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Analysis of Digital Marketing Strategies in Encouraging SHaria Investment towards Economic Growth in Indonesia Pratama, Gama; Selasi, Dini; Vidiati, Cory; Salsabila, Syafira
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Abstract

In this modern era, the acceptance of technology and the internet in society is widespread, so it is not surprising that digital marketing activities have become the main choice in doing business. Investment is the process of allocating a number of resources, such as money, time, and effort, into an asset or project with the aim of gaining profits in the future. In making investments, we must understand the risks involved and carry out proper analysis before making a decision. This research uses a qualitative research method with a descriptive, evaluative approach. The social impacts and conditions in question are the past, present, and even future conditions. It is also related to other objects such as social, economic, and cultural, as well as history and other social sciences. Digital marketing plays a very important role in introducing investment because it can help increase company profits, brand awareness, website traffic, conversions, and sales. Apart from that, digital marketing can also provide an opportunity for a company to understand consumer behavior more wisely so that it becomes an efficient tool for introducing investment. Currently, Indonesian people can take advantage of several Sharia-based investment instruments or instruments which, of course, have received permits and are registered with the Financial Services Authority (OJK). Then, this investment was strengthened by the legal basis of the Sharia Council or Indonesian Ulema Council (DSNMUI). Sharia investment can contribute directly to reality and optimally in overall economic growth. However, it should be noted that the contribution of sharia investment is fluctuating and has yet to be able to drive the rate of economic growth in Indonesia ideally.
Sharia-Based Investment Strategy: Optimizing Returns and Minimizing Risks in The Capital Market Selasi, Dini; Cucu Putria, Andieni; sutono
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Abstract

Islamic capital markets have become the focus of increasingly intense research, sparking high interest in investments that align with Islamic finance principles. This journal, entitled "Sharia-Based Investment Strategy: Optimizing Returns and Minimizing Risk in the Capital Market," comprehensively discusses key concepts in Sharia investment strategies. The importance of developing an investment strategy that combines Islamic ethical principles to achieve optimal returns. The literature study research method investigates stock selection, portfolio diversification, and risk management in the Sharia context. The discussion results highlight the diversity of existing views and strategies and challenges and opportunities in implementing Sharia investment strategies. The conclusion summarises the findings and emphasizes the urgency of developing strategies that combine Islamic finance with effectiveness and sustainability in global capital markets.
Analysis Effectiveness of The Flip Application As A Digital Financial Service Instrument in Sharia Presfectve Masitoh, Ika Siti; Selasi, Dini; Pratama, Gama; Mohammad Ridwan, Mohammad; Rizki Bahari, Fauzi
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Abstract

Fintech (financial technology) is technology and innovation that increases the efficiency, effectiveness, and speed of money and investment management. Digital financial services increasingly dominate the global financial sector, along with the increasing use of technology-based applications. One of the financial service applications that makes payments easier is Flip, which offers innovative solutions to users' financial needs. Flip is a digital application that offers various ways to manage money. This application allows you to make inter-bank transfers, transfer money to various countries, purchase credit and electricity tokens, and top up e-wallet balances. The method used in this research is descriptive and qualitative using secondary literature research methods. This research aims to determine the effectiveness of the flip.id application as a tool for providing virtual currency from a Sharia perspective. The research results show that the positive impact of the Flip application is seen in easy access to inclusive finance, fulfillment of Sharia financial principles, and acceleration of financial inclusion in Muslim communities. Flip has become an important factor in developing the Sharia economy in Indonesia thanks to innovation and efforts to improve fintech, which follows Sharia financial regulations.