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All Journal Jurnal Studi Komunikasi Journal of Humanities and Social Studies Psikostudia : Jurnal Psikologi Jurnal Review Pendidikan dan Pengajaran (JRPP) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sosial dan Teknologi Jurnal Ilmiah Wahana Pendidikan Jurnal Media Informatika KAGANGA KOMUNIKA: Journal of Communication Science Journal of Comprehensive Science Jurnal Indonesia Sosial Sains Jurnal Sosial-Politika Innovative: Journal Of Social Science Research Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmu Komunikasi Pattimura Jurnal Komunikasi Indonesia Inovasi Teknologi Masyarakat
Purwanti, Silviana
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Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Consumer awareness and green cosmetics among Samarinda’s Gen Z Sary, Kezia Arum; Purwanti, Silviana; Zulfiani, Dini; Ferdianto Putra, R. Yuda; Khotimah, Husnul
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.9675

Abstract

This study aims to analyse the influence of Green Consumer Knowledge (GCK), Consumer Social Responsibility (CnSR), and Green Advertising (GA) on green purchasing behaviour (Green Purchase Behaviour) among Generation Z in Samarinda, Kalimantan. A quantitative approach was used with a survey method through an online questionnaire distributed to 189 respondents aged 18-25 years in Samarinda City. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results showed that GCK significantly influenced Green Purchase Behaviour, both directly and through the partial mediation role of CnSR. This suggests that consumer knowledge of green products increases social awareness and encourages more environmentally responsible purchasing decisions. In addition, GA was shown to positively moderate the relationship between CnSR and Green Purchase Behaviour, indicating that sustainability-focused advertising strengthens the influence of social responsibility on consumer purchasing decisions. This study concludes that the combination of GCK, CnSR, and GA is a key driver in promoting sustainable consumption among Generation Z. Practical implications of this study include the importance of consumer education, corporate collaboration with NGOs to improve CnSR, and transparent and credible advertising strategies to avoid scepticism related to greenwashing. This study is limited to the cosmetics sector and the student population in Samarinda, so generalisation to other sectors or regions may be limited. Further research is recommended to involve non-student Generation Z and more diverse product categories.
Persepsi Generasi Z terhadap Fitur Shopee Live yang Mendorong Perilaku Pembelian Impulsif Saat Berbelanja di E-Commerce Shopee Devina, Devina; Purwanti, Silviana; Sucipta, Johantan Alfando Wikandana; Kristian, Dony
Jurnal Sosial Teknologi Vol. 5 No. 6 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i6.32223

Abstract

In the increasingly growing digital era, online transactions have become popular among the public, which has made consumer behavior undergo significant changes, especially among Generation Z who are very familiar with technology and social media. One of the features that is quite popular in e-commerce platforms is Shopee Live, which combines the concept of online shopping with interactive live broadcasts. This phenomenon shows a change in the way of shopping that is not only functional but also emotional, so that it has the potential to encourage impulsive buying behavior. This research was conducted with the aim of finding out how generation z's perception of the shopee live feature, especially persuasive communication elements, can encourage impulse purchase behavior when shopping at shopee e-commerce. This study uses a descriptive qualitative approach by conducting in-depth interviews with ten Generation Z informants in the city of Samarinda using purposive sampling techniques and Miles & Huberman analysis techniques. The results of the study show that Generation Z perceives Shopee Live as a fun, practical, and easy-to-use feature for the decision-making process. They consider this feature to be able to present a more real shopping experience than ordinary catalogs. The persuasive communication element in Shopee Live contributes to increasing interest in watching and helps encourage impulsive purchasing behavior. Thus, the shopee live feature has been proven to have a role in shaping positive perceptions while encouraging impulse buying behavior among generation Z in the context of online shopping. These findings provide insight for e-commerce players in designing more persuasive communication strategies, as well as encouraging consumers to be wiser in making purchasing decisions.
Strategi Komunikasi Podcast dalam Meningkatkan Eksistensi (Studi pada Konten #Tongkrongangenz Podcast Ancur) Pradana, Rudi Adi; Purwanti, Silviana; Dwivayani, Kadek Dristiana; Agustian, Jaka Farih
Journal of Comprehensive Science Vol. 3 No. 6 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i6.758

