Article Per Year (5 Year)
p-Index From 2021 - 2026
3.247
P-Index
This Author published in this journals
All Journal International Journal of Education KEMBARA Jurnal Ilmu Administrasi Negara (JUAN) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial YUME : Journal of Management Jurnal Edukasi Khatulistiwa : Pembelajaran Bahasa dan Sastra Indonesia eScience Humanity Journal Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Alinea: Jurnal Bahasa, Sastra, dan Pengajaran JURNAL ILMU SOSIAL DAN ILMU POLITIK, STISIPOL RAJA HAJI Jurnal Pengabdian Cendikia Nusantara SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Oktavia, Yunisa
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Pengaruh Citra Merek, E-WOM, dan Kepercayaan terhadap Keputusan Pembelian pada E-commerce Bukalapak Julianti, Eji; Oktavia, Yunisa
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.7965

Abstract

Kompetisi di sektor wirausaha saat ini semakin sengit, dengan perusahaan berupaya meningkatkan produktivitas untuk tetap kompetitif dan berkembang. Keputusan membeli konsumen berperan sebagai aspek krusial dalam mendukung pertumbuhan firma, terutama melalui hubungan baik dengan konsumen. Di sektor E-commerce, persaingan antar platform semakin intensif, mendorong perusahaan untuk merancang taktik pemasaran yang unik dan penuh inovasi. Penelitian berfokus kepada mengevaluasi dampak citra merek, E-WOM, dan kepercayaan terhadap keputusan pembelian pada E-commerce Bukalapak. Riset ini melibatkan 100 responden dan menggunakan rumus Slovin untuk pengambilan sampel dengan pendekatan kuantitatif memakai kuesioner format skala likert. Hasil uji T memperlihatkan citra merek, E-WOM, dan kepercayaan memiliki dampak signifikan terhadap keputusan pembelian. Citra merek tercatat t-hitung 2,167 > t-tabel 1,984984, pada nilai signifikan 0,033. Demikian pula, E-WOM memberikan pengaruh signifikan dengan t hitung 3,636 dan signifikansi 0,001. Kepercayaan juga menunjukkan t hitung 2,643 dan tingkat signifikansi 0,010. Di samping itu, uji F mengonfirmasi menyatakan secara bersamaan, citra merek, E-WOM, dan kepercayaan berdampak signifikan pada keputusan pembelian, mencakup hasil f-hitung 31,045  > dari f-tabel 2,70 dengn signifikans 0,001. Kata Kunci: Citra merek, E-WOM, Kepercayaan, Keputusan Pembelian, E-commerce
Pengaruh Persepsi Konsumen, Kualitas Informasi dan Nilai Pelanggan terhadap Loyalitas Penggunaan Aplikasi Gojek di Kota Batam Sumit, Christian Diego Alexsander Victory; Oktavia, Yunisa
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6005

Abstract

Di masa sekarang persaingan antara bisnis semakin meningkat, berbagai perusahaan saling berlomba-lomba untuk meningkatkan produktivitas perusahaannya, agar perusahaan dapat lebih maju. Dengan adanya loyalitas, dapat membantu perusahaan dalam mencapai keloyalan konsumen untuk meningkatkan hubungan yang baik antar perusahaan dengan konsumen. Maraknya perkembangan bisnis di bidang jasa transportasi yang beragam dapat menimbulkan tingginya tingkat persaingan antar bisnis. Tentu setiap perusahaan memiliki strategi masing-masing untuk memasarkan produk dan bisnisnya, secara kreatif dan inovatif. Tujuan dari penelitian ini adalah untuk melihat pengaruh persepsi konsumen, kualitas informasi, dan nilai pelanggan terhadap loyalitas penggunaan aplikasi Gojek di Kota Batam. Sampel sebanyak 100 responden menggunkan rumus slovin sebagai teknik pengambilan sampel. Jenis penelitian yang digunakan kuantitatif dengan skala likert. Hasil yang diperoleh dari uji t adalah persepsi konsumen berpengaruh signifikan dengan nilai t hitung 2,396 > t tabel 1,984984 dan nilai signiikansi 0,019 < 0,05, kualitas informasi berpengaruh signifikan dengan nilai t hitung 2,061 > 1,984984 dan nilai signifikansi 0,042 < 0,05, dan nilai pelanggan berpengaruh signifikan dengan nilai t hitung 14,710 > 1,984984 dan nilai signifikansi 0,001 < 0,05 terhadap loyalitas penggunaan aplikasi Gojek di Kota Batam. Dan uji f diperolah secara signifikan persepsi konsumen, kualitas informasi dan nilai pelanggan berpengaruh terhadap loyalitas penggunaan aplikasi Gojek di Kota Batam dengan nilai f hitung 238,337 > f tabel 2,698398 dan tingkat signifikansi 0,001 < 0,05. Kata Kunci: Persepsi Konsumen, Kualitas Informasi, Nilai Pelanggan dan Loyalitas.
Pengaruh Media Sosial, Promosi, Dan Persepsi Konsumen Terhadap Tingkat Kunjungan Funworld Di Grand Mall Batam Zalukhu, Asipentitanis; Oktavia, Yunisa
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6179

