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All Journal E-Journal Home Economic and Tourism Jurnal Organisasi Dan Manajemen JURNAL PENDIDIKAN TAMBUSAI International Journal of Educational Dynamics (IJEDS) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI MIMBAR : Jurnal Penelitian Sosial Dan Politik Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Tourism, Haritage and Sport Recreation Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Stamina Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Nawasena: Jurnal Ilmiah Pariwisata Jurnal bintang manajemen Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Sains Terapan Pariwisata Jurnal Manajemen Pariwisata dan Perhotelan Journal of Multidimensional Management Tamasya Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Hijriyantomi Suyuthie
Universitas Negeri Padang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

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Journal : Jurnal Kajian Pariwisata dan Bisnis Perhotelan

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Strategi Pemasaran di Hotel Four Points by Sheraton Jakarta Pada Masa Covid-19 Widha Swara Astini; Hijriyantomi Suyuthie
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 2 No 2 (2021): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v2i2.29372

Abstract

Penelitian ini dilatarbelakangi dengan rendahnya tingkat hunian kamar selama masa pandemi Covid-19 serta adanya keluhan pelanggan mengenai tarif kamar yang ditetapkan tidak sebanding dengan fasilitas yang didapatkan dari Hotel Four Points by Sheraton Jakarta, dan Peraturan Pemerintah DKI Jakarta terkait larangan berkerumun serta aturan lainnya dalam upaya pencegahan Covid-19. Penelitian ini dilakukan dengan tujuan untuk menentukan Strategi Pemasaran Marketing Mix yang dapat digunakan di Hotel Four Points by Sheraton Jakarta, mengetahui gambaran strategi EFAS dan IFAS dan mendeskripsikan faktor eksternal dan internal SWOT di Hotel Four Points by Sheraton Jakarta dengan menggunakan matriks SWOT. Jenis dari penelitian ini yaitu desktiptif kualitatif dengan metode survei dan menggunakan purposive sampling, sumber dari penelitian ini terdiri: 1 orang Director Revenue Cluster, 1 orang Manager Sales&Marketing , 1 orang Assistance Manager Sales&Marketing , dan 1 orang Duty Manager Front Office Department di Hotel Four Points by Sheraton Jakarta. Berdasarkan hasil penelitian Strategi Pemasaran di Hotel Four Points by Sheraton Jakarta yaitu: 1) Membuat Robot Concierge yang inovatif, mudah digunakan, sesuai dengan signature Hotel Four Points dan memiliki database terkait informasi perkantoran terdekat. 2) Menerapkan Value Based Pricing agar dapat memberikan harga kamar sesuai dengan kebutuhan serta keinginan tamu. 3) Digital Marketing Melalui Aplikasi Tiktok dengan membuat konten video promosi yang menarik, kreatif. 4) Paket Promosi Work From Hotel demi mendukung peraturan pemerintah yang mewajibkan bekerja dari rumah. 5) Bekerjasama dengan Rumah Sakit dengan membuat penawaran kerjasama kepada beberapa rumah sakit di sekitar lokasi hotel. Kata Kunci: Strategi, Pemasaran, Marketing, Mix, SWOT
Kepuasan Pengunjung Tentang Fasilitas Pelengkap di Daya Tarik Wisata Taman Bunga Puncak Tonang Kabupaten Pasaman Angela Tri Kurnia Sari; Hijriyantomi Suyuthie
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 1 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i1.37772

Abstract

This study aims to determine the review of tourist satisfaction so that tourism utilization goes well. The purpose of this study was to describe tourist satisfaction with complementary facilities in the tourist attraction "Taman Bunga Puncak Tonang, Pasaman Regency". this type of research is descriptive research with quantitative data.”. The variable in this study is an independent variable, namely a review of satisfaction with complementary facilities at a tourist attraction "Taman Bunga Puncak Tonang, Pasaman Regency". This research is a type of quantitative descriptive research, the population of this research is visitors who come to the tourist attraction "Taman Bunga Puncak Tonang, Pasaman Regency". The data collection method used is a structured questionnaire using a Likert scale. Data analysis used descriptive analysis. The results of the study prove that a review of Satisfaction regarding Complementary Facilities in Tourist Attractions "Taman Bunga Puncak Tonang, Pasaman Regency". In total it is quite good with a percentage of 52.58% and an average value of 1.6041, and it is recommended that tourists always pay attention to what is needed by tourists, and protect all facilities available at the "Flower Garden" tourist attraction so that tourists can come back and visit recommend this place to others.
Motivasi Wisatawan Berkunjung ke Agrowisata Batu Patah Payo kota Solok Anggika Sigit; Hijriyantomi Suyuthie
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 2 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i2.28972

