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AI, Communication and Society: TAM Based Systematic Literature Review Bayu Tresna Riyadi; Dedi Prasetia; Irwansyah Irwansyah
Journal Of Social Science (JoSS) Vol 5 No 3 (2026): Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/acadak75

Abstract

The rapid development of artificial intelligence (AI) has significantly transformed communication processes and social interaction in the digital era. AI technologies, such as chatbots, recommendation systems, and automated content generation, are increasingly integrated into various sectors, including education, healthcare, e-commerce, and public services. The Technology Acceptance Model (TAM) is widely used to explain technology adoption through key constructs such as perceived usefulness and perceived ease of use. This study aims to analyze research trends, contexts, and theoretical developments related to AI acceptance in communication using the TAM framework. The research employed a Systematic Literature Review (SLR) method. Articles were collected from the Scopus database using the keywords “Technology Acceptance Model,” “Artificial Intelligence,” and “Communication.” Based on the PRISMA screening and selection process, 32 relevant peer-reviewed journal articles published between 2018 and 2024 were included in the analysis. The findings show that quantitative approaches dominate AI acceptance studies, particularly those using survey methods and structural equation modeling. Research contexts are mainly concentrated in education and healthcare, while studies in journalism, social media communication, and organizational communication remain limited. The analysis also reveals that TAM is frequently combined with other theories, such as Diffusion of Innovations and Uses and Gratifications Theory, to better explain technology adoption. In conclusion, the Technology Acceptance Model remains a relevant framework for understanding AI adoption in communication contexts. However, future research should expand theoretical perspectives and methodological approaches while incorporating social values such as inclusivity, ethics, and sustainability within the Society 5.0 framework.
MEMBANGUN KEPERCAYAAN DAN KETERLIBATAN: PEMANFAATAN VLOG OLEH TOKOH PUBLIK PEMERINTAHAN Shiddiq Sugiono; Irwansyah Irwansyah
Jurnal Media dan Komunikasi (MEKAS) Vol. 1 No. 1 (2023): Jurnal Media dan Komunikasi (MEKAS) Edisi November
Publisher : LodDos Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/mekas.v1i1.16

Abstract

This research explores the role and impact of the use of vlogs (video blogs) by government public figures in an effort to build trust and community engagement. In the digital era, communication between the government and citizens undergoes a significant transformation, with the use of digital platforms as an effective means of communication. Vlogs have become one of the popular forms of communication among public figures, allowing them to interact directly with citizens and share informative and personal content. Keywords: vlog, storytelling, public figure, digital media, audio visual. This study uses qualitative analysis methods by analyzing various vlogs uploaded by government public figures, such as government officials, legislators, and regional leaders, in various contexts. We also conducted interviews with a number of respondents who followed the vlog to understand their perceptions of trust and engagement built through the vlog. The results of this study show that the use of vlogs by government public figures has great potential in building public trust and involvement. Vlogs provide opportunities for public figures to communicate government information, convey aspirations, and establish emotional connections with citizens. Success in building trust and engagement through vlogs also depends on content factors, transparency, and active engagement with the online community. This research provides valuable insights into the role of vlogs in government communication in the digital age and their contribution to the formation of a positive image of public figures. The implications of this research can help government stakeholders in designing more effective communication strategies to build trust and community engagement in the digital age.
Kota sebagai Mesin Pertumbuhan: Fenomena Keberadaan Koalisi Pertumbuhan dalam Konflik Tenurial di Pulau Pari Tahun 2014-2024 Nurul Intan; Irwansyah Irwansyah
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 3 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i3.96767

