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All Journal SEGMEN Jurnal Manajemen dan Bisnis International Journal of Artificial Intelligence Research JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis Unram Journal of Community Service (UJCS) Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies
Setiawan, Zunan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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Training on the Use of Appropriate Technology to Increase Agricultural Production in Villages in Indonesia Siswanto, Agus; Haji, Wachyu Hari; Suryadi, Dikky; Hady, Sultan; Setiawan, Zunan
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.673

Abstract

This Community Service activity aims to improve the knowledge and skills of farmers in Indonesia's villages by using appropriate technology through online training. In this series of activities, villages with adequate internet infrastructure and a low rate of technology adoption are identified. The training was conducted online using the Zoom application and attended by farmers from various regions. The results of the pre-test show that the majority of farmers have limited knowledge about agricultural technology. After participating in the training, the final assessment (post-test) showed a significant improvement in farmers' knowledge and skills, with an average increase in knowledge scores of 60% and skills of 55%. High participation and positive feedback from participants indicate the effectiveness of online training as a method to increase farmers' capacity. However, challenges such as limited access to equipment and cost remain obstacles to implementing appropriate technology in the field. In conclusion, online training has improved farmers' knowledge and skills. Still, additional support is needed to ensure the sustainability of the application of technology in the field. These findings make an important contribution to the development of farmer capacity-building programs in Indonesia, especially in the context of the adoption of modern agricultural technology.
Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Analysis of the Impact of Technological Change on Marketing Practices Setiawan, Zunan; Sinaga, Hommy Dorthy Ellyany; A., Chevy Herli Sumerli; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.268

Abstract

This research investigates the impact of technological change on the marketing practices of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia through a comprehensive quantitative analysis. Surveys were conducted among a diverse sample of 500 MSMEs, spanning various sectors. The findings reveal a landscape of varied technological adoption, with financial constraints and a digital skills gap emerging as predominant challenges. Nevertheless, the study highlights the transformative potential of technology, showcasing improved customer engagement, expanded market reach, and enhanced performance metrics. The synthesis of results informs practical strategies for MSMEs, policy recommendations for stakeholders, and avenues for future research. This research contributes valuable insights into the nuanced relationship between technology and MSMEs, offering a foundation for informed decision-making in the rapidly evolving digital landscape.
KELANGSUNGAN HIDUP UMKM DI TENGAH DAN PASCA PANDEMI COVID-19: DIGITAL MARKETING STRATEGY Tauhidin Abas, Totoh; Ridwansyah, Ridwansyah; Lasmiatun, KMT; Alfian, Achmad; Setiawan, Zunan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10598

Abstract

Penelitian ini mengkaji analisis strategi bisnis UMKM dengan digital, khususnya pada digital marketing pada saat dan pasca pandemic covid-19. Penelotian ini dilakukan dengan pendekatan kualitatif dan bersifat deskriptif. Dalam mengumupulkan data peneliti menggunakan instrument observasi, wawancara dan dokumentasi yang dilakukan di daerah Cikarang Timur, Bekasi. Lalu data di Analisa dengan Teknik Interaktif model. Hasil dari penelitin ini adalah UMKM menghadapi persoalan baru yang lebih serius, antara lain produksi yang terbatas, kesulitan menganalisis kebutuhan pasar, pesaing yang melek digital, penjualan dan produksi yang menurun, serta distribusi yang terbatas. Akhirnya, UMKM harus memahami dan menerapkan digital untuk mengatasi masalah ini. Pemasaran digital menargetkan berbagai wilayah dan negara (ekspor). UMKM harus tangguh beradaptasi dengan permasalahan digital. Analisis SWOT membantu UMKM menerapkan dan mengintegrasikan penggunaan digital untuk bisnis mereka mereka. Kata kunci: UMKM, Pasca Pandemic dan Pemasaran Digital
BRANDING 'SHINING BATU' AS A TOURISM PROMOTION STRATEGY IN INSTAGRAM CONTENT @DISPARTABATU Resmawa, Ira Ningrum; Wailmi, Khil; Setiawan, Zunan; Rajab, Muhammad; Muthmainnah, Muthmainnah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11182

