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Pharmacy PT. X Summarecon Bekasi in the market penetration of non -prescription drug products as a new pharmacy Atikah, Hibatul Wafi; Saragi, Sahat; Putriana, Lies
Science Midwifery Vol 12 No 2 (2024): June: Health Sciences and related fields
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/midwifery.v12i2.1605

Abstract

Pharmacies are health service facilities as a place to distribute pharmaceutical supplies which are required to be able to survive in changing business conditions, especially new pharmacies. The aim of this research is to determine the effectiveness of market penetration of non-prescription medicinal products at PT Pharmacy. Dr. X Summarecon Bekasi in returning investments within the time period specified in the Feasibility Study. This research method is quantitative-descriptive and observation from 4 perspectives of the balanced scorecard method. The data collection tool used is an instrument in the form of a Google form. The results of this research can be concluded that the Pharmacy PT. X Summarecon Bekasi as a new pharmacy in the market penetration of non -prescription drug products observed using the Balanced Scorecard method shows the results of "good" and able to restore investment in the time set in the feasibility study, which is within 4 years and 8 months.
Analysis of the Effect of Up Selling and Cross Selling Sales Methods on the Brand Image of KFX UB Jaya I Pharmacy and its Impact on Purchasing Decisions Indra, Hivzil; Saragi, Sahat; Putriana, Lies
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1037

Abstract

Data on drug sales reports at KFX UB Jaya I Pharmacy in the last 3 years shows a decrease in the Non-Prescription Drug category. One of the strategies to increase sales pursued by KFX UB Jaya I Pharmacy is by implementing the Up-selling and Cross-selling methods. The purpose of this study is to determine the effect of Up-selling and Cross-selling sales techniques for non-prescription drugs on consumer purchasing decisions, and how it impacts the brand image of KFX UB Jaya I. This study uses quantitative research methods and descriptive design with an approach using questionnaires as research instruments. Determination of the research sample using the random sampling method with the SEM model, which amounted to 134 customers of the KFX UB Jaya I Pharmacy as a community pharmacy. The results showed that there was a positive influence between Up-selling on brand image (t: 4.373 & p: 0.000) and on purchasing decisions (t: 2.464 & p: 0.014). Meanwhile, the Cross-selling sales method has a significant effect on brand image (t: 5.359 & p: 0.000) and on purchasing decisions (t: 3.561 & p: 0.000). The results also show that brand image has a significant effect on purchasing decisions (t: 5,763 & p: 0.000). Brand image can mediate the influence between Up-selling on purchasing decisions (t: 3,563 & p: 0.000) and between Cross-selling on purchasing decisions (t: 3,862 & p: 0.000). Based on the results obtained from research and literature studies, up-selling and cross-selling sales methods for non-prescription drugs have an effect on the brand image of the KFX UB Jaya I pharmacy which also has a significant impact on purchasing decisions.
Optimization of the Minmax Function as Inventory Management on Non-Prescription Products at Kimia Farma Pharmacy Balikpapan Fatroni, Hanif; Saragi, Sahat; Widyastuti, Sri
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1110

Abstract

The minmax method is the method applied by Kimia Farma Pharmacy Balikpapan. There are some constraints in this method, such as empty stock, impact on turnover, and visits. The purpose of this research is to see the effect of optimization of minmax method on inventory management that affects customer satisfaction, increase in turnover and number of visits. The research method used descriptive quantitative One Group Design Pre and Post Test method and cross-sectional analytical survey. Researchers observed the variables of customer satisfaction, non-prescription turnover and visits before and after the minmax method intervention, looking at the correlation between customer satisfaction and the increase in turnover and visits. A survey was conducted with 379 customers before and after the intervention to see customer satisfaction. Optimization of the minmax method after the intervention, namely orders via defect with a frequency of every day, cito orders, adding SKU (Stock Keeping Unit) items, HR control of goods. The results of the study before the intervention were Pareto A availability of 81.2%, SKU 2453, and inventory life of 66 days. The customer satisfaction index is 3.38, the average non-prescription and visit turnover is Rp. 811,753,502 and 7818, while after the intervention the increase in pareto A availability is 95.8%, SKU 3346, and inventory life is 42 days. The customer satisfaction index is 4.61, the average non-prescription turnover and visits are Rp. 1,140,740,604 and 9940. Optimization of minmax method is successfully applied by Kimia Farma Pharmacy Balikpapan and has an influence on customer satisfaction, turnover, and visits.
Pengaruh brand awareness, brand image, dan brand trust kimia farma mobile terhadap keputusan pembelian yang berdampak pada loyalitas konsumen Suparman, Agus; Saragi, Sahat; Amyulianthy, Rafrini
JPGI (Jurnal Penelitian Guru Indonesia) Vol. 9 No. 4 (2024): JPGI
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/025550jpgi0005

