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All Journal Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) JURNAL SYARIKAH : JURNAL EKONOMI ISLAM JURNAL VISIONIDA Jurnal Abdi Masyarakat (JAM) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Social Research (IJSR) Moneter : Jurnal Keuangan dan Perbankan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) JEBD IPSSJ Educational Researcher Journal
Maulana, Lucky Hikmat
Universitas Ibn Khaldun Bogor
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Journal : Karimah Tauhid

 1 
Pengaruh Kualitas Pelayanan, Fasilitas Dan Lokasi Terhadap Keputusan Menginap Di Hotel Graha Dinar Bogor Nurul Arifiyani; Lucky Hikmat Maulana; Samsuri
KARIMAH TAUHID Vol. 1 No. 4 (2022): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v1i4.6768

Abstract

ABSTRACT Competition in hotel companies requires companies to be able to overcome the competitive market climate by focusing on marketing such as planning products, setting prices, promoting and distributing goods and services that can meet consumer needs. The purpose of this research is to find out how the quality, hotel facilities and location are simultaneously and partially in purchasing decisions at the hotel. Questionnaires were distributed to 95 consumers, using probability sampling technique (sample random sampling). The type of research used is qualitative and quantitative methods with survey methods that are descriptive or verification and use multiple linear regression analysis methods. The results showed that the quality of service, facilities and location simultaneously and partially have a positive and significant effect on purchasing decisions. Hotel Graha Dinar Bogor should further improve the quality of services, facilities and locations so as to increase company revenue by providing regular maintenance on the building, providing training to employees, adding room types, coloring wall paints that are in line with the theme in each room, maintaining existence hotels, providing information on licensing government regulations, increasing the products offered such as swimming pool facilities, playgrounds and others and increasing promotions at hotels, especially in the field of advertising. Keywords: Service Quality, Facilities, Location and Purchasing Decisions
PENGARUH PROMOSI, HARGA DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN UMKM NAGIEF TOYS KAMPUNG BONEKA BOGOR Hartinah, Yeni; Maulana, Lucky Hikmat; Sudarijati
Karimah Tauhid Vol. 2 No. 2 (2023): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v2i2.8473

Abstract

ABSTRACT In this era of free trade and global competition, forcing every company to be ready to face increasingly fierce business competition. This study aims to identify and determine the influence of promotion, price and product innovation of MSME purchase decisions Nagief Toys Kampung Boneka Bogor. The design of this study uses descriptive methods and verifiable methods. Sampling technique, by distributing questionnaires to consumers using non-probability sampling techniques using the accidental sampling method with a total of 78 respondents. The subject of this study is the consumer of MSME Nagief Toys Kampung Boneka Bogor, and the object of the study is promotion, price, product innovation and purchasing decisions. The research methods used are descriptive research methods and verifiable methods. Multiple linear regression analysis, multiple correlation analysis, coefficient of determination analysis and hypothesis testing (F test and t test). The results showed that, consumer responses to promotion variables, prices, product innovation, and purchasing decisions belonged to the high category. Simultaneously and partially, promotion variables, prices and product innovations have a positive and significant effect on purchasing decisions at MSMEs Nagief Toys Kampung Boneka Bogor. It is recommended that subsequent researchers use variables, namely cultural, social, personal and psychological, which were not examined in this study. Keywords : Promotion, Price, Product Innovation, Purchasing Decision. ABSTRAK Di era perdagangan bebas dan persaingan global ini, memaksa setiap perusahaan untuk siap menghadapi persaingan bisnis yang semakin ketat. Penelitian ini bertujuan untuk mengidentifikasi dan mengetahui pengaruh promosi, harga dan inovasi produk keputusan pembelian UMKM Nagief Toys Kampung Boneka Bogor. Desain penelitian ini menggunakan metode deskriptif dan metode verifikatif. Teknik pengambilan sampel, dengan cara penyebaran kuesioner kepada konsumen menggunakan teknik non probability sampling dengan metode accidental sampling dengan jumlah responden sebanyak 78 konsumen. Subjek penelitian ini adalah konsumen UMKM Nagief Toys Kampung Boneka Bogor, serta objek penelitiannya adalah promosi, harga, inovasi produk dan keputusan pembelian. Metode penelitian yang digunakan adalah metode penelitian deskriptif dan metode verifikatif. Analisis regresi linear berganda, analisis korelasi berganda, analisis koefisien determinasi dan pengujian hipotesis (uji F dan uji t). Hasil penelitian menunjukkan bahwa, tanggapan konsumen terhadap variabel promosi, harga, inovasi produk, dan keputusan pembelian termasuk kategori tinggi. Secara simultan dan parsial, variabel promosi, harga dan inovasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada UMKM Nagief Toys Kampung Boneka Bogor. Disarankan untuk peneliti selanjutnya menggunakan variabel yaitu budaya, sosial, pribadi dan psikologis yang tidak di teliti pada penelitian ini. Kata kunci : Promosi, Harga, Inovasi Produk, Keputusan Pembelian
Co-Authors Abdul Zaelani agnes Ahmad Fauzi Allan William Sebastian Anak Agung Dewi Megawati, Anak Agung Dewi Aprida, Cici Darma, Fahreza Novrian Debora Rosinta Sitepu Dede Nurjannah Dwi Gemina Dwi Tresnawati, Evita Ecin Kuraesin Eka Rahayu Endang Silaningsih Erni Yuningsih Fachruzzaman, Fachruzzaman Fadhila, Jihan Hafidh Nurmansyah, Abdul Ahmad Hannisa Rahmaniar Hasnin Hapidz Padilla Hartinah, Yeni Hatta, Madani Hendri Maulana Henly Yulina, Henly Hofifah, Siti I Gusti Bagus Wiksuana Indrawaty, Melly Ismartaya Ismartaya, Ismartaya Jenab, Siti Kartini, Tini Luky Adrianto Marlina , Asti Marlina, Asti Masayu, Baby Panca Miranti Mohamad Irfan Maulana Nanang Suwondo Natasya, Rafika Nugrahanigsih, Hartanti Nurani, Syifa Bunga Nurul Arifiyani Popy Novita Pasaribu Pratama, Erik Rahayu, Ray Sinta Rahmah, Fina Shofia Ray Sinta Rahayu Renea Shinta Aminda Restiana Febrianti Ridiarsih Riny Kusumawati Ririn Andani Rismaya Saiful Ilham Samsuri . Simanjuntak, Wildaria Simatupang, Frido Saritua Sinaga, Hanif Zaidan Siti Jenab Sri Harini Sri Harini Sudarijati Sudarijati Suryani, Danu Syahrum Agung Syaiful . Syifa Bunga Nurani Thalib, Hasan Haikal Titiek Tjahja Andari Vina Damayanti, Vina Wardhana, Adhitya Ikhsani Yulianingsih Zaelani, Abdul Zahrah Nur Fakhirah