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All Journal INFORMASI Sociae Polites: Majalah Ilmiah Sosial-Politik Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Jurnal Pendidikan Islam Jurnal SOLMA Jurnal PIPSI: Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia JMM (Jurnal Masyarakat Mandiri) Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communicare : Journal of Communication Studies Communication Communicology: Jurnal Ilmu Komunikasi Kumawula: Jurnal Pengabdian Kepada Masyarakat Imajeri: Jurnal Pendidikan Bahasa dan Sastra Indonesia AKSELERASI: Jurnal Ilmiah Nasional Journal of Research in Social Science and Humanities Journal of Scientific Communication (JSC) Jurnal Ilmu Sosial dan Humaniora Jurnal Pendidikan Islam Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora Brand Communication Indonesian Journal of Humanities and Social Sciences
Novi Andayani Praptiningsih
Universitas Muhammadiyah Prof.DR.HAMKA
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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MANAJEMEN EVENT NGEDEAL YUK SPECIAL RAMADHAN 2025 SEBAGAI WADAH KOLABORASI KREATOR KONTEN DAN BRAND OLEH STARHITS Warsha, Nurhaliza; Putra, Gilang Kumari; Praptiningsih, Novi Andayani
AKSELERASI: Jurnal Ilmiah Nasional Vol 7 No 1 (2025): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v7i1.1336

Abstract

Penelitian ini menganalisis manajemen Event NgeDeal Yuk Spesial Ramadhan 2025 oleh StarHits sebagai wadah kolaborasi kreator konten dan brand. Tujuan penelitian ini adalah untuk mengevaluasi implementasi tahapan manajemen event Goldblatt (riset, desain, perencanaan, koordinasi, evaluasi) serta efektivitasnya dalam memfasilitasi kemitraan strategis dan mengoptimalkan strategi pemasaran berbasis komisi. Menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi, kemudian dianalisis secara tematik. Hasil penelitian menunjukkan bahwa StarHits berhasil menerapkan kelima tahapan Goldblatt, menjadikan event ini efektif dalam meningkatkan kolaborasi, potensi pendapatan kreator, dan brand awareness. Kontribusi event ini sangat signifikan dalam memperkaya wawasan pemasaran berbasis komisi dan mendukung pertumbuhan industri kreatif di Indonesia.
Dramaturgy analysis in self-presentation of smokers Praptiningsih, Novi Andayani; Handayani, Sarah; Agustini, Vilya Dwi
Informasi Vol. 52 No. 2 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i2.52956

Abstract

The purpose of this study was to find out how dramaturgy is in the self-presentation of smokers. The research method uses a qualitative with an interpretive approach. Data collection techniques used in-depth interviews, observations, FGDs, and literature studies. Miles & Huberman interactive model data analysis technique. The results showed that smokers among teenagers almost entirely did dramaturgy where there was a difference in smoking behavior on the front stage and back stage. Smokers apply Goffman's self-presentation, for example on the back stage they smoke, but on the front stage when dealing with teachers/parents/leaders/employers/lover – they do not smoke. The self-presentation of an adult smoker who has fully demonstrated himself as a true smoker places himself on the front stage as well as the back stage, using self-promotional tactics and even exaggeration. However, smokers among teenagers, will make a disclaimer by trying to deny and hide their identity as a smoker if they are at home with their nuclear family, namely father-mother-brother-sister. However, on the back stage, the teen smokers both carried out a self promotion strategy as a technique for presenting themselves by opening themselves up, especially when hanging out with their high-frequency friends.
Young Generation Perceptions of Marriage: Analyzing the #MarryIsScary Hashtag on TikTok Nabilah, Osha; Praptiningsih, Novi Andayani; Hermansah, Tantan; Fanshoby, Muhammad; Hayat, Heni
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220244

Abstract

This study explores how the TikTok hashtag #MarryIsScary influences young people’s negative perceptions of marriage. As social media shapes public discourse, this research examines the role of TikTok in amplifying marriage-related anxieties. Using a qualitative digital ethnographic approach, this study analyzed 100 videos and 1,000 comments associated with #MarryIsScary to assess dominant narratives and user engagement. Findings indicate that 68% of videos portray marriage negatively, citing fears of commitment, financial burden, and emotional instability. Additionally, 60% of comments reinforce these concerns, reflecting a growing skepticism toward marriage, especially among women aged 18-30 years. TikTok’s algorithm further amplifies these views, fostering an echo chamber effect. The platform serves as both a public discourse space and a reinforcement mechanism for shifting social values. Young users actively engage in discussions that challenge traditional marital expectations, revealing evolving attitudes toward relationships and long-term commitments. To counterbalance negative marriage narratives, a creative educational approach is needed. Engaging, positive content can provide a more realistic perspective on marriage, supporting informed decision-making among young users.
Quarter life crisis in the communication process on early adulthood Novi Andayani Praptiningsih; Silvie Mil; Herri Mulyono; Joseph Agbuya Villarama; Ninez B Tulo; Nerissa S Olarte
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1658

