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Oktavia, Yunisa
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Pelatihan Kiat dan Share Knowledge Untuk Mendapatkan Beasiswa Bagi Siswa SMA di Batam Afriana, Afriana; Imam Akbar Hairi, Muhammad; Oktavia, Yunisa; Elfi Husda, Nur; Mora Permatahati, Johanna; Putri, Henny Nurhasanah
PUAN INDONESIA Vol. 6 No. 2 (2025): Jurnal Puan Indonesia Vol 6 No 2 Januari 2025
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v6i2.328

Abstract

Tujuan dari pelatihan ini tidak lain untuk membantu siswa SMA dalam memahami tip – tip atau strategi dan langkah-langkah dalam mendapatkan beasiswa untuk melanjutkan pendidikan ke jenjang perguruan tinggi, baik di dalam maupun luar negeri. Melalui pendekatan yang komprehensif, pelatihan ini akan membekali peserta dengan kemampuan mencari informasi beasiswa, menyusun dokumen aplikasi seperti CV, esai motivasi, dan surat rekomendasi, serta mempersiapkan diri menghadapi wawancara. Selain itu, siswa juga akan diajarkan cara memanfaatkan teknologi digital untuk mengakses peluang beasiswa yang sesuai dengan minat dan bakat mereka. Output dari pelatihan ini meliputi dokumen aplikasi yang siap digunakan, peningkatan keterampilan komunikasi untuk wawancara, serta rencana aksi yang jelas untuk mencari dan mendaftar beasiswa. Pelatihan ini tidak hanya meningkatkan literasi akademik, digital, dan sosial siswa, tetapi juga mendorong mereka untuk lebih percaya diri dan optimis dalam meraih pendidikan yang lebih tinggi. Dengan adanya simulasi dan bimbingan langsung, pelatihan ini memberikan pengalaman praktis yang relevan, sehingga siswa dapat memaksimalkan peluang mendapatkan beasiswa. Selain itu, Bahasa inggris juga sangat dituntut untuk mendapatkan beasiswa sebagai salah satu syarat. Oleh sebab itu dari tim pengabdi yang terdiri dri jurusan Sastra Inggris, Manajemen dan Ilmu Administrasi saling berkolaborasi dalam pemberian knowledge sesuai bidangnya. Hasil dari pelatihan ini adalah peserta memperoleh pemahaman yang mendalam tentang berbagai jenis beasiswa dan proses aplikasinya, serta keterampilan dalam menyusun dokumen aplikasi seperti CV, esai motivasi, dan surat rekomendasi. Peserta juga siap menghadapi wawancara beasiswa dengan lebih percaya diri berkat simulasi yang dilakukan. Selain itu, mereka memiliki rencana aksi konkret untuk mencari dan mendaftar beasiswa, serta meningkatkan literasi digital dalam mencari informasi beasiswa melalui platform online. Secara keseluruhan, pelatihan ini membantu peserta mempersiapkan diri secara matang untuk meraih peluang pendidikan lebih tinggi melalui beasiswa.
Pengaruh Citra Merek, E-WOM, dan Kepercayaan terhadap Keputusan Pembelian pada E-commerce Bukalapak Julianti, Eji; Oktavia, Yunisa
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.7965

Abstract

Kompetisi di sektor wirausaha saat ini semakin sengit, dengan perusahaan berupaya meningkatkan produktivitas untuk tetap kompetitif dan berkembang. Keputusan membeli konsumen berperan sebagai aspek krusial dalam mendukung pertumbuhan firma, terutama melalui hubungan baik dengan konsumen. Di sektor E-commerce, persaingan antar platform semakin intensif, mendorong perusahaan untuk merancang taktik pemasaran yang unik dan penuh inovasi. Penelitian berfokus kepada mengevaluasi dampak citra merek, E-WOM, dan kepercayaan terhadap keputusan pembelian pada E-commerce Bukalapak. Riset ini melibatkan 100 responden dan menggunakan rumus Slovin untuk pengambilan sampel dengan pendekatan kuantitatif memakai kuesioner format skala likert. Hasil uji T memperlihatkan citra merek, E-WOM, dan kepercayaan memiliki dampak signifikan terhadap keputusan pembelian. Citra merek tercatat t-hitung 2,167 > t-tabel 1,984984, pada nilai signifikan 0,033. Demikian pula, E-WOM memberikan pengaruh signifikan dengan t hitung 3,636 dan signifikansi 0,001. Kepercayaan juga menunjukkan t hitung 2,643 dan tingkat signifikansi 0,010. Di samping itu, uji F mengonfirmasi menyatakan secara bersamaan, citra merek, E-WOM, dan kepercayaan berdampak signifikan pada keputusan pembelian, mencakup hasil f-hitung 31,045  > dari f-tabel 2,70 dengn signifikans 0,001. Kata Kunci: Citra merek, E-WOM, Kepercayaan, Keputusan Pembelian, E-commerce
Pengaruh Persepsi Konsumen, Kualitas Informasi dan Nilai Pelanggan terhadap Loyalitas Penggunaan Aplikasi Gojek di Kota Batam Sumit, Christian Diego Alexsander Victory; Oktavia, Yunisa
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6005