Abstract

Aplikasi Kimia Farma Mobile yang dimiliki PT. Kimia Farma Apotek belum terlalu diketahui konsumen, belum disadari dan tidak banyak yang menggunakan meskipun sudah mendownloadnya. Aplikasi tersebut sudah ada sejak tahun 2020 dan diharapkan menjadi platform andalan perusahaan tersebut dalam memberikan layanan kefarmasian khususnya pemenuhan kebutuhan obat-obatan dan produk kesehatan lainnya. Tujuan penelitian ingin melihat pengaruh langsung dan tidak langsung brand image, brand awareness dan brand trust aplikasi tersebut serta dampaknya terhadap keputusan pembelian dan loyalitas konsumen. Metode yang digunakan adalah analisa deskriptif, dan analisis kuantitatif deskriptif menggunakan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (SEM-PLS) menggunakan software SmartPLS. Hasilnya Brand Awareness (ρ 0.278, t-statistik 3.225, p-value 0.001<0.05), Brand Image (ρ 0.341, t-statistik 3.955, p-value 0.000<0.05) dan Brand Trust (ρ 0.356, t-statistik 4.220, p-value 0.000<0.05) aplikasi Kimia Farma Mobile secara langsung berpengaruh positif dan signifikan terhadap keputusan pembelian. Untuk keputusan pembelian (ρ 0.944, t-statistik 52.561, p-value 0.000<0.05) secara langsung berpengaruh positif dan signifikan terhadap loyalitas konsumen. Dan untuk pengaruh tidak langsung melalui variable intervening keputusan pembelian brand awareness (ρ 0944, t-statistik 52.561, p-value 0.000<0.05), brand image (ρ 0.318, t-statistik 4.005, p-value 0.000<0.05) dan brand trust (ρ 0.322, t-statistik 4.202, p-value 0.000<0.05) berpengaruh positif dan signifikan terhadap loyalitas konsumen.
Adaptation and Transformation of Honestdocs Business Model In The Era of Digital Health Technology Saragi, Sahat; P., Embriana Dinar; Jamaludin, Aditya
Sciences of Pharmacy Volume 5 Issue 1
Publisher : ETFLIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58920/sciphar0501499

Abstract

The rapid development of digital health technology has encouraged startups to continuously adapt their business models in response to regulatory, technological, and market challenges. This study aims to explore how a digital health startup in Indonesia adapts and transforms its business model within the evolving digital healthcare ecosystem. This research employed a qualitative exploratory case study design focusing on HonestDocs as a single case. Data were collected through semi-structured in-depth interviews with three key informants representing strategic managerial roles and were analyzed using thematic analysis following Braun and Clarke’s framework. To enhance credibility, interview findings were compared with selected internal documents and operational information. The findings indicate that business model adaptation in this case is characterized by three main patterns: the use of lightweight digital infrastructure, the integration of personalized customer service, and flexible operational strategies in responding to regulatory and logistical constraints. The study also shows that organizational culture and collaborative work practices appear to play an important role in supporting operational adaptability. However, the findings should be interpreted with caution, as this study is based on a single case and relies primarily on internal managerial perspectives, which may limit generalizability. Despite these limitations, the study provides exploratory insights into how digital health startups in emerging markets may respond to structural constraints and evolving user needs.
HUBUNGAN LAMA KERJASAMA TERHADAP KEPERCAYAAN PELANGGAN PBF BINA PRIMA SEJATI Brahmono, Umul Angga; Saragi, Sahat; Andayani, Nurita
Jurnal Riset Kefarmasian Indonesia Vol. 5 No. 1 (2023): Jurnal Riset Kefarmasian Indonesia
Publisher : APDFI (Asosiasi Pendidikan Diploma Farmasi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33759/jrki.v5i1.324