Abstract

Perkembanagan teknologi yang semkain pesat memegang peranan dalam komunikasi jaman sekarang, sehingga memuncukan media baru, podcast merupakan suatu konten dalam audio broadcast di media baru internet, podcast Ancur mempunyai konten tentang anak muda yang berjudul #TongkronganGenZ, Tujuan penelitian ini untuk mengetahui strategi komunikasi yang di gunakan konten #TongkronganGenZ pada Podcast Ancur dalam mempertahankan Eksistensinya. Penelitian ini menggunakan metode penelitian kualitatif deskritif dengan pengumpulan data yang di lakukan menggunakan wawancara, observasi dan dokumentasi. penelitian ini menggunakan aspek strategi komunikasi yaitu pengenalan khalayak, penyusunan pesan, menetapkan metode, penetapan media. Hasil penelitian strategi komunikasi yang dilakukan dalam mempertahankan eksistensi oleh konten #TongkronganGenZ adalah konten yang berkualitas, kemudahan dalam mendengarkan, dan mendapatkan pendengar loyal
Pengaruh Kecanduan Game Mobile Legends Terhadap Etika Berkomunikasi Sinaga, Pardiaman; Purwanti, Silviana; Wikandana Sucipta, Johantan Alfando; Agustian, Jaka Farih
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.11589

Abstract

Tujuan dari penelitian ini ialah untuk menentukan seberapa besar pengaruh kecanduan game Mobile Legends (Variabel X) terhadap etika berkomunikasi (Variabel Y). Metode penelitian yang digunakan ialah dengan pendekatan kuantitatif. Subjek dalam penelitian ini ialah 100 mahasiswa Universitas Mulawarman  dipilih melalui teknik simple random sampling, metode pengumpulan data menggunakan kuesioner. Teori yang digunakan dalam penelitian ini yaitu teori ketergantungan media (Dependency Media Theory) yang menyatakan media modern atau yang sering disebut media baru menjadi hal yang sangat penting dalam kehidupan sehari-hari dan dapat menyebabkan ketagihan atau ketergantungan. Metode statistik yang digunakan dalam penelitian ini adalah regresi sederhana menggunakan bantuan program IBM SPSS Statistics versi 29 for windows, seperti uji validitas, relieabilitas, regresi sederhana, dan hipotesis. Hasil penelitian menunjukkan bahwa variabel kecanduan game Mobile Legends memiliki nilai thitung sebesar 3,070 dengan tingkat signifikansi 0,000 dan nilai ttabel sebesar 1,987 dengan kriteria uji hipotesis yaitu nilai thitung lebih besar dari nilai ttabel (3,070 lebih besar dari 1,987) dengan nilai signifikansi (kurang dari 0,05). Dengan demikian, H1 diterima, yang menunjukkan bahwa ada pengaruh dari kecanduan game Mobile Legends terhadap etika berkomunikasi.
MAHASISWA DAN BUNUH DIRI: RESILIENSI MAHASISWA DALAM MENGHADAPI SKRIPSI Purwanti, Silviana; Nimatu Rohmah, Ainun
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 4 No. 4 (2020): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.033 KB)

Abstract

Pengabdian Kepada Masyarakat yang dilaksanakan di Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman dilaksanakan secara daring dengan metode webinar. Tujuan pengabdian ini adalah memberikan penyuluhan oleh praktisi kesehatan mental kepada para dosen dan mahasiswa untuk saling harmonis agar tugas akhir atau yang biasa disebut skripsi yang belakangan dari pemberitaan media online dan offline menjadi pencetus bunuh diri di klanagan mahsiswa tingkat akhir. salah satu penyebabnya adalah pola komunikasi interpersonal yang kurang baik antara mahasiswa dan dosen dan diperkuat oleh keadaan mental mahasiswa yang merasa terbebani dan mengalami berbagai kesulitan dalam mengerjakan skripsi, karena merasa bingung memulai untuk mengerjakannya. Permasalahan dan tantangan inilah yang sering dihadapi oleh mahasiswa dalam menempuh pengerjaan skripsi. Kondisi tersebut juga didukung oleh ketahanan mahasiswa yang lemah akan tekanan untuk menyelesaikan tugas akhir tersebut dengan baik. Untuk itu kami menyelenggarakan penyuluhan kepada dosen dan mahasiswa tentang bagaimana agar dosen sebagai pembimbing dapat lebih bijak dalam penyampaian pesan kepada mahasiswa tersebut dan untuk mahasiswa lebih memiliki ketahanan yang tinggi dari dalam dirinya agar mampu bertahan menghadapi kondisi sulit dan berusaha menyelesaiakan tugas akhir. Ketahanan tersebut, biasanya juga disebut dengan istilah resiliensi akademik.
Penggunaan Media Sosial Instagram @makanansmr sebagai Media Informasi Kuliner Kota Samarinda Sari, Yunita; Dwivayani, Kadek Dristiana; Arsyad, Annisa Wahyuni; Purwanti, Silviana
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 9 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11183670