Abstract

Di masa sekarang persaingan antara bisnis semakin meningkat, berbagai perusahaan saling berlomba-lomba untuk meningkatkan produktivitas perusahaannya, agar perusahaan dapat lebih maju. Dengan adanya loyalitas, dapat membantu perusahaan dalam mencapai keloyalan konsumen untuk meningkatkan hubungan yang baik antar perusahaan dengan konsumen. Maraknya perkembangan bisnis di bidang jasa transportasi yang beragam dapat menimbulkan tingginya tingkat persaingan antar bisnis. Tentu setiap perusahaan memiliki strategi masing-masing untuk memasarkan produk dan bisnisnya, secara kreatif dan inovatif. Tujuan dari penelitian ini adalah untuk melihat pengaruh persepsi konsumen, kualitas informasi, dan nilai pelanggan terhadap loyalitas penggunaan aplikasi Gojek di Kota Batam. Sampel sebanyak 100 responden menggunkan rumus slovin sebagai teknik pengambilan sampel. Jenis penelitian yang digunakan kuantitatif dengan skala likert. Hasil yang diperoleh dari uji t adalah persepsi konsumen berpengaruh signifikan dengan nilai t hitung 2,396 > t tabel 1,984984 dan nilai signiikansi 0,019 < 0,05, kualitas informasi berpengaruh signifikan dengan nilai t hitung 2,061 > 1,984984 dan nilai signifikansi 0,042 < 0,05, dan nilai pelanggan berpengaruh signifikan dengan nilai t hitung 14,710 > 1,984984 dan nilai signifikansi 0,001 < 0,05 terhadap loyalitas penggunaan aplikasi Gojek di Kota Batam. Dan uji f diperolah secara signifikan persepsi konsumen, kualitas informasi dan nilai pelanggan berpengaruh terhadap loyalitas penggunaan aplikasi Gojek di Kota Batam dengan nilai f hitung 238,337 > f tabel 2,698398 dan tingkat signifikansi 0,001 < 0,05. Kata Kunci: Persepsi Konsumen, Kualitas Informasi, Nilai Pelanggan dan Loyalitas.
Pengaruh Media Sosial, Promosi, Dan Persepsi Konsumen Terhadap Tingkat Kunjungan Funworld Di Grand Mall Batam Zalukhu, Asipentitanis; Oktavia, Yunisa
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6179

Abstract

In this study, there are problems that affect the level of visits, namely the social media used does not provide complete information, the promotions offered are still not optimal, consumer perceptions get bad experiences when visiting which causes the level of visits to decrease. This study aims to determine the influence of social media, promotion and consumer perception on the level of Funworld visits at Grand Mall Batam, both persial and simultaneously. The population in this study was 100 respondents. Researchers use non-probability sampling techniques as techniques used to conduct this research, collecting data in the form of questionnaires and using Likert scales. Data processing using SPSS program version 25. The results of this study showed that the social media variable (X1) obtained a calculated t value of 2.114 > t Table 1.984 and significant 0.037 < 0.05, variable (X2) obtained t Calculate 0.826 > t Table 1.984 and significant 0.411 < 0.05, variable (X3) t Calculate 6.545 > t Table 1.984 and significant 0.000 < 0.05. Social media, promotions, and consumer perceptions have a significant effect on the level of visits shown from the value of F count 79.107 > 2.70 F Table and sig 0.000 < 0.05. The R value of 2 is 0.712 which means only 0.712% of the influence of Social Media, Promotions, and Consumer Perceptions on Funworld Visit Rate and the rest is influenced by variables that are not in this study. Keywords: Social media; Promotion; Consumer perception; and Visit rate.
Pentingnya Bahasa Indonesia Di Perguruan Tinggi Desmirasari, Resa; Oktavia, Yunisa
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 2 No. 1 (2022): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.846 KB) | DOI: 10.58218/alinea.v2i1.172

