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PENGARUH CELEBRITY ENDORSER DAN PESAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM WALLS CORNETTO DISC CHOCOLATE DI KOTA BOGOR Zaelani, Abdul; Maulana, Lucky Hikmat
JURNAL VISIONIDA Vol 3, No 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

The purpose of the research is to determine effect celebrity endorser and advertising messages to purchase decision ice cream walls cornetto disc chocolate in Bogor City. Questioner distributed 100 konsuments. The method used is descriptive analysis and verification. The questioner validity and reliability testing. Likert scale used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable.Based on the result all indicators expressed validity and reliability, simultaneously with celebrity endorser (X1) and advertising messages (X2) influencing the purchase decision ice cream walls cornetto disc chocolate in Bogor City (Y). Partially, celebrity endorser and advertising messages influencing positive to purchase decision ice cream walls cornetto disc chocolate in Bogor City.Keywords: Celebrity Endorser, advertising messages and purchase decision

PENGARUH PHYSICAL EVIDENCE DAN PROCESS TERHADAP LOYALITAS ANGGOTA PADA KOPERASI PONDOK PESANTREN BAETUR RAHMAN KABUPATEN BOGOR Fauzi, Ahmad; Maulana, Lucky Hikmat
JURNAL VISIONIDA Vol 1, No 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

This study aims to determine the responses of members and the influence of physical evidence and process for loyalty members in the Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor and the object of this research is a member of the Cooperative of 100 members sampled. The method used is verification, Validity, Reliability Test, using multiple regression analysts, analysis of correlation coefficients and coefficients of determination (R2) were subsequently tested by the F test and t test. Based on the recapitulation of respondents to the physical evidence is quite agree, disagree and loyalty process that members do not agree. The multiple regression analysis of the F test states that the simultaneous physical evidence and process and partial t test physical evidence and process real and positive impact on loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor, of the product moment correlation analysis states that the existence of a strong relationship between physical evidence, process with loyalty members, determination of the results of the analysis states that 60.2% of the contribution of physical evidence and process the loyalty of members and of the results of the t test states that the physical evidence and partially process significantly affect the loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor.Keywords: Physical evidence, process, loyalty members

PENGARUH PROGRAM FACTORY VISIT DAN FILM SHOWING TERHADAP PEMBENTUKAN BRAND IMAGE PADA PT YAKULT INDONESIA PERSADA CICURUG SUKABUMI Rahayu, Ray Sinta; Maulana, Lucky Hikmat
JURNAL VISIONIDA Vol 2, No 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

The purpose of the research is to determine the response of visitors to the factory visit program conducted in PT Yakult Indonesia Persada, to determine the response of participants to the program showing the film held in PT Yakult Indonesia Persada and the response of visitors and participants of the brand image of PT Yakult Indonesia Persada, and to know influence factory visit program and showing films simultaneously and partially to the formation of brand image on PT Yakult Indonesia Persada. The population in this study were the visitors and participants factory visit programs and movies showing PT Yakult Indonesia Persada in april 2015. The sampling of 120 people were taken from both programs. Analysis of data using multiple linear regression analysis, the correlation coefficient, coefficient of determination, F test and t test using SPSS 19. The results showed that the response of visitors and participants of the two programs are very good and the response to any good brand image, as well as simultaneous program factory visit and films showing positive and significant impact on the formation of brand image and partially each factory visit programs and movies showing positive and significant impact on the formation of brand image PT Yakult Indonesia Persada.Keywords: Factory visit, Film showing and Brand image.

