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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Penelitian Pendidikan IPA (JPPIPA) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Formil (Forum Ilmiah) Kesmas Respati Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Padma Sri Kreshna JURNAL EKSBIS Jurnal Arsitektur Pendapa Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia JBMR: Journal of Business and Management Review Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum Empowerment : Jurnal Pengabdian Pada Masyarakat ProBisnis : Jurnal Manajemen Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen dan Sosial (JEMeS) Relevance: Journal of Management and Business Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Journal of Islamic Economics Lariba Journal of Artificial Intelligence and Digital Business EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Contemporary Administration and Management (ADMAN) Jurnal Penelitian dan Pengabdian Masyarakat EDUJ : English Education Journal Journal of Digital Community Services Journal of Sustainability and Science Economics Multidisciplinary Indonesian Center Journal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Journal of Sustainable Innovation Engineering JBIMA: Jurnal Pengabdian kepada Masyarakat Journal of Humanities Research Sustainability
Artha, Bhenu
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Digitalisasi Pemasaran UMKM Solusi Inovatif untuk Menembus Pasar yang Lebih Luas Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Asri, Cahya Purnama; Sari, Utami Tunjung; Sari, Niken Permata; Aditya, Ascasaputra
Jurnal Pengabdian kepada Masyarakat Vol 2 No 3 (2025)
Publisher : PT. Edutech Inovatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64109/hmjpvw04

Abstract

UMKM mendukung usaha besar dan berperan penting dalam penciptaan lapangan kerja, pengentasan kemiskinan, pertumbuhan, dan inklusi sosial dalam ekonomi global modern. Pemahaman teknologi digital, terutama yang berkaitan dengan pemasaran sangat diperlukan bagi para pelaku UMKM. Kegiatan pengabdian masyarakat ini memberikan penyuluhan kepada para pelaku UMKM di Dusun Kepitu, Trimulyo, Sleman yang bertujuan untuk memberikan tambahan pemahaman dan pengetahuan tentang pemasaran digital, agar nantinya para pelaku UMKM dapat menjalankan usaha dengan lebih baik. Tujuan penyampaiakan ini yaitu memahami konsep dasar digital marketing dan kanal utamanya, mampu menyiapkan akun bisnis sederhana di media sosial dan marketplace, mampu membuat konten yang menarik dan dasar pemasangan iklan berbayar, dan menyusun rencana pemasaran digital sederhana untuk 3 bulan ke depan. Kegiatan pengabdian masyarakat ini dilaksanakan dengan metode ceramah, demonstrasi, dan tanya jawab. Manfaat yang dapat diperoleh peserta dari kegiatan pengabdian masyarakat ini antara lain peningkatan pengetahuan, pemahaman, dan pengalaman para pelaku UMKM Kepitu, Trimulyo, Sleman tentang pemasaran digital. Evaluasi kegiatan menunjukkan bahwa sebagian besar audiens menilai kualitas materi dan relevansi kegiatan dengan sangat baik. Hal ini menunjukkan bahwa kegiatan penyuluhan berjalan efektif dan mampu menjawab kebutuhan audiens. Diperlukan tindak lanjut berupa  pendampingan teknis agar pemanfaatan pemasaran digital dapat diimplementasikan secara optimal dan memberikan hasil semaksimal mungkin bagi para pelaku UMKM
Hexagon Fraud Analysis in Fraudulent Financial Reporting Detection: With the Audit Committee as a Moderating Variable Astuti, Wuku; Artha, Bhenu; Paramitalaksmi, Ratri
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 13 No. 1 (2026): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/f43avv59