Abstract

This research aims to (1) determine the 'shining Batu' branding strategy in instagram content @dispartabatu; and (2) knowing the dimensions of tourism promotion in Instagram content @dispartabatu. This research is qualitative-descriptive research. This research describes the branding 'shining Batu' as tourism promotion in Instagram content @dispartabatu. The data analysis technique in this research consists of data presentation, data reduction, and drawing conclusions. The results of this research show that (1) the 'shining Batu' branding strategy in instagram content @dispartabatu includes brand positioning showing the geographical location of Batu as a tourism potential that other regions do not have, brand personality showing the government's ideas regarding the characteristics of the city of Batu by referring to potential, and brand identity shows the help of the culinary sector in branding Batu as a tourist city; and (2) the tourism promotion dimension in instagram content @dispartabatu contains an entertainment dimension by displaying Sanduk art as Batu's cultural identity, an interaction dimension by inviting the public to visit various interesting tourist destinations in the city of Batu, a trend dimension by uploading trends in international paragliding championships as branding for Shining Batu through sport tourism events, and customization by displaying Batu's typical Rampak Barong art.
THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE Safari, Apay; Purwoko, Purwoko; Setiawan, Zunan; Noor, Laili Savitri; Nurdiani, Tanti Widia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11208

Abstract

Minat pembelian ulang konsumen merupakan tahapan selanjutnya dari minat pembelian yang sangat dapat diperngaruhi oleh sejumlah faktor. Dua faktor tersebut di antara yang lain adalah Brand Image dan Customer Experience. Oleh karena itu penelitian ini bertujuan untuk meneliti bagaiaman pengaruh variabel langusung kering Brand Image dan Customer Experience terhadap Custoer Repurchase Intention. Berbeda dengan penelitian-penelitian sebelumnya, penelitian ini menambahkan variabel Kualitas Produk sebagai variabel moderasi yang peneliti yaknini dapat mmiliki arah hubngan positif dan memperkuat pengaruh secara lebih signifikan varaibel Brand Image dan Consumer terhadap variabel Consumer Repurchases Intention. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplantori. Penelitian ini menggunakan data sekunder dengan metode penyebaran kuisioner terhadap seluruh 300 siswa yang tersebar di seluruh Indonesia yang menggunakan tiktokshop minimal selama 1 bulan. Data digunakan dalam penelitian ini dianalisis dengan smart PLS 3.0 Keywords : Brand Image, Costumer Experience, Customer Repurchase Intention, Product Qualitiy
HUBUNGAN KETERIKATAN MEREK EMOSIONAL, KEPUASAN DAN LOYALITAS PELANGGAN Khuan, Hendri; Setiawan, Zunan; Munizu, Musran; Sintesa, Nika; Sono, Mohammad Gifari
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11272

Abstract

Kepuasan dan kesetiaan sebagai konsep penting dan strategis dalam literatur pemasaran sangat penting bagi perusahaan dan pemasar. Penelitian ini bertujuan untuk mengetahui hubungan keterikatan merek emosional, kepuasan dan loyalitas pelanggan. Populasi dan sampel dalam penelitian ini adalah konsumen pelanggan yang tersebar di Indonesia yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 240 responden dalam penelitian ini. Dan tehnik analisis menggunakan Smart PLS. Hasil penelitian ini telah menemukan bahwa variabel keterikatan merek emosional berpengaruh terhadap kepuasan dan loyalitas pelanggan. Dan kepuasan berpengaruh terhadap loyalitas pelanggan dalam penelitian ini. Kata Kunci: Keterikatan Merek Emosional, Kepuasan, Loyalitas Pelanggan
TOURISM PROMOTION STRATEGY, CULTURAL INTRODUCTION, AND MSME DEVELOPMENT IN THE MOTOGP EVENT AT THE MANDALIKA CIRCUIT Setiawan, Zunan; Sitorus, Sunday Ade; Lusianawati, Hayu; Sirait, Evi; Nur Hidayat, Indra Iryanto
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11473

Abstract

Abstract This research aims to determine tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika Circuit. This research is descriptive qualitative research. This research describes tourism promotion strategies, cultural introduction, MSMEs in the MotoGP event at the Mandalika circuit. The data analysis technique in this research includes data presentation, data reduction, and drawing conclusions. The results of this research show that the tourism promotion strategy in the Moto GP event at the Mandalika Circuit through the Ministry of Tourism and Creative Economy website contains dimensions of entertainment, interaction, trends and customization. In introducing culture at the MotoGP event, it shows the fact that Indonesian artists and local workers have the capacity to design and create world-class works of art directly. In promoting MSMEs at the MotoGP event, the Government provides full support for MSME craft products by providing a promotional platform for MSMEs to enliven the MotoGP event. Keywords: Tourism Promotion, Cultural, MSME, MotoGP, Mandalika
THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED SERVICE QUALITY ON CONSUMER SATISFACTION WITH PRODUCT QUALITY AS A MODERATING VARIABLE Setiawan, Zunan; Zuhri, Saifuddin; Widagdo, Djoko; Sumerli A, Chevy Herli; Sirait, Evi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11536