PENGARUH PROMOSI PENJUALAN, PERIKLANAN DAN PENJUALAN PERSONAL TERHADAP KEPUTUSAN KONSUMEN MENGINAP DI GRAND CEMPAKA RESORT AND CONVENTION CIPAYUNG-BOGOR maulana, lucky hikmat; Nurani, Syifa Bunga
JURNAL VISIONIDA Vol 4, No 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi penjualan, periklanan dan penjualan personal terhadap keputusan konsumen. Penelitian dilaksanakan di Grand Cempaka Resort and Convention Cipayung-Bogor. Populasi penelitian berjumlah 12,785 dan responden yang dijadikan sampel berjumlah 100 orang yang ditentukan dengan teknik random samling. Data dikumpulkan dengan menggunakan angket. Teknik analisa dilakukan dengan Â regresi berganda. Hasil pengujian menunjukkan bahwa promosi penjualan, periklanan serta penjualan personal secara simultan mempunyai pengaruh terhadap keputusan konsumen untukÂ menginap di Grand Cempaka Resort and Convention Cipayung-Bogor. Faktor dominan yang memiliki pengaruh positif serta signifikan adalah promosi penjualan, karena nilai signifikannya lebih besar jika dikomparasikan dengan periklanan dan penjualan personal.Kata Kunci : Promosi Penjualan, Periklanan, Penjualan Personal dan Keputusan Konsumen.

PEMBENTUKAN SIKAP KONSUMEN YANG DIPENGARUHI OLEH KEBIJAKAN DISTRIBUSI DAN KEBIJAKAN PROMOSI (Studi Kasus Pada Produk Roti Unyil Venus di Kota Bogor) Jenab, Siti; Maulana, Lucky Hikmat
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

The aim of this research is to figure out the influence of distribution and promotion policies toward the consumer attitudes establishment of bakery products Roti Unyil Venus in Bogor both simultaneously and partially. Populations of these studies are consumers of Roti Unyil Venus. Samples are taken from 45 respondents using the random sampling method. Data are collected by questionnaires, instrumentt test method is using validity, reliability and classical assumption method, while the data analysis method is using multiple regression analysis, correlation analysis, coefficient of determination analysis and statistical test (F test and t test). Based on the results of multiple regression analysis by F test, distribution and promotion policy show a positive and significant impact on the establishment of consumer attitudes at Roti Unyil Venus simultaniously. The t test shows that distribution and promotion policy partially remain a positive and significant impact on the establishment of consumer attitudes at Roti Unyil.Keywords: Distribution Policy, Promotion Policy, Consumer Attitudes.

PENGARUH PHYSICAL EVIDENCE DAN PROCESS TERHADAP LOYALITAS ANGGOTA PADA KOPERASI PONDOK PESANTREN BAETUR RAHMAN KABUPATEN BOGOR Ahmad Fauzi; Lucky Hikmat Maulana
Jurnal Visionida Vol. 1 No. 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

This study aims to determine the responses of members and the influence of physical evidence and process for loyalty members in the Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor and the object of this research is a member of the Cooperative of 100 members sampled. The method used is verification, Validity, Reliability Test, using multiple regression analysts, analysis of correlation coefficients and coefficients of determination (R2) were subsequently tested by the F test and t test. Based on the recapitulation of respondents to the physical evidence is quite agree, disagree and loyalty process that members do not agree. The multiple regression analysis of the F test states that the simultaneous physical evidence and process and partial t test physical evidence and process real and positive impact on loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor, of the product moment correlation analysis states that the existence of a strong relationship between physical evidence, process with loyalty members, determination of the results of the analysis states that 60.2% of the contribution of physical evidence and process the loyalty of members and of the results of the t test states that the physical evidence and partially process significantly affect the loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor.Keywords: Physical evidence, process, loyalty members

PENGARUH PROGRAM FACTORY VISIT DAN FILM SHOWING TERHADAP PEMBENTUKAN BRAND IMAGE PADA PT YAKULT INDONESIA PERSADA CICURUG SUKABUMI Ray Sinta Rahayu; Lucky Hikmat Maulana
Jurnal Visionida Vol. 2 No. 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

The purpose of the research is to determine the response of visitors to the factory visit program conducted in PT Yakult Indonesia Persada, to determine the response of participants to the program showing the film held in PT Yakult Indonesia Persada and the response of visitors and participants of the brand image of PT Yakult Indonesia Persada, and to know influence factory visit program and showing films simultaneously and partially to the formation of brand image on PT Yakult Indonesia Persada. The population in this study were the visitors and participants factory visit programs and movies showing PT Yakult Indonesia Persada in april 2015. The sampling of 120 people were taken from both programs. Analysis of data using multiple linear regression analysis, the correlation coefficient, coefficient of determination, F test and t test using SPSS 19. The results showed that the response of visitors and participants of the two programs are very good and the response to any good brand image, as well as simultaneous program factory visit and films showing positive and significant impact on the formation of brand image and partially each factory visit programs and movies showing positive and significant impact on the formation of brand image PT Yakult Indonesia Persada.Keywords: Factory visit, Film showing and Brand image.

