies in the local café sector.
THE IMPACT OF INNOVATION, BRAND IMAGE, AND SOCIAL MEDIA MARKETING ON MENANTEA PURCHASE INTENTION Frandi, Toni; Ongky Alex Sander1; Soesilo, Ferdinandus; Riza, Fahrul; Sidarta, Eric
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1590-1602

Abstract

The rapid advancement of technologies and information has required companies to be more careful and thorough in the business competition especially in the food and beverage industry. As the industry is getting more competitive, companies should focus more on innovation, brand image and social media marketing to attract more customers buying their products. Few studies have explored the factors that influence consumer’s intention to buy products from small-medium enterprise in Indonesia. Small-medium enterprise should consider the factors such as brand image and social media marketing that may influence consumer’s purchase intention. This study attempts to establish a framework of factors affecting consumer’s intention on buying products of food and beverage from small-medium enterprise in Indonesia called Menantea. Several independent variables in this research are innovation, brand image and social media marketing. And the dependent variable is purchase intention. This research focuses on investigating the impact of innovation, brand image and social media marketing on consumer’s purchase intention on Menantea. This research was conducted on Menantea customers in Indonesia. The sampling method used non-probability sampling with a sampling size of 124 samples. The data was collected by the means of questionnaire. This type of research is quantitative and uses the SPSS 25. The results showed that brand image has a significant positive impact on consumer’s purchase intention on Menantea, social media marketing has a significant positive impact on consumer’s purchase intention on Menantea and innovation has no significant positive impact on consumer’s purchase intention on Menantea.
NAVIGATING THE INNOVATION LANDSCAPE: THE CRUCIAL ROLE OF TECHNOLOGY AND ENTREPRENEURIAL ORIENTATION Riza, Fahrul; Luhur, Novia Agatha
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.61447

Abstract

This study examines the impact of technology orientation on entrepreneurial orientation and its consequent effect on the innovation performance of Indonesian startups. In this study, 156 local startups were examined using the structural equation model (SEM). The results demonstrate a significant and positive relationship between innovation performance and both entrepreneurial and technology orientation. Notably, the technology orientation has a positive effect on the entrepreneurial orientation, which partially mediates the indirect relationship between the technology orientation and innovation performance. This study's integrated framework concept to enhance the innovation performance of startups in emerging economies is unprecedented. The findings also urge businesses to adopt proactive, inventive, and risk-taking practices to keep up with the rapid pace of technological advancements. Certain limitations of this study must be acknowledged, including the subjective evaluation of constructs by senior management and the deliberate selection of the sample. To advance this topic further, it is suggested that future research include objective data gathered through assessments by various stakeholders and investigate case studies of designated businesses.JEL:   L25, l26, O32.
Accuracy Analysis of Financial Distress Prediction Models for Companies on the IDX Watchlist Board in 2020-2022 Period Anastasia, Erdina Renaganis; Riza, Fahrul
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 6 (2024): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i6.2151

Abstract

Abstrak: Tujuan penelitian adalah menguji tingkat keakuratan model prediksi financial distress Altman, Grover, Zmijewski, dan Springate, menggunakan data keuangan perusahaan yang masuk kriteria 5 atau 8 di Papan Pemantauan Khusus BEI pada periode 2020- 2022. Penelitian ini menggunakan metode kuantitatif dengan teknis analisis deskriptif. Pengujian data menggunakan uji Kruskal Wallis One Way Anova karena terdapat lebih dari dua model prediksi yang dibandingkan, kemudian data tidak berdistribusi normal. Sebanyak 44 sampel yang dipilih menggunakan teknik puposive diambil dari 55 populasi emiten yang masuk dalam Papan Pemantauan Khusus BEI. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan yang signifikan antara akurasi model Altman, Grover, Zmijewski, dan Springate. Ditunjukkan dari hasil akurasi berdasarkan jumlah prediksi benar dari masing-masing model, Zmijewski merupakan model paling akurat dengan tingkat akurasi 67%, disusul Altman 65%, Grover 65%, dan terendah Springate 60% Abstract: The research aims to examine the accuracy level of the Altman, Grover, Zmijewski, and Springate financial distress prediction models, to determine the most accurate financial distress prediction model in analyzing companies on the IDX Watchlist Board criteria 5 or 8 between 2020 and 2022. This study employs a quantitative method with descriptive analytical techniques. Data testing utilizes the Kruskal-Wallis One-Way ANOVA test due to the comparison of more than two prediction models and the non-normal distribution of the data. A total of 44 samples, purposively selected from the population of 55 listed issuers within the DPK-BEI, were used. The research findings reveal no significant differences in the accuracy among the Altman, Grover, Zmijewski, and Springate models. This is evidenced by the accuracy results based on the number of correct predictions from each model. Zmijewski emerges as the most accurate model with a 67% accuracy rate, followed by Altman and Grover at 65% each, and Springate with the lowest accuracy at 60%.
INFLUENCE OF PERCEIVED FAIRNESS AND TAX POLICY ON MOTOR VEHICLE TAX COMPLIANCE Sembiring, Oloan; Riza, Fahrul
CURRENT: Jurnal Kajian Akuntansi dan Bisnis Terkini Vol. 6 No. 3 (2025): Current : Jurnal Kajian Akuntansi dan Bisnis Terkini
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/current.6.3.559-571

