Garuda - Garba Rujukan Digital

The Framework of Customer Engagement on Customer Satisfaction : The Antecedents and Consequences Titin Hargyatni; Kusna Djati Purnama; Danang Wiratnoko; Robby Andika Kusumajaya; Sri Handoko
Journal of Management and Informatics Vol. 1 No. 1 (2022): April : Journal of Management and Informatic
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the relationship between requirements and framework development in Customer Engagement(CE). In this paper it is developed based on engagement theory with the assumption that satisfying relationshipswill be able to create emotional relationships so that colleagues will be involved and bound to each other. Basedon theoretical studies, this paper proposes a framework that examines the components that exist in CE,antecedents. involved and the consequences of CE. To complete the study, we also discuss how the type ofindustry, company characteristics - Business to Business vs Business to Consumer - and value and level ofinvolvement affect the satisfaction relationship, both direct and indirect contributions from the point of view ofemotional involvement in Customer Engagement. Next, examine the development of Customer Engagement andhow to maximize company performance by making appropriate strategic changes. The findings of this paper arethe relationship between emotions and the indirect contribution of customers’ needs to be improved to thecompany's service industry with the B2B concept for products/services with a high level of involvement;Furthermore, it is also necessary to improve services for products or services with a high level of brand value andcompanies that provide a higher level of satisfaction.

Pelatihan Pemanfaatan Teknologi Multimedia Untuk Membuat Media Pembelajaran Agus Priyadi; Ahmad Zainudin; Andik Prakasa Hadi; Rudjiono Rudjiono; Setiyo Adi Nugroho; Priyadi Priyadi; Robby Andika Kusumajaya; Danang Danang
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 3 (2023): Juli : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i3.54

The results of observations, efforts to improve the quality of education, SDIP Haji Muhammad Subandi need tools or media to convey lessons as a substitute for teaching aids, describe an incident, and provide examples. Computers and projectors are only used to display text using Microsoft Word and Power Point application software. Animation, sound and video are never used. Multimedia has many variations in appearance so that learning activities become more interesting, effective and efficient. The development of multimedia technology, one of which is the website, provides many tools for making various media such as images, converters, sound, animation, and video, which can be used to facilitate the creation of multimedia-based learning media. Canva on its website mentions its mission so that people can design and publish anywhere and anytime. This training was held for teachers at SDIP Haji Muhammad Subandi so that teachers have additional knowledge and alternative options for teaching students using Canva's easy-to-use and complete tools..

PEMBUATAN MULTIMEDIA COMPANY PROFILE CV. SARANA WIJAYA SEBAGAI MEDIA INFORMASI Edy Siswanto; Robby Andika Kusumajaya; Nining Fitriani
MANAJEMEN Vol 1 No 1 (2021): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Sarana Wijaya is a limited liability company for the procurement of construction goods and services founded by Mr. Tri Pudjiarso and Mrs. Anik Purwamti. On December 21, 2009 in Semarang CV. Sarana Wijaya is located at Jl. West Cinde 9 No. 15 Semarang.The purpose and objective of this company is to run a business that is engaged in establishing and operating companies in the construction of buildings, housing, bridges, roads, railways, dams, reclamation, dredging, docks, drainage, and landscaping. (landscaping) and interior design.The research methodology used by the author is desriptive research type and the research specifications used by the author are descriptive qualitative research. The data source used by the author is the premier data source

E-COMMERCE CONSUMER BEHAVIOR AND SHOPPING CULTURE DURING THE COVID-19 PANDEMIC Lupiana, Feri; Andika Kusumajaya, Robby
MANAJEMEN Vol 1 No 2 (2021): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

In the era of the Covid-19 pandemic, the marketplace platform by the nation's children dominates the online shopping market in Indonesia. Tokopedia, Shopee, Bukalapak, Lazada, and Bibli are among the top five frequented online shopping sites in Indonesia. Data from Bank Indonesia recorded electronic trade transactions almost doubled in the midst of the Covid-19 pandemic, the use of electronic money is also predicted to rise by 32.3 percent to Rp 266 trillion. In addition, digital banking transactions are expected to grow by 19.1 percent. Based on these data, it can be concluded that online shopping behavior has become a new trend, lifestyle, and culture in the Covid-19 pandemic. The data from Bank Indonesia shows the phenomenon that online shopping and conducting digital banking transactions, on the one hand, is a solution to prevent the spread of Covid-19 while on the other hand, without us knowing, consumers will become "dark eyes" so that it becomes consumptive, excessive shopping, and buying goods / services beyond the limits of needs.

