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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Bisnis dan Kewirausahaan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Benchmark Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Formosa Journal of Multidisciplinary Research (FJMR) JAPI: Jurnal Akses Pengabdian Indonesia Indonesian Journal of Management Science The Eastasouth Management and Business Paradharma: Jurnal Aplikasi IPTEK PROCURATIO: Jurnal Manajemen dan Bisnis The Journal of Business and Management Research KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Ilmiah Manajemen Agribisnis
Siswati, Endang
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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PERAN DIGITALISASI DALAM MENDORONG DAYA SAING USAHA MIKRO KECIL DAN MENENGAH (UMKM) KOTA SURABAYA Siswati, Endang; Miftachul, Miftachul; Wardani, Shintia Aulia; Unmehopa, Barbara Veronika
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 5, No 2 (2026): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v5i2.3147

Abstract

This research is a descriptive qualitative study that aims to describe the implementation of digitalization in culinary MSMEs in Surabaya City, identify supporting factors of digitalization in increasing the competitiveness of MSMEs, explore the obstacles faced by MSMEs in the digitalization process, and formulate a digitalization optimization strategy to increase the competitiveness of MSMEs in Surabaya City. This study used informants from 9 culinary MSMEs that are still active and more than 6 months located in Surabaya, using at least one digital channel on social media. The results of the study found that the majority of culinary MSMEs in Surabaya City showed that the digitalization process has become a primary strategy to increase competitiveness, especially in the marketing and branding sectors. There are factors that inhibit digitalization, including unstable internet infrastructure and the existence of human resources that are resistant to change, while factors that encourage digitalization in MSMEs in Surabaya include easy access to social media, government support, efficiency, changes in consumer behavior in Surabaya and competitiveness. The digitalization optimization strategy is carried out by optimizing the use of social media, integration with marketplace platforms and delivery services, as well as visual branding.  ABSTRAKPenelitian ini merupakan studi kualitatif deskriptif yang bertujuan untuk mendeskripsikan implementasi digitalisasi pada UMKM kuliner di Kota Surabaya, mengidentifikasi faktor pendukung digitalisasi dalam meningkatkan daya saing UMKM, mengeksplorasi hambatan yang dihadapi UMKM dalam proses digitalisasi, dan merumuskan strategi optimasi digitalisasi untuk meningkatkan daya saing UMKM di Kota Surabaya. Studi ini menggunakan informan dari 9 UMKM kuliner yang masih aktif dan telah beroperasi lebih dari 6 bulan di Surabaya, yang menggunakan setidaknya satu saluran digital di media sosial. Hasil penelitian menunjukkan bahwa mayoritas UMKM kuliner di Kota Surabaya menunjukkan bahwa proses digitalisasi telah menjadi strategi utama untuk meningkatkan daya saing, terutama di sektor pemasaran dan branding. Terdapat faktor-faktor yang menghambat digitalisasi, antara lain infrastruktur internet yang tidak stabil dan keberadaan sumber daya manusia yang resisten terhadap perubahan, sedangkan faktor-faktor yang mendorong digitalisasi pada UMKM di Surabaya meliputi akses mudah ke media sosial, dukungan pemerintah, efisiensi, perubahan perilaku konsumen di Surabaya, dan daya saing. Strategi optimasi digitalisasi dilakukan dengan mengoptimalkan penggunaan media sosial, integrasi dengan platform marketplace dan jasa pengiriman, serta visual branding.
Co-Authors Abady, Chusnul Abdillah, Olivia Sandra Afianti, Hasti Akbar Hariputra Akbar, Mohammad Aldrin Anggraeni, Adelia Tri Arganesya, Inera Faren Arief Rahman Ayyubi, Afif Fajar Cahya Isnani, Sefira Anugrah Dewianawati, Dwi Dien Ajeng Fauziah Erna Haryanti Fahrial Zainal, Rifki Falerinda, Richa Celita Fitria, Defta Rohmatul Gedia Imanuelitha Giawa, Trisman Jaya Haris Maupa Husen, Syamsier Inayah, Nur Lailiyatul Inti, Ristani Widya Jowo, Srie Juliani Pudjowati Kharismawati, Ika khusnul khotimah Kusairi, Heri Maharani, Firelia Azarine Meilina, Fernanti Miftachul, Miftachul Mohammad Dimas, Mohammad Nainggolan, Ananda Fitria Novi Darmayanti Nurani, Yuli Nurul Iman, Nurul Oktabriana, Pandu Hardianika P, Wisnu Nur Alif Putri Waluyo, Millenia Pratama Putri, Chelli Sagita Putri, Intania Nur Rista Putri, Suci Rahmawati Qomaria, Nur Rahmawati, Diah Ayu Rama Dhan, Bayu Putra Satya Ramadhani, Uky Dian Rapitasari, Diana Rasharenda, Abrorri Saidah Saidah Salsabiella, Elsa Salsabilah, Wahyu Rizkya Saputra, Moch. Angga Adjie Sastryawanto, Hary Setianingtias, Annia Ayu Siti Munawaroh Siti Rosyafah, Siti Sofiah Nur Iradawaty Solehodin Srianta, Srianta Susi Tri Wahyuni Tri Lestari Unmehopa, Barbara Veronika Wardani, Shintia Aulia Wisnujatia, Nugrahini Susantinah Yendra Yunus, Muhammad Maulana