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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) YUME : Journal of Management Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Movere Journal Golden Ratio of Marketing and Applied Psychology of Business Amkop Management Accounting Review (AMAR) Indonesian Journal Of Economy Studies International Journal of Applied and Scientific Research (IJASR) Vifada Management and Social Sciences Bata Ilyas Educational Management Review
Umar Syarifuddin
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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DAYA TARIK WISATA DAN MEDIA SOSIAL INSTAGRAM TERHADAP MINAT KUNJUNGAN WISATAWAN DOMESTIK Latiep, Ifah Finatry; Misbahuddin, Misbahuddin; Syarifuddin, Umar
Indonesian Journal Of Economy Studies Vol 2, No 2 (2023): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v2i2.26

Abstract

Indonesia memiliki banyak pesona panorama dan sumber daya alam yang memberikan peluang bagi pemerintah untuk membentuk sektor pariwisata sebagai sektor unggulan yang berpengaruh untuk peningkatan pendapatan nasional. Tujuan penelitian ini yakni untuk mengetahui seberapa besar pengaruh daya tarik wisata dan media sosial Instagram terhadap minat kunjungan wisatawan domestik pada objek wisata pantai Bira Kabupaten Bulukumba baik secara parsial maupun simulant. Penelitian ini merupakan penelitian kuantitatif Hasil penelitian menunjukkan bahwa secara parsial simultan berpengaruh positif dan signifikan terhadap variabel terikat (Minat kunjungan) wisatawan pada objek wisata pantai Bira Kabupaten Bulukumba
The Role of Digital Marketing in Increasing MSME Sales Growth Balenggon, Kurniawan; Zaharah, Zakiyah; Syarifuddin, Umar; Wanti, Sri
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4479

Abstract

This study aims to analyze the role of digital marketing in boosting the sales growth of UMKM Ummu Khalif, a culinary business specializing in traditional Palu sambal. In response to the digital era, UMKM Ummu Khalif leverages various digital platforms such as Facebook, Instagram, WhatsApp Business, TikTok, and Shopee to expand its market reach and increase sales volume. The research employs a qualitative method with data collection techniques including interviews, observations, and documentation. The findings reveal that WhatsApp Business is the most effective platform for driving direct transactions, contributing to the sale of up to 200 bottles of sambal per month. Meanwhile, Instagram and TikTok play crucial roles in enhancing brand awareness through engaging visual content, such as sambal-making processes, customer testimonials, and promotional activities during exhibitions. The synergy between creative promotional content and the strategic selection of digital platforms has proven to boost sales by up to 50% compared to the period before the intensive application of digital marketing. However, UMKM Ummu Khalif faces several challenges, including limited time for consistent content creation, a lack of human resources, and insufficient in-depth understanding of optimal strategies for each platform. This study emphasizes that effective and adaptive digital marketing strategies significantly contribute to UMKM growth in the post-pandemic era, where consumer behavior and digital platform trends continue to evolve. Furthermore, this study offers academic contributions by addressing research gaps related to digital marketing implementation in sambal-based culinary MSMEs, while highlighting the importance of integrating social media and marketplaces as part of a holistic digital marketing strategy
Pengaruh Citra dan Kesadaran Merek terhadap Kepuasan Pelanggan Es Teh Indonesia Kelurahan Tondo Rahmadani, Windi; Sutomo, Maskuri; Syarifuddin, Umar; Auriza, Mohammad Zeylo
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5674

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kesadaran merek terhadap kepuasan pelanggan Es Teh Indonesia di Kelurahan Tondo. Fenomena tingginya persaingan dalam industri minuman kekinian menjadikan kedua variabel tersebut penting untuk diteliti guna mempertahankan eksistensi merek lokal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert, dan analisis data dilakukan menggunakan regresi linier berganda dengan bantuan software IBM SPSS. Hasil penelitian menunjukkan bahwa baik citra merek maupun kesadaran merek memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya strategi pemasaran yang menitikberatkan pada penciptaan persepsi positif serta peningkatan eksposur merek untuk mencapai dan mempertahankan kepuasan pelanggan. Dengan demikian, pemilik usaha diharapkan dapat memperkuat citra dan kesadaran merek melalui inovasi produk, pelayanan, dan promosi yang berkelanjutan.
Peran Promosi melalui Instagram, Kualitas Layanan dan Fasilitas Wisata terhadap Minat Berkunjung Kembali Wisatawan Dianafakroh, Dianafakroh; Santi, Ira Nuriya; Syarifuddin, Umar; Evrianti, Hesti
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.10741