Abstract

Abstract Customer satisfaction is the most important factor that companies must pay attention to so that their business is able to compete and even dominate the market. There are a number of factors that can influence customer satisfaction, including Customer Experience which is representative of internal factors and Perceived Service Quality is representative of external factors. Different from previous research, this research adds the Product Quality variable as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research is primary data distributed to 125 Gacoan noodle employees and 125 Gacoan noodle consumers spread throughout Indonesia. The collected data was analyzed using the smart PLS 3.0 analysis tool. The research results show that the respective variables Consumer Experience and Perceived Service Quality have a positive relationship and a significant influence on the Consumer Satisfication variable. Apart from that, the Product Quality variable can moderate the influence of the variables above, the results are even more significant than each direct test of each independent variable on the dependent variable in this research. Keywords: Consumer Experience, Percevied Service Quality, Consumer Satisfication, Product Quality
The Exploring the Influence of Perceived Value on Customer Loyalty: The Mediating Role of Emotional and Social Value in Driving Satisfaction and Repeat Purchase Intention. Evidence from PT. BPR Ekadharma Bhinaraharja, East Java, Indonesia Bahagio, Dwi Atmodjo; Adilla, Fitroh; Setiawan, Zunan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3235

Abstract

This study examines how perceived value influences consumer loyalty for the “Kilau Emas” product offered by PT. BPR Ekadharma Bhinaraharja (East Java, Indonesia). The model foregrounds emotional value and social value as mediators, together with overall customer satisfaction, to clarify the mechanisms through which perceived value translates into repurchase intention and loyalty. Cross-sectional survey was administered to a purposive sample of active “Kilau Emas” customers (N = 412). Measurement instruments were adapted from validated scales in prior studies and translated into Indonesian, then pilot-tested. Constructs were modeled as follows: Perceived Value (exogenous), Emotional Value & Social Value (mediators), Customer Satisfaction (mediator), and Repurchase Intention / Consumer Loyalty (endogenous). The findings suggest that perceived value increases repurchase intention primarily indirectly—through emotional and social value that bolster customer satisfaction—rather than through a strong direct effect. Emotional value emerges as the dominant mediating pathway, indicating that for “Kilau Emas” customers, affective resonance (feeling valued, proud, emotionally connected) matters more than purely functional considerations. Managerially, community banks should therefore prioritize experience design that cultivates authentic emotional and social meaning (e.g., locally rooted storytelling, personalized service rituals, community recognition programs) to convert perceived value into durable loyalty. The model’s R² values indicate substantial explanatory power, supporting the practical usability of the framework for predictive and strategic decision-making.
Co-Authors A., Chevy Herli Sumerli Adilla, Fitroh Agus Mulyono Agus Siswanto Alfian, Achmad Anwar, M. Arifai Ilyas Arnes Yuli Vandika Bahagio, Dwi Atmodjo Dian Ariani Donny Dharmawan Ekasari, Silvia Elizabeth Yohanes Endrawati, Titin Fikri, Muhammad Ali Fitroh Adhilla Hady, Sultan Hartanto, Ramadhan Bagus Ira Ningrum Resmawa, Ira Ningrum Irawati Irawati Judijanto, Loso Khuan, Hendri Kurniawan, Rangga Muhammad Kusworo, Leo Jati Lasmiatun, KMT LAUNTU, ANSIR Lusianawati, Hayu Ma'ruf, Muammar Muhammad Rajab Musran Munizu Muthmainnah Muthmainnah Noor, Laili Savitri Nur Hidayat, Indra Iryanto Nurdiani, Tanti Widia Pratama, I Wayan Adi Purwoko Purwoko Ridwansyah Ridwansyah Safari, Apay Saifuddin Zuhri Salamatun Asakdiyah, Salamatun Santi Diwyarthi, Ni Desak Made Sentosa, Agung Mulya Sinaga, Hommy Dorthy Ellyany Sintesa, Nika Sirait, Evi Sono, Mohammad Gifari Sulistyo, Beni Agus Sumerli A, Chevy Herli Sunday Ade Sitorus Suryadi, Dikky Tauhidin Abas, Totoh Utama Sembiring, Afen Prana Wachyu Hari Haji Wailmi, Khil Widagdo, Djoko Xiaoyan, Yuan