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All Journal Eduscience : Jurnal Ilmu Pendidikan ABDIMAS SILIWANGI IKRA-ITH ABDIMAS Pedagonal : Jurnal Ilmiah Pendidikan Majalah Ilmiah Bijak Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Audience PROJECT (Professional Journal of English Education) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Acitya Bhakti Foremost Journal ENLIT English Journal Literacy Utama Community Services and Social Work Bulletin Communio: Jurnal Pengabdian kepada Masyarakat AMMA : Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat EDUCATE : Journal of Education and Culture Proceeding of the International Conference on Global Education and Learning Journey: Journal of English Language and Pedagogy
Nurchaerani, Meiyanti
Universitas Esa Unggul, Jl. Arjuna Utara No.9, Duri Kepa, Kb.Jeruk, Jakarta Barat, Indonesia
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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The Use of Arbitrary Signs in A-Mild Cigarette Advertising: A Ferdinand de Saussure Semiotic Study Meiyanti Nurchaerani; Pamungkas, Ario; Alfian; Hidayatullah Rizkyka Hartadhi, Syahiid
Journey: Journal of English Language and Pedagogy Vol. 8 No. 2 (2025): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v8i2.2486

Abstract

This study examines the communication strategy used in the Sampoerna A-Mild cigarette advertisement “Solusi Lo, Masalah Buat Gue” within the context of Indonesia’s strict advertising regulations. Employing a qualitative descriptive approach and Ferdinand de Saussure’s semiotic framework, the research analyzes how visual and verbal signifiers such as urban heat, traffic congestion, and the motorcyclists’ actions are linked to signified meanings including frustration, pragmatism, and individual initiative. The findings show that these signs are intentionally connected through arbitrary associations that construct a narrative of resourcefulness and non-conformity. The slogan “Solusi Lo, Masalah Buat Gue” functions as the central linguistic element that unifies the advertisement’s sign system and contributes to an implied identity distinction between individuals who act creatively and those affected by such actions. The study highlights how the advertisement communicates brand identity indirectly, demonstrating how cigarette companies adapt meaning-making strategies to operate within regulatory constraints. These findings expand the understanding of semiotic mechanisms in regulated advertising and show how arbitrary sign-linking serves as a strategic tool for maintaining brand presence without explicit product depiction.
Pengembangan Komunikasi Berbahasa Inggris Dalam Upaya Meningkatkan Potensi Pariwisata Desa Mekarbuana Tegalwaru Kabupaten Karawang Meiyanti Nurchaerani; Alfian
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 06 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Tourism development, especially in Mekarbuana Tegalwaru Village in Karawang Regency. This must be supported by the English language skills of the villagers who should be ready to receive foreign tourists who come. But in reality their abilities tend to be relatively low because on average they have a minimal educational background. Based on this statement, our community service team focused on community service to improve daily activity conversation in English. The community service training program resulted in an increase in the ability to speak and communicate in English, increased management that supports the promotion of the village, increased bias to communicate properly and correctly. During the tourism activities in Mekarbuana Village, Karawang Regency, the government and the community have worked together to improve tourism in their area.
PEMAHAMAN DASAR PENDIDIKAN INKLUSI TERHADAP PARA GURU DI PONDOK MODERN BAITUL BIRRI Alfian; Meiyanti Nurchaerani
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 06 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Basic understanding of inclusive education, especially for teachers at Pondok Modern Darul Birri. This must be supported by the teachers' understanding of inclusive education, which is relatively many who do not understand what inclusive education is. Based on this statement, our community service team focuses on community service to increase understanding of inclusive education. From the community service program, it is hoped that it can be useful for teachers in educating students, especially those with special needs in the modern darrul birri cottage. During the teaching activities at Pondok Modern Darul Birri, the principal and teachers work together to improve the quality of education.
Komunikasi Strategis Dan Digitalisasi Kelompok Tani Bumi Sinar Mukti Cilengkrang Kabupaten Bandung Meiyanti Nurchaerani; Ario Pamungkas; Alfian; Syahiid Hidayatullah Rizkika Hartadhi
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 : Juli (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Bumi Sinar Mukti Farmers Group faced challenges in optimizing strategic communication and digitalization to strengthen their marketing and organizational management. This community service research aimed to improve members' understanding and skills in utilizing digital media effectively. The methods used included Focus Group Discussions (FGD) to explore members’ needs and expectations, strategic communication training to formulate effective messages, and digitalization assistance through the creation of educational and marketing content. The results showed that members' understanding of the importance of communication strategies increased, as well as their ability to develop structured communication plans and use social media for promotion and market networking. In conclusion, planned digitalization and effective communication strategies became the main strengths of the farmers group in facing market dynamics and enhancing their collective welfare.
Co-Authors AHMADI Aldini, Raden Rizky Helmi Alfian Alfian Alfian Alfian Alfian Alfian Alfian, Alfian Andy Halim Christianto Christianto Diana Novita Ezik Firman Syah Firmansyah Nursyamsi Hanafi, Agnes Haryati Haryati Haryati Henry Herwanto, Agus Hidayatullah Rizkyka Hartadhi, Syahiid Imda, Asih Nur Intani, Elsa Nur Irawan, Wayan Putra linda, Selindah Rahmawati Lutfiyah Lutfiyah Lutfiyah Lutfiyah Malabay Malabay Mardiani, Rini Musdalifa, Dinda Zachra Nasution, Ervina Nida Nabila Salwa Nugroho, Oktian Fajar Nur’annafi Farni Syam Maella Pamungkas, Ario Prasetyo, Iwan Joko Sadikin, Irma Savitri Saputra, Deny Surya Saputra, Rafly Yunanda SARASWATI, RIA Syahiid H. R. Hartadhi Syahiid Hidayatullah R. Hartadhi Syahiid Hidayatullah Rizkika Hartadhi Syahiid Hidayatullah Rizkyka Hartadhi Syahiid Hidayatullah Rizkyka Hartadhi Syahiid Hidayatullah Rizkyka Hartadhi Syam Maella, Nur'annafi Farni Syam Maella Vanis, Calista Yessy Nurkita Sari