Article Per Year (5 Year)
p-Index From 2021 - 2026
6.468
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Lingkungan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal of Consumer Science JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal EMT KITA Journal of Consumer Sciences Jurnal Penelitian Pendidikan IPA (JPPIPA) AcTion: Aceh Nutrition Journal SEIKO : Journal of Management & Business IKRA-ITH ABDIMAS Jambura Equilibrium Journal Journal of Business and Applied Management Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Digital Business Management Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) GUYUB: Journal of Community Engagement Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of World Science Rudence: Rural Development for Economic Resilience Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) Jurnal Ekonomika Manajemen Dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Economics and Management Scienties International Journal of Application on Economics and Business Pengabdian Pendidikan Indonesia (PPI) Proceeding of International Conference on Entrepreneurship (IConEnt)
Fahrul Riza
Universitas Bunda Mulia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
The Impact of Social Media Marketing on Celkeku Purchase Decision Through Brand Image and Brand Awareness Eklezia, Sherina; Riza, Fahrul; Sarwoko, Endi
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.51238

Abstract

With the rapid growth of digital business, Micro, Small, and Medium Enterprises (MSMEs) must adapt their marketing strategies, particularly through Social Media Marketing (SMM), to remain competitive and increase market visibility. Despite their significant contribution to Indonesia’s economy, many MSMEs face challenges in effectively leveraging SMM. This study examines the impact of SMM on Brand Image (BI), Brand Awareness (BA), and Purchase Decision (KP) using Celkeku, an online cake shop, as the research object. Data were collected via a survey of 150 Celkeku customers and analyzed using Structural Equation Modeling (SEM) to evaluate relationships among variables. The findings show that SMM positively influences BI and BA, but BA does not significantly affect KP. Instead, BI serves as a mediating variable that strengthens the influence of SMM on KP, highlighting the crucial role of brand image in consumers’ purchase decisions. This study supports the Theory of Planned Behavior and Consumer Decision-Making Theory within the context of digital marketing for MSMEs. Moreover, the results suggest that enhancing brand awareness alone is insufficient; MSMEs must prioritize strengthening brand image and delivering quality customer experiences to build trust, satisfaction, and product differentiation, which subsequently impact purchase decisions. Limitations include the cross-sectional design, a sample limited to Celkeku customers, and potential respondent bias. Future research is recommended to adopt mixed methods to explore psychological and emotional factors influencing purchasing decisions in digital businesses.
Menantea's Strategy to Attract Gen-Z: The Influence of Brand Image, EWOM, and Lifestyle on Repurchase Intention Verdiana, Erika; Riza, Fahrul; Sarwoko, Endi
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51434

Abstract

This research aims to analyze the influence of brand image, EWOM, and lifestyle on repurchase intention for Menantea brand among Generation Z in Java Island. The study is motivated by the decline in purchases of Menantea products which has led to the closure of many outlets in a relatively short time. The research uses the Theory of planned behavior, which explains that a person's behavior is influenced by their intention to perform that behavior. This intention is determined by three main factors: Theory of planned behavior, subjective norms, and perceived behavioral control. The methodology employed in this study is quantitative descriptive research using questionnaires as research instruments. The targeted respondents are Gen-Z individuals born between 1997-2012, residing in Java Island, who have previously purchased Menantea products. The sample size consists of 100 respondents. This research is expected to provide valuable contributions to Menantea's marketing and branding teams as well as other companies across various business sectors in formulating more effective strategies to enhance repurchase intention. The results indicate that brand image does not significantly affect Menantea's repurchase intention, while EWOM and lifestyle show significant positive influences on repurchase intention among Generation Z consumers of Menantea in Java Island.
Mutualism and Entrepreneurial Coexistence as Catalysts for Family Businesses Sustainability Fahrul Riza; Teofilus; Yoseva Maria; Metta Padmalia
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 11 No. 2 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v11i2.13517