Abstract

The study aims to determine the role of promotion through Instagram, service quality, and tourist facilities on tourists' intention to revisit Pantai Kura-Kura tourist location. The population of this quantitative study is not precisely known, so the sample was determined based on the criteria of followers of the Pantai Kura-Kura account and having visited the location. 120 respondents were then selected as a sample using non-probability sampling with a purposive sampling technique. The results of partial multiple linear regression analysis indicate that promotion through Instagram has no effect on tourists' intention to revisit Pantai Kura-Kura, while service quality and tourist facilities are proven to have a significant influence on this intention. Simultaneously, promotion through Instagram, service quality, and tourist facilities are proven to have a significant influence on tourists' intention to revisit.
Transition Of Digital Product Purchase Preferences: A Study Of Switching Intention From Physical Stores To Digital Marketplace In Indonesia Nasuha, Siti; Ponirin, Ponirin; Syarifuddin, Umar; Lamusa, Faruq
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8384

Abstract

This study aims to examine the influence of push and pull factors on the switching intention in purchasing for digital products from physical stores to digital marketplaces, as well as to identify the moderating role of mooring factors in the relationship between push and pull factors and switching intention. A quantitative approach was employed, using purposive sampling and involving 179 respondents in Indonesia, analyzed through the PLS-SEM method. The results show that push factors, specifically consumer dissatisfaction, have a significant effect on switching intention. Additionally, pull factors, which include online service quality, perceived ease of use, and perceived of price, significantly influence the switching in purchasing intention. Mooring factors negatively moderate the relationship between pull factors and switching intention, thereby weakening consumers’ intention to switch despite attractive alternatives. However, mooring factors do not significantly moderate the relationship between push factors and switching intention. This study provides insights into consumer behavior dynamics in the channel transition from physical stores to digital marketplaces and offers strategies that businesses can implement to enhance the adoption of online digital product purchasing.
The Influence of Trust, Perception of Usefulness, Quality of Service on Interest in Using Credit Cards with Customer Satisfaction as an Intervening Variable at Bank Mandiri Regional Credit Card Arief Rate Makassar Saputra, Tri; Syarifuddin, Umar Syarifuddin; Tiong, Piter
International Journal of Applied and Scientific Research Vol. 2 No. 4 (2024): April 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijasr.v2i4.1765

Abstract

Indonesia offers two primary payment methods: cash and non-cash. Cash transactions involve physical currency, whereas non-cash transactions rely on financial institutions facilitating inter-bank and intra-bank transfers through internal networks. Among the non-cash options, credit cards stand out, enabling users to access funds seamlessly. The attractiveness and practicality of credit card services spark customer interest. This study seeks to explore how trust, perceived usefulness, and service quality impact customer inclination towards credit card usage, with satisfaction acting as a mediator. Employing a quantitative approach, data collection includes observation, literature review, documentation analysis, and questionnaire distribution. The study involves a sample of 100 credit card users at Bank Mandiri Regional Credit Card Arief Rate Makassar. Analysis methods encompass descriptive statistics, classical assumption tests, and path analysis. Findings reveal that trust, perceived usefulness, and service quality positively and significantly influence both customer satisfaction and interest in credit card usage. Furthermore, customer satisfaction mediates the relationship between trust, perceived usefulness, service quality, and customer interest in credit card utilization at Bank Mandiri Regional Credit Card Arief Rate Makassar.
Peran Perilaku Perpindahan Merek Dalam Memoderasi Hubungan Persepsi Harga, Varian Menu dan Kualitas Produk Terhadap Minat Beli Ulang Minuman Yotta di Kota Palu Nirmalisa, Nirmalisa; Ponirin, Ponirin; Syarifuddin, Umar; Evrianti, Hesti
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8817

Abstract

Penelitian ini penting dilakukan karena minuman Yotta di Kota Palu menghadapi tantangan dalam meningkatkan minat beli ulang, sehingga diperlukan pemahaman tentang bagaimana faktor persepsi harga, varian menu, dan kualitas produk memengaruhi perilaku perpindahan merek. Penelitian ini memiliki tujuan untuk membuktikan peran perilaku perpindahan merek dalam memoderasi hubungan persepsi harga, varian menu, dan kualitas produk terhadap minat beli ulang minuman Yotta di Kota Palu. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini adalah konsumen Yotta di Kota Palu, dengan jumlah sampel sebanyak 150 responden dengan Teknik pengambilan sampel menggunakan teknik purposive sampling dengan kriteria sampel yaitu konsumen Yotta yang telah melakukan pembelian minimal sebanyak dua kali. Teknik analisis data dilakukan menggunakan metode Structural Equation Model (SEM) berbasis Partial Least Square (PLS) dengan bantuan aplikasi Smart PLS 4.0. Hasil dalam penelitian ini variabel persepsi harga dan kualitas produk memiliki pengaruh signifikan terhadap minat beli ulang. Namun, varian menu tidak memengaruhi minat beli ulang. Tetapi, perilaku perpindahan merek memoderasi hubungan antara persepsi harga terhadap minat beli ulang. Sedangkan perilaku perpindahan merek tidak memoderasi hubungan antara varian menu terhadap minat beli ulang. Perilaku perpindahan merek memoderasi hubungan antara kualitas produk terhadap minat beli ulang.
Service Quality and Facilities on Satisfcation Through Individual Emotional for Bpjs Participants in Sinjai District Nurlaela, Nurlaela; Syarifuddin, Umar; Liong, Harlina; Munawwarah, Rofiqah Al
Vifada Management and Social Sciences Vol. 2 No. 2 (2024): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/13969058

