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Journal : Journal of Enterprise and Development (JED)

Drivers of Purchase Intention in Cross-Border E-Commerce: The Role of Platform Quality and Trust Melissa; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11288

Abstract

Purpose: The purpose of this study is to explore the factors influencing cross-border e-commerce consumers, particularly platform quality aspects such as information quality, system quality, and service quality, on purchase intention, with trust as a mediating factor.Method: This research employs quantitative methods. The measurement and structural models were evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS v.3.9 application to test the hypotheses based on data from a total of 280 respondents.Result: The study found that information quality, system quality, and service quality in cross-border e-commerce significantly influence trust and purchase intention. Customer trust mediates the effects of information quality and service quality on purchase intention, but it does not significantly mediate the effect of system quality.Practical Implications for Economic Growth and Development: This research provides strategic insights for cross-border e-commerce companies to enhance platform quality and consumer trust, which can lead to market expansion, promote digital economic growth, and support global e-commerce development.
What Matters in Cross-Border E-Commerce? A Study of Customer Satisfaction Drivers Risvi, Hellena; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.12001

Abstract

Purpose: This study aims to identify the variables influencing customer satisfaction in cross-border e-commerce. The variables considered include service quality, information availability, website performance, reliability, security, product variety, price value, delivery, customer service, and personalization.Method: The study employs a quantitative approach, using primary data obtained through a questionnaire survey. Classical assumption tests and multiple linear regression analyses were conducted using SPSS software to evaluate the hypothesized model. A total of 342 validated responses were analyzed, focusing on respondents with experience in cross-border e-commerce transactions.Result: The findings reveal that service quality, security, product variety, price value, and delivery have a significant and positive effect on customer satisfaction. Conversely, information availability, website performance, reliability, customer service, and personalization were found to have no significant impact.Practical Implications for Economic Growth and Development: This research offers valuable insights for cross-border e-commerce businesses to enhance the key drivers of customer satisfaction. Improving these factors can increase customer retention and loyalty, leading to higher repeat purchases and trust in the platforms, thereby boosting sales and revenue. By attracting a larger international customer base and expanding market share, businesses can achieve a competitive advantage in the global marketplace. This contributes to the promotion of international trade and fosters economic integration.
Drivers of Purchase Intention in Cross-Border E-Commerce: The Role of Platform Quality and Trust Melissa; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11288

Abstract

Purpose: The purpose of this study is to explore the factors influencing cross-border e-commerce consumers, particularly platform quality aspects such as information quality, system quality, and service quality, on purchase intention, with trust as a mediating factor.Method: This research employs quantitative methods. The measurement and structural models were evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS v.3.9 application to test the hypotheses based on data from a total of 280 respondents.Result: The study found that information quality, system quality, and service quality in cross-border e-commerce significantly influence trust and purchase intention. Customer trust mediates the effects of information quality and service quality on purchase intention, but it does not significantly mediate the effect of system quality.Practical Implications for Economic Growth and Development: This research provides strategic insights for cross-border e-commerce companies to enhance platform quality and consumer trust, which can lead to market expansion, promote digital economic growth, and support global e-commerce development.
What Matters in Cross-Border E-Commerce? A Study of Customer Satisfaction Drivers Risvi, Hellena; Laulita, Nasar Buntu
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.12001

Abstract

Purpose: This study aims to identify the variables influencing customer satisfaction in cross-border e-commerce. The variables considered include service quality, information availability, website performance, reliability, security, product variety, price value, delivery, customer service, and personalization.Method: The study employs a quantitative approach, using primary data obtained through a questionnaire survey. Classical assumption tests and multiple linear regression analyses were conducted using SPSS software to evaluate the hypothesized model. A total of 342 validated responses were analyzed, focusing on respondents with experience in cross-border e-commerce transactions.Result: The findings reveal that service quality, security, product variety, price value, and delivery have a significant and positive effect on customer satisfaction. Conversely, information availability, website performance, reliability, customer service, and personalization were found to have no significant impact.Practical Implications for Economic Growth and Development: This research offers valuable insights for cross-border e-commerce businesses to enhance the key drivers of customer satisfaction. Improving these factors can increase customer retention and loyalty, leading to higher repeat purchases and trust in the platforms, thereby boosting sales and revenue. By attracting a larger international customer base and expanding market share, businesses can achieve a competitive advantage in the global marketplace. This contributes to the promotion of international trade and fosters economic integration.