Abstract

Family-based companies are the pillars of the economy in many countries, but many fail to survive. Based on the theory of business symbiosis, this study investigates the influence of mutualism and entrepreneurial coexistence on the sustainability of family businesses. The study uses quantitative methods. A total of 210 respondents were selected using convenience non-random sampling techniques. Data were analyzed using a covariance-based structural equation model. The results of hypothesis testing prove that a significant influence exists between variables, and entrepreneurial coexistence partially mediates the influence of mutualism on the sustainability of family businesses. Mutualism fosters a collaborative environment that, in turn, positively impacts family business performance. Establishing clear boundaries between family, ownership, and business matters, encouraging open communication, and promoting professional development among family and non-family personnel are all key elements toward sustaining a successful symbiotic relationship. From a practical standpoint, family enterprises must actively manage the inherent tension between emotional attachment and professionalism. Expanding family-business symbiosis theories show how mutualism and entrepreneurial coexistence maintain advantageous dynamics in family enterprises, improving sustainable family operations. Our research emphasizes the work of the theory of family business symbiosis as an alternate theory for sustaining family enterprise.
Nutritional status and laboratory characteristics of nephrotic syndrome in children undergoing steroid and non-steroid therapy at Dr. Zainoel Abidin Hospital, Banda Aceh Haris, Syafruddin; Riza, Fahrul; Thaib, T. M.; Anidar, Anidar; Thaib, Bakhtiar; Sovira, Nora
AcTion: Aceh Nutrition Journal Vol 10, No 2 (2025): June
Publisher : Department of Nutrition at the Health Polytechnic of Aceh, Ministry of Health

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30867/action.v10i2.2478

Abstract

Nephrotic syndrome (NS) is a clinical condition characterized by massive proteinuria, hypoalbuminemia, edema, and hypercholesterolemia. Frequently relapsing NS, steroid-dependent NS, and steroid-resistant NS are categorized as problematic owing to treatment difficulties. These patients require prolonged high-dose steroid therapy or immunosuppressants, resulting in significant side effects. This study evaluated the nutritional status and laboratory characteristics of NS in children undergoing steroid and non-steroid therapies. This study is the first to assess the nutritional status and laboratory characteristics of children with difficult-to-treat NS who received steroid and non-steroid therapy at RSUDZA Banda Aceh. A cross-sectional study was conducted at the outpatient clinic and pediatric ward of Dr. Zainoel Abidin General Hospital, Banda Aceh, in 2019, which was a limitation because it was conducted during the Covid-19 pandemic so that the number of research subjects was limited, which could have caused bias in the study. Statistical analyses included the chi-square test or Fisher’s exact test for categorical variables and the independent sample t-test or Mann-Whitney test for numerical variables, with a 95% significance level (p < 0,05). A total of 60 children aged 2–18 years participated in this study, with 29 receiving steroid therapy and 31 receiving non-steroid therapy. Urine protein levels and relapse incidence differed significantly between the groups (p < 0,001). However, the serum albumin, urea, creatinine, calcium, and total cholesterol levels were not significantly different. No significant differences were observed in the laboratory characteristics between the steroid and non-steroid therapy groups. However, the non-steroid group exhibited a better urine protein status and fewer relapses, indicating potential therapeutic advantages.
The Effectiveness of Consumer Complaint Services in Improving Customer Satisfaction Mediated by Customer Experience: an Empirical Study at PT Jasa Raharja Salam, Aldino; Riza, Fahrul; Sarwoko, Endi
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51472

Abstract

Customer satisfaction is a critical factor in ensuring business sustainability, particularly in service industries that rely on customer interaction. In the context of complaint handling, the effectiveness of consumer complaint services plays a key role in shaping customer experience, which in turn influences satisfaction levels. PT Jasa Raharja, as a state-owned social insurance company, faces challenges in improving the quality of its complaint services, with a significant increase in the number of complaints each year. However, surveys reveal persistent issues such as slow response times, lack of concrete solutions, and limited accessibility—factors that negatively impact both customer experience and satisfaction. This study aims to identify complaint service indicators that influence customer experience and satisfaction, and to explore the mediating role of customer experience in this relationship. A quantitative approach using Partial Least Squares – Structural Equation Modeling (PLS-SEM) and mediation analysis was employed. The findings indicate that complaint services significantly affect both customer experience and satisfaction. Furthermore, customer experience significantly mediates the relationship between complaint services and customer satisfaction. These results highlight the importance of enhancing complaint service quality to foster positive customer experiences and improve overall satisfaction.
Pengaruh Impresi Manajemen pada Sosial Media Instagram Terhadap Kinerja Keuangan Perbankan Indonesia Gisella, Verina; Jodhinata, Andreas; Riza, Fahrul
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 6 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i6.4312