Abstract

Previous studies on tax compliance have primarily focused on individual and economic determinants, leaving limited understanding of how social and perceptual factors jointly influence taxpayers’ behavior. This study examines the effects of tax socialization and social environment as independent variables, with tax literacy serving as a mediating variable affecting tax compliance. It also introduces perceived fairness and tax policy as moderating variables, offering a broader analytical framework compared to prior research. Using data collected through proportional sampling in D.I. Yogyakarta and West Java, the study applies the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method to assess both direct and indirect relationships among variables. The results indicate that effective tax socialization and a supportive social environment significantly enhance tax literacy, which in turn promotes taxpayer compliance. Theoretically, this study contributes to the expansion of behavioral tax compliance models by integrating social and policy dimensions. Practically, it offers insights for policymakers to improve compliance through targeted education, social engagement, and the development of fair and consistent tax policies.
Analisis Faktor-Faktor Penentu Keputusan Orang Tua dalam Memilih Sekolah Berbasis Pesantren Salsabilah, Balqist Naurah; Riza, Fahrul; Sarwoko, Endi
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6145

Abstract

School selection by parents is an important decision influenced by internal and external factors, such as location, cost, curriculum, facilities, and school reputation. This study aims to identify the main factors affecting parents’ decisions in choosing Islamic-based elementary schools. The theoretical foundation is based on consumer behavior and decision-making theories, which explain how individuals make choices based on perceived value, needs, and available information. The research employed a quantitative approach using surveys, analyzed descriptively and inferentially. The results indicate that the quality and religious values of the school are the dominant factors, including parental religiosity, quality of religious education, teacher competence, value-based curriculum, student achievement, and the development of students’ character and spirituality. Schools are recommended to focus on improving religious education, strengthening character, enhancing teacher competence, implementing a professional curriculum, and building reputation through the publication of achievements, testimonials, and creative promotional strategies. Transparency in facilities and costs is also essential to foster a positive image and increase parental trust. This study has several limitations, including the use of subjective survey data, a limited number of respondents, and a focus on Islamic junior high schools in East Java, which restricts the generalizability of the findings to other schools or regions.
Pengembangan Strategis Infrastruktur Energi: Analisis Kelayakan Investasi Terminal LPG di Jawa Bagian Tengah Harja, Sidhi Pratomo; Riza, Fahrul; Sutrisno, Timotius FCW
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.310

Abstract

Perusahaan LPG, sebagai anak usaha dari Perusahaan Holding Minyak dan Gas Bumi di Indonesia, saat ini sangat bergantung pada terminal LPG milik pihak ketiga dalam memenuhi kebutuhan distribusi di wilayah Jawa Bagian Tengah. Ketergantungan ini menimbulkan sejumlah isu strategis, termasuk tingginya biaya distribusi, keterbatasan fleksibilitas operasional, dan risiko terhadap ketahanan energi jangka panjang. Penelitian ini bertujuan untuk melakukan studi kelayakan pembangunan terminal LPG baru guna meningkatkan efisiensi supply chain. Penelitian dilakukan dengan pendekatan komprehensif yang mencakup analisis aspek pemasaran, teknis, operasional, hukum, finansial, dan risiko. Kerangka teori yang digunakan meliputi Capital Budgeting, Capital Cost, Supply Chain Analysis, dan Resource-Based View Theory. Studi dilakukan dalam dua tahap: (1) evaluasi alternatif lokasi (Kendal, Jepara, Tanjung Jati) berdasarkan kriteria dari regulasi perhubungan Indonesia; dan (2) Incremental Analysis untuk membandingkan kondisi saat ini (As-Is) dengan proyeksi kondisi setelah pembangunan (To-Be). Hasil penelitian diharapkan memberikan rekomendasi strategis terkait lokasi terbaik, potensi penghematan biaya serta peningkatan fleksibilitas operasional. Penelitian ini menekankan bahwa restrukturisasi supply chain LPG akan meningkatkan efisiensi biaya, kontrol operasional, dan keandalan distribusi energi. Studi kelayakan ini akan menjadi dasar pertimbangan investasi infrastruktur jangka panjang bagi Perusahaan LPG.
Co-Authors Afiat, Irvan Alberto, Jeffyan Anastasia, Erdina Renaganis Andrean, Haikal Andreas Andrianto, Fajar Anidar Anidar, Anidar Ariesta Gemilang, Akhmad Billy Dharmawan Choa, Yeshua Austin Harvey Christiani, Natalia Cosmas Gatot Haryono Danny Santoso Denpharanto Agung Krisprimandoyo Dewi Sumarti Diayudha, Lanang Eklezia, Sherina Endi Sarwoko Eric Harianto Eva Megawaty, Lellyana Evensius, Petrus Frandi, Toni Gautama, Agra Gazali, Victor Pascalis Gilang Syahdat, Maulana Gisella, Verina Harja, Sidhi Pratomo Hidayat, Ari Krispimandoyo, Denpharanto Agung Lindy Karyadi, Felicia Luhur, Novia Agatha Metta Padmalia Michael Christianto Leonardo Muzammil, Oktafalia Marisa Nico Nico Nora Sovira, Nora Ongky Alex Sander1 Rismawati br Sitepu Salam, Aldino Salim, Steven Jonathan Salsabilah, Balqist Naurah Sander, Ongky Alex Sawarsa, Bartolomeus Wahyu Sembiring, Oloan Setiawan, Verawati Sidarta, Eric Soesilo, Ferdinandus Subagyo, Hartono Sudirga, Rudy Santosa Sugiyanto, Liem Bambang Sutrisno, Timotius FCW Suwangsih, Iwang Syafruddin Haris, Syafruddin Syaiful Anam Tannia, Tannia Teofilus Teofilus Teofilus, Teofilus Thaib, Bakhtiar Thaib, T. M. Tuminem, Hannan Azka Usodo, Sapto Verdiana, Erika Victor Pascalis Gazali Vondrea, Catherine Wahyudi Sudibyo Wijaya, Andreas Wiliam Santoso William Wiriyanata Yogaswara Tetra Putra Yoseva Maria Yuli Kartika Dewi Yunita Kosasih, Florentina