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All Journal Jurnal Ulul Albab Jurnal Ilmu Administrasi Publik (JIAP) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JISIP: Jurnal Ilmu Sosial dan Pendidikan JUPE : Jurnal Pendidikan Mandala Jurnal Mantik Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abdi Masyarakat Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Abdimas Sangkabira Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Akuntansi Bisnis & Manajemen (ABM) Jurnal of Applied Business and Banking (JABB) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT JAMIN Journal of Community Empowerment Review: Journal of Multidisciplinary in Social Sciences International Journal of Halal System and Sustainability JER Jurnal Akuntansi Keuangan Dan Perpajakan Advance Sustainable Science, Engineering and Technology (ASSET) IJBAE
Ningsih, Nurul Hidayati Indra
Universitas Muhammadiayah Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Transparansi Dan Akuntabilitas Terhadap Kepercayaan Peserta Pada PT. TASPEN (Persero) Cabang Mataram Nadia Setiawati; Rossi Maunofa Widayat; Nurul Hidayati Indra Ningsih; Sulhan Hadi
Jurnal Akuntansi Keuangan Dan Perpajakan | E-ISSN : 3063-8208 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of transparency and accountability on participants' trust at PT TASPEN (Persero) Mataram Branch Office. The background of this research is based on the importance of transparency and accountability in building trust among participants as beneficiaries of pension and social insurance services. A quantitative research method was employed, with data collected through questionnaires distributed to 60 respondents who are service participants at PT TASPEN (Persero) Mataram Branch Office. Data analysis was conducted using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of SPSS software. The results indicate that transparency has a significant partial effect on participants' trust. Similarly, accountability also has a significant partial effect on participants' trust. Simultaneously, transparency and accountability have a significant influence on participants' trust. These findings suggest that transparency and accountability play a vital role in building and enhancing participants' trust in the services provided by PT TASPEN (Persero) Mataram Branch Office.
Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement Syaharuddin; Hidayanti, Nur Fitri; Iswanto, Dedy; Ningsih, Nurul Hidayati Indra
Advance Sustainable Science Engineering and Technology Vol. 7 No. 2 (2025): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/df5dwp69

Abstract

This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing in AI-driven analytics, automation, and dynamic content strategies to improve customer experience and interaction. 
Marketing Strategy Analysis for Small and Medium Enterprises (SMEs) in the Snack Food Industry (Case Study on Lianty Jaya Snack UKM) Rahmatullah, Arwin yafi; Suwandi, Adam; Selva, Selva; Ningsih, Nurul Hidayati Indra
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 04 (2024): April 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i04.966

Abstract

Business competition in all sectors is becoming increasingly fierce. Therefore, marketing strategies play an important role in ensuring that products reach their target market and are successful. This study aims to identify the factors that influence and form the basis for the development of marketing strategies at Snack Lianty Jaya. The research method used is descriptive qualitative (exploratory) research. The study was conducted at Lianty Jaya, located in Kekeri Village, Gunungsari Subdistrict, West Lombok Regency. Data collection techniques included interviews, observations, and literature reviews. Data analysis involved the following stages: data reduction, presentation of data after reduction, and drawing conclusions. The results of the study indicate that Lianty Jaya uses a marketing mix strategy and develops its marketing strategy using SWOT analysis.
Pengaruh Intensitas Iklan dan Harga terhadap Impulsive Buying pada Pengguna E-Commerce Shopee Mahasiswa Universitas Muhammadiyah Mataram Fathiyya Annisa; Iwan Tanjung Sutarna; Nurul Hidayati Indra Ningsih
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 6 No 1 (2025): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.6.1.50-63

