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All Journal Pharmaciana: Jurnal Kefarmasian JURNAL ILMU MANAJEMEN DAN BISNIS Medika Tadulako Syntax Literate: Jurnal Ilmiah Indonesia Farmasains : Jurnal Ilmiah Ilmu Kefarmasian Journal of Economic, Bussines and Accounting (COSTING) PENDIPA Journal of Science Education JRB-Jurnal Riset Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JSFK (Jurnal Sains Farmasi & Klinis) JURNAL PENDIDIKAN TAMBUSAI JURNAL FARMASIMED (JFM) The International Journal of Business Review (The Jobs Review) Poltekita : Jurnal Ilmu Kesehatan JPGI (Jurnal Penelitian Guru Indonesia) Jurnal Farmamedika (Pharmamedica Journal) Jurnal Ners Jurnal Riset Kefarmasian Indonesia Enrichment : Journal of Management Science Midwifery MAHESA : Malahayati Health Student Journal SOCIAL CLINICAL PHARMACY INDONESIA JOURNAL Community Medicine and Education Journal Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Midwinerslion : Jurnal Kesehatan STIKes Buleleng International Journal of Science and Society (IJSOC) Sciences of Pharmacy Jurnal Ilmiah Multidisiplin Indonesia
Sahat Saragi
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Keputusan pembelian produk vitamin c di masa pandemi covid - 19 Kurnia Kusumawati; Sahat Saragi; Lies Putrianti
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 7 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.806 KB) | DOI: 10.32670/fairvalue.v4i7.1286

Abstract

Vitamin C products during the COVID-19 pandemic had a significant sales increase. Buying decisions not only influenced by products such as price and quality, but also influenced by factors that exist around consumers, for example culture, socio-economic, psychological personality. This study aims to determine the factors that influence buying decisions for vitamin C products during the COVID-19 pandemic. The survey was taken by non-probability sampling with purposive sampling technique on male or female respondents who bought vitamin C products at pharmacies in Bogor district. Based on the results of SEM statistical analysis using Lisrel, it is known that price variables, quality variables, cultural variables, socio-economic variables and personal-psychological variables have a positive and significant effect on buying decision variables. During the COVID-19 pandemic, the most influential factors on buying decisions for vitamin C products were personal-psychological factors followed by socio-economic factors, cultural factors, quality factors and price factors.
Home Care Improves Knowledge, Attitude, Practice and Blood Pressure Control in Hypertensive Patients: Exploring the Expanded Role of Community Pharmacists Ramadaniati, Hesty Utami; Anggriani, Yusi; Saragi, Sahat; Yazid, Ricky Chaerul
JSFK (Jurnal Sains Farmasi & Klinis) Vol 7 No 3 (2020): J Sains Farm Klin 7(3), Desember 2020
Publisher : Fakultas Farmasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jsfk.7.3.236-243.2020

Abstract

Hypertension remains a leading cause of morbidity and mortality.This study aimed to evaluate the impact of community pharmacists-provided home care on knowledge, attitude, practice (KAP) and blood pressure (BP) control of hypertensive patients. A quasi-experimental study was conducted in two pharmacies in Banten involving hypertensive patients regularly refilling prescriptions. Patients in Pharmacy A were assigned in the intervention group (IG), whilst those in Pharmacy B in the control group (CG). IG received home care in addition to standard care. Questionnaires to assess KAP were distributed at the initiation and end of the study. BP was measured monthly. A total of 110 patients (60 in IG vs 50 in CG) were enrolled. At baseline there was no significant difference in demographic and clinical characteristics. Post-intervention, proportion of patients with ‘good’ knowledge was considerably higher in IG (100%) vs 2.0% in CG, IG demonstrated ‘very ideal’ attitude compared to ‘less ideal’ in CG, IG performed ‘good’ practice as opposed to ‘fair’ practice in CG. The decrease of systolic BP in IG was significantly greater (14.8 mmHg) vs 1.8 mmHg in CG. In conclusion, expanded role of community pharmacists in providing home care improves KAP and BP control in hypertensive patients.
PENGARUH VARIETY SEEKING, SOCIAL MEDIA, WORD OF MOUTH TERHADAP BRAND SWITCHING PRODUK SUNSCREEN MELALUI KETIDAKPUASAN KONSUMEN DI KOTA DEPOK Harahap, Diah Lestari; Saragi, Sahat; Derriawan, Derriawan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13178