Abstract

This study aims to analyze the phenomenon of Quarter Life Crisis (QLC) in emerging adults. The research was conducted using a qualitative approach through in-depth interviews with several informants and analysis of relevant literature. The findings indicate that Quarter Life Crisis is a condition commonly experienced by individuals during the transition from late adolescence to early adulthood. Common symptoms include anxiety about the future, confusion in making major life decisions (such as choosing between continuing education or getting married), social pressure, and frustration due to social comparison with peers. The main contributing factors to QLC include intolerance to uncertainty, suboptimal personal growth, and low family functioning. Using a holistic-systemic model, the QLC experiences of each informant in this study are understood as a process of communication with the surrounding environment and self-transformation, through four phases: locked-in, separation, exploration, and rebuilding.
The Role of Media Relations and Information Disclosure in the Positive Image of the South Tangerang Police Pradisya, Intany; Rahmawati, Yulia; Praptiningsih, Novi Andayani
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.492

Abstract

This study aims to discuss the role of media relations and information disclosure in building a positive image of the South Tangerang Police. In the digital age, police public relations are not only required to convey information, but also to manage public perception through communication strategies that are transparent, participatory, and adaptive to technology. Using a qualitative approach based on a literature review, this study analyzes the communication strategies of the South Tangerang Police Public Relations Department through the use of social media and partnerships with local media. The results show that the success of building a positive image of the police is determined by a combination of information transparency, the use of digital technology, the strengthening of media relations, and the strategic management of negative issues. However, challenges such as disinformation, trust deficits, and resource constraints remain obstacles that must be anticipated. Therefore, communication innovation, digital literacy, and continuous evaluation are important factors in strengthening the legitimacy and public trust in police institutions.
Young Generation Perceptions of Marriage: Analyzing the #MarryIsScary Hashtag on TikTok Nabilah, Osha; Praptiningsih, Novi Andayani; Hermansah, Tantan; Fanshoby, Muhammad; Hayat, Heni
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220244

Abstract

This study explores how the TikTok hashtag #MarryIsScary influences young people’s negative perceptions of marriage. As social media shapes public discourse, this research examines the role of TikTok in amplifying marriage-related anxieties. Using a qualitative digital ethnographic approach, this study analyzed 100 videos and 1,000 comments associated with #MarryIsScary to assess dominant narratives and user engagement. Findings indicate that 68% of videos portray marriage negatively, citing fears of commitment, financial burden, and emotional instability. Additionally, 60% of comments reinforce these concerns, reflecting a growing skepticism toward marriage, especially among women aged 18-30 years. TikTok’s algorithm further amplifies these views, fostering an echo chamber effect. The platform serves as both a public discourse space and a reinforcement mechanism for shifting social values. Young users actively engage in discussions that challenge traditional marital expectations, revealing evolving attitudes toward relationships and long-term commitments. To counterbalance negative marriage narratives, a creative educational approach is needed. Engaging, positive content can provide a more realistic perspective on marriage, supporting informed decision-making among young users.
Representation of Women Leadership in Nussa and Rara Animation from the Question of Representation Perspective Lisnawati, Lisnawati; Praptiningsih, Novi Andayani; Heryanto, Gun Gun; Bakti, Andi Faisal; Hayat, Heni
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220241

Abstract

This research examines gender representation in the animated series Nussa and Rara. It applies Gill Branston and Roy Stafford's "Questions of Representation" theory, which is elaborated into three concepts: stereotypes, gender representation, and positive and negative debates. The study adopts a descriptive qualitative approach, focusing on the character Umma (the mother) as the research subject, while the representation of female leadership in the show serves as the research object. The data analysis employs Roland Barthes' semiotic analysis technique, with the unit of analysis including visual elements such as angles, settings, and gestures. The findings reveal that female leadership in Nussa and Rara is portrayed through the character of Umma. The stereotypes associated with female leadership are reflected in her capabilities. Gender representation highlights Umma's feminine traits while also emphasizing her leadership qualities. On the positive side, Umma is depicted as a competent leader, free from harmful gender stereotypes. However, the representation remains limited. It is crucial to recognize that stereotypes, generalizations, and leadership abilities should be evaluated based on individual experiences and competence rather than preconceived notions.
Strategi Marketing Public Relations dalam Membangun Citra Lembaga Pendidikan Utomo, Shandra Fitriani; Heni Hayat; Novi Andayani Praptiningsih
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.01

