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All Journal Managament Insight: Jurnal Ilmiah Manajemen Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Formil (Forum Ilmiah) Kesmas Respati Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Padma Sri Kreshna JURNAL EKSBIS Jurnal Arsitektur Pendapa Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia JBMR: Journal of Business and Management Review Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum Empowerment : Jurnal Pengabdian Pada Masyarakat ProBisnis : Jurnal Manajemen Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen dan Sosial (JEMeS) ALLURE JOURNAL Relevance: Journal of Management and Business Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Journal of Islamic Economics Lariba Journal of Artificial Intelligence and Digital Business EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Contemporary Administration and Management (ADMAN) Jurnal Penelitian dan Pengabdian Masyarakat Multidisciplinary Journal of Education, Economic and Culture Miftah EDUJ : English Education Journal Journal of Digital Community Services Anjasmoro: Islamic Interdisciplinary Journal Journal of Sustainability and Science Economics Multidisciplinary Indonesian Center Journal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Journal of Economic and Business Journal of Sustainable Innovation Engineering Journal of Humanities Research Sustainability
Artha, Bhenu
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Artificial Intelligence adoption in micro, small, and medium enterprises: Evidence, barriers, and Islamic ethical reflections for Muslim entrepreneurs in Yogyakarta Hamid, Edy Suandi; Artha, Bhenu
Journal of Islamic Economics Lariba Vol. 11 No. 2 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol11.iss2.art26

Abstract

IntroductionArtificial intelligence is increasingly recognized as a strategic driver of competitiveness and innovation in micro, small, and medium enterprises. Yet the benefits of artificial intelligence adoption are uneven across contexts and often depend on organizational readiness, infrastructure, and ethical governance. This issue is particularly relevant for micro, small, and medium enterprises in Yogyakarta, Indonesia, where many businesses operate with limited digital capability and constrained access to capital. For Muslim entrepreneurs, adoption decisions are further shaped by Islamic business ethics that emphasize trust, transparency, fairness, halal integrity, and social responsibility.ObjectivesThis study examines the importance of artificial intelligence adoption for micro, small, and medium enterprises by synthesizing global evidence and developing a context-sensitive reflection for Muslim entrepreneurs in Yogyakarta, Indonesia. It aims to clarify key benefits, identify persistent barriers, and propose an ethically grounded rationale for responsible adoption.MethodThis study uses an argumentative review approach to analyze peer-reviewed literature on artificial intelligence adoption in micro, small, and medium enterprises. The synthesis is organized into five analytical themes: (1) global evidence on performance impacts, (2) drivers and barriers of adoption, (3) characteristics of micro, small, and medium enterprises in Indonesia and Yogyakarta, (4) opportunities and constraints for implementation in Yogyakarta, and (5) ethical reflections based on Islamic business ethics.ResultsThe review indicates that artificial intelligence adoption can improve productivity, cost efficiency, and decision-making quality in micro, small, and medium enterprises, while also supporting innovation and market competitiveness when integrated with complementary digital capabilities. However, adoption is frequently constrained by limited financial resources, skills gaps, inadequate infrastructure, weak data governance, and uncertainty about return on investment. In Yogyakarta, these constraints are reinforced by informal business structures and uneven digital readiness, suggesting that adoption pathways must be incremental, affordable, and supported by capability development.ImplicationsThis study highlights that artificial intelligence adoption for micro, small, and medium enterprises in Yogyakarta should be approached as a socio-technical and ethical decision, not merely a technical investment. Practical implications include the need for targeted training, affordable artificial intelligence services, and governance practices that strengthen consumer trust.Originality/NoveltyThis study contributes a contextual and ethically grounded synthesis by linking global artificial intelligence adoption evidence with the realities of micro, small, and medium enterprises in Yogyakarta and the normative considerations of Muslim entrepreneurship in Indonesia.
The Catalyst of Change A Literature Review on the Effect of Entrepreneurial Mindset on Business Innovation Sari, Utami Tunjung; Aditya, Ascasaputra; Artha, Bhenu
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 3 (2025): December 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i3.315

