Article Per Year (5 Year)
p-Index From 2021 - 2026
6.699
P-Index
This Author published in this journals
All Journal Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) JURNAL VISIONIDA Jurnal Bisnis Darmajaya TECHNOBIZ : International Journal of Business International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Community Development Journal: Jurnal Pengabdian Masyarakat GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Media Ekonomi Jurnal Pengabdian Kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Beyond Linguistika: Journal of Linguistics and Language Education JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of Human And Education (JAHE) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis BUSINESS AND ENTERPREUNERSHIP JOURNAL Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) International Education Trend Issues Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) Journal of Economics and Management Scienties (JUMPER) Akuntansi: Jurnal Riset Ilmu Akuntansi Diteksi : Jurnal Pengabdian Kepada Masyarakat BEGAWE: Jurnal Pengabdian Masyarakat Jurnal Multidisiplin Borobudur Jurnal Pengabdian UMKM Jurnal Abdimas Multidisiplin Jurnal Cendekia Ilmiah
Yusda, Desi Derina
Fakultas Bisnis, Universitas Mitra Indonesia
Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : jurnal abdimas multidisiplin

 1 
Penguatan Literasi Pemasaran Digital Pengrajin Emping Melinjo Indriyani, Susi; Novilasari, Pipit; Yusda, Desi Derina; Silvia, Dwi; Nurhartanto, Adhi
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.6092

Abstract

Purpose: This community service program aims to enhance digital marketing literacy among emping melinjo artisans in Bernung Village, Pesawaran Regency, by strengthening their understanding of basic marketing management and the effective use of social media as a marketing tool to support micro-enterprise digital transformation. Research Methodology: The program employed a Participatory Action Research (PAR) approach involving 25 active emping melinjo artisans. Activities were conducted through sequential stages, including initial assessment (pre-test), training on marketing management concepts (segmentation, targeting, positioning, and branding), hands-on digital marketing workshops using social media platforms, mentoring, and final evaluation (post-test). Quantitative analysis was applied using paired sample comparisons to assess changes in participants’ literacy levels. Results: The results indicated a statistically significant improvement in the participants’ digital marketing literacy, with the average score increasing from 50 in the pre-test to 85 in the post-test. Participants demonstrated improved market-oriented thinking and successfully applied the training outcomes by creating business-related social media accounts and producing basic promotional content. Conclusions: The program effectively strengthened digital marketing literacy and facilitated a shift from production-oriented practices to market-oriented strategies among traditional food micro-enterprises. Limitations: The primary limitation lies in the relatively short mentoring period (17-22 November 2025), which restricts the measurement of long-term economic impacts, such as revenue growth and market expansion. Contributions: This program contributes practically by empowering rural microenterprises to adopt digital marketing strategies and academically by offering a replicable community-based model for enhancing digital marketing literacy in post-pandemic contexts.
Co-Authors Adhi Nurhartanto, Adhi Alie, Maria Septijantini Anwar, Amelia Arsandi, William Bakti, Umar Basir, Badirun Benny Setiawan, Benny Brajanoto, Destoprani Cahyo Nugroho, Yudhinanto Chotimah, Tri Husnul Cindy CNAWP, Rizal Perlambang Deri Sis Nanda Desmita Ramadhani Desmon, Desmon Dewi Silvia Diana Maya Pertiwi Dirayati, Fadhilah Ekatama, Mohammad Renandi Ekatama, Muhammad Renandi Enzovani, Senna Evi Meidasari Fadlika Fadlika, Fadlika Ghade, Fitalis Hairudin, Hairudin Haninun Hartutik Hartutik Hary Murcahyanto Hasbullah Hasbullah Helmita Helmita Helmita Helmita Helmita Helmita Helmita, Helmita Hikmah Justiti Adiastuti Isabella, Astrid Aprica Kasrim Khoiriah, Nisaul Kumalasari, Nety Leolita, Yourieke Estherina Loliyani, Rini M. Renandi Ekatama Surya Malihatus Sa'diah, Malihatus Sa'diah Marnoto, Marnoto Meidasari, Evi Mohammad Renandi Ekatama Muhammad Alfarobi Ni Desak Made Santi Diwyarthi nilasari, oktavia Nisaul Khoiriah Nofirman, Nofirman Novalia Sari, Pipit Novilasari, Pipit Nugroho, Yudhinanto Cahyo Octavia, Ria Oktaria, Eka Travilta Oktaria, Eka Travilta Oktavia Nila Sari Pebriyanti Pebriyanti Pipit Novila Sari Prima Rini MO Reny, Armalia Rini M, Prima Sabira, Nada Rafa Safitri, Febri Dwi Sanjaya, Pipit Novilasari Silvia, Dewi Silvia, Dwi Susi Indriyani Susi Indriyani Syamsul Anwar, Syamsul Tara Lusiana Mahdi Pratiwi Tarigan, Budi Akhmad Tyas Desita Wengrum Tyas Desita Wengrum Umar Bakti Umar, Anisa WA, Armalia Reny Wardana, Made Ali Yanti Setianti Yeni Gusmiarti Zhafira, Shelma Anggi