Abstract

Pembangunan ruang kota-kota besar, termasuk Jakarta, dalam beberapa dekade terakhir terus meluas ke kawasan pinggiran, seperti pesisir dan kepulauan. Namun, studi-studi politik pertumbuhan kota masih dominan berfokus pada kawasan inti (urban core) sehingga mengabaikan dinamika di wilayah pesisir. Penelitian ini mengkaji pembangunan kawasan pesisir sebagai bagian dari proses politik yang melibatkan koalisi pertumbuhan (growth coalition) yang terbentuk secara informal dalam mendukung pertumbuhan kota sekaligus menjadikan kota sebagai mesin pertumbuhan (urban growth machine). Penelitian ini bertujuan untuk menunjukkan peran koalisi pertumbuhan dalam pembangunan ruang maupun kawasan di Pulau Pari, serta implikasinya terhadap konflik tenurial yang terjadi. Pendekatan yang digunakan bersifat kualitatif dengan mengkombinasikan data primer dan sekunder. Data primer diperoleh melalui wawancara mendalam pada beberapa informan kunci yang terlibat langsung dalam konflik, sementara data sekunder dikumpulkan dari dokumen regulasi, hasil penelitian terdahulu, dan pemberitaan media. Studi ini juga memetakan struktur penguasaan pulau-pulau di Kepulauan Seribu oleh koalisi pertumbuhan yang dipetakan melalui analisis jaringan sosial. Penelitian ini berhasil mengidentifikasi aktor-aktor dalam koalisi pertumbuhan di Pulau Pari, yaitu perusahaan (PT BPA, PT CPS, PT SUI, dan PT Panorama), pemerintah lokal, lembaga keuangan, dan agen pariwisata atau agen perjalanan. Selain itu, penelitian ini turut menemukan bahwa konflik tenurial yang terjadi di pulau pari dikarenakan adanya bentrokan kepentingan pembangunan antara warga lokal dengan koalisi pertumbuhan dalam mengelola sumber daya milik bersama (common-pool resources) sejak tahun 1989. Dalam hal ini, koalisi pertumbuhan menginginkan skema pengelolaan secara eksklusif melalui hak izin kelola (konsesi). Fenomena ini menunjukkan bahwa pembangunan ruang maupun kawasan harus selalu dilakukan secara demokratis melalui partisipasi penuh masyarakat lokal agar tidak menimbulkan konflik tenurial sebagai konsekuensi ketidakadilan pengelolaan ruang.
Dynamics of Computer-Mediated Communication in Digital Health Services: A Qualitative Study on the Alodokter and Halodoc Applications Galih Primanda Permana; Wulandari Wurjanti; Irwansyah Irwansyah
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1534

Abstract

This study examined the dynamics of computer-mediated communication in digital health services through a comparative analysis of the Alodokter and Halodoc applications in Indonesia. Conceptually, the study is anchored in Computer-Mediated Communication (CMC) and User-Centered Design (UCD) to interpret how interaction patterns and interface choices shape doctor–patient sense-making on mHealth platforms. A qualitative design was employed, using non-participant observation, in-depth interviews, and document analysis. Data were analyzed through open, axial, and selective coding, followed by thematic interpretation. We conducted in-depth interviews with two doctors and two patients, providing an on-the-ground view of how clinicians and users communicate and coordinate care across the two platforms. The findings cluster into three themes: (1) doctors’ flexibility and constraints, including diagnostic limits in the absence of physical examination and work/ incentive trade-offs; (2) patients’ communication experiences, emphasizing accessibility, trust, and privacy; and (3) the role of mobile-AI in facilitating adaptive interactions. Overall, Alodokter and Halodoc enhanced efficiency, reduced time and cost, and expanded access, while face-to-face interaction remained important for complex cases. We conclude that these applications function not only as digital service providers but also as communication ecosystems that shape emerging relationships between healthcare providers and users.
ORKESTRASI BUZZER MELALUI MEDIA SOSIAL MICROBLOGGING DALAM KAMPANYE PENANGANAN VIRUS COVID-19 Ariandi Putra; Irwansyah Irwansyah
Jurnal Riset Komunikasi (JURKOM) Vol. 3 No. 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.151

Abstract

In 2020, the world was shocked by the news of the Covid-19 virus. The domino effect in all fields and the taking of many lives is a serious and important issue to anticipate. Microblogging social media is the channel chosen in order to provide an understanding of the community by buzzers. In conducting campaigns on Twitter microblogging, the buzzers involved exchanged messages and information so that the orchestration was carried out simultaneously, in tune, and right on target. In this study, the concepts developed are buzzer, microblogging, and orchestration with qualitative research types and using the literature review method. The results showed that the successful buzzer orchestrated viewed from the distribution of content and information through likes, retweets, and replies from each post. This shows the existence of buzzers in the 4.0 industrial revolution became an important part in every campaign carried out.
Kolaborasi Produksi Konten YouTube melalui Multi-Channel Network: Studi pada Kreator Sandy SS dengan Collab Asia Catleya Indah Lestari; Irwansyah Irwansyah
Jurnal Riset Komunikasi (JURKOM) Vol. 4 No. 1 (2021): Februari 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i1.152

Abstract

Within the growth of the audio-visual digital industry, specifically on video-based social media, YouTube, requires video content creators to develop and transform themselves. This research will explain how a multi-channel network (MCN) company works and collaborates with creators to actualize an interesting content production and a worth-watching videos on YouTube. This research also will discern how a multi-channel network company helps their creators that in need to produce content and use their channel optimally. This research shows that content production collaboration using five stages of diffusion of innovations by Everett Rogers analyzes deeper on how Collab Asia as a multi-channel network company perform the collaboration to produce video content on YouTube works out well. This research shows that all five stages of diffusion of innovations from both sides, Sandy SS as content creator and Collab Asia as the multi-channel network company, goes well.
Technology Acceptance in AI-Mediated Communication: A Systematic Literature Review Octavianus Bima Archa Wibowo; Fanny Octafiani; Irwansyah Irwansyah
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 6 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i6.5881