Abstract

The large number of private schools and the competitiveness and challenges of public relations and other private schools. Schools compete to provide students and parents the best education and services. The Al Muslim Foundation is an educational institution that continues to innovate and be creative, with the digital Islamic school as its latest image. In the face of this, one strategy, namely the marketing public relations strategy, can be used. The purpose of this study is to understand and know how the marketing strategy of public relations Al Muslim Foundation is in building image. The Three Ways Strategy by Thomas L. Harris. This is the push strategy, the pull strategy, and the pass strategy. This study uses qualitative methods with a   descriptive approach. The results of this research indicate that the marketing public relations strategy carried out by the Al Muslim Foundation in building its image is relevant to the Three Ways Strategy concept, but in the process, there are still some disadvantages. The conclusion of this study shows that among the three strategies, push, pull, and pass the pass strategy provides the most positive contribution to building the image of educational institutions.
Building Customer Relationship Management through Digital Marketing Communication Strategies in GO-JEK Indonesia Nanda, Mutya; Praptiningsih, Novi Andayani; Hayat, Heni; Amallah, Nurlalillah Sari
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study examines how PT Go-Jek Indonesia implements marketing communication strategies through digital Customer Relationship Management (CRM) to strengthen customer relationships. The research aims to identify Go-Jek’s digital CRM activities, innovations in relationship building, and the obstacles and benefits of using digital CRM. The theoretical foundation is the Integrated Marketing Communication (IMC) theory, and the study employs a qualitative case study approach to provide an in-depth understanding of Go-Jek’s marketing communication strategy. Data were collected through in-depth interviews and analyzed descriptively, employing data reduction, presentation, and drawing conclusions. The findings reveal that Go-Jek’s digital CRM activities are conducted through three main stages: acquisition, enhancement, and retention. These involve building customer databases, profiling, profitability analysis, and interactive engagement using six IMC elements: advertising, sales promotion, events and sponsorships, publicity, direct marketing, and interactive marketing. Go-Jek’s main breakthrough lies in utilizing big data to analyze customers and partners individually, enabling personalized marketing communication. However, obstacles remain in several marketing mix components, particularly in product, price, and place. Despite these challenges, digital CRM provides significant benefits, including increased communication efficiency, reduced costs, and improved ability to evaluate and optimize organizational performance.
Communication and Motivation Coming Out Gay as Self Identity in Indonesia Praptiningsih, Novi Andayani; Tarmini, Wini; Marsinun, Rahmiwati
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 5 No. 1 (2020): June 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i1.324

Abstract

Many gays in Indonesia dare to admit and open themselves that they are gay. Gay who has come out (coming out) usually realizes that he likes the same sex or often called SSA (Same Sex Attraction). The term coming out refers to how a gay person opens himself up to his sexual orientation. Gay openness about his sexual orientation (coming out) to the family, community, and community is preceded by the process of coming in, namely the process of self-acceptance that he has a sexual orientation that likes same-sex. or community only. If he fails to come in, then he will become an SSA (Same Sex Attraction) but tries to suppress his behavior so he does not become gay. The purpose of this study is to determine the motivations that cause gays to become gay coming out as self-identity in Indonesia. The research method uses a qualitative approach. Data collection techniques include in-depth interviews, observation, FGD, and literature study. Data analysis uses the Miles & Huberman Interactive Model. The results showed that there are 15 reasons for a person to become gay in 3 (three) contexts of the formation of gay self-identity in this study, namely family, psychological trauma, and social environment.
Co-Authors , Yulia Rahmawati Afriliani, Aulia Agasta, Gentar Vyandra Agustini, Vilya Dwi Amallah, Nurlaillah Sari Amallah, Nurlalillah Sari AMI KUSUMA HANDAYANI Andi Faisal Bakti & Venny Eka Meidasari Anita Dewi Ekawati, Anita Dewi Dede Hasanudin Dewi, Meylinda Kumala Fanshoby, Muhammad Gilang Kumari Putra Gun Gun Heryanto HANDAYANI, AMI KUSUMA Handayani, Sarah Hayat, Heni Heni Hayat Hermansyah, Tantan Herri Mulyono Ika Azzahra, Nisrina Joseph Agbuya Villarama L. Lisnawati Marsinun, Rahmiwati Monarshi, Evri Rizqi Muhammad Fadhly Nabilah, Osha Nanda, Mutya Nerissa S Olarte Ninez B Tulo Novita Misika Putri Nurlina Rahman, Nurlina Patricia, Bella Pradisya, Intany Putra, Gilang Kumari Rahmiwati Marsinun Sanjaya, Makroen Saraka, Muh. Yahya Selviyani, Linda Sihabudin Noor Silvie Mil Silvie Mil Syaiful Rohim Syaiful Rohim Tantan Hermansah, Tantan Usamah Hisyam Utomo, Shandra Fitriani Vilya Dwi Agustini Wahdiyati, Dini Warsha, Nurhaliza Wini Tarmini YULIA RAHMAWATI Yulia Rahmawati, Yulia Yuliani, Magvira Yusuf, Azahra Yustia Zahra, Aida Farida Zulfahmi Yasir Yunan