Abstract

In this study, there are problems that affect the level of visits, namely the social media used does not provide complete information, the promotions offered are still not optimal, consumer perceptions get bad experiences when visiting which causes the level of visits to decrease. This study aims to determine the influence of social media, promotion and consumer perception on the level of Funworld visits at Grand Mall Batam, both persial and simultaneously. The population in this study was 100 respondents. Researchers use non-probability sampling techniques as techniques used to conduct this research, collecting data in the form of questionnaires and using Likert scales. Data processing using SPSS program version 25. The results of this study showed that the social media variable (X1) obtained a calculated t value of 2.114 > t Table 1.984 and significant 0.037 < 0.05, variable (X2) obtained t Calculate 0.826 > t Table 1.984 and significant 0.411 < 0.05, variable (X3) t Calculate 6.545 > t Table 1.984 and significant 0.000 < 0.05. Social media, promotions, and consumer perceptions have a significant effect on the level of visits shown from the value of F count 79.107 > 2.70 F Table and sig 0.000 < 0.05. The R value of 2 is 0.712 which means only 0.712% of the influence of Social Media, Promotions, and Consumer Perceptions on Funworld Visit Rate and the rest is influenced by variables that are not in this study. Keywords: Social media; Promotion; Consumer perception; and Visit rate.
Pentingnya Bahasa Indonesia Di Perguruan Tinggi Desmirasari, Resa; Oktavia, Yunisa
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 2 No. 1 (2022): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.846 KB) | DOI: 10.58218/alinea.v2i1.172

