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PEMANFAATAN FINANCIAL TECHNOLOGY PADA UMKM DI KECAMATAN TEMBALANG Pramuditha Dwi Firmansyah; Sulartopo, Sulartopo; Kusumajaya, Robby Andika
MANAJEMEN Vol. 4 No. 2 (2024): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v4i2.837

Abstract

The role of the financial sector in the economy is very large and continues to grow to meet people's needs. Financial technology or (fintech) is a term used to describe innovation that occurs in the financial sector. The use of financial technology in micro, small and medium enterprises (MSMEs) in Tembalang District aims to measure how the application of financial technology has an impact on the growth and competitiveness of MSMEs in the area. This research involves a survey of a number of small and medium enterprises (MSMEs) that have adopted various fintech services, such as technology-based financial management and digital payments. This research was conducted to identify changes in operational efficiency, access to capital, and competitiveness of MSMEs in Tembalang District. The results of this research are expected to provide an in-depth picture of the extent to which the use of fintech has supported the growth and demand of MSMEs in Tembalang District as well as provide policy recommendations to increase the role of fintech in supporting the MSME sector.
Pengaruh Likuiditas Dan Ukuran Perusahaan Terhadap Struktur Modal Pada Perusahaan Yang Terdaftar Pada Bursa Efek Indonesia Tahun 2019-2023 Sulartopo Sulartopo; Sri Yulianingsih; Susilo Adi; Rachmat Setyawan; Robby Andika Kusumajaya
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): JULI : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i3.846

Abstract

Differences in previous research regarding the influence of liquidity and company size on a company's capital structure. The focus of this research is to examine and analyze how liquidity affects the capital structure of a company. Apart from that, it will also be analyzed how company size affects the capital structure of the same company. This research focuses on testing and analyzing how liquidity and the size of a company affect the structure of a company's capital. A technique where multiple linear regression is used to process data using this technique to estimate the value of the dependent variable using multiples of the independent variables. Liquidity has a positive and significant influence on the structure of a company's capital. 2. The size of a company has a positive and significant influence on the structure of a company's capital.
Pengaruh Inflasi, Suku Bunga dan Kurs Terhadap Indeks Harga Saham Gabungan (IHSG) Pada Perusahaan yang terdaftar di BEI Susilo Adi; Rachmat Setyawan; Robby Andika Kusumajaya
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.943

Abstract

Main Problem: Differences in previous research on the influence of inflation, interest rates and exchange rates on the IHSG value. Purpose: to carry out a form of test and analyze inflation against the IHSG. Apart from that, it will also be analyzed how interest rates affect the JCI. Then it will also be analyzed how the exchange rate influences the JCI. Originality: This research focuses on conducting tests and analyzing inflation, interest rates and exchange rates in influencing the IHSG. Method: This research falls into the category of quantitative research. This research was carried out as a case study to provide a detailed, in-depth and comprehensive explanation of objects in a limited area. Results: Based on the results after testing the analysis system with a multiple linear regression model and by carrying out a t test, this way we can we conclude that a value of inflation and a value of interest rates have a negative influence on the value of the IHSG (composite stock price index), but meanwhile the value of an exchange rate has a positive influence on the IHSG ( composite stock price index).
PENGARUH AUDIT TENURE, FIRM SIZE DAN FIRM AGE TERHADAP AUDIT DELAY Susilo, Bambang Widjanarko; Rokhman, Nur; Kusumajaya, Robby Andika; Saidah, Nur
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i2.491

Abstract

The purpose of this study is to determine the effect of audit tenure, firm size and firm age on audit delay. The research covers 48 real estate companies on the Indonesia Stock Exchange from 2019 to 2021, purposive sampling techniques. By using the SPSS v24 tool to perform multiple linear regression analysis. The statistical results obtained by the tenure audit and the size of the company are not significant factors affecting the audit delay. Only the age of the company is significant on the audit delay
ANALISIS IMPLEMENTASI SISTEM PENGENDALIAN INTERN PENGELOLAAN PIUTANG DENGAN MENGGUNAKAN PENDEKATAN TECHOLOGY ACCEPTANCE MODEL (TAM) Miftahurrohman; Isnaini, Leny; Kusumajaya, Robby Andika
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/3aj1e857