Abstract

Kegagalan bank dalam melindungi dana nasabah telah menjadi isu penting yang memengaruhi persepsi publik di media sosial. Salah satu cara untuk menjaga citra perusahaan adalah melalui impresi manajemen. Penelitian ini bertujuan untuk mengevaluasi dampak impresi manajemen terhadap kinerja keuangan bank yang terdaftar di Bursa Efek Indonesia (n=25). Metode penelitian ini menggunakan kuantitatif dengan analisis data regresi sederhana. Pengumpulan data dilakukan dengan pendekatan analisis konten pada caption postingan Instagram perusahaan selama tahun 2024. Secara empiris, hasil penelitian ini memberikan wawasan tentang bagaimana berbagai kategori manajemen impresi di media sosial memengaruhi kinerja keuangan, serta menekankan pentingnya mengoptimalkan komunikasi di media sosial untuk membentuk persepsi publik secara efektif. Secara praktis, penelitian ini memberikan manfaat untuk mengkaji dan membandingkan berbagai strategi manajemen kesan bank di Indonesia melalui platform media sosial Instagram. Fokus pada bank sangat unik karena bank sering kali terlibat dalam kasus penipuan yang melibatkan dana nasabah. Melalui evaluasi empiris dampak manajemen kesan terhadap kinerja keuangan, penelitian ini dapat mengidentifikasi masalah krusial dalam manajemen kesan, yang dapat membantu bank dalam memanfaatkan media sosial mereka.
Pengaruh Pengalaman dan Kepuasan Pasien terhadap Loyalitas Pasien di Rumah Sakit dengan e-WOM sebagai Mediator Hidayat, Ari; Christiani, Natalia; Riza, Fahrul
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.4841

Abstract

Loyalitas pasien menjadi isu krusial dalam sistem kesehatan Indonesia, khususnya era JKN-KIS dimana tingkat kepuasan pasien BPJS secara nasional masih menunjukkan variasi signifikan. Data Kementerian Kesehatan 2023 menunjukkan indeks kepuasan pasien BPJS di rumah sakit swasta mencapai 76,8%, sementara rumah sakit pemerintah 72,4%, dengan gap loyalitas pasien yang memerlukan strategi inovatif melalui pemanfaatan teknologi digital. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pasien dan kepuasan pasien terhadap loyalitas pasien di rumah sakit, dengan electronic word of mouth (e-WOM) sebagai variabel mediasi. Metode yang digunakan dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling, dengan cara memilih sampel dari populasi yang didasarkan dari kriteria dan informasi yang tersedia. Hasil penelitian menunjukkan bahwa pengalaman pasien dan kepuasan pasien memiliki pengaruh signifikan terhadap loyalitas pasien. Temuan utama mengkonfirmasi bahwa e-WOM melalui platform digital memiliki peran mediasi yang sangat kuat (koefisien >0.25) dalam memperkuat hubungan antara pengalaman-loyalitas dan kepuasan-loyalitas, dengan kontribusi prediktif model mencapai 77% (R² = 0.770). Selain itu, e-WOM terbukti menjadi variabel mediasi yang kuat, baik dalam hubungan antara pengalaman pasien dengan loyalitas pasien, maupun dalam hubungan antara kepuasan pasien dengan loyalitas pasien.
Electrifying Consumer Choices: Unveiling the Road to Green Intentions and EV Adoption Alberto, Jeffyan; Riza, Fahrul
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.257-276

Abstract

Electric vehicles (EVs) are considered to combat environmental issues globally, including Indonesia, where transportation is believed to contribute to air pollution and greenhouse gas emissions. This study analyzed consumers’ attitudes and intentions to purchase electric vehicles in Jakarta by focusing on environmental concerns, perceived usefulness, and incentives. Descriptive quantitative data were used in this study. Data were collected from 156 respondents using a questionnaire with a purposive sampling technique and analyzed using structural equation modeling with SmartPLS. The study found that environmental concerns, perceived usefulness, and incentives positively and significantly affected consumer attitudes. Consumer attitudes mediate the relationship among perceived usefulness, incentives, and purchase intention, indicating that information about electric vehicles and incentives can shape positive consumer attitudes and lead to positive purchase intentions. However, environmental concerns only affect consumer attitudes and do not directly affect purchases. Therefore, it is recommended to better explain the benefits of electric vehicles in terms of environmental protection and cost efficiency, as well as incentive policies for purchasing electric vehicles, to influence consumer behavior and purchase intentions.
Pengaruh Green Marketing terhadap Green Purchase Intention melalui Green Trust pada Produk Buku Tulis PT Pabrik Kertas Tjiwi Kimia Tbk Yunita Kosasih, Florentina; Santoso, Wiliam; Riza, Fahrul
Journal of Accounting and Finance Management Vol. 6 No. 4 (2025): Journal of Accounting and Finance Management (September - October 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i4.2512