Abstract

In today’s volatile, uncertain, complex, and ambiguous (VUCA) environment, business innovation has shifted from being a strategic advantage to an essential condition for organizational survival. Firms that fail to innovate risk obsolescence in rapidly changing markets. This article presents a comprehensive literature review exploring the relationship between the Entrepreneurial Mindset (EM) and business innovation, drawing on empirical studies and theoretical frameworks published between 2020 and 2025. The findings consistently demonstrate that EM functions as a foundational antecedent to innovation, shaping how individuals and organizations respond to uncertainty and opportunity. Key cognitive dimensions of EM, such as risk propensity, tolerance for ambiguity, and proactive orientation, emerge as direct drivers of product innovation, process improvements, and digital transformation initiatives. These traits enable entrepreneurs and managers to identify opportunities, experiment with novel solutions, and adapt to disruptive technologies. Importantly, the review underscores that innovation operates as a mediating mechanism between EM and sustainable business performance. In other words, while mindset provides the cognitive foundation, it is the translation of entrepreneurial thinking into innovative practices that ensures long-term competitiveness. By integrating diverse perspectives, this review highlights the strategic importance of cultivating EM within organizations, positioning it as a catalyst for resilience, adaptability, and sustainable growth in the VUCA era.
Critical Review: Fostering Entrepreneurial Mindsets in Deep Tech Disciplines Sari, Utami Tunjung; Aditya, Ascasaputra; Artha, Bhenu
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aims to review the research conducted by Corina Pacher and Martin Glinik from Graz University of Technology, which presents an educational toolkit designed to integrate entrepreneurship education into higher education institutions (HEIs) within Deep Tech-related disciplines. The article employs a critical review method. The work addresses the crucial gap between theoretical knowledge and the practical application of entrepreneurial competencies among engineering students, academic staff, and non-academic personnel. While the paper engages with an increasingly relevant topic and proposes a hands-on pedagogical solution, it demonstrates significant limitations in methodological rigor, empirical validation, and theoretical depth, which substantially reduce its contribution to international scholarship.
Brand Flexibility in Fashion: A Literature Review Santoso, Fajar; Artha, Bhenu
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/70rtev67

Abstract

Fashion brands today face a rapidly evolving market environment where consumer expectations and competitive dynamics demand agility and innovation in branding strategies. Digital marketing adaptation has emerged as a cornerstone for achieving branding flexibility in the fashion industry. This article reviews current literature on how fashion brands implement branding flexibility through digital marketing strategies, drawing upon recent empirical studies, strategic frameworks, and case analyses from diverse markets. The review covers various digital marketing channels including social media, influencer partnerships, and artificial intelligence (AI) interventions, and highlights their role in shaping brand awareness and brand image. In this dynamic context, the ability to swiftly adapt branding strategies plays a pivotal role in the success and longevity of fashion brands.
A Narrative Review of English Language Learning and Artificial Intelligence Artha, Bhenu; Santoso, Fajar; Sari, Utami Tunjung; Bahri, Bahri; Sari, Niken Permata; Hadi, Antonius Satria; Asri, Cahya Purnama; Aditya, Ascasaputra
Allure Journal Vol 6, No 1 (2026): January 2026
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v6i1.26068

Abstract

With the introduction of digital technology and artificial intelligence, learning English is changing dramatically.  By combining the results of the previous ten years of research, this study—which is being conducted using the narrative review method—aims to fill these gaps by offering a thorough grasp of the present trends, difficulties, and potential future directions in the use of AI to English language learning.  The majority of current research is on the effectiveness of certain AI technologies, paying little consideration to the long-term impacts on learners' sociocultural competency, language ability, and retention.  Furthermore, the majority of research to far has focused on English as a foreign language, with little attention paid to how AI can facilitate multilingualism or the acquisition of English as a second language in various sociocultural contexts. Studies examining the pedagogical, cultural, and ethical ramifications of widespread AI deployment in language instruction—particularly in non-Western contexts—are also lacking.  This study highlights both the exciting promise and the difficulties of integrating GenAI technology, providing insightful information about the changing field of AI use in English learning.  Conducting empirical research on the principles in this study is one suggestion for future research.
Consumer Behavior in Islamic Perspectives: A Theoretical Review Sari, Niken Permata; Artha, Bhenu; Bahri, Bahri; Sari, Utami Tunjung; Hadi, Antonius Satria; Aditya, Ascasaputra; Asri, Cahya Purnama; Dinka, Cynta Alya
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2025): October 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/4r2v5a55