Abstract

This research was initially motivated by a problem where motivation is what makes tourists carry out tourism activities to see how the motivation of tourists to visit Payo agro-tourism in Solok City, with quantitative descriptive research and survey methods. The tourists who are the samples in this study are people who have visited and are currently visiting Payo Agrotourism, Solok City and the technique of determining the sample is accidental sampling. Data collection techniques by distributing questionnaires with 13 statements related to tourist motivation. Based on the results of the study, it was found that the motivation value of tourists visiting Payo Agrotourism in Solok City was found in the very good category with a percentage of 71%, which means that the motivation of tourists visiting Payo Agrotourism in Solok was in the very good category. The indicators of physical motivation are categorized as very good and the percentage is 50%. indicators of interpersonal motivation are in the very good category with a percentage of 72%. indicators of motivation status and dignity are categorized as very good at the percentage of 94%%. indicators of cultural motivation are classified in the bad category with a percentage of 47%.
Pengaruh Promosi Terhadap Keputusan Tamu Menginap di Kyriad Hotel Bumiminang Kota Padang Benny Fikri Yaldi; Hijriyantomi Suyuthie; Nidia Wulansari
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 2 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i2.38172

Abstract

This research is a follow-up of the importance of recent promotional efforts on guests' decisions to choose to stay at hotels, this research is causal associative research. The sample in this study was 100 guests using a non-probability sampling technique. Data collection techniques by distributing questionnaires with as many as 30 statements. Furthermore, the data is processed using a simple linear regression analysis technique. The results of testing the hypothesis obtained the value of R Square with the number 0.092 which means that there is an influence of the promotion variable and the stay decision variable with a number of 9.2% and then 90.8% is influenced by other factors. regression coefficient 0.456 with Sig 0.002 < 0.05. This means that each increase of 1 promotion unit can increase 0.456 units of Stay Decision
Pengaruh Organizational Citizenship Behavior (OCB) Terhadap Kinerja Karyawan di Grand Rocky Hotel Kota Bukittinggi Muhammad Aulia Fadli; Hijriyantomi Suyuthie
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 3 No 2 (2022): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v3i2.43472

Abstract

This research stems from the lack of optimal performance of employees at Grand Rocky Hotel Bukittinggi, and the presence of employees who feel reluctant to help other employees. The purpose of this research is to determine the effect of Organizational Citizenship Behavior (OCB) on employee performance, Grand Rocky Hotel Bukittinggi. This research is a type of quantitative research with a causal associative approach. The population in this research is 88 people. The sampling method used the Slovin formula and the sample in this research amounted to 75 people. Research information is obtained by distributing questionnaires or questionnaires compiled based on a grid of research variable indicators, with 5 answer options that have been tested for validity and reliability. Data analysis using simple linear regression analysis method. The results of the research explain that OCB has a positive and significant effect on employee performance where the partial significance test (t test) with a significance of 0.004 <0.05. Which means, in the Organizational Citizenship Behavior (OCB) hypothesis, H1 is accepted and H0 is rejected. concluded that OCB has a positive and significant effect on employee performance. In the calculation of the coefficient of determination (R2) of 0.106, which means that the independent variable (X) affects as much as 10.6% of the dependent variable (Y) and as much as 89.4% is influenced by other variables
Pengaruh Penerapan Sapta Pesona Terhadap Kepuasan Wisatawan di Lokasi Wisata Taman Muko-Muko Kecamatan Tanjung Raya Kabupaten Agam Helga Sri Wahyuni; Hijriyantomi Suyuthie; Kasmita Kasmita
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 1 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i1.61272

