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All Journal Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) JURNAL SYARIKAH : JURNAL EKONOMI ISLAM JURNAL VISIONIDA Jurnal Abdi Masyarakat (JAM) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Social Research (IJSR) Moneter : Jurnal Keuangan dan Perbankan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) JEBD IPSSJ Educational Researcher Journal
Maulana, Lucky Hikmat
Universitas Ibn Khaldun Bogor
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Journal : International Journal Of Science, Technology

 1 
SMEs Culinary Purchase Decisions Determine by Brand Image, Price and Product Uniqueness Hikmat Maulana, Lucky
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.993

Abstract

The development of the culinary business is increasingly rapid, marked by the emergence of many increasingly varied food sellers. Many SMEs in the culinary business take advantage of practicality in consuming food and drinks. This research aims to determine consumer perceptions and the influence of brand image, price, and product uniqueness factors on purchasing decisions for SMEs products simultaneously or partially. The population and sample are 120 consumers taken by nonprobability sampling technique. The analytical method used in this research is descriptive and verification. The instrument test was carried out with validity and reliability. Research data analysis includes multiple linear regression analysis, multiple correlation analysis, and hypothesis testing. The research results show that simultaneously and partially the factors of brand image, price, and product uniqueness have a positive and significant effect on purchasing decisions.
Determination of Content Marketing and Store Atmosphere on Café Consumer Responses Kuraesin, Ecin; Nugrahanigsih, Hartanti; Agung, Syahrum; Dwi Tresnawati, Evita; Hikmat Maulana, Lucky
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1035

Abstract

The development of the culinary business is increasingly rapid, marked by the emergence of many cafes which are increasingly common in Indonesia. Many cafes run culinary businesses that take advantage of practicality in consuming food and drinks. This research aims to determine consumer responses and the influence of content marketing and store atmosphere factors on consumer responses to café visitors simultaneously or partially. The population and sample are 120 consumers taken by nonprobability sampling technique. The analytical method used in this research is descriptive and verification. The instrument test was carried out with validity and reliability. Research data analysis includes multiple linear regression analysis, multiple correlation analysis, and hypothesis testing. The research results show that content marketing and store atmosphere are considered good. Simultaneously and partially, content marketing and store atmosphere factors have a positive and significant effect on consumer responses.
The Impact Of Product Quality And Service Quality On Consumer Satisfaction At Kedai Falsafah Ngopi Bogor, Indonesia Ismartaya, Ismartaya; Hikmat Maulana, Lucky; Simanjuntak, Wildaria; Kartini, Tini
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.899

Abstract

In the current era of globalization the business world is growing day by day so companies will not be separated from competition and are required to provide a good marketing system. The problem of product quality, service quality and customer satisfaction is the determining factor so it needs to be investigated. The sampling technique used was purposive sampling with a total sample of 60. The data collection technique used a questionnaire that had been tested for validity, reliability test, and classical assumption test. The data analysis method used was multiple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. A hypothesis test was also conducted using the F test method and the t test. The results showed that simultaneously and partially product quality, service quality had a positive and significant effect on consumer satisfaction. It is recommended to evaluate to find information that makes consumers comfortable and satisfied.
Co-Authors Abdul Zaelani agnes Ahmad Fauzi Allan William Sebastian Anak Agung Dewi Megawati, Anak Agung Dewi Aprida, Cici Darma, Fahreza Novrian Debora Rosinta Sitepu Dede Nurjannah Dwi Gemina Dwi Tresnawati, Evita Ecin Kuraesin Eka Rahayu Endang Silaningsih Erni Yuningsih Fachruzzaman, Fachruzzaman Fadhila, Jihan Hafidh Nurmansyah, Abdul Ahmad Hannisa Rahmaniar Hasnin Hapidz Padilla Hartinah, Yeni Hatta, Madani Hendri Maulana Henly Yulina, Henly Hofifah, Siti I Gusti Bagus Wiksuana Indrawaty, Melly Ismartaya Ismartaya, Ismartaya Jenab, Siti Kartini, Tini Luky Adrianto Marlina , Asti Marlina, Asti Masayu, Baby Panca Miranti Mohamad Irfan Maulana Nanang Suwondo Natasya, Rafika Nugrahanigsih, Hartanti Nurani, Syifa Bunga Nurul Arifiyani Popy Novita Pasaribu Pratama, Erik Rahayu, Ray Sinta Rahmah, Fina Shofia Ray Sinta Rahayu Renea Shinta Aminda Restiana Febrianti Ridiarsih Riny Kusumawati Ririn Andani Rismaya Saiful Ilham Samsuri . Simanjuntak, Wildaria Simatupang, Frido Saritua Sinaga, Hanif Zaidan Siti Jenab Sri Harini Sri Harini Sudarijati Sudarijati Suryani, Danu Syahrum Agung Syaiful . Syifa Bunga Nurani Thalib, Hasan Haikal Titiek Tjahja Andari Vina Damayanti, Vina Wardhana, Adhitya Ikhsani Yulianingsih Zaelani, Abdul Zahrah Nur Fakhirah