Abstract

This study investigates how AI is accepted within human communication, using the Technology Acceptance Model (TAM) as a guiding framework. While TAM has been widely applied in fields such as e-commerce and healthcare, its application in AI-mediated communication (AI-MC) remains limited. This research aims to synthesize current research, identify dominant variables, and examine conceptual and methodological gaps in TAM’s use within AI communication contexts. Specifically, it seeks to explore how TAM has been applied to explain user interaction with AI as a communicative agent, rather than merely as a functional tool. Methods: A Systematic Literature Review (SLR) was conducted using the PRISMA 2020, which ensured a transparent and structured review process. A total of 158 eligible articles published between 2015 and 2024 were analyzed using narrative synthesis and bibliometric mapping. The findings show that TAM’s core constructs perceived usefulness, perceived ease of use, and behavioral intention remain dominant but are often insufficient to explain the social, emotional, and ethical dimensions of AI as a communicative partner. The results highlight the growing importance of additional factors such as trust in AI, perceived agency, transparency, and emotional appropriateness. The review also reveals an over-reliance on quantitative methods, with limited integration of communication theory. Conclusion: As a result, a new conceptual framework is proposed that integrates TAM with human communication concepts, emphasizing co-constructed meaning, social presence, and ethical interaction. This study concludes that understanding AI acceptance in communication requires an interdisciplinary model that goes beyond technical functionality to consider human-AI relational dynamics.
Co-Authors Ade Rahayu Aprilia Adristi Naura Syifa Afriadi Afriadi Afriani, Anindita Lintangdesi Agatha Gita Putuhena Alexander Hridaya Bhakti Alexandra Tatgyana Suatan Alfrida Esther Madame Hutapea Alifia Oktrina Fayardi Andhita Vidya Putri Andika Cahya Cita Utama Andrew Christanto Annisa Fitriana Lestari Aphrodita Saraswati Ardianto Ardianto Ariandi Putra Bayu Tresna Riyadi Berie Poetra Akbar Catleya Indah Lestari Choirul Muna Darryl Valerian Pramudita Dedi Prasetia Defreia Miriam Destianti Desi Rubyanti Dimas Ahmad Rifandi Dina Andriani Dina Mizanie Dina Mizanie Doni Akbar Dwininta Widyastuti Elyan Nadian Zahara Endang Pratiwi Kurniawan Ernungtyas, Niken Febrina Ernungtyas, Niken Febrina Fadholi Fadholi Fanny Octafiani Firdha Yuni Gustia Galih Primanda Permana Gatot Sugih Budiono Guntur F Prisanto Guntur Freddy Prisanto Halimatus Zahro Yananingtyas Hasian Laurentius Tonggo Hidayanto, Syahrul Hikmah Lailatul Fitriyah Ilham Fariq Maulana Imam Syafganti Imamatul Silfia Ipi Maryati Kuding Irlandi Paradizsa Irwan Nugroho Irwanto Irwanto Isa Alkaf Iswari Anggit Pramesti Joseph Edwin Ketut Ajeng Sespiani Lidya Agustina Lizza Arnofia Choirunnisa Marcellino, Kevin Martani Huseini Merle Emanuella Aipassa Mimi Silvia Monica Apilia Mufti Nurlatifah Muhamad Rifky Hasan Muhamad Rizki Muhammad Rizqi Arifuddin Muslicha, Intan Siti Naomi Amadea Tumbelaka Natasha Constantin Niken Febrina Ernungtyas Niken Febrina Ernungtyas Nunik Triana Nurul Hutami Nurul Ifadhah Nurul Intan Octavianus Bima Archa Wibowo Prabu Rabbani Kapriadi Primus Adeodatur Latu Batara Prisanto, Guntur Freddy Puji Susanti Purwadi Putri Bilanova Nurya Mahesa Putri Neva Lumeta Putri, Sekartaji Anisa Rafly Yuvindra Maulidan Ramadhika Vebryto Rangga Putera Perdana Raynaldi Nelwin Reno Dalu Maharso Ricardo Taufano Riezka Khairunnisa Riomanadona M Putra Riris Endah Respati Rizky Ramandhika Putra S Yollis Michdon Netti Safira Hasna Sahroni, Ahmad Sanjaya, Rati Saras Diah Musirin Sari Anjani Scott Daniel Habibuw Shadia Imanuella Pradsmadji Shiddiq Sugiono Siko Dian Sigit Wiyanto Sukatno Tekad Sukatno Suratno Suratno Syahnaz Savitri Thelma Amelita Triana Noermalia Trias Syaifulina Tulus Tampubolon Wahyuning Widowati Widyastuti, Dwininta Winarsih Winarsih Wulandari Wurjanti Yogi Wahyu Pangestu Yudha Iksan Yuni Novianti Marin Marpaung