Abstract

Accounts receivable management for financial services organizations has a very strategic position, to minimize the risks of accounts receivable that can disrupt business operations. Implementation of an accounts receivable management information system is an effort made by organizations to minimize the impacts of accounts receivable losses. However, the success rate of system implementation is still relatively low and still expensive, so it is necessary to conduct an analysis of the implementation of an information system to determine the factors that influence user behavior in using the information system. By using the technology accepted model (TAM) approach to identify factors that influence users in using the information system. The results of the study explain that the perception of user convenience does not affect the intention of information system users, attitudes towards using information system technology and actual use of technology. While the perception of usefulness has a significant influence on the perception of user convenience and the attitude of information system users. Other results of this study indicate that the attitude of using the information system affects the intention of information system users, and the intention of information system users affects the actual use of technology.
Pengaruh Product Quality, Customer Review dan Promotion Terhadap Keputusan Pembelian pada E-Commerce Shopee Yedija Peter Aridia; Dewi Widyaningsih; Edwin Zusrony; Robby Andika Kusumajaya
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 8 No. 2 (2025): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v8i2.45648

Abstract

Riset dilaksanakan untuk menguji apakah terdapat pengaruh kualitas produk, ulasan pelanggan, dan promosi pada pengambilan keputusan pembelian produk di e-commerce Shopee. Populasi riset adalah masyarakat yang tinggal di Kecamatan Bandungan, Kabupaten Semarang. Teknik sampling memakai metode accidental sampling dengan jumlah sampel sebesar 50 responden dengan rentang usia 17-59 tahun. Data didapatkan memakai kuesioner secara online menggunakan Googleform dengan teknik survei. Data dianalisis menggunakan regresi linier berganda serta dibantu dengan perangkat lunak SPSS versi 29. Pengujian secara parsial dan simultan variabel kualitas produk, ulasan pelanggan, dan promosi memiliki pengaruh signifikan terhadap keputusan pembelian produk di e-commerce Shopee. Variabel product quality memiliki pengaruh dominan dengan nilai t hitung sebesar 3.351.
In House Training (IHT) Peningkatan Kompetensi Guru Dalam Pemanfaatan IT SD Islam Plus H.M Subandi Kabupaten Semarang Rudjiono, Rudjiono; Hadi, Andik Prakasa; Zainudin, Ahmad; Agus Priyadi; Agustinus Budi Santoso; Nugroho, Setiyo Adi; Kusumajaya, Robby Andika
Community : Jurnal Pengabdian Pada Masyarakat Vol. 3 No. 3 (2023): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i3.413

Abstract

Dalam tahun tahun terakhir ini teknologi informasi dan komunikasi (TIK) telah memasuki seluruh elemen kehidupan, yang menyebabkan perubahan pada pola kehidupan sosial dan ekonomi, dan juga pada bidang pendidikan. TIK telah meresap memasuki kehidupan sehari-hari, dan penggunaannya menjadi persyaratan mendasar dalam proses pendidikan yang bermutu. Pendidikan yang bermutu sendiri akan terjamin oleh guru-guru yang berkompeten di bidangnya . IN HOUSE TRAINING (IHT) dalam rangka PENINGKATAN KOMPETENSI GURU pada lembaga SDIP H.M Subandi Kab. Semarang ditujukan dalam usaha peningkatan kinerja dan performa para guru di SDIP H.M Subandi Wilayah Kab. Semarang. Kegiatan ini didasarkan dari hasil observasi yang menunjukkan masih minimnya pengetahuan di bidang Teknologi Informasi yang dimiliki Kepala Sekolah setempat beserta Guru tentang teknologi informasi, khususnya terkait kesulitan dalam pembuatan soal-soal secara Online atau CBT. peserta pelatihan merasa terpuaskan dengan adanya Program In House Training (IHT) Peningkatan Kompetensi Guru Dalam Pemanfaatan IT ini karena melalui program ini mereka telah dapat mempraktekkan dalam pelatihan dan telah menguasai pengaplikasian ilmu yang diperoleh dalam materi pelajaran dalam upaya meningkatkan skill dan performa guru dalam menggunakan Teknologi Informasi.
PENINGKATAN KAPABILITAS MARKETING PELAKU USAHA MELALUI E-COMMERCE DAN DIGITAL PROMOTION DI KECAMATAN TLOGOWUNGU, KABUPATEN PATI Setiadi, Teguh; Ilhami, Susanti Dwi; Kusumasari, Findi Citra; Slamet, Ayyub Hamdanu Budi Nurmana Mulyana; Darnis, Febriyanti; Kusumajaya, Robby Andika
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1622