Abstract

Seiring bertambahnya kesadaran konsumen akan dampak penggunaan suatu produk terhadap lingkungan hidup, hal ini membuat Green Consumption (konsumsi hijau) telah meningkat menjadi tren global. Perusahaan yang menjadi memiliki kesadaran akan dampak lingkungan yang atas proses produksi dan memiliki urgensi untuk menghasilkan produk yang ramah lingkungkan, serta melakukan konsep Green Marketing (pemasaran hijau). Berdasarkan survei dilakukan pengembangan untuk mengukur kerangka konseptual yang dapat merumuskan hasil penelitian. Realibilitas dan validitas diuji dengan teknik pemodelan partial least square (PLS). Hasil yang diharapkan menunjukkan pentingnya Green Marketing dalam Green Product, Green Price, Green Place dan Green Promotion terhadap Green Trust dan Green Purchase Intention produk buku tulis PT Pabrik Kertas Tjiwi Kimia Tbk. Temuan ini relevan bagi pemasar dan perusahaan untuk terus menerapkan konsep Green Marketing serta untuk terus melakukan kegiatan produksi berkelanjutan yang ramah lingkungan. Jumlah sampel dalam penelitian ini adalah 105 responden yang telah dipilih berdasarkan kriteria yang telah ditentukan menggunakan teknik purposive sampling dengan teknik pengumpulan data menggunakan kuesioner dan dianalisis menggunakan SmartPLS. Hasil penelitian ini menunjukkan green marketing berpengaruh signifikan terhadap green trust, green trust berpengaruh signifikan terhadap green purchase intention, green marketing berpengaruh signifikan terhadap green purchase intention, dan green trust memediasi green marketing terhadap green purchase intention.
The Influence of Digital Innovation and Reputation on Buyer-Supplier Relationship Mediated by Supply Chain Flexibility Evensius, Petrus; Riza, Fahrul
Journal of World Science Vol. 3 No. 2 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i2.555

Abstract

This research aims to determine and analyze the influence of digital innovation and reputation on the buyer-supplier relationship mediated by supply chain flexibility. Empirical study: PT vendors. Astra Daihatsu Motor. The method used in this research is quantitative research. The population in this research is the buyer-supplier of the Automotive Manufacturing Company Vendor PT. Astra Daihatsu Motor. The sample required for this research is around 222 respondents from 500 employees. So, the research results show that digital innovation positively impacts buyer-supplier relationships and supply chain flexibility. Likewise, company reputation also has a positive influence on these two variables. In addition, the results of the analysis show that supply chain flexibility mediates the relationship between digital innovation/reputation and buyer-supplier relationships. The practical implication of this research is the importance of investing in digital innovation and maintaining a company's reputation to strengthen business relationships and increase flexibility in dealing with changing markets and customer needs. This research provides insight for managers in managing supplier relationships, improving their supply chain performance through technology, and building a strong reputation.
Co-Authors Afiat, Irvan Alberto, Jeffyan Anastasia, Erdina Renaganis Andrean, Haikal Andreas Andrianto, Fajar Anidar Anidar, Anidar Ariesta Gemilang, Akhmad Billy Dharmawan Choa, Yeshua Austin Harvey Christiani, Natalia Cosmas Gatot Haryono Danny Santoso Denpharanto Agung Krisprimandoyo Dewi Sumarti Diayudha, Lanang Eklezia, Sherina Endi Sarwoko Eric Harianto Eva Megawaty, Lellyana Evensius, Petrus Frandi, Toni Gautama, Agra Gazali, Victor Pascalis Gilang Syahdat, Maulana Gisella, Verina Harja, Sidhi Pratomo Hidayat, Ari Krispimandoyo, Denpharanto Agung Lindy Karyadi, Felicia Luhur, Novia Agatha Metta Padmalia Michael Christianto Leonardo Muzammil, Oktafalia Marisa Nico Nico Nora Sovira, Nora Ongky Alex Sander1 Rismawati br Sitepu Salam, Aldino Salim, Steven Jonathan Salsabilah, Balqist Naurah Sander, Ongky Alex Sawarsa, Bartolomeus Wahyu Sembiring, Oloan Setiawan, Verawati Sidarta, Eric Soesilo, Ferdinandus Subagyo, Hartono Sudirga, Rudy Santosa Sugiyanto, Liem Bambang Sutrisno, Timotius FCW Suwangsih, Iwang Syafruddin Haris, Syafruddin Syaiful Anam Tannia, Tannia Teofilus Teofilus Teofilus, Teofilus Thaib, Bakhtiar Thaib, T. M. Tuminem, Hannan Azka Usodo, Sapto Verdiana, Erika Victor Pascalis Gazali Vondrea, Catherine Wahyudi Sudibyo Wijaya, Andreas Wiliam Santoso William Wiriyanata Yogaswara Tetra Putra Yoseva Maria Yuli Kartika Dewi Yunita Kosasih, Florentina