Abstract

The large number of pharmacies is not proportional to the number of PBF in DKI Jakarta, causing intense competition in drug distribution activities to pharmacies. The main concept of partnership or cooperation with customers is trust. Building trust will have an impact on bringing loyalty to continue working with the company. This study aims to determine the effect of the length of cooperation between PBF and pharmacies on customer trust. This research was conducted by survey and observation methods. The sampling technique was carried out by Probability Sampling with a Proportionate Stratified Random Sampling approach in order to obtain 69 pharmacies. The results showed that the length of cooperation from 69 pharmacies was 7-12 months for 1 pharmacy, 13-24 months for 8 pharmacies and >24 months for 60 pharmacies. The highest pharmacy confidence level is 85.51%, moderate is 13.04% and low is 1.45%. Based on the results of the Pearson correlation test, a sig value of >0.05 indicates that there is no relationship between length of cooperation and customer trust in PBF. This shows that there is no relationship between the length of time of cooperation with the level of trust the Pharmacy has in PBF Bina Prima Sejati.
GAMBARAN EFEKTIFITAS PENERAPAN 5 STANDAR OPERASIONAL PROSEDUR (SOP) PELANGGAN DI PBF BINA PRIMA SEJATI JAKARTA BARAT Brahmono, Angga; Saragi, Sahat; Andayani, Nurita
Jurnal Riset Kefarmasian Indonesia Vol. 5 No. 3 (2023): Jurnal Riset Kefarmasian Indonesia
Publisher : APDFI (Asosiasi Pendidikan Diploma Farmasi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33759/jrki.v5i3.396

Abstract

The CDOB guidelines state that in implementing CDOB, one must have an SOP. SOP formulation as a benchmark in assessing the effectiveness and efficiency of agency performance in implementing its work program. The principle of preparing SOPs must also be oriented to the parties served so that they can provide satisfaction to users. It is important for PBF to pay attention to the quality of services provided to pharmacies because it can lead to satisfaction and a positive attitude from customers. The purpose of this study was to determine the effectiveness of implementing 5 customer SOPs at PBF Bina Prima Sejati. The method used in this research is descriptive method with observation. The results of the study showed that the results of the SOP for distributing drugs to new pharmacies were 93.65% carried out by officers; SOP for handling customer complaints has only been implemented 43.81%; SOP for handling counterfeit and suspected counterfeit drugs has only been implemented 80.47%; The SOP for handling new returned drugs was 98.64% carried out by officers and the SOP for handling new recalled drugs was 89.68% carried out by officers. Overall 5 SOPs related to new customers 81.25% are carried out by officers. If it is seen that the effective implementation of the SOP must be 100%, then the implementation of the 5 customer SOPs is not effectively carried out by officers.
Patient Safety Culture in Community Pharmacies Serving the Indonesian Chronic Disease Referral Programme (BPJS Program Rujuk Balik): A Sequential Exploratory Mixed-Methods Study Eka Pebi Hartianty; Hesty Utami Ramadaniati; Antonius Adji Prayitno Setiadi; Sahat Saragi
Community Medicine and Education Journal Vol. 7 No. 1 (2026): Community Medicine and Education Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/cmej.v7i1.895

Abstract

Community pharmacies are the most accessible health facility in Indonesia and a central interface of the BPJS Kesehatan Program Rujuk Balik (PRB) for chronic disease pharmaceutical care, yet empirical evidence on patient safety culture in this setting remains sparse. This sequential exploratory mixed-methods study characterised the twelve-dimension patient safety culture profile, quantified the cognition-to-practice gap, and identified actionable system priorities. Three sequential phases were conducted between July 2024 and February 2025: a cross-sectional Community Pharmacy Survey on Patient Safety Culture (CPSOPSC) among 35 pharmacy staff (Cronbach’s α=0.84), an expanded indicator survey of 43 staff, and semi-structured interviews with three pharmacists practising in PRB-contracted pharmacies. Highest positive responses occurred on teamwork (97.1%, 95% CI 95.0–99.2), organisational learning (87.6%, 95% CI 84.0–91.2), physical space (84.8%, 95% CI 80.9–88.7) and staff training (84.3%, 95% CI 80.5–88.1); lowest on documentation of errors (23.8%, 95% CI 19.3–28.3), staffing and workload (52.1%, 95% CI 47.0–57.2) and patient counselling (54.3%, 95% CI 49.2–59.4). Firth-penalised logistic regression with cluster-robust variance (area under the receiver-operating-characteristic curve [AUC]=0.78, 95% CI 0.71–0.85) identified prescription volume (adjusted odds ratio [aOR] 3.12, 95% CI 1.78–5.47, p=0.001) and independent ownership (aOR 2.41, 95% CI 1.32–4.40, p=0.004) as dominant correlates of low-documentation outcome. The expectation–experience indicator gap was 21.2 percentage points (95% CI 17.4–25.0, p<0.001, Cohen’s d=1.42). Eight qualitative themes triangulated with quantitative dimensions confirmed documentation infrastructure, workforce capacity, and counselling time as priority structural levers. Findings support extending BPJS PRB credentialing to include patient-safety indicators, advancing Sustainable Development Goals 3.8, 3.d, 4.4, 10.3 and 17.18.
Antibiotic Use in Digestive Surgery Patients with the Anatomical Therapeutic Chemical-Defined Daily Dose Method Sahat Saragi; Agnes Stefania Martirini
Jurnal FARMASIMED (JFM) Vol 8 No 1 (2025): Jurnal Farmasimed (JFM)
Publisher : Fakultas Farmasi Institut Kesehatan Medistra Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35451/0fpekm65