Abstract

The research titles “Utilizing the Instagram Account @makanansmr as a Culinary Information Platform for Samarinda City” aims to investigate how the owners of the @makanansmr Instagram account anf their followers utilize the account as a source of culinary information in Samarinda. Media users actively employ media to fulfil their needs, ans the motives behind their media usage play a significant role in comprehending the relationship between users and the media they engage with. Ins this study, Uses and Gratification theory was applied, with a specific focus on three motives that drive social media use:information, educational, and entertaiment motives. This research employs a qualitative approach with a descriptive methodology. The findings reveal that the @makanansmr account serves as an effective conduit for culinary information due to the presence of information, educational and entertaiment motives. Beyond serving as a culinary information in making informed decisions about visiting recommended establishments.
Women and The Journalist Profession (Phenomenological Study of The Professionalism of Women Journalists Within the Samarinda City Government) Fitri, Ellysa; Agustian, Jaka Farih; Purwanti, Silviana; Hairunnisa, Hairunnisa
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1083

Abstract

The strategic position of journalists in the public sphere must be considered. Besides being increasingly in demand, this profession has become a promising profession and has a career path. This study aims to understand the challenges and strategies used by women journalists in the Samarinda City Government in carrying out their role as professionals. The research method used is qualitative research with a phenomenological approach, which helps to describe the reality that occurs in society. Four female journalists who met the research criteria were interviewed and observed to collect data. The results showed that women journalists in the Samarinda City Government face challenges from their surroundings. These challenges include the empowerment of normative rights that have not been optimal, difficulties in obtaining sources, including their different characteristics, the existence of fake journalists, and gender bias in the newsroom and the field. In addition, the double burden of carrying out their profession is also a problem they need help with. Despite this, these female journalists still try to maintain their professionalism. They construct themselves as professional journalists by understanding that their profession is a form of responsibility and commitment. They maintain standards of professionalism by prioritizing the code of ethics, ethical awareness, knowledge, and competencies possessed. In this way, they strive to stay relevant and in a professional carriage in the face of the ever-growing flow of news.
Content Analysis of the Effects of Domestic Violence on Child Victims in the Movie Precious Sijaya, Zaynab Army; Purwanti, Silviana; Agustian, Jaka Farih; Dwivayani, Kadek Dristiana
Jurnal Indonesia Sosial Sains Vol. 5 No. 09 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i09.1384

Abstract

Domestic violence is a dynamic phenomenon that can occur in all walks of life. Given the role of film as a tool to convey ideas and influence the audience, research on the effects of domestic violence in the movie Precious is interesting to do. The rampant news about domestic violence makes this research relevant because this movie can provide an overview of the destructive impact of domestic violence on children as victims. The aim of this research is to find out what the physical, psychological, sexual, and social effects are due to domestic violence experienced by the main character in the film Precious. This research uses a quantitative content analysis method with a descriptive approach. Data will be measured using a measurement table. The research population is the movie Precious with a duration of 1 hour 50 minutes, with a sample of scenes containing the effects of domestic violence. The results showed that Precious depicts various effects of domestic violence, such as loss of self-confidence, anxiety, lack of attention from parents, withdrawal from the family, use of harsh words, stress, depression, self-isolation, not given living expenses, embarrassment to meet others, problematic education, trauma, pregnancy, children replacing parental roles, loss of jobs, imagining the violence experienced, bruises, bumps on the body, and injuries.
Representation of Family Dysfunction in the Film "Noktah Merah Perkawinan" (Semiotic Analysis of Roland Barthes) Syahmawaty, Firda Iga; Dwivayani, Kadek Dristiana; Purwanti, Silviana
Jurnal Indonesia Sosial Sains Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i11.1486

Abstract

A film is a collection of many images combined into a single whole, consisting of audio and visual components. Movies also often serve as a mirror of social reality. One of the Indonesian films that reflects social reality is the film "Noktah Merah Perkawinan" which tells the story of conflicts and dynamics in domestic life, as well as depicting various social and cultural issues that are relevant to Indonesian society. The purpose of this study is to identify and analyze how family dysfunction is represented in the movie "Noktah Merah Perkakahan" and how this can affect people's perception of family problems. Using a descriptive qualitative research method with Roland Barthes' semiotic analysis by identifying several scenes that describe the characteristics of being in a dysfunctional family proposed by a psychotherapist named Dr. Rashmi Prakash in Fistory Parenting, including lack of communication, lack of empathy, mental problems, excessive behavior control, lack of emotional support and violence. The findings emphasize the depiction of gender inequality as a major contributing factor to dysfunction, revealing that children are deeply impacted by such dynamics. This research enriches the understanding of media's role in portraying family dysfunction and aims to offer insights into addressing such issues effectively in real family settings.
MOTIF PENGUNJUNG DAN POLA PERILAKU KOMUNIKASI DI KAFE KOPIRIA JL. KARTINI SAMARINDA Juniarto, Fahryan; Purwanti, Silviana; Sary, Kezia Arum; Dwivayani, Kadek Dristiana
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.43193