Abstract

Tujuan penelitian ini untuk mengetahui secara parsial dan simultan intensitas iklan dan harga terhadap impulsive buying pada pengguna e – commerce Shopee mahasiswa Universitas Muhammadiyah Mataram. Menggunakan jenis penelitian kuantitatif dengan 99 sampel, mahasiswa Universitas Muhammadiyah Mataram. Metode analisis data menggunakan regresi linear berganda. Hasil penelitian ini menunjukkan 1) Intensitas iklan memiliki pengaruh signifikan terhadap impulsive buying pada pengguna e – commerce Shopee mahasiswa Universitas Muhammadiyah Mataram. Nilai uji t menunjukkan bahwa thitung 2.770 > ttabel 1.984. 2) Harga memiliki pengaruh signifikan terhadap impulsive buying pada pengguna e – commerce Shopee mahasiswa Universitas Muhammadiyah Mataram. Nilai t menunjukkan bahwa thitung 4.980 > ttabel 1.984. 3) Intensitas iklan dan harga memiliki pengaruh terhadap impulsive buying pada pengguna e – commerce Shopee mahasiswa Universitas Muhammadiyah Mataram. Nilai uji F menunjukkan bahwa Fhitung 26.802 > Ftabel 3.090. Selain itu nilai dari R Square sebesar 35.8% menunjukkan bahwa variabel intensitas iklan dan harga dapat menjelaskan 35.8%, sehingga 64.2% dipengaruhi oleh variabel lain seperti faktor layout website, hot list product dan fasilitas cicilan pembayaran.   KATA KUNCI: E- Commerce,Harga, Implusive Buying,dan  Intensitas Iklan
MEMAHAMI INFLASI DAN MENGELOLA KEUANGAN KELUARGA: IBU AISYIYAH PAGUTAN MATARAM Ningsih, Nurul Hidayati Indra; Yunarni, Baiq Reinelda Tri; Urfina, Yasyifa Dian; Hamami, Fathin; Putri, Baiq Fera Susmita; Sapitri, Dinda Tiara
Jurnal Abdimas Sangkabira Vol. 6 No. 1 (2025): Jurnal Abdimas Sangkabira, Desember 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v6i1.2202

Abstract

Inflasi merupakan fenomena ekonomi yang sering kali kurang dipahami secara mendalam oleh masyarakat awam, padahal dampaknya sangat signifikan terhadap daya beli dan stabilitas finansial rumah tangga. Kurangnya literasi terkait inflasi dapat mengakibatkan keputusan keuangan yang kurang tepat, terutama dalam alokasi pendapatan dan perencanaan masa depan. : Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman ibu-ibu Pimpinan Cabang Aisyiyah Pagutan Mataram mengenai inflasi dan dampaknya terhadap pengelolaan keuangan keluarga, serta membekali mereka dengan strategi praktis untuk menghadapinya.  Metode pelaksanaan kegiatan ini meliputi ceramah interaktif, diskusi kelompok, dan simulasi kasus terkait dampak inflasi pada anggaran rumah tangga. Materi yang disampaikan mencakup definisi inflasi, penyebab, jenis-jenisnya, serta strategi konkret dalam menghadapi tekanan inflasi seperti prioritas pengeluaran, diversifikasi investasi sederhana, dan pentingnya menabung. Hasil pengabdian menunjukkan adanya peningkatan pemahaman yang signifikan di kalangan peserta terkait konsep inflasi dan urgensi pengelolaan keuangan yang adaptif. Ibu-ibu Pimpinan Cabang Aisyiyah Pagutan Mataram menunjukkan antusiasme tinggi dan mampu mengidentifikasi langkah-langkah praktis yang dapat diterapkan dalam keluarga mereka. Diharapkan, kegiatan ini dapat menjadi bekal bagi ibu-ibu untuk membuat keputusan keuangan yang lebih bijak, menjaga stabilitas ekonomi keluarga, dan menjadi agen perubahan dalam menyebarkan pemahaman ini di lingkungan sekitar mereka.
SOSIALISASI SOCIAL MEDIA MARKETING UNTUK MENJADI PEMIMPIN DI ERA DIGITAL Alfiansyah, Muhammad Wisnu; Jati, L. Jatmiko; Rahmatullah, Arwin Yafi; Makiah, Makiah; Ningsih, Nurul Hidayati Indra
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34060