Abstract

This research aims to analyze product innovation and marketing strategies implemented by Bundang's Sweet and Sour Candy MSMEs to increase competitiveness in the market. The research method used is descriptive qualitative with data collection through interviews, observation and documentation studies. The research results show that product innovation, such as the development of more attractive flavor variants and packaging, contributes significantly to increasing consumer interest. On the other hand, digital-based marketing strategies through social media and marketplaces have also succeeded in expanding market reach. With a combination of product innovation and effective marketing, these MSMEs are able to compete with similar products and increase market share. This research recommends strengthening the synergy between product innovation and marketing as the key to success in facing increasingly fierce competition
DAYA TARIK WISATA DAN MEDIA SOSIAL INSTAGRAM TERHADAP MINAT KUNJUNGAN WISATAWAN DOMESTIK Latiep, Ifah Finatry; Misbahuddin, Misbahuddin; Syarifuddin, Umar
Indonesian Journal Of Economy Studies Vol. 2 No. 2 (2023): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v2i2.26

Abstract

Indonesia memiliki banyak pesona panorama dan sumber daya alam yang memberikan peluang bagi pemerintah untuk membentuk sektor pariwisata sebagai sektor unggulan yang berpengaruh untuk peningkatan pendapatan nasional. Tujuan penelitian ini yakni untuk mengetahui seberapa besar pengaruh daya tarik wisata dan media sosial Instagram terhadap minat kunjungan wisatawan domestik pada objek wisata pantai Bira Kabupaten Bulukumba baik secara parsial maupun simulant. Penelitian ini merupakan penelitian kuantitatif Hasil penelitian menunjukkan bahwa secara parsial simultan berpengaruh positif dan signifikan terhadap variabel terikat (Minat kunjungan) wisatawan pada objek wisata pantai Bira Kabupaten Bulukumba
Satisfaction: As a Mediation of Content Marketing, WOM, and Price Perception on Trust Rahmawati, Dian; Santi, Ira Nuriya; Syarifuddin, Umar; Buntuang, Pricylia Chintya Dewi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 7 No. 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4928

Abstract

Purpose: This study analyzes the influence of content marketing, word of mouth, and price perception on consumer trust through customer satisfaction as a mediating variable, with a case study on UMKM Ummi Home Baked Palu. Methodology/Approach: This quantitative research employed questionnaires distributed via Google Forms to 100 respondents using purposive sampling, focusing on customers who had made at least one purchase. A five-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree) was used. Data were analyzed with Structural Equation Modeling (SEM) using SmartPLS software. Results/Findings: The results show that content marketing, word of mouth, and price perception positively and significantly influence customer satisfaction, which then strengthens consumer trust. Word of mouth has the strongest effect, while customer satisfaction mediates and amplifies the relationship between the variables and trust Conclusions: Content marketing, word of mouth, and price perception significantly enhance customer satisfaction and trust, with satisfaction mediating and strengthening these relationships, underscoring the role of digital marketing strategies for MSMEs. Limitations: This study only examined one MSME, Ummi Home Baked Palu, in the culinary sector. Hence, results cannot be generalized to other MSMEs, as customer characteristics may differ. Contribution: The study contributes to academic development in management and business while offering practical implications for MSMEs in designing effective marketing strategies to enhance customer satisfaction and trust.
Co-Authors Amar Sani, Amar Asriadi, A. Balenggon, Kurniawan Dian Rahmawati Dianafakroh, Dianafakroh Farid Farid, Farid Hendra Gunawan Hesti Evrianti Ifah Finatry Latiep Ilyas, Gunawan Bata IRA NURIYA SANTI Lamusa, Faruq Liong, Harlina Mahlia Muis Mariadi Mariadi Maskuri Sutomo Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misbahuddin Misbahuddin Mohammad Zeylo Auriza Muhammad Yunus Amar Munawwarah, Rofiqah Al Mustafa, Heriyanti Nashriah Akil Nashriah Akil Nasuha, Siti Nirmalisa, Nirmalisa NURLAELA NURLAELA Otto R. Payangan Paundanan, Olfa Ningsi Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Rosida P. Adam Saharuddin Susilawati, Resky Tiong, Piter Tri Saputra, Tri Wanti, Sri Windi Rahmadani Zaharah, Zakiyah