Abstract

Tulisan ini dibuat untuk memberikan informasi mengenai pentingnya pembelajaran bahasa indonesia di perguruan tinggi. Bahasa Indonesia merupakan bahasa nasional yang harus dilestarikan dan diperhatikan setiap kaidahnya. Penggunaan bahasa Indonesia masih banyak mengalami ketidaktepatan karena kurang sadarnya kita mengenai pentingnya memperhatikan kaidah, ejaan, dan ketepatan dalam penulisan maupun pengucapan bahasa indonesia. Pemakaian bahasa Indonesia yang tepat gencar di perkenalkan sejak sekolah dasar hingga ke perguruan tinggi. Dengan diperkenalkan penggunaan bahasa yang baik diharapkan menumbuhkan rasa cinta terhadap bangsa Indonesia serta menjadi tanggung jawab bersama untuk menerapkannya didalam kehidupan sehari-hari salah satunya dilingkungan akademisi dan pendidikan.
Edukasi Pemilahan dan Pemanfaatan Sampah Organik dan Non Organik di Desa Tembesi, Batam Sumantika, Arsyad; Sirait, Ganda; Prasetyo, Bahariandi Aji; Oktavia, Yunisa
Jurnal Pengabdian Cendikia Nusantara Vol 2 No 1 (2024): Jurnal Pengabdian Cendikia Nusantara
Publisher : Lembaga Riset Cendekia, Yayasan Berkah Putera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Waste is a serious problem that is often encountered in today's society. This community service activity was carried out in Tembesi Village, Batam Regency. The knowledge and practices of waste management in the Tembesi Village community are still limited. Inadequate supporting facilities also worsen this situation. Therefore, it is important to increase public awareness so that they don't just throw away rubbish, but also educate them on how to sort waste. Based on these problems, this community service activity aims to provide a solution through education on the importance of maintaining cleanliness, sorting and separating organic and inorganic waste and utilizing waste that has been processed in such a way that it has economic value. The actual form of this activity is to support the provision of separate waste bin facilities. The method used in carrying out this service activity is education. Through this service activity, the community becomes aware of the importance of maintaining cleanliness, understands better how to sort waste independently and better understands the benefits. Apart from that, Tembesi residents can also feel the benefits of processing waste using the 3R method, namely Reduce, Reuse, Recycle.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA INDOMARET TAMAN MEDITERANIA Nuraini, Nanik; Oktavia, Yunisa
SCIENTIA JOURNAL Vol 2 No 2 (2020)
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic growth has brought progress to the business world. The number of retail companies in Batam City has caused competition among competitors. The purpose of this study was to determine the effect of service quality and promotion on purchasing decisions. The method used in this research is quantitative research methods. The population in this study was consumers of Indomaret Taman Mediterania Batam, with a total of 100 respondents. Data collection techniques using purposive sampling. Data collection methods by distributing questionnaires. Data were processed using SPSS version 25. Using the classic assumption test analysis techniques, in the form of normality tests, heteroscedasticity tests, multicollinearity tests, T tests, F tests and analysis of the coefficient of determination (R2 ). F test results show that service quality and promotion simultaneously influence purchasing decisions. This is proven by T-Test = 23,943 > F = 3.93. And as evidenced by the Test F = 23,943 > F = 3.93 significant effect on purchasing decisions. The results of this study indicate that Service Quality has a positive and significant effect on Purchasing Decisions. Quality and Promotion of Services simultaneously have a significant effect on Purchasing Decisions. Service Quality has a positive and significant impact on Purchasing Decisions. Keywords: Service Quality, Promotion, Purchase Decision
April Wheeler’s Tragic Unraveling: Exploring “Revolutionary Road” through Maslow and Inner Conflict Petrina, Petrina; Oktavia, Yunisa
eScience Humanity Journal Vol 5 No 2 (2025): eSience Humanity vol 5.2. May 2025
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v5i2.257