Abstract

ABSTRAK                                                                                     Kegiatan ini merupakan bagian dari rangkaian acara Malam Manajemen Prodi Manajemen Universitas Bumigora 2024. Kegiatan ini dilaksanakan dengan landasan hasil survey yang menunjukkan bahwa mayoritas responden yang merupakan mahasiswa selama ini hanya menggunakan akun sosial medianya untuk keperluan hiburan, sehingga tim pengabdian merasa perlu untuk memberikan sosialisasi pemanfaatan sosial media lain selain sebagai aplikasi hiburan. Tujuan dilaksanakannya kegiatan ini yakni untuk memberikan pemahaman serta wawasan kepada mahasiswa dan Masyarakat umum tentang arti penting social media marketing di era digital dan bagaimana itu bisa menjadi kunci kesuksesan dalam bisnis. Penggunaan sosial media merupakan suatu hal yang identik akan terucap secara otomatis apabila berbicara mengenai strategi memasuki era digital. Karena banyaknya penggunaan media internet di era digital, yang mencakup berbagai platform seperti media sosial dan website. Dengan demikian, penulis membuat kesimpulan bahwa, dalam era digital ini, setiap perusahaan, komunitas, ormas, atau partai yang bergerak pada bidang apapun harus pandai menggunakan media sosial sebagai sarana promosi, memperluas eksistensi, menjalin relasi, dan menyampaikan realitas kejadian suatu organisasi kepada masyarakat umum. Kata kunci: Social Media Marketing; Kepemimpinan; Digital ABSTRACTThis activity is part of a series of events for the 2024 Management Study Program Management Night at Bumigora University. This activity was carried out based on survey results which showed that the majority of respondents, who were students, had only been using their social media accounts for entertainment purposes. Therefore, the community service team felt it necessary to provide information on the use of social media for purposes other than entertainment. The purpose of this activity is to provide understanding and insight to students and the general public about the importance of social media marketing in the digital age and how it can be a key to business success. The use of social media is something that is automatically mentioned when discussing strategies for entering the digital age. Due to the widespread use of the internet in the digital age, which includes various platforms such as social media and websites. Therefore, the author concludes that, in this digital era, every company, community, organization, or political party operating in any field must be skilled in using social media as a tool for promotion, expanding their presence, building relationships, and communicating the reality of an organization’s activities to the general public. Keywords: Social Media Marketing; Leadership; Digital
ANALISIS LAPORAN KEUANGAN PEMERINTAH PADA DINAS PENGENDALIAN PENDUDUK KELUARGA BERENCANA PERMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK (DP2KBP3A) KABUPATEN LOMBOK BARAT Ningsih, Nurul Hidayati Indra
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 2 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i2.3040

Abstract

Dalam rangka menciptakan tata kelola yang baik (good governance), Pemerintah Indonesia terus melakukan berbagai usaha untuk meningkatkan transparansi dan akuntabilitas pengelola keuangan negara. Untuk mengetahui kinerja keuangan pemerintah maka perlu dilakukan suatu analisis rasio keuangan. Penelitian ini bertujuan untuk mengetahui bagaimanakah laporan keuangan pemerintah pada Dinas Pengendalian Penduduk Keluarga Berencana Permberdayaan Perempuan Dan Perlindungan Anak (DP2KBP3A) Kabupaten Lombok Barat.Jenis penelitian yang digunakan adalah penelitian kuantitatif, sumber data dalam penelitian ini adalah sekunder. Metode pengumpulan data yang digunakan adalah dokumentasi dan Metode Analisis Data yang menggunakan analisis rasio keuangan Rasio Likuiditas (Current Ratio), Rasio Solvabilitas (Debt to Assets), dan Rasio Efisiensi Belanja.Berdasarkan hasil penelitian,dapat disimpulkan bahwa kinerja keuangan pada DP2KBP3A ditinjau dari rasio likuiditas yang diukur, dengan current ratio (rasio lancar) pada tahun 2006-2019 dapat dikatakan baik, nilai rata-rata current ratio selama kurun waktu empat tahun berturut-turut sudah mencapai tingkat rasio lebih dari 1 meskipun dari tahun ke tahunnya masih mengalami penurunan. Ditinjau dari rasio solvabilitas yang diukur dari Debt to Asset Ratio pada tahun 2006-2019 dapat dikatakan sudah baik karena berdasarkan hasil perhitungannya berada di bawah angka 1 (satu), artinya DP2KBP3A mampu menutup hutangnya melalui aktivanya sendiri dengan baik. Rasio efisiensi tahun 2016-2019 menunjukkan bahwa jumlah anggaran yang diterima DP2KBP3A lebih besar dibandingkan dengan jumlah belanja DP2KBP3A, hal ini dapat di lihat dari nilai rasio efisiensi rata-rata diatas angka 80% sehingga berada dalam kondisi efisiensi.
Impact Of Tourism On Community Development And Income In Kuta Mandalika Beach Kuta Village, Pujut District, Central Lombok Haris, Abdul; Ningsih, Nurul Hidayati Indra
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 4, No 3 (2020): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v4i3.1225