Abstract

Islamic consumer behavior is guided by Islamic values and principles, which emphasize meaningful consumption connected to well-being, responsibility, moderation, and resource conservation. This study aims to produce a theoretical synthesis of consumer behavior from an Islamic perspective. In order to accomplish the goals and objectives of the research, a theoretical literature survey is carried out, and a conceptual framework for further investigation is provided. The normative framework of Islamic consumer behavior is explicitly determined by Maqasid al-Shari'ah, which provides a clear hierarchy of needs (Dharuriyyat, Hajiyyat, Tahsiniyyat) to guide ethical income allocation, avoiding israf and tabzir.
Artificial Intelligence and Islamic Education: A Theoretical Review Artha, Bhenu; Santoso, Fajar; Bahri, Bahri; Asri, Cahya Purnama; Sari, Utami Tunjung; Sari, Niken Permata; Aditya, Ascasaputra
Anjasmoro: Islamic Interdisciplinary Journal Vol. 3 No. 1 (2025): Islamic Education
Publisher : Yayasan Pendidikan Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/anjasmoro.v3i1.214

Abstract

As these potent technologies develop further, AI offer previously unheard-of opportunities as well as difficult problems that demand careful consideration. It is impossible to overestimate the significance of AI in education. In order to ensure that AI's transformational potential is utilized for the benefit of society as a whole, we therefore seek to contribute to the development of a responsible and ethical approach to its application. In order to accomplish the goals and objectives of the research, a theoretical literature survey is carried out, and a conceptual framework for further investigation is provided. Islamic education is viewed by the authors of the current study as a dependent variable that is influenced by artificial intelligence. A future where AI in education catalyzes good change and enables people and communities to realize their full potential will be created by promoting equal access to AI-driven tools, encouraging interdisciplinary cooperation, and engaging in open discourse.
Kepemimpinan Inovatif Berkelanjutan dan Keuangan Digital: Suatu Studi Literatur Bahri, Bahri; Artha, Bhenu; Satria Hadi, Antonius; Tunjung Sari, Utami; Permata Sari, Niken; Purnama Asri, Cahya; Aditya, Ascasaputra
Journal of Economic and Business Vol 3 No 1 (2026): Maret
Publisher : Universitas Nazhatut Thullab Al-Muafa Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52298/joebis.v3i1.175

Abstract

Penelitian ini bertujuan untuk mengeksplorasi keterkaitan antara kepemimpinan inovatif berkelanjutan, adopsi teknologi finansial (fintech), dan privasi data dalam lanskap keuangan digital. Studi ini menggunakan metode tinjauan literatur teoretis terhadap studi-studi dari basis data akademik bereputasi untuk periode 2014 hingga 2025. Proses analisis dilakukan melalui integrasi tiga tahap yang mencakup dekonstruksi teknologi, jembatan teoretis, dan pemetaan tematik dengan menempatkan privasi data sebagai variabel moderasi. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional dan strategis berperan krusial dalam mendorong kinerja organisasi melalui penyelarasan teknologi dan kelincahan budaya. Temuan utama menekankan bahwa integrasi kecerdasan buatan, blockchain, dan pengembangan sumber daya manusia merupakan pilar utama dalam transformasi digital yang sukses. Kesimpulannya, navigasi yang efektif dalam keuangan digital memerlukan pemimpin yang mampu menggabungkan visi strategis, kompetensi teknologi, dan tata kelola etis. Keberhasilan organisasi sangat bergantung pada kemampuan pemimpin dalam membangun budaya adaptif dan menjaga kepercayaan pemangku kepentingan di tengah kompleksitas regulasi dan tantangan keamanan siber.
A Systematic Literature Review of Digital Finance and Global Marketing Artha, Bhenu; Jumadi, Jumadi; Sari, Utami Tunjung; Aditya, Ascasaputra; Bahri, Bahri; Sari, Niken Permata; Hadi, Antonius Satria; Asri, Cahya Purnama
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ecgxy236