Abstract

Perkembangan masyarakat modern saat ini meningkatkan kesadaran akan hal pentingnya penggunaan kosmetik untuk merias diri maupun perawatan. Seiring kebutuhan konsumen terhadap kosmetik yang terus meningkat menyebabkan banyaknya brand atau merek baru yang bermunculan di setiap tahun. Banyaknya merek baru yang ada dipasaran mempermudah konsumen untuk melakukan peralihan merek (Brand switching) yaitu pola pembelian dimana terjadi perubahan maupun pergantian dari satu merek ke merek lain. Penelitian ini bertujuan untuk menguji pengaruh variety seeking, social media dan word of mouth terhadap ketidakpuasan pelanggan yang selanjutnya berdampak pada brand switching. Jumlah sampel yang diteliti dalam penelitian ini adalah sebanyak 229 responden yang seluruhnya merupakan pengguna produk sunscreen di Kota Depok. Metode yang digunakan dalam penelitian ini metode kuantitaif dengan metode purposive sampling. Data diperoleh dari penyebaran kuesioner dan dianalisis dengan menggunakan teknik analisis SEM AMOS 22. Hasil penelitian ini menunjukkan hasil (1) Ada pengaruh yang signifikan variety seeking terhadap ketidakpuasan pelanggan; (2) Tidak ada pengaruh yang signifikan social media terhadap ketidakpuasan pelanggan; (3) Ada pengaruh yang signifikan word of mouth terhadap ketidakpuasan pelanggan; (4) Ada pengaruh yang signifikan variety seeking terhadap brand switching Koefisien variabel variety seeking terhadap brand switching bertanda positif; (5) Tidak ada pengaruh yang signifikan social media terhadap brand switching; (6) Ada pengaruh yang signifikan word of mouth terhadap brand switching. Koefisien variabel word of mouth terhadap brand switching bertanda negatif; (7) Ada pengaruh yang signifikan ketidakpuasan pelanggan terhadap brand switching. Kata kunci: Variety seeking, social media, word of mouth, brand switching, ketidakpuasan
PENGARUH BRAND AWARENESS, KUALITAS PRODUK, DAN HARGA PRODUK PEMBERSIH WAJAH X TERHADAP KEPUTUSAN PEMBELIAN YANG BERDAMPAK PADA PENINGKATAN PENJUALAN Putriani, Rizka; Saragi, Sahat; Putriana, Lies
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13182

Abstract

Pertumbuhan industri kosmetik di Indonesia mengalami peningkatan yang cukup signifikan selama 2021-2022, dan didominasi oleh industri kosmetik UKM. Kesadaran masyarakat akan perawatan kesehatan kulit mendorong banyak perusahaan mengeluarkan produk baru termasuk PT XY yang memproduksi pembersih wajah X. Sebagai sebuah produk baru, penjualan produk selaam 2 tahun tidak seperti yang diharapkan, karena itu penting dikaji terkait berbagai faktor yang mempengaruhi penjualan. Penelitian ini bertujuan untuk menganalisis lebih dalam adakah pengaruh brand awareness, kualitas produk dan harga produk pembersih wajah X terhadap keputusan pembelian serta peneliti ingin melihat faktor manakah yang dapat berdampak pada penjualan. Metode penelitian adalah deskriptif. Keterkaitan antara masing – masing variabel menggunakan analisis jalur/path analysis melalui program SPSS Ver.23. Analisis jalur diolah dengan regresi bertahap menggunakan program SPSS. Pengujian regresi tahap pertama adalah regresi linier. Jumlah responden sebanyak 64 orang, 20 orang (31,3%) perempuan, dan 44 orang (68,8%) laki-laki. Analisis data menunjukkan bahwa: (1) Brand awareness berpengaruh signifikan terhadap keputusan pembelian produk pembersih wajah X; (2) Kualitas produk berpengaruh signifikan terhadap keputusan pembelian produk pembersih wajah X; (3) Harga produk berpengaruh signifikan terhadap keputusan pembelian produk pembersih wajah X; (4) Keputusan pembelian berpengaruh signifikan terhadap penjualan produk pembersih wajah X; (5) Ada pengaruh yang signifikan brand awareness, kualitas produk, harga terhadap keputusan pembelian. Perusahaan harus terus melakukan inovasi penjualan agar dapat mencapai target penjualan. Evaluasi tidak hanya berkaitan dengan produk, namun juga semua lini baik sumber daya manusia, proses bisnis, penetapn harga, dan strategi promosi agar perusahaan agar memaksimalkan nilai penjualan.
Pengaruh brand awareness, brand image, dan brand trust kimia farma mobile terhadap keputusan pembelian yang berdampak pada loyalitas konsumen Suparman, Agus; Saragi, Sahat; Amyulianthy, Rafrini
JPGI (Jurnal Penelitian Guru Indonesia) Vol 9, No 4 (2024): JPGI
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/025550jpgi0005