ANALISIS PENGARUH VARIABEL PEMBIAYAAN MODAL, LAMA USAHA SERTA MODAL SENDIRI TERHADAP PENDAPATAN ANGGOTA PELAKU UMKM Kusumajaya, Robby Andika; Qoriah, Shinta Dewi
MANAJEMEN Vol 3 No 1 (2023): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v3i1.219

As a sharia microfinance institution that has a function as developing productive businesses and investments to improve the quality of micro, small and medium enterprises, this study aims to examine the effect of variable capital financing, length of business and own capital on the income of customers who are members of the Sharia Financing Savings and Loans Cooperative Baitul Mal wa Tamwil Nurul Barokah Klego branch, Boyolali regency. They are micro, small and medium enterprises (MSMEs), the population in this study is 108 with a sample of 52 respondents. Analysis techniques use multivariate regression analysis and use instrument tests which include validity and reliability tests, and descriptive statistical tests of respondents based on sex, based on age, and classical assumption tests include normality tests, multicolleniarity tests, heterokedasticity tests, and multiple linear regression analysis and model permanence tests including coefficients of determination, and hypothesis testing includes t tests, F tests. The results showed that only own capital had a positive effect on MSME income, while capital financing and long time did not affect MSME income, because financing members often took advantage of capital loans not in accordance with loan agreements and lack of innovation to see consumer interest so that it stagnated.

Penerapan Management Information Systems Untuk Kelayakan Pinjaman Menggunakan Metode Fuzzy Logic Model Tsukamoto Robby Andika Kusumajaya; Dendy Kurniawan; Haris Ihsanil Huda; Eko Siswanto
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 13 No. 2 (2020): Jurnal Ilmiah Komputer Akuntansi
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v13i2.663

KSP (Koperasi Simpan Pinjam) Makmur Mandiri bergerak dalam usaha perkreditan yang menyediakan pinjaman atau kredit sebagai mana koperasi pada umumnya. Sistem penerimaan pinjaman dalam KSP Makmur Mandiri yang sedang berjalan dilakukan dengan cara calon peminjam datang ke lokasi koperasi dengan mengajukan peminjaman kemudian karyawan mendata peminjam ke dalam form rekomendasi anggota setelah itu form rekomendasi anggota tersebut diberikan kepada pimpinan koperasi. Masalah yang terjadi pada KSP Makmur Mandiri adalah kehadiran pimpinan koperasi yang sering tidak ada di koperasi, sehingga pengajuan pinjaman yang ada di koperasi menumpuk dan tidak dapat segera di tentukan hasil kelayakan pinjaman. Selain itu masalah yang juga terjadi di koperasi adalah penilaian yang dilakukan pimpinan dalam menentukan kelayakan pinjaman masih bersifat subyektif yaitu hanya memberikan keputusan layak atau tidak seorang peminjam, tanpa memperhitungkan persentase nilai kelayakan pinjaman tersebut. Solusi untuk menyelesaikan masalah ini maka dibuatlah sebuah keputusan penentuan kelayakan yang mampu membantu pimpinan dalam proses penilaian dan memberikan perhitungan tepat dalam menilai kelayakan pinjaman. Metode yang dapat mendukung keputusan adalah Fuzzy logic, karena penilain yang bersifat subyektif atau non-linear dapat dimodelkan dan dihitung secara tepat.