Abstract

Background: The use of antibiotics serves as therapy for various types of infections caused by pathogens or for other preventive measures, such as major surgeries. Evaluating antibiotic use is necessary to ensure effectiveness, accuracy, and safety in rational usage. Purpose: The aim of this study was to evaluate the use of antibiotics at dr. T.C. Hillers Maumere General Hospital in 2019 among inpatients undergoing digestive surgery. Method: This research is a descriptive, non-experimental study with a cross-sectional design. A quantitative and qualitative approach was used, employing the Anatomical Therapeutic Chemical/Defined Daily Dose (ATC/DDD) method and the Gyssens flowchart based on retrospective data. The study involved reviewing medical records from January to December 2019. A total of 338 data samples were collected, including 9 types of oral antibiotics and 8 types of parenteral antibiotics according to the ATC classification. Results: The results showed that among oral antibiotics, Cefadroxil 500 mg had the highest DDD value at 9.51 DDD/100, while among parenteral antibiotics, Cefotaxime 1 g injection had the highest DDD value at 10.74 DDD/100. Conclution: The evaluation using the Gyssens flowchart indicated that 68.34% of antibiotic use was appropriate, while 31.66% was inappropriate. In conclusion, the use of antibiotics for digestive surgery inpatients was generally appropriate, but further evaluation is needed regarding antibiotic use that does not comply with clinical guidelines.
Drug Interactions in Type 2 Diabetes and Hypertension Patients at RSUD dr. Zainoel Abidin, Banda Aceh Sahat Saragi; Ruhul Fitriana
Jurnal FARMASIMED (JFM) Vol 8 No 2 (2026): Jurnal Farmasimed (JFM)
Publisher : Fakultas Farmasi Institut Kesehatan Medistra Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35451/34ygtz72

Abstract

DM(DM) is one of the diseases with a high prevalence. Indonesia ranks fifth in the world, contributing 90–95% of all diabetes cases through type 2 DM. This study aimed to identify the characteristics (age, gender, education, occupation), number of medications used, potential drug interactions, severity level of drug interactions, and the association between the number of medications and the potential for drug interactions. This was an observational study with a descriptive quantitative design and retrospective data collection. The sample consisted of 349 patients who met the inclusion criteria: patients with type 2 DM and hypertension, aged ≥18 years, receiving outpatient care at Dr. Zainoel Abidin General Hospital in 2021, and using at least one type 2 DM drug and one antihypertensive drug. The results showed that most patients were aged 56–65 years (36%), male (53.6%), had senior high school education or equivalent (46.4%), and worked as civil servants (25.8%). A total of 56.2% of patients used ≥5 medications. The most commonly used antidiabetic drug was insulin (66.44%), the most common antihypertensive was ARB (37.95%), cardiovascular prevention was dominated by statins (87.24%), and the most frequently used non-antidiabetic and non-antihypertensive drug was PPI (25.19%). A total of 92.8% of patients experienced potential drug interactions, with 1,250 total interactions. The majority were of moderate severity (85.8%) with a pharmacodynamic mechanism (78.8%). The most frequent potential interaction occurred between amlodipine and atorvastatin (3.68%). Chi-square test results showed a statistically significant relationship between the number of medications used and the potential risk of drug interactions.