Abstract

E-commerce is a strong global trend driven by strengthening economic policies, changes in customer behavior and increased production in the form of technology. In carrying out community service by conducting direct observations using activity methods with data collection and direct assistance. Based on the capability perspective and market orientation literature, the activity model to determine the level of marketing that SME products are promoted by developing and producing a marketplace using e-commerce as a sales channel, one of which is on Instagram, Facebook or YouTube. One of the obstacles faced by business actors shows that the required online marketing capabilities are still insufficient to increase sales in digital form. In the end, community service resulted in online marketing having more efficiency, which was reflected in a market-based and market-driven approach, playing an important role in increasing the influence of online marketing capabilities. The conclusion in community service is that the results of assistance to produce e-commerce in the form of training to promote products can increase promotional value by up to 98%. The value can be obtained for the use of social media as well as promoting online shops so that it can increase the market share of SME business actors. In the activities that will be carried out in the next service, we can further improve the facilities and infrastructure of the service event to further support the success of the service event considering partners in this case for service activities for small and medium enterprises (UKM).
Pengaruh Brand Image, Brand Awareness, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk: (Studi Pada Merek H&M Di Solo Solo Paragon Mall) Wahyudin Noor; Robby Andika Kusumajaya; Myra Andriana; Haryo Kusumo; Bambang Widjanarko Susilo
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.5684

Abstract

This study aims to determine and analyze the direct influence of brand image on purchasing decisions for H&M brand products at Solo Paragon Mall, to determine and analyze the direct influence of brand awareness on purchasing decisions for H&M brand products at Solo Paragon Mall, to determine and analyze the direct influence of product quality on purchasing decisions for H&M brand products at Solo Paragon Mall and to determine and analyze the simultaneous influence of brand image, brand awareness and product quality on purchasing decisions for H&M brand products at Solo Paragon Mall. This study uses a quantitative method with a sample size of 100 H&M brand consumer respondents. Data were analyzed using multiple linear regression analysis tests. The results of the study indicate that brand image directly has a significant effect on purchasing decisions for H&M brand products at Solo Paragon Mall, brand awareness directly has a significant effect on purchasing decisions for H&M brand products at Solo Paragon Mall, product quality directly has a significant effect on purchasing decisions for H&M brand products at Solo Paragon Mall, and brand image, brand awareness and product quality directly and simultaneously have a significant effect on purchasing decisions for products at Solo Paragon Mall.
MENINGKATKAN CUSTOMER RELATIONSHIP BERDASARKAN ANALISIS CONCEPTUAL MODEL OF CUSTOMER KNOWLEDGE MANAGEMENT (CKM) Kusumajaya, Robby Andika
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 2 No 2 (2017): JURNAL NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1344.797 KB) | DOI: 10.29407/nusamba.v2i2.812

Abstract

Persaingan bisnis dalam dunia pendidikan semakin tinggi, mengakibatkan banyak perguruan tinggi yang harus meningkatkan pelayanan guna menjaring konsumen/calon mahasiswa. Salah satu alat yang digunakan untuk menjaring konsumen tersebut adalah media informasi online, biasa disebut website yang mudah untuk di akses dimana saja, kapan saja. Penggunaan fitur-fitur website yang sesuai dengan kebutuhan konsumen menjadi sangat penting, karena dapat menjawab setiap pertanyaan yang dibutuhkan mereka. Pengembangan fitur-fitur ini juga perlu dikembangkan melalui konsep CKM karena lembaga perguruan tinggi dapat mengetahui sejauh mana sebuah website dikatakan sesuai dengan permintaan konsumen, selain itu menjadi sebuah strategi penting dalam meningkatkan mutu dari lembaga itu sendiri. SPSS.19 menjadi satu bagian dalam mengukur tingkat validitas dan reliabilitas pengguna website dengan membagi ada 3 variabel yang diujikan, pertama variabel Acquire, kedua variabel Retain, yang ketiga variabel Expansion. Hasil yang didapatkan melalui uji validasi ada beberapa fitur yang kurang sesuai/valid dengan kebutuhan konsumen terutama pada variabel Acquire, karena nilai r hitung memiliki nilai lebih rendah 0,300 dari r tabel. Selain itu untuk uji reliabilitas diketahui angka cronbach alpha adalah sebesar 0,102 berada pada variabel Retain, jadi angka tersebut (0,102) lebih besar dari nilai minimal srandart cronbach alpha yaitu 0,6. Kesimpulan yang didapatkan bahwa instrumen penelitian pengukuran variabel Retain dapat dikatakan tidak reliabel atau kurang handal. Kesimpulannya adalah dengan penggunaan conceptual model of customer knowledge management (CKM) maka lembaga perguruan tinggi ini dapat meningkatkan kinerja pelayanan secara maksimal. Kata Kunci : CKM, KM, CRM, SPSS 19, Perguruan Tinggi