Abstract

Penelitian ini bertujuan untuk mengetahui motif dari alasan mengapa para pengunjung di Kafe Kopiria jalan Kartini, ingin mengunjungi kafe tersebut, dan bagaimanakah pola perilaku komunikasi yang terjadi pada pengunjung di kafe Kopiria jalan Kartini Samarinda, serta mencari tahu apakah terdapat maksud atau tujuan dari interaksi simbolik pengunjung kepada Kafe Kopiria jalan kaertini Samarinda. Keberadaan warung kopi yang terus berkembang dan diminati masyarakat Samarinda telah menjadi tempat bersosialisasi dalam melakukan rutinitas keseharian dengan latar belakang penggunaan yang beragam. Metode penelitian yang digunakan adalah deskriptif kualitatif, yaitu penelitian yang menghasilkan data deskriptif, dengan jenis studi lapangan. Menggunakan pendekatan fenomenologi dan pengamatan langsung,  sebagai arah penunjang pada saat melakukan pengumupulan data. Teknik Pengumpulan data menggunakan tekinik observasi, wawancara, dokumentasi, yang dianalisis menjadi sebuah data agar dapat menentukan hasil dari penelitian skripsi ini. Hasil penelitian ini adalah bahwa interaksi yang terjadi di Kopiria Kartini terbentuk melalui proses interaksi antarindividu dan antarkelompok dengan menggunakan simbol-simbol yang dipahami maknanya melalui proses komunikasi. Hasil penelitian ini juga dapat ditemukan pola komunikasi yang terjalin, baik antar sesama pengunjung dan antara pengunjung dan karyawan atau barista Kopiria. Interaksi antar pengunjung dan karyawan di Kopiria ini adalah interaksi simbolic yang terdiri dari tiga konsep, antara lain ; mind konsep, self concep dan society concep. Semua konsep tersebut saling keterkaitan dan saling berkesinambungan.
Co-Authors Abiyyu, Khansa Yumna Aditama, Bagus Aditya Afiahamalia, Afiahamalia Agustian, Jaka Farih Agustini, Tri Alfando WS, Johantan Althalets, Fareis Amelia, Dara Andri Syafrianto Anugrah, Agung Arsyad, Annisa Wahyuni Asshari, Ahmad Daniel Happy Putra Devina, Devina Dini Zulfiani Diningrum, Maynella Dwi Dristiana Dwivayani, Kadek Dwivayani , Kadek Dristiana Dwivayani, Kadek Dristiana Dyan Prastika, Netty Fawwaz, Farhan Ferdianto Putra, R. Yuda Firnanda, Febri Fitri, Ellysa Gultom, Josua Sonniwinter Gunawan, Muhammad Riswandi Hadiwijaya, Noor Alam Hairunnisa Hairunnisa Hairunnisa Hamdani Hamdani Hanyfah, Insyirah Haqiqi, Aprilika Herliani, Ade Herry Ramadhani Heru Ismanto Hesty Handayani, Hesty Hidayat, Paramitha Putri Jamil, Muh. Juliyanti Juniarto, Fahryan Kamilah, Nazrah Kheyene Molekandella Boer Kristian, Dony Lolita, Carolina Meisye Magafira, Nurul Istian Manullang, Rossye Bethanita Maulidya, Sarah Muhammad, Harry Isra Nurliah nurliah, nurliah Partini, Anjar Pradana, Rudi Adi Pratiwi, Putri Rinda Rahayu, Diah Rahmadhani, Adinda Ramadhan, Fakhri Ramadhan, Muhammad Ady Setiyawan Rasidia, Fikri Rina Juwita Rohma, Ainun Ni’ Matu Rohmah, Ainun Ni'Matu Rohmah, Ainun Nimatu Rohmah, Ainun Ni`Matu Sari, Dayang Annisa Yunita Sary, Kezia Arum Senina, Alya Aulya Nurullita Setu, Maria Claudia Inesensia Sijaya, Zaynab Army Sinaga, Pardiaman Sucipta, Johantan Alfando Wikandana Syachrany, Muhammad Dzidan Syahmawaty, Firda Iga Tendy Tuffahati, Thifal Prameswari Wikandana Sucipta, Johantan Alfando Wikandanda Sucipto , Johantan Alfando WS, Johantan Alfandoa Wulandari, Sapta Lika Yunita Sari Ziya Ibrizah