Article Per Year (5 Year)
p-Index From 2021 - 2026
3.457
P-Index
This Author published in this journals
All Journal ETIKONOMI JAM : Jurnal Aplikasi Manajemen DIJB (Diponegoro International Journal of Business) Procuratio : Jurnal Ilmiah Manajemen Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Bansi (Jurnal Bisnis Manajemen Akuntansi) BISMA (Bisnis dan Manajemen) Journal of Applied Business and Technology International Journal of Trends in Accounting Research PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Rahman, Sarli
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Market knowledge as a driver of SME digital marketing success in enhancing business performance Rahman, Sarli
BISMA (Bisnis dan Manajemen) Vol. 18 No. 2 (2026)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v18n2.p205-225

Abstract

This study examines the role of market knowledge in shaping the effectiveness of digital content marketing and social media strategies in Indonesian SMEs. While previous research has linked both market knowledge and digital marketing to business performance, their interaction is still under-researched, especially in emerging markets. Using empirical data from 370 SMEs and utilising PLS-SEM as a data analysis technique, the study shows that market knowledge alone does not directly improve performance and can even have a negative impact if it is not translated into actionable marketing practises. The findings highlight digital content and social media marketing as critical facilitators that convert knowledge into measurable results.
Co-Authors Achmad Tavip Junaedi Amries Rusli Tanjung Andi Andi Anton Anton Aprila, Bord Nandre Cecilia, Cecilia Chandra, Jennifer Dalil, M Darmasari, Ria Dedy Novrizal Desnelita, Yenny Estu, Ahmad Zulkarnaen Fadrul, Fadrul Fitriyani Fitriyani Fransisca, Luciana Gustientiedina Hamzah, Muhammad Luthfi Jahrizal Komardi, Dadi Koto, Jaswar Layla Hafni Marice Br Hutahuruk Marlim, Yulvia Nora Martias, Fery Mimelientesa Irman Miran, Ikas Momin, Mujtaba M. Mujiono Musa, Sulaiman Nicholas Renaldo Novitriansyah, Bob Nyoto Nyoto, Nyoto Octafilia, Yusnita Okalesa, Okalesa Onny Setyawan Panjaitan, Harry Prabowo, Muhammad Panji Pujiono Pujiono Purwati, Astri Ayu Putri, Ermanila Rika, Rika Rosalina Tanjung, Juniar Santoso, Pamuji Hari Sevendy, Tandy Sudarno Sudarno Sudarno Suhardjo Suharti Surya Safari SD Suyono Suyono Syahputra, Hidayat Utari, Vina Viviana Veriska, Veriska Wahid, Nabila Wati, Yenny Wijaya, Evelyn Wilda Susanti Wira, Anita Yusrizal2, Yusrizal