Abstract

Aplikasi Kimia Farma Mobile yang dimiliki PT. Kimia Farma Apotek belum terlalu diketahui konsumen, belum disadari dan tidak banyak yang menggunakan meskipun sudah mendownloadnya. Aplikasi tersebut sudah ada sejak tahun 2020 dan diharapkan menjadi platform andalan perusahaan tersebut dalam memberikan layanan kefarmasian khususnya pemenuhan kebutuhan obat-obatan dan produk kesehatan lainnya. Tujuan penelitian ingin melihat pengaruh langsung dan tidak langsung brand image, brand awareness dan brand trust aplikasi tersebut serta dampaknya terhadap keputusan pembelian dan loyalitas konsumen. Metode yang digunakan adalah analisa deskriptif, dan analisis kuantitatif deskriptif menggunakan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (SEM-PLS) menggunakan software SmartPLS. Hasilnya Brand Awareness (ρ 0.278, t-statistik 3.225, p-value 0.001<0.05), Brand Image (ρ 0.341, t-statistik 3.955, p-value 0.000<0.05) dan Brand Trust (ρ 0.356, t-statistik 4.220, p-value 0.000<0.05) aplikasi Kimia Farma Mobile secara langsung berpengaruh positif dan signifikan terhadap keputusan pembelian. Untuk keputusan pembelian (ρ 0.944, t-statistik 52.561, p-value 0.000<0.05) secara langsung berpengaruh positif dan signifikan terhadap loyalitas konsumen. Dan untuk pengaruh tidak langsung melalui variable intervening keputusan pembelian brand awareness (ρ 0944, t-statistik 52.561, p-value 0.000<0.05), brand image (ρ 0.318, t-statistik 4.005, p-value 0.000<0.05) dan brand trust (ρ 0.322, t-statistik 4.202, p-value 0.000<0.05) berpengaruh positif dan signifikan terhadap loyalitas konsumen.
Application of ABC VEN Method in Procurement Management and Its Impact on Internal Business Processes that Impact General Patient Customer Retention in 2022 (Case study at RS X) Juminar, St Ratna; Saragi, Sahat; Andayani, Nurita
MAHESA : Malahayati Health Student Journal Vol 4, No 4 (2024): Volume 4 Nomor 4 (2024)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v4i4.14100

Abstract

ABSTRACT X Hospital wants to increase the efficiency of pharmaceutical services by replacing the consumption-based drug procurement method with the ABC VEN method to overcome challenges such as out-of-stock, direct purchases from other vendors, and the use of multiple vendors, with a potentially positive impact on customer retention and compliance with relevant regulations and research. This study aims to examine the application of the ABC VEN method to improve inventory procurement planning at X Hospital, compare its effectiveness with the consumption method on internal business processes, and measure its impact on customer retention. This study uses a non-experimental approach with quantitative descriptive and observational retrospective, analyzes drug procurement January-July 2022, and evaluates the ABC VEN method from December 2022 through informant interviews at X Hospital to analyze internal business processes and retention of customers using the Balanced Scorecard approach. The number of samples used was 175 samples. The analysis of validation and reliability tests showed that most of the indicators on the satisfaction aspect were in the high category, while overall patient satisfaction was in the sufficient category. The indicators on the assurance and tangible dimensions are included in the sufficient category, showing attention to the availability of drugs and seating facilities to increase customer retention. The application of the ABC VEN Method at X Hospital from August to December 2022 has a higher realization rate (87%) than the Consumption Method (66%), with a direct procurement efficiency of 57% or IDR 64,816,401. Despite payment constraints, related parties consider implementing the ABC VEN Method more effective and can improve internal business performance and customer retention. Keywords: X Hospital, ABC VEN Method, Pharmacy Services
Analysis of the Influence of Brand and Halal Label on Skincare Product Purchase Decisions with Price as a Moderating Variable Rahmatika, Lora; Saragi, Sahat; Amyulianthy, Rafrini
International Journal of Science and Society Vol 7 No 1 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i1.1420