PEMBENTUKAN SIKAP KONSUMEN YANG DIPENGARUHI OLEH KEBIJAKAN DISTRIBUSI DAN KEBIJAKAN PROMOSI (Studi Kasus Pada Produk Roti Unyil Venus di Kota Bogor) Siti Jenab; Lucky Hikmat Maulana
Jurnal Visionida Vol. 2 No. 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

The aim of this research is to figure out the influence of distribution and promotion policies toward the consumer attitudes establishment of bakery products Roti Unyil Venus in Bogor both simultaneously and partially. Populations of these studies are consumers of Roti Unyil Venus. Samples are taken from 45 respondents using the random sampling method. Data are collected by questionnaires, instrumentt test method is using validity, reliability and classical assumption method, while the data analysis method is using multiple regression analysis, correlation analysis, coefficient of determination analysis and statistical test (F test and t test). Based on the results of multiple regression analysis by F test, distribution and promotion policy show a positive and significant impact on the establishment of consumer attitudes at Roti Unyil Venus simultaniously. The t test shows that distribution and promotion policy partially remain a positive and significant impact on the establishment of consumer attitudes at Roti Unyil.Keywords: Distribution Policy, Promotion Policy, Consumer Attitudes.

PENGARUH CELEBRITY ENDORSER DAN PESAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM WALLS CORNETTO DISC CHOCOLATE DI KOTA BOGOR Abdul Zaelani; Lucky Hikmat Maulana
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

The purpose of the research is to determine effect celebrity endorser and advertising messages to purchase decision ice cream walls cornetto disc chocolate in Bogor City. Questioner distributed 100 konsuments. The method used is descriptive analysis and verification. The questioner validity and reliability testing. Likert scale used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable.Based on the result all indicators expressed validity and reliability, simultaneously with celebrity endorser (X1) and advertising messages (X2) influencing the purchase decision ice cream walls cornetto disc chocolate in Bogor City (Y). Partially, celebrity endorser and advertising messages influencing positive to purchase decision ice cream walls cornetto disc chocolate in Bogor City.Keywords: Celebrity Endorser, advertising messages and purchase decision

PENGARUH PROMOSI PENJUALAN, PERIKLANAN DAN PENJUALAN PERSONAL TERHADAP KEPUTUSAN KONSUMEN MENGINAP DI GRAND CEMPAKA RESORT AND CONVENTION CIPAYUNG-BOGOR Lucky Hikmat Maulana; Syifa Bunga Nurani
Jurnal Visionida Vol. 4 No. 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi penjualan, periklanan dan penjualan personal terhadap keputusan konsumen. Penelitian dilaksanakan di Grand Cempaka Resort and Convention Cipayung-Bogor. Populasi penelitian berjumlah 12,785 dan responden yang dijadikan sampel berjumlah 100 orang yang ditentukan dengan teknik random samling. Data dikumpulkan dengan menggunakan angket. Teknik analisa dilakukan dengan regresi berganda. Hasil pengujian menunjukkan bahwa promosi penjualan, periklanan serta penjualan personal secara simultan mempunyai pengaruh terhadap keputusan konsumen untuk menginap di Grand Cempaka Resort and Convention Cipayung-Bogor. Faktor dominan yang memiliki pengaruh positif serta signifikan adalah promosi penjualan, karena nilai signifikannya lebih besar jika dikomparasikan dengan periklanan dan penjualan personal.Kata Kunci : Promosi Penjualan, Periklanan, Penjualan Personal dan Keputusan Konsumen.

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