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Global Research Trends in Fashion Merchandising: A Bibliometric Review of Scopus Publications Asna, Nailin Nuriyya; Nurmasitah, Sita
Journal of Creativity Student Vol. 9 No. 1 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jcs.v9i1.42367

Abstract

Research on fashion merchandising has grown in recent decades, yet systematic mapping of this field remains limited compared to other fashion-related domains. This study examines global research trends, intellectual structure, and thematic evolution in fashion merchandising through a bibliometric review. Data were collected from the Scopus database using the keyword “fashion merchandising” in the TITLE-ABS-KEY fields, yielding 337 publications published between 2006 and 2026. Bibliometric analysis was conducted using VOSviewer to identify publication trends, leading countries and institutions, influential journals and authors, and dominant research themes. The findings reveal a strong geographical concentration of research output in developed countries, particularly the United States and China, while contributions from developing economies remain limited. Thematic analysis highlights growing attention to retail strategy, consumer behavior, entrepreneurship, sustainability, and fashion education, indicating opportunities for more context-specific future research.
Mapping Global Research Trends in Fashion Illustration: A Bibliometric Analysis of Scopus-Indexed Khoiriyah, Asmaul; Nurmasitah, Sita
Journal of Creativity Student Vol. 9 No. 1 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jcs.v9i1.42493

Abstract

Fashion illustration constitutes a significant component of both fashion scholarship and professional practice; however, the global structure and development of research in this field have not yet been systematically mapped. This study aims to analyze publication growth patterns, thematic structures, and evolving research directions in fashion illustration based on Scopus-indexed journal articles published between 2015 and 2025. Adopting a bibliometric research design, the study employs publication performance analysis and keyword co-occurrence mapping using VOSviewer. The findings reveal a steady increase in publication output over the past decade, indicating a growing academic recognition of fashion illustration as a distinct research domain. The keyword co-occurrence network highlights strong thematic associations with visual studies, historical inquiry, and cultural analysis, while linkages to fashion industry practices, sustainability, design technology, and design education remain comparatively underdeveloped. These results suggest that fashion illustration is still predominantly conceptualized as a medium of visual representation, while also revealing significant potential for its transformation into a more integrative and interdisciplinary field that can meaningfully contribute to design education and contemporary creative industries.
Interactive E-Flipbook as Digital Learning Innovation in Project-Based Craft Education Jannah, Lutfah Raudhotul; Nurmasitah, Sita
Jurnal Penelitian Pendidikan Vol. 43 No. 1 (2026): April 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jpp.v43i1.44898

Abstract

The integration of digital media into project-based learning has become increasingly important in supporting creative skill development in secondary education. However, the availability of structured and validated digital learning resources for craft subjects remains limited. This study aimed to develop and validate an e-flipbook learning medium for tote bag painting within project-based craft classes. The research employed a Research and Development (R&D) approach using the ADDIE model, limited to the analysis, design, and development stages. The feasibility of the developed product was evaluated through expert validation using the Content Validity Index (CVI). The validators consisted of three media experts and three subject-matter experts. The results indicated that the media component achieved an S-CVI/Ave value of 0.95 and an S-CVI/UA value of 0.85, both categorized as highly feasible. Meanwhile, the material component obtained an S-CVI/Ave value of 0.90 (very feasible category) and an S-CVI/UA value of 0.69 (feasible category). These findings demonstrate that the developed e-flipbook meets the required content validity standards in both media and material aspects. Therefore, the e-flipbook can serve as a validated digital learning alternative to support project-based craft instruction in secondary education.
Training and Educational Program on Natural Dye Shibori Technique: Enhancing Community Skills and Eco-Creativity in Semarang: Indonesia Widowati, Widowati; Sholikhah, Roudlotus; Atika, Atika; Nurmasitah, Sita; Wahyuningsih, Sri Endah
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 08, Issue 1, Maret 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol8.iss1.art17