Abstract

Tourism is one of the sectors that provides the largest contribution to national economic growth so the government pays special attention to its development. One form of tourism development program in West Nusa Tenggara Province is the development of Kuta Beach as one of the Mandalika Special Economic Zones (KEK). The development of tourism has an impact or influence on the community around the area. The research problem is formulated as follows: How is the impact of tourism on community development in Kuta Mandalika Beach Kuta Village, Pujut District, Central Lombok? 2) What is the impact of tourism on community income in Kuta Mandalika Beach, Kuta Village, Pujut District, Central Lombok? This research is a qualitative descriptive study with data collection techniques in the form of interviews, observations, and documentation. This study describes the development of tourism by examining a group of people, namely groups of tourism businesses in the vicinity of the Mandalika Kuta Beach Area. The aim is to find out whether there are changes that occur in terms of community development in the economic, socio-cultural, environmental and community income from tourism development. The results showed that tourism had an impact on community development in Kuta Mandalika Beach, Kuta Village, Pujut District, especially in the economic, social cultural and environmental fields. In addition, tourism also impacts on people's income through increased business capacity in the tourism sector, such as hotels, restaurants, tour guides, travel agencies, shops and tourism service businesses, but it has a decreased impact on business capacity for craft / artshop tourism businesses, hawkers / Street vendor.
The Impact of Mobile Banking Services on Customer Loyalty at PT. Bank Syariah(Study of PT. Bank NTB Syariah KCP Lopok) Dwi Maulini, Yuni; Selva, Selva; Hidayati Indra Ningsih, Nurul; Reinalda Tri Yunarni, Baiq
International Journal Business and Entrepreneurship Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/yndjnr60

Abstract

Islamic banks in Indonesia have become an alternative for customers, both Muslim and non-Muslim. Islamic banking is regulated by Law No. 21 of 2008 concerning Islamic Banking. This study aims to analyze the influence of mobile banking services on customer loyalty at PT. Bank Syariah (a study of PT. Bank NTB Syariah KCP Lopok). This study uses a quantitative approach with data processing using SPSS. The results of this study indicate that customer loyalty to mobile banking services is influenced by several factors, both statistically significant and insignificant. System security shows a positive influence, although not significant, but remains crucial as a basis for long-term trust. Ease of use is proven to have a significant influence, because intuitive and user-friendly service design encourages comfort and customer engagement. Company credibility also has a positive influence, although not significant, but remains important in building a professional image and indirectly encouraging loyalty. Service speed is a significant factor that strengthens loyalty, because efficiency and responsiveness create a satisfying user experience. Overall, although mobile banking contributes to loyalty, its influence is still limited. Many aspects of loyalty are influenced by other factors such as face-to-face service, emotional connection, and product quality. Therefore, strategies to strengthen customer loyalty need to be implemented holistically, not only through optimizing digital services but also by considering the relationship elements and the overall customer experience. A combination of technological and humanistic approaches is key to building sustainable loyalty in the digital era.
Co-Authors Abdul Haris Abdur rahman Amil Amil Amil, Amil Amin, Fajar Sadikul Andika, Hiffal Sandi Artika Widiandari Arwin Yafi Rahmatullah Asbur Hidayat Asbur Hidayat, Asbur Hidayat Asidah, Erwin Auzandika, Irgi Baiq Reinelda Tri Y Baiq Reinelda Tri Yunarni Baiq Reinelda Tri Yunarti Budiman Budiman Budiman, Saiful Bahri Daaris, Yuli Yanti Dedy Iswanto Dedy Iswanto Dwi Maulini, Yuni Eikman, Alfian Ersa Wahyuliati Ersa Wahyuliati Fathiyya Annisa Firmus Yudal Hadi, Sulhan Hamami, Fathin Hidayanti, Nur Fitri Hidayat, Asbur Irsyad, Ziqrurrahman Ismail Ismail Iswanto, Dedy Iwan Tanjung Sutarna Kurniawan, Cahyadi MAKIAH Maniza, Lalu Hendra Mos Indrawati Muhamad Wisnu Alfiansyah Nadia Setiawati Nur Lia Nurlia Nurlia Nurul Huda Nur’aini Nur’aini Oktriliani Gelora Jehadianti Putri, Baiq Fera Susmita Reinalda Tri Yunarni, Baiq Risnita Oktabriani Sandikawati Rossi Maunofa Widayat Saiful Bahri Salmin Salmin Sapitri, Dinda Tiara Selva, Selva Silmi, Hayatus Smith, Muhammad Rizki Sudarta, Sudarta Sulhan Hadi Sulhan Hadi Suwandi, Adam Syaharuddin Syaharuddin YASYIFA DIAN URFINA Yudhi Lestanata