Abstract

This analysis delves into two key issues centered around the hierarchy of needs in the female lead, April Wheeler. Primarily, it explores the unfulfilled nature of her needs and delves into the inner conflict that led to an imprudent choice, ultimately resulting in her tragic demise. The research aims to comprehensively examine the nuanced progression of psychological symptoms in April Wheeler, shedding light on the influential forces shaping her path. By applying established psychological theories, this study reveals the profound impact of mental health dynamics, providing valuable insights into the intricate interplay between psychological theories and literary character development. The object of the analysis is April Wheeler and her psychological trajectory throughout the narrative. Using qualitative methodology, this research involves a meticulous examination of April's psychological needs and conflicts, utilizing Maslow's Hierarchy of Needs and Lewin’s approach-avoidance dynamics. Data is collected through narrative analysis, transcription, and documentation, and subsequently segmented and analyzed. The research unfolds the multi-faceted layers of April's psyche, from the fulfillment of basic needs to the denial of self-actualization, offering a comprehensive understanding of her tragic journey. This research underscores the enduring relevance of literature in shaping our comprehension of the human psyche and encourages a profound exploration of mental health implications in our collective consciousness.
Pengaruh Kepercayaan, Kemudahan Penggunaan dan Citra Merek terhadap Loyalitas Pelanggan Maxim di Kota Batam Sihombing, Trisi Elisa; Oktavia, Yunisa
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1549

Abstract

This study investigates the influence of trust, perceived ease of use, and brand image on customer loyalty toward the Maxim online transportation service in Batam City. The growing reliance on mobile-based transportation services highlights the importance of understanding key factors that contribute to sustained customer engagement. The study aims to evaluate how these three variables affect users’ loyalty in a competitive digital marketplace. A descriptive quantitative approach was employed, targeting active Maxim users who have experience using the application. The sample consisted of 204 respondents selected using purposive sampling, with sample size determined by Jacob Cohen’s formula. Data were analyzed through instrument validity and reliability testing, classical assumption testing, and hypothesis testing using multiple linear regression. The results reveal that trust has the highest individual contribution to loyalty (25.5%), followed by perceived ease of use (24.2%) and brand image (21.5%). Together, these variables explain 64.9% of the variance in customer loyalty (R² = 0.649). Both partial and simultaneous tests indicate that all three independent variables significantly and positively affect customer loyalty. These findings underscore the importance of enhancing service transparency, optimizing user interface design, and reinforcing brand image to build long-term customer relationships.
The Influence Of Product Diversity, Product Quality And Distribution Channels On Customer Loyalty At PT Pan Baruna Batam Fernandi, Fernandi; Oktavia, Yunisa
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1055

Abstract

This research was conducted to find out the effect of product diversity, product quality and distribution channels on customer loyalty where each variable has problems such as expiration, torn packaging and excess and shortage of stock. So this type of research is quantitative research to test the relationship between hypothesized variables. This research has a population with the number of PT Pan Baruna customers in 2023, namely 826 customers from PT Pan Baruna marketing. This research uses a purposive sampling method. The results of this research show that the variables of product diversity, product quality and distribution channels are significantly positive on customer loyalty.
Co-Authors Afriana, Afriana Alpino Susanto, Alpino Apriyani, Vira Atmazaki Atmazaki Ayu Wulandari Desmirasari, Resa Dewi Naluri Afriyanti Elfi Husda, Nur evyanto, winda Fernandi, Fernandi Frangky Silitonga Gaguk Rudianto Hairi, Muhammad Imam Akbar Hendra Husda, Nur Elfi Imam Akbar Hairi, Muhammad Iqbal, Raihan Muhammad Irawan, Nafdi Johan, Mhd Johan, Mhd. Julianti, Eji Kumalasari, Tety M. Zaim Mora Permatahati, Johanna Mubarak, Zia Hisni Nanik Nuraini Nila, Shafa Firda Petrina, Petrina Prasetyo, Bahariandi Aji Putri, Ajeng Nur Aulia Putri, Henny Nurhasanah Rosmini Rosmini Rudianto, Gaguk Satria, ROBBY Sihombing, Trisi Elisa Simanjuntak , Dairi Sapta Rindu SIMANJUNTAK, DAIRI SAPTA RINDU Sirait, Ganda Siti Marpuah, Siti Siti Rahayu, Juita Sitorus, Fresyanti Sumantika, Arsyad Sumit, Christian Diego Alexsander Victory Zalukhu, Asipentitanis