Abstract

This research was conducted of dissatisfaction of tourists at Taman Muko-Muko who are influenced by the application of sapta pesona. This research aims to: 1) Know the Effect of Sapta Pesona Application on Tourist Satisfaction Visiting Muko-Muko Park, 2) Describe the Application of Sapta Pesona in Muko-Muko Park 3) Describe Tourist Satisfaction Visiting Muko-Muko Park. Research type is quantitative research with a causal associative approach. This research was carried out at the Muko-Muko Park tourist attraction, Tanjung Raya District, Agam Regency. The research population was tourists who had visited the Muko-Muko Park tourist attraction from January to June 2022 with a total of 6135 people. Selection of research samples using incidental sampling with a total sample of 84 people. Data collection uses a Likert Scale model questionnaire that has been tested for validity and reliability. The data analysis technique used simple linear regression analysis which was processed using the help of the SPSS version 22.00 program. The results showed that 1) there was a significant effect of the application of Sapta Pesona on tourist satisfaction of 29.8%, 2) the application of Sapta Pesona was in a good category with a level achievement score of 82.85% of the ideal score, 3) Tourist Satisfaction is in a good category with an achievement score of 83.68% of the ideal score.
Co-Authors Abdul Aziz Abdul Aziz Adriani, Genia Agda, Agda Treusna Pamungkas Alvionita, Rediana Ananda Putri Welasasih Andika, Putri Angela Tri Kurnia Sari Anggika Sigit Apriwanti, Nira Arif Adrian Ariza, Tesa Fitri Arlinda, Putri Aulia Mutia Giska Aulia Mutia Giska Avandi, Rivi Benny Fikri Yaldi Budi Ernanda Daniel Manik Darmadi, Riki Dea Namira Deva Amanda Novresia Dewi, Susi Safra DWITAMA, FRISCA SASRI Edo Hamonangan Simatupang Eldia, Shinta Putri elida elida Fajri Hidayat Fajri Hidayat Fajri, Syahrul Fatur A Amri Fauzan Azima Febrian Rafqi Akbar Ferdian, Feri Fernando Fasandra filma sari Fitry, Herma Gusti, Via Hadi Ibnu Saputra Hafizah Febiola Hafizah Febiola Handini P , Clarana Helga Sri Wahyuni Hervina Hervina Husna, Rifdatul ICA PUTRI MINANG SARI, UTARI ARDILLA Ida Ayu Putu Sri Widnyani Ifrah Galbina Ifrah Galbina Imam Zakira Imam Zakira Inggraini, Inggraini Ira Meirina Ira Meirina Chair Jennyfer Jennyfer Juita, Mentari Danny Juniva, Silzia Kasmita Kasmita Kasmita Kasmita Khairunnisa Khairunnisa Komaini, Anton Kurniawan, Rellasmiendra Lisna Ma’rufah, Utami Mesta, Qoriah Muhadi, Ihsan Muhammad Alfarisyi Muhammad Aulia Fadli Muhammad Luthfi Rizky Muli Junita Muli Junita Nidia Wulansari Novia Febriani Novita Sari, Alita Novita Sari, Dwi Putri Nurmailis Nurmailis Oktarinaldi, Taufik Ovrio Yusmar pasaribu pasaribu Perdi Al-Aziz Perdi Al-Aziz Praci, Rusti Mawa Pratiwi Ritonga Pudia M. Indika Putra, Dion Rahmana Putra, Edri Sulsa Rahman, Faizir Rahmi Fadilah Ramadhani, Fredi Randi Hidayat Refanul Syaputra Pohan Risti Widya Ningrum Rizki Amel ya Rizki Amelia Sinensis Roza Hendra Putri Satria, Imam Ali Sepdanius, Endang Serena Azni Serena Azni Setiani, Rini Setyaningsih, Feni Silfeni Silfeni Silitonga, Dahlia Rahmana Surenda, Rian Suryani, Triana Susiani Susiani, Susiani Suwita, Suwita Syafriani, Oza Tiara Fadilla Putri Trisnadi Tiara Fadilla Putri Trisnadi Utami, Nidya Lovitha Valentino Yuda Agustin Waryono . Widha Swara Astini Youmil Abrian Yudika Putra, Alvino Yuki Fitria Yulfiana, Dita Yuliana Yuliana Yuliana Yuliana Yulianti Yulianti