Abstract

In 2018, the cosmetic industry saw a 20% increase in growth compared to the previous year, reflecting a rise in market share. Notably, out of Indonesia’s population of 231.06 million, approximately 86.7% are Muslims. Since 2010, Wardah has emerged as the first pioneer of halal cosmetics in Indonesia, followed by several other brands, contributing significantly to the industry's continued growth. Key features that attract the Muslim market include halal attributes, such as halal certification labels. When making purchasing decisions, consumers tend to consider various factors, including brand reputation, brand image, label information, and price. This study aims to examine the influence of brand and halal labeling on consumers' purchase decisions for skincare cosmetics, with price serving as a moderating variable. Data were collected using a Likert-scale questionnaire completed by 136 respondents. The data were analyzed using SEM PLS version 4. The findings reveal that both brand and halal labeling significantly affect purchase satisfaction, with path coefficient values of 0.187 and 0.509, respectively. Additionally, price was found to moderate these relationships: it weakens the influence of brand on purchase decisions (path coefficient = -0.180) but strengthens the impact of halal labeling (path coefficient = 0.226). In conclusion, this study demonstrates that brand and halal labeling both play crucial roles in shaping consumer purchasing decisions. Furthermore, pricing acts as a moderating factor—diminishing the brand's effect while amplifying the impact of halal labeling on purchase behavior.
Model Bisnis Klinik POLTRADA sebagai Fasilitas Kesehatan Tingkat Pertama (FKTP) Berbasis Blue Ocean Strategy (BOS) Wilayah Tabanan Bali: indonesia Afriza, Reinaldy Yuda; Saragi, Sahat; Putriana, Lies
PendIPA Journal of Science Education Vol 9 No 2 (2025): June
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.2.413-422

Abstract

Poltrada Clinic is one of the First Level Health Facilities in Bali that serves 634 ‘BPJS Kesehatan’ participants. The clinic under the Ministry of Transportation has the opportunity to develop its services and business reach along with the development of the number of industries in Tabanan. Therefore, its performance needs to be evaluated to formulate an optimal business strategy. The analysis method uses SWOT analysis followed by the Quantitative Strategic Planning Matrix and Blue Ocean Strategy approaches to obtain the right strategic priorities and business models. Data collection was carried out by interviewing 8 informants. The results of the data analysis show: The SWOT matrix produces (x, y = 0.84; 1.89) where this point is in quadrant I, which means the clinic is in a favorable situation. Based on the CPM results from 7 key factors, Poltrada Clinic has a score of 3.49 which is in the first position compared to 3 existing clinics. This means that Poltrada Clinic has a stronger competitive advantage in various key factors for the success of the health service industry. The results of the QSPM matrix processing show that the highest value lies in alternative strategy 1, namely "Utilizing qualified facilities, existing human resources, complete health services, fast-accurate services and 24-hour services to attract cooperation with companies and transportation agencies in conducting basic MCU tests (S3, S4, S7, S8, S9, O3)". The strategy canvas shows a high offering value for each competency factor. Based on the blue ocean strategy, the Bali Poltrada Clinic must eliminate the inpatient room facility which is now an observation room to reduce operational costs. Reduce Operational costs due to excess human resources by maximizing the role of each profession. Raise ongoing digitalization, work motivation with performance-based incentives, and improve the clinic’s image through active promotion. Create basic MCU services, telemedicine services and collaborate with BPJS, companies including hotel/resorts, department of Transportation and physiotherapy. Poltrada Clinic is also advised to introduce a new tagline, namely: "Accurate examination, ready in 25 hours" which means accurate examination with the support of telemedicine technology, quality MCU services, and readiness more than just 24 hours for better health.
Improving Hospital Pharmacy Service Quality Using Lean Management Principles Sembiring, Grace Faskarina; Saragi, Sahat; Amyulianthy, Rafrini
Sciences of Pharmacy Volume 4 Issue 3
Publisher : ETFLIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58920/sciphar0403346