Abstract

Digital finance and global marketing have emerged as transformative forces reshaping the contemporary economic landscape. This study presents a systematic literature review examining the intersection of these domains, analyzing 287 peer-reviewed articles published between 2019 and 2024 from reputable international databases. Following rigorous methodological protocols, the research synthesizes current trends, identifies key research gaps, and provides actionable insights for stakeholders. The results reveal a significant growth trajectory in scholarly attention, with publications increasing from 12 in 2019 to 45 in 2024. Key research focus areas include digital marketing strategies, digital payment systems, and consumer behavior. Findings indicate that successful organizations integrate multiple technologies—specifically Artificial Intelligence (AI), blockchain, and mobile payments—into comprehensive strategies rather than isolated adoptions. Consumer trust is identified as a critical mediator influencing adoption, while regulatory fragmentation and the digital divide remain substantial barriers to global implementation. The review concludes that sustainable competitive advantage derives from integrated and customer-centric innovation.
Kebijakan Tarif Ekspor Tinggi Amerika Serikat dan Dampaknya bagi Perekonomian Indonesia: Suatu Narrative Review Adi, Tosan Surya; Artha, Bhenu
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p2932k42

Abstract

The United States' protectionist policies, culminating in the "Liberation Day" announcement on April 2, 2025, have significantly altered the global trade landscape. This research aims to analyze the U.S. high export tariff policy and its substantive impact on the Indonesian economy using a narrative review method. The results indicate that the implementation of a 32% tariff on Indonesian products poses serious macroeconomic challenges, particularly for the textile, electronics, furniture, and palm oil sectors. The palm oil sector recorded a 22.5% decrease in export value, while national GDP growth is projected to slow from 5.20% to 5.03%. Theoretically, U.S. policies are driven by neo-mercantilist views utilizing domestic legal instruments (Sections 301 and 232) to justify protectionism on national security grounds. Indonesia responds through a five-pillar strategy encompassing trade diplomacy, market diversification via RCEP, and regulatory reforms to enhance manufacturing competitiveness. This study concludes that structural transformation toward high value-added economies is crucial for Indonesia to navigate global economic fragmentation and the erosion of the multilateral trading system
Co-Authors Adelina Rajagukguk, Sry Adi, Tosan Surya Aditya, Ascasaputra Agustin, Safira Wulan Alamsyah, Fikri Amirullah, Sakhira Tarisa Sofia Antonius Satria Hadi Ardhi Khairi, Ardhi Ardi Ardi Aryanti, Rista Puput Asri, Cahya Purnama Astuti, Wuku Ayu Krisna Murti, Desy Bahri Bahri bahri Bintoro Satriadhi Cahya Purnama Asri Dea Olivia Lamadi Dinka, Cynta Alya Edy Suandi Hamid Elang Perwira Manggala Seta Fajar Santoso Fatimah, Rhamadinna Gea, Lidiani Erna Hadi, Antonius Satria Hertikasari, Ainun Jufri, Ali Jumadi Jumadi Kadir, Syukron Abdul Kartika, Fiki Kaya, Axcell Ezhalio Melvin Khotimah, Reni Kristiana Sri Utami Manggal, Sinta Manggala, Kasma Matipa, Tirsa Trisandi Mukhijab Murti, Desy Ayu Krisna Niken Permata Sari Niken Permata Sari, Niken Permata Nurteta, Yamsasni Tasya Paramitalaksmi, Ratri Permata Sari, Niken Prasetya, Bangun Putra Puput Aryanti, Rista Purnama Asri, Cahya Putri, Anggun Anggita Kinasih Sunowo Putri, Wulan Julianti R. Yudhistira Adi Seputra S.E., M.M. Rahmat, Noor Raihan, Atha Rajagukguk, Ester Wulan Pestaria Rani, Ulfa Sari, Utami Tunjung Satria Hadi, Antonius Satriadhi, Bintoro Shafa, Gefira Zahirah Sukismanto, Sukismanto Supranta, Virginia Amelia Tien Suhartini, Tien Tunjung Sari, Utami Tyas, Nurina Vidya Ayuning Utami Tunjung Sari Yacob, Zahra Giovana