Abstract

This study analyzes the effectiveness of the Fraud Hexagon Theory in detecting fraudulent financial reporting in state-owned banks listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. It also evaluates the accuracy of the Beneish M-Score model and the moderating role of the audit committee in this relationship. A quantitative approach is used, with multiple regression and moderation regression analysis of secondary data from annual financial reports. The study focuses on six factors of the Fraud Hexagon Theory: pressure, opportunity, rationalization, capability, arrogance, and collusion. Results show that the nature of the industry significantly influences fraudulent financial reporting, while factors like external pressure, auditor switching, CEO narcissism, and multiple board positions did not. The audit committee moderated the relationship between industry nature, CEO narcissism, and multiple board positions with financial fraud, but had no effect on other factors. These findings emphasize the importance of strong internal controls and governance in the banking sector.
Artificial Intelligence adoption in micro, small, and medium enterprises: Evidence, barriers, and Islamic ethical reflections for Muslim entrepreneurs in Yogyakarta Hamid, Edy Suandi; Artha, Bhenu
Journal of Islamic Economics Lariba Vol. 11 No. 2 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol11.iss2.art26

Abstract

IntroductionArtificial intelligence is increasingly recognized as a strategic driver of competitiveness and innovation in micro, small, and medium enterprises. Yet the benefits of artificial intelligence adoption are uneven across contexts and often depend on organizational readiness, infrastructure, and ethical governance. This issue is particularly relevant for micro, small, and medium enterprises in Yogyakarta, Indonesia, where many businesses operate with limited digital capability and constrained access to capital. For Muslim entrepreneurs, adoption decisions are further shaped by Islamic business ethics that emphasize trust, transparency, fairness, halal integrity, and social responsibility.ObjectivesThis study examines the importance of artificial intelligence adoption for micro, small, and medium enterprises by synthesizing global evidence and developing a context-sensitive reflection for Muslim entrepreneurs in Yogyakarta, Indonesia. It aims to clarify key benefits, identify persistent barriers, and propose an ethically grounded rationale for responsible adoption.MethodThis study uses an argumentative review approach to analyze peer-reviewed literature on artificial intelligence adoption in micro, small, and medium enterprises. The synthesis is organized into five analytical themes: (1) global evidence on performance impacts, (2) drivers and barriers of adoption, (3) characteristics of micro, small, and medium enterprises in Indonesia and Yogyakarta, (4) opportunities and constraints for implementation in Yogyakarta, and (5) ethical reflections based on Islamic business ethics.ResultsThe review indicates that artificial intelligence adoption can improve productivity, cost efficiency, and decision-making quality in micro, small, and medium enterprises, while also supporting innovation and market competitiveness when integrated with complementary digital capabilities. However, adoption is frequently constrained by limited financial resources, skills gaps, inadequate infrastructure, weak data governance, and uncertainty about return on investment. In Yogyakarta, these constraints are reinforced by informal business structures and uneven digital readiness, suggesting that adoption pathways must be incremental, affordable, and supported by capability development.ImplicationsThis study highlights that artificial intelligence adoption for micro, small, and medium enterprises in Yogyakarta should be approached as a socio-technical and ethical decision, not merely a technical investment. Practical implications include the need for targeted training, affordable artificial intelligence services, and governance practices that strengthen consumer trust.Originality/NoveltyThis study contributes a contextual and ethically grounded synthesis by linking global artificial intelligence adoption evidence with the realities of micro, small, and medium enterprises in Yogyakarta and the normative considerations of Muslim entrepreneurship in Indonesia.
The Catalyst of Change A Literature Review on the Effect of Entrepreneurial Mindset on Business Innovation Sari, Utami Tunjung; Aditya, Ascasaputra; Artha, Bhenu
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 3 (2025): December 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i3.315

