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All Journal SEGMEN Jurnal Manajemen dan Bisnis International Journal of Artificial Intelligence Research JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis Unram Journal of Community Service (UJCS) Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies
Setiawan, Zunan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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Journal : International Journal of Artificial Intelligence Research

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The Influence Of Digital Marketing And Product Quality On Online Purchase Intention Moderated By Product Variation Setiawan, Zunan; Anwar, M.; Judijanto, Loso; Ilyas, Arifai; Elizabeth, Elizabeth
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1330

Abstract

A Because the current online shopping phenomenon continues to grow, businesses must be aware of the importance of digital marketing and providing quality products so that customers can buy goods on the market. This study aims to examine and analyze the influence of digital marketing and product quality on purchase intention with the product variations as an moderating variable in Tokopedia aplication users. The method of research is using the quantitative and regression analysis. The sampling method used purposive sampling and the number of samples used in this study amounted to 60 respondent source was distribution of questionnaires to Tokopedia users in Indonesia by online via WhatsApp. The data analysed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the digital marketing and product quality have a significant positive effect on purchase intention, while product variations not have a significant effect on purchase intention in Tokopedia aplication user. The product variations is able to moderate the influence of digital marketing and product quality on purchase intention. The findings of this study can be reference uses as reference for future researchers who will study similar problems. This research can also be used as evaluation material for management of companies that sell products on Tokopedia to pay more attention to digital marketing and product quality in order to make it easier to carry out marketing with a wider reach and increase consumer purchase intention
The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty Setiawan, Zunan; Dharmawan, Donny; Judijanto, Loso; Launtu, Ansir; Endrawati, Titin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1291

Abstract

As a company that offers financial services, Bank NTB Syariah is always motivated by the importance of trust when doing its everyday duties. Bank NTB Syariah is dedicated to bringing new ideas and solutions to customers' financial activities while adhering to Sharia laws and customs. In the Islamic banking sector, superior service quality and brand equity are the keys to success. Islamic banks are currently placing a great deal of emphasis on their customer relationship marketing since a well-executed plan may foster customer pleasure and loyalty. At Bank NTB Syariah KCP Aikmel Lombok Timur, this study aims to determine the impact of customer loyalty on brand equity, customer relationship marketing, and service performance. This study employed quantitative methods based on correlation analysis. A total of 70 respondents were acquired by using incidental sampling procedures to obtain the sample. A number of tests, including the validity, realibility, classic assumption, linear regression, and coefficient of determination tests, were used to analyze the data using IBM SPSS version 21. According to the research findings, Bank NTB Syariah's customer loyalty is positively and significantly impacted by its brand equity, customer relationship marketing, and service performance. KCP Aikmel can be used as a reference when developing policies for the bank to ensure that its customer loyalty is high by continuing to maintain its brand equity, customer relationship marketing, and service performance.
Co-Authors A., Chevy Herli Sumerli Adilla, Fitroh Agus Mulyono Agus Siswanto Alfian, Achmad Anwar, M. Arifai Ilyas Arnes Yuli Vandika Bahagio, Dwi Atmodjo Dian Ariani Donny Dharmawan Ekasari, Silvia Elizabeth Yohanes Endrawati, Titin Fikri, Muhammad Ali Fitroh Adhilla Hady, Sultan Hartanto, Ramadhan Bagus Ira Ningrum Resmawa, Ira Ningrum Irawati Irawati Judijanto, Loso Khuan, Hendri Kurniawan, Rangga Muhammad Kusworo, Leo Jati Lasmiatun, KMT LAUNTU, ANSIR Lusianawati, Hayu Ma'ruf, Muammar Muhammad Rajab Musran Munizu Muthmainnah Muthmainnah Noor, Laili Savitri Nur Hidayat, Indra Iryanto Nurdiani, Tanti Widia Pratama, I Wayan Adi Purwoko Purwoko Ridwansyah Ridwansyah Safari, Apay Saifuddin Zuhri Salamatun Asakdiyah, Salamatun Santi Diwyarthi, Ni Desak Made Sentosa, Agung Mulya Sinaga, Hommy Dorthy Ellyany Sintesa, Nika Sirait, Evi Sono, Mohammad Gifari Sulistyo, Beni Agus Sumerli A, Chevy Herli Suryadi, Dikky Tauhidin Abas, Totoh Utama Sembiring, Afen Prana Wachyu Hari Haji Wailmi, Khil Widagdo, Djoko Xiaoyan, Yuan