Abstract

Tulisan ini dibuat untuk memberikan informasi mengenai pentingnya pembelajaran bahasa indonesia di perguruan tinggi. Bahasa Indonesia merupakan bahasa nasional yang harus dilestarikan dan diperhatikan setiap kaidahnya. Penggunaan bahasa Indonesia masih banyak mengalami ketidaktepatan karena kurang sadarnya kita mengenai pentingnya memperhatikan kaidah, ejaan, dan ketepatan dalam penulisan maupun pengucapan bahasa indonesia. Pemakaian bahasa Indonesia yang tepat gencar di perkenalkan sejak sekolah dasar hingga ke perguruan tinggi. Dengan diperkenalkan penggunaan bahasa yang baik diharapkan menumbuhkan rasa cinta terhadap bangsa Indonesia serta menjadi tanggung jawab bersama untuk menerapkannya didalam kehidupan sehari-hari salah satunya dilingkungan akademisi dan pendidikan.
Edukasi Pemilahan dan Pemanfaatan Sampah Organik dan Non Organik di Desa Tembesi, Batam Sumantika, Arsyad; Sirait, Ganda; Prasetyo, Bahariandi Aji; Oktavia, Yunisa
Jurnal Pengabdian Cendikia Nusantara Vol 2 No 1 (2024): Jurnal Pengabdian Cendikia Nusantara
Publisher : Lembaga Riset Cendekia, Yayasan Berkah Putera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Waste is a serious problem that is often encountered in today's society. This community service activity was carried out in Tembesi Village, Batam Regency. The knowledge and practices of waste management in the Tembesi Village community are still limited. Inadequate supporting facilities also worsen this situation. Therefore, it is important to increase public awareness so that they don't just throw away rubbish, but also educate them on how to sort waste. Based on these problems, this community service activity aims to provide a solution through education on the importance of maintaining cleanliness, sorting and separating organic and inorganic waste and utilizing waste that has been processed in such a way that it has economic value. The actual form of this activity is to support the provision of separate waste bin facilities. The method used in carrying out this service activity is education. Through this service activity, the community becomes aware of the importance of maintaining cleanliness, understands better how to sort waste independently and better understands the benefits. Apart from that, Tembesi residents can also feel the benefits of processing waste using the 3R method, namely Reduce, Reuse, Recycle.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA INDOMARET TAMAN MEDITERANIA Nuraini, Nanik; Oktavia, Yunisa
SCIENTIA JOURNAL Vol 2 No 2 (2020)
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic growth has brought progress to the business world. The number of retail companies in Batam City has caused competition among competitors. The purpose of this study was to determine the effect of service quality and promotion on purchasing decisions. The method used in this research is quantitative research methods. The population in this study was consumers of Indomaret Taman Mediterania Batam, with a total of 100 respondents. Data collection techniques using purposive sampling. Data collection methods by distributing questionnaires. Data were processed using SPSS version 25. Using the classic assumption test analysis techniques, in the form of normality tests, heteroscedasticity tests, multicollinearity tests, T tests, F tests and analysis of the coefficient of determination (R2 ). F test results show that service quality and promotion simultaneously influence purchasing decisions. This is proven by T-Test = 23,943 > F = 3.93. And as evidenced by the Test F = 23,943 > F = 3.93 significant effect on purchasing decisions. The results of this study indicate that Service Quality has a positive and significant effect on Purchasing Decisions. Quality and Promotion of Services simultaneously have a significant effect on Purchasing Decisions. Service Quality has a positive and significant impact on Purchasing Decisions. Keywords: Service Quality, Promotion, Purchase Decision
April Wheeler’s Tragic Unraveling: Exploring “Revolutionary Road” through Maslow and Inner Conflict Petrina, Petrina; Oktavia, Yunisa
eScience Humanity Journal Vol 5 No 2 (2025): eSience Humanity vol 5.2. May 2025
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v5i2.257

Abstract

This analysis delves into two key issues centered around the hierarchy of needs in the female lead, April Wheeler. Primarily, it explores the unfulfilled nature of her needs and delves into the inner conflict that led to an imprudent choice, ultimately resulting in her tragic demise. The research aims to comprehensively examine the nuanced progression of psychological symptoms in April Wheeler, shedding light on the influential forces shaping her path. By applying established psychological theories, this study reveals the profound impact of mental health dynamics, providing valuable insights into the intricate interplay between psychological theories and literary character development. The object of the analysis is April Wheeler and her psychological trajectory throughout the narrative. Using qualitative methodology, this research involves a meticulous examination of April's psychological needs and conflicts, utilizing Maslow's Hierarchy of Needs and Lewin’s approach-avoidance dynamics. Data is collected through narrative analysis, transcription, and documentation, and subsequently segmented and analyzed. The research unfolds the multi-faceted layers of April's psyche, from the fulfillment of basic needs to the denial of self-actualization, offering a comprehensive understanding of her tragic journey. This research underscores the enduring relevance of literature in shaping our comprehension of the human psyche and encourages a profound exploration of mental health implications in our collective consciousness.
Pengaruh Kepercayaan, Kemudahan Penggunaan dan Citra Merek terhadap Loyalitas Pelanggan Maxim di Kota Batam Sihombing, Trisi Elisa; Oktavia, Yunisa
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1549