Abstract

In today’s volatile, uncertain, complex, and ambiguous (VUCA) environment, business innovation has shifted from being a strategic advantage to an essential condition for organizational survival. Firms that fail to innovate risk obsolescence in rapidly changing markets. This article presents a comprehensive literature review exploring the relationship between the Entrepreneurial Mindset (EM) and business innovation, drawing on empirical studies and theoretical frameworks published between 2020 and 2025. The findings consistently demonstrate that EM functions as a foundational antecedent to innovation, shaping how individuals and organizations respond to uncertainty and opportunity. Key cognitive dimensions of EM, such as risk propensity, tolerance for ambiguity, and proactive orientation, emerge as direct drivers of product innovation, process improvements, and digital transformation initiatives. These traits enable entrepreneurs and managers to identify opportunities, experiment with novel solutions, and adapt to disruptive technologies. Importantly, the review underscores that innovation operates as a mediating mechanism between EM and sustainable business performance. In other words, while mindset provides the cognitive foundation, it is the translation of entrepreneurial thinking into innovative practices that ensures long-term competitiveness. By integrating diverse perspectives, this review highlights the strategic importance of cultivating EM within organizations, positioning it as a catalyst for resilience, adaptability, and sustainable growth in the VUCA era.
Critical Review: Fostering Entrepreneurial Mindsets in Deep Tech Disciplines Sari, Utami Tunjung; Aditya, Ascasaputra; Artha, Bhenu
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aims to review the research conducted by Corina Pacher and Martin Glinik from Graz University of Technology, which presents an educational toolkit designed to integrate entrepreneurship education into higher education institutions (HEIs) within Deep Tech-related disciplines. The article employs a critical review method. The work addresses the crucial gap between theoretical knowledge and the practical application of entrepreneurial competencies among engineering students, academic staff, and non-academic personnel. While the paper engages with an increasingly relevant topic and proposes a hands-on pedagogical solution, it demonstrates significant limitations in methodological rigor, empirical validation, and theoretical depth, which substantially reduce its contribution to international scholarship.
Brand Flexibility in Fashion: A Literature Review Santoso, Fajar; Artha, Bhenu
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/70rtev67

Abstract

Fashion brands today face a rapidly evolving market environment where consumer expectations and competitive dynamics demand agility and innovation in branding strategies. Digital marketing adaptation has emerged as a cornerstone for achieving branding flexibility in the fashion industry. This article reviews current literature on how fashion brands implement branding flexibility through digital marketing strategies, drawing upon recent empirical studies, strategic frameworks, and case analyses from diverse markets. The review covers various digital marketing channels including social media, influencer partnerships, and artificial intelligence (AI) interventions, and highlights their role in shaping brand awareness and brand image. In this dynamic context, the ability to swiftly adapt branding strategies plays a pivotal role in the success and longevity of fashion brands.
Co-Authors Adelina Rajagukguk, Sry Aditya, Ascasaputra Agustin, Safira Wulan Alamsyah, Fikri Amirullah, Sakhira Tarisa Sofia Antonius Satria Hadi Ardhi Khairi, Ardhi Ardi Ardi Aryanti, Rista Puput Asri, Cahya Purnama Astuti, Wuku Ayu Krisna Murti, Desy Bahri Bahri bahri Bintoro Satriadhi Cahya Purnama Asri Dea Olivia Lamadi Edy Suandi Hamid Elang Perwira Manggala Seta Erna Tri Rusmala Ratnawati Fajar Santoso Fatimah, Rhamadinna Gea, Lidiani Erna Hadi, Antonius Satria Hertikasari, Ainun Jufri, Ali Jumadi Jumadi Kadir, Syukron Abdul Kartika, Fiki Kaya, Axcell Ezhalio Melvin Khotimah, Reni Kristiana Sri Utami Kurniyati, Nany Noor Manggal, Sinta Manggala, Kasma Matipa, Tirsa Trisandi Mukhijab Murti, Desy Ayu Krisna Niken Permata Sari Niken Permata Sari, Niken Permata Nurteta, Yamsasni Tasya Paramitalaksmi, Ratri Permata Sari, Niken Prasetya, Bangun Putra Puput Aryanti, Rista Putri, Anggun Anggita Kinasih Sunowo Putri, Wulan Julianti R. Yudhistira Adi Seputra S.E., M.M. Rahmat, Noor Raihan, Atha Rajagukguk, Ester Wulan Pestaria Rani, Ulfa Sari, Utami Tunjung Satriadhi, Bintoro Shafa, Gefira Zahirah Sukismanto, Sukismanto Supranta, Virginia Amelia Syakdiah Tien Suhartini, Tien Tunjung Sari, Utami Tyas, Nurina Vidya Ayuning Utami Tunjung Sari