PEMBUATAN MULTIMEDIA COMPANY PROFILE CV. SARANA WIJAYA SEBAGAI MEDIA INFORMASI Edy Siswanto; Robby Andika Kusumajaya; Nining Fitriani
MANAJEMEN Vol. 1 No. 1 (2021): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/imk.v1i1.56

Sarana Wijaya is a limited liability company for the procurement of construction goods and services founded by Mr. Tri Pudjiarso and Mrs. Anik Purwamti. On December 21, 2009 in Semarang CV. Sarana Wijaya is located at Jl. West Cinde 9 No. 15 Semarang.The purpose and objective of this company is to run a business that is engaged in establishing and operating companies in the construction of buildings, housing, bridges, roads, railways, dams, reclamation, dredging, docks, drainage, and landscaping. (landscaping) and interior design.The research methodology used by the author is desriptive research type and the research specifications used by the author are descriptive qualitative research. The data source used by the author is the premier data source

E-COMMERCE CONSUMER BEHAVIOR AND SHOPPING CULTURE DURING THE COVID-19 PANDEMIC Lupiana, Feri; Andika Kusumajaya, Robby
MANAJEMEN Vol. 1 No. 2 (2021): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/imk.v1i2.102

In the era of the Covid-19 pandemic, the marketplace platform by the nation's children dominates the online shopping market in Indonesia. Tokopedia, Shopee, Bukalapak, Lazada, and Bibli are among the top five frequented online shopping sites in Indonesia. Data from Bank Indonesia recorded electronic trade transactions almost doubled in the midst of the Covid-19 pandemic, the use of electronic money is also predicted to rise by 32.3 percent to Rp 266 trillion. In addition, digital banking transactions are expected to grow by 19.1 percent. Based on these data, it can be concluded that online shopping behavior has become a new trend, lifestyle, and culture in the Covid-19 pandemic. The data from Bank Indonesia shows the phenomenon that online shopping and conducting digital banking transactions, on the one hand, is a solution to prevent the spread of Covid-19 while on the other hand, without us knowing, consumers will become "dark eyes" so that it becomes consumptive, excessive shopping, and buying goods / services beyond the limits of needs.

ANALISIS PENGARUH VARIABEL PEMBIAYAAN MODAL, LAMA USAHA SERTA MODAL SENDIRI TERHADAP PENDAPATAN ANGGOTA PELAKU UMKM Kusumajaya, Robby Andika; Qoriah, Shinta Dewi
MANAJEMEN Vol. 3 No. 1 (2023): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v3i1.219

As a sharia microfinance institution that has a function as developing productive businesses and investments to improve the quality of micro, small and medium enterprises, this study aims to examine the effect of variable capital financing, length of business and own capital on the income of customers who are members of the Sharia Financing Savings and Loans Cooperative Baitul Mal wa Tamwil Nurul Barokah Klego branch, Boyolali regency. They are micro, small and medium enterprises (MSMEs), the population in this study is 108 with a sample of 52 respondents. Analysis techniques use multivariate regression analysis and use instrument tests which include validity and reliability tests, and descriptive statistical tests of respondents based on sex, based on age, and classical assumption tests include normality tests, multicolleniarity tests, heterokedasticity tests, and multiple linear regression analysis and model permanence tests including coefficients of determination, and hypothesis testing includes t tests, F tests. The results showed that only own capital had a positive effect on MSME income, while capital financing and long time did not affect MSME income, because financing members often took advantage of capital loans not in accordance with loan agreements and lack of innovation to see consumer interest so that it stagnated.

PEMANFAATAN FINANCIAL TECHNOLOGY PADA UMKM DI KECAMATAN TEMBALANG Pramuditha Dwi Firmansyah; Sulartopo, Sulartopo; Kusumajaya, Robby Andika
MANAJEMEN Vol. 4 No. 2 (2024): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v4i2.837

The role of the financial sector in the economy is very large and continues to grow to meet people's needs. Financial technology or (fintech) is a term used to describe innovation that occurs in the financial sector. The use of financial technology in micro, small and medium enterprises (MSMEs) in Tembalang District aims to measure how the application of financial technology has an impact on the growth and competitiveness of MSMEs in the area. This research involves a survey of a number of small and medium enterprises (MSMEs) that have adopted various fintech services, such as technology-based financial management and digital payments. This research was conducted to identify changes in operational efficiency, access to capital, and competitiveness of MSMEs in Tembalang District. The results of this research are expected to provide an in-depth picture of the extent to which the use of fintech has supported the growth and demand of MSMEs in Tembalang District as well as provide policy recommendations to increase the role of fintech in supporting the MSME sector.

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