Abstract

Efficient pharmaceutical services are vital to hospital care quality. This study addresses process inefficiencies at RSIA Viola Bekasi’s pharmacy, including SOP non-compliance, long wait times, and poor stock management. Using a qualitative descriptive approach, observations, interviews, and secondary data, Lean Management was implemented collaboratively with hospital leadership. Pre-intervention, compounded prescriptions averaged 30–45 min; non-compounded, 15–20 min. Post-intervention, times dropped to 20.17 and 6.5 min respectively, improving efficiency by 33%–68%. Lean practices also reduced waste, improved flow, and optimized inventory through JIT and FEFO systems. Results show Lean Management effectively enhances pharmacy operations, service quality, and patient satisfaction, offering practical evidence for its application in Indonesian maternal and child healthcare settings.
Workload Analysis in Pharmacy Installation Regional General Hospital X as a Basis for Planning Pharmacy Personnel Needs and Pharmacy Service Quality Nurfajri, Nurfajri; Sahat Saragi; Lies Putriana
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 09 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) October 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Improvement burden Work power pharmacy can impact to quality service pharmacy If No balanced with amount power appropriate pharmacy . Determine amount the power that in accordance with burden Work can done with do analysis burden work in the existing unit complaints . Complaints can originate from power pharmacy and from patient . Complaints is problems that must be overcome Because can influence quality service pharmacy to patients . In the Pharmacy Installation of RSUD X there are a number of complaint from power pharmacy related burden perceived work Enough height and complaints from patient related time Wait drug so that need done analysis burden work in the unit For know description burden impactful work to quality service pharmacy as well as amount power appropriate pharmacy with burden existing work moment this . Research This use method quantitative descriptive with technique data collection through observation all over activity power pharmacy use method work sampling For count amount need power pharmacy as well as use questionnaire satisfaction customer to patient For know description quality service . Result data observation in analysis use Workload Indicators of Staffing Need (WISN) and for results questionnaire analyzed use S ERVQUAL method . Workload and quality service connected use linear regression for see influence burden Work to quality service . From the results study show that amount need power pharmacy at RSUD X is 4,684 people and obtained ratio of 1.07 which means that power pharmacy considered overstaffing Because ratio >1. Meanwhile For quality services received from results questionnaire Then analyzed use method SERVQUAL state that there is difference between reality and hope Where patient Still want better service Good from what exists moment This is for know influence burden Work moment This to quality service analyzed use linear regression and its results is 46.3% which means that quality service is affected by load Work by 46.3%.
Co-Authors , Aritonang, Aritonang A. Rudi Hartono Ade Iva Murty Afriza, Reinaldy Yuda Agnes Stefania Martirini Andayani, Nurita Anggriani, Yusi Annisa Septyana Putri Antonius Adji Prayitno Setiadi Aritonang Aritonang, Aritonang Atika Bendra Atikah, Hibatul Wafi Brahmono, Angga Brahmono, Umul Angga Derriawan Derriawan, Derriawan Dian Ratih Laksmitawati Ebram Agustian Eka Pebi Hartianty Endang Mariyanti Fatroni, Hanif Frans Nugraha Wijaya Harahap, Diah Lestari Hary Saputra Herty Nur Tanty Hesty Utami Hesty Utami Ramadaniati Ikbal, Muh Indah Masti Indra, Hivzil Isti’anah Al-Fikriyah D Jamaludin, Aditya Juminar, St Ratna Kurnia Kusumawati Kurnia Kusumawati Lies Putriana Lies Putriana Lies Putriana Lies Putriana Lies Putrianti Lies Putriyana Maura Linda Sitanggang MGS Aritonang Noviar Antoni Nur Afni Syariah Nasar Nurfajri Nurfajri, Nurfajri Nurita Andayani Nurita Andayani P., Embriana Dinar Prih Sarnianto Putriani, Rizka Rafrini Amyulianthy Rahmatika, Lora Ramadaniati, Hesty Utami Ria Rezki Botutihe Ricky Chaerul Yazid Ruhul Fitriana Sembiring, Grace Faskarina Sitanggang, Maura Linda Sri Widyastuti Sri Widyastuti Sukatin, Sukatin Tanty, Herty Nur Tatag Mulyadi Umi Athiyah Wijayanti, Fitri Dwi Yazid, Ricky Chaerul Yogie Pratama Sandi Yusi Anggriani Yusi Anggriani