Abstract

This study investigates the influence of trust, perceived ease of use, and brand image on customer loyalty toward the Maxim online transportation service in Batam City. The growing reliance on mobile-based transportation services highlights the importance of understanding key factors that contribute to sustained customer engagement. The study aims to evaluate how these three variables affect users’ loyalty in a competitive digital marketplace. A descriptive quantitative approach was employed, targeting active Maxim users who have experience using the application. The sample consisted of 204 respondents selected using purposive sampling, with sample size determined by Jacob Cohen’s formula. Data were analyzed through instrument validity and reliability testing, classical assumption testing, and hypothesis testing using multiple linear regression. The results reveal that trust has the highest individual contribution to loyalty (25.5%), followed by perceived ease of use (24.2%) and brand image (21.5%). Together, these variables explain 64.9% of the variance in customer loyalty (R² = 0.649). Both partial and simultaneous tests indicate that all three independent variables significantly and positively affect customer loyalty. These findings underscore the importance of enhancing service transparency, optimizing user interface design, and reinforcing brand image to build long-term customer relationships.
PENGARUH E-WOM, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI KOTA BATAM Hendra; Oktavia, Yunisa
SCIENTIA JOURNAL Vol 7 No 1 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i1.9540

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), brand image, and product quality on purchasing decisions of MS Glow products in Batam. In the digital era, E-WOM is a key factor influencing consumer decision-making. Additionally, a strong brand image and guaranteed product quality play a significant role in driving purchasing decisions. A quantitative approach was used with a sample of 100 MS Glow consumers in Batam, selected using Slovin's formula, and data were collected through questionnaires. The analysis was conducted using multiple regression with SPSS 25. The results show that E-WOM (regression coefficient 0.582, t-value 12.544, p < 0.05), brand image (regression coefficient 0.626, t-value 12.214, p < 0.05), and product quality (regression coefficient 0.315, t-value 7.268, p < 0.05) have a significant positive effect on purchasing decisions. These findings suggest enhancing brand image, leveraging E-WOM, and maintaining product quality to boost purchasing decisions
PENGARUH WORD OF MOUTH, SERTIFIKASI HALAL, DAN VARIASI PRODUK TERHADAP MINAT BELI ULANG PRODUK MIXUE BATAM Sitorus, Fresyanti; Oktavia, Yunisa
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 1 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i1.2024.289-294

Abstract

Penelitian ini bertujuan mengetahui pengaruh masih-masih variabel yaitu Word of Mouth, sertifikasi halal, dan variasi produk terhadap minat beli ulang. Berdasarkan penelitian sebelumya dan dikaitkan dengan teori pendukung yang dikemukakan oleh para ahli dan menggunakan program SPSS 25 sebagai alat pengolah data statistik. Jenis penelitian ini kuantitatif yang memiliki sampel sebanyak 100 responden. Peneliti menggunakan teknik pengumpulan data berupa kuesioner serta menggunakan skala likert. Ada beberapa teknik menganalisa data yang digunakan yaitu antara lain seperti analisis statistik deskriptif, uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Hasil penelitian ini menunjukan Word of mouth berpengaruh positf terhadap minat beli ulang produk Mixue Batam, Sertifikasi halal berpengaruh positif terhadap minat beli ulang Produk Mixue Batam, dan Variasi produk berpengaruh positif terhadap minat beli ulang Produk Mixue Batam.
Co-Authors Abdul Malik Afriana, Afriana Alpino Susanto, Alpino Apriyani, Vira Ariance Loren, FabioTesty Atmazaki Atmazaki Ayu Wulandari Desmirasari, Resa Dewi Naluri Afriyanti Elfi Husda, Nur evyanto, winda Frangky Silitonga Gusnia, Gusnia Hairi, Muhammad Imam Akbar Harry Andheska Hendra Husda, Nur Elfi Imam Akbar Hairi, Muhammad Indah Pujiastuti Irawan, Nafdi Johan, Mhd Johan, Mhd. Julianti, Eji Kumalasari, Tety Legi Elfitra M. Zaim Mora Permatahati, Johanna Mubarak, Zia Hisni Nanik Nuraini Nila, Shafa Firda Petrina, Petrina Prasetyo, Bahariandi Aji Putri, Henny Nurhasanah Rudianto, Gaguk Sahrul, M Satria, ROBBY Sihombing, Trisi Elisa SIMANJUNTAK, DAIRI SAPTA RINDU Sirait, Ganda Siti Rahayu, Juita Sitorus, Fresyanti Suhardi , Suhardi Sumantika, Arsyad Sumit, Christian Diego Alexsander Victory Zalukhu, Asipentitanis