Abstract

This community service activity focuses on environmental education and developing the community's creative skills through sustainable textile craft practices. The activity partners are the Kalisegoro community, Semarang, who have the potential to develop craft skills but are still limited in mastering environmentally friendly dyeing techniques and textile product innovation. The objective of this activity is to improve shibori technique skills based on natural dyes while fostering eco-creativity and environmental awareness in the community. This program was implemented for four weeks with the involvement of 25 participants. The activity stages include training and education on natural dyes, shibori printing techniques, direct practice of making shibori cloth using ketapang leaves (Terminalia catappa), as well as activity evaluation through pre- and post-training tests, observations, and interviews. The results of the activity showed a significant increase in participants' skills in making shibori with natural dyes, especially in aspects of technical competence, environmental understanding, and creative expression. The participant evaluation score increased from an average of 56.4% in the pre-training to 87.2% in the post-training. In addition to enhancing skills, this activity also has a social impact in the form of growing community collaboration, empowering women, and increasing awareness and support for sustainable fashion practices. This community service activity demonstrates that contextual, practical, and eco-creativity-oriented training is effective in increasing community capacity and contributing to the development of the creative economy and sustainable development at the local level.
Pemecahan Masalah Keluarga melalui Pengungkapan Diri di Media Sosial X Amaria, Meilani; Nurmasitah, Sita
Biblio Couns : Jurnal Kajian Konseling dan Pendidikan Vol 9, No 1 (2026): Maret 2026
Publisher : Program Studi Bimbingan dan Konseling FKIP UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/bibliocouns.v9i1.29482

Abstract

This study aims to analyze various types of family issues revealed on social media platform X through the community account @tanyakanrl, and to discuss the role of this account as a means of self-expression. The study focuses on the dynamics of family problems from September to November 2025, using a descriptive quantitative approach and purposive sampling method on 168 posts that met the criteria. The data were analyzed by categorizing each post based on indicators of family issues, such as communication among family members, finances, parent-child conflicts, jealousy, infidelity, and domestic violence. The study shows that individuals actively and continuously express themselves. Overall, this study illustrates how various family issues emerge and develop in digital self-disclosure. For researchers, the results of this study can serve as a foundation for further studies on how individuals express themselves on social media and the topics they frequently discuss. Meanwhile, for individuals engaging in self-disclosure, the presence of such accounts provides a safe space to express emotions, receive support, and gain a sense of security and comfort when engaging in disclosure communication without fear of social stigma. However, this study has limitations, including a relatively short research period, a time-consuming process of reviewing sample posts, and difficulties in verifying user identities due to anonymity.
Investigating EFL Students’ Learning Styles in English for Specific Purposes: A Vark-Based Study on the Fashion Education Context Nurmasitah, Sita; Astuti, Pudji; Luthfionaura, Nabila; Atika, Atika; Consuelo, Joe-Bren L.
JOLLT Journal of Languages and Language Teaching Vol. 14 No. 2 (2026): April
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v14i2.17072

Abstract

English for Specific Purposes (ESP) instruction in vocational contexts—particularly in fields such as Fashion Education—has often overlooked students’ diverse learning style preferences, creating a gap between pedagogical approaches and learners’ needs. This study addresses that gap by investigating the learning styles of 40 Fashion Education students using the VARK (Visual, Aural, Read/Write, Kinesthetic) model to inform differentiated ESP pedagogy. Employing a descriptive quantitative method, the study utilized the VARK questionnaire to assess individual learning preferences. Results revealed that 65% of participants demonstrated kinesthetic learning tendencies, while 70% exhibited multimodal profiles. These findings indicate a predominant preference for experiential and blended learning approaches, underscoring the limitations of traditional, text-heavy ESP instruction in vocational settings. The novelty of this study lies in its focus on Fashion Education, a creative and practice-based discipline where learning style alignment is crucial yet underexplored in ESP research. Beyond the local context, the results contribute to international ESP discourse by offering evidence that differentiated and learner-responsive approaches can enhance both engagement and communicative competence. For educators, the study highlights the need to integrate more task-based, hands-on, and multimodal strategies into ESP classrooms to ensure instruction is both industry-relevant and inclusive, thereby improving learning outcomes across vocational education.