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Pengaruh Harga, Kualitas Pelayanan, dan Costumer Relationship Management Terhadap Keputusan Pembelian Pada Asuransi Astra (Garda OTO) Dhita Adriani Rangkuti; Mey Monita Lestari Manalu; Sartika Nanda Lestari; Brian Robuli; Irfan Boy Samosir
COSTING : Journal of Economic, Business and Accounting Vol 4 No 2 (2021): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v4i2.2037

Abstract

The purpose of this study was to determine and analyze the effect oprice, service quality, and customer relationship management on the purchase decision of Asuransi Astra Garda OtoMedan, JL.ImanBonjol. The data used are primary data obtained from the answer of 85 respondents by accidental sampling method. Data collection techniques used in this study used a questionnaire and interview technique. Data analysis techniquesin the study used linear regression, classic assumption tests, hypothesis testing (t test and f test) and the coefficiecnt of determination. Hypothesis testing results indicate that partially (t) obtained value for t count price of 2,833 > t table 1,658 and sig value obtained 0,005<0,05 which means that price has a positive and significant influence on purchasing decisions in using Astra Insurance services (Garda Oto). Partially obtained value for service quality tcount 5.152 >ttable 1.658 and sig value obtained 0.000 <0.05 which means that service quality has a positive and significant influence on purchasing decisions in using Astra Insurance (Garda Oto) services, partially obtained value for customer relationship management t count 8.878 > 1.658 t table and the sig value obtained is 0.000 <0.05 which means that customer relationship management has a positive and significant influence on purchasing decisions in using Astra Insurance (Garda Oto) services, for the F test results obtained calculated F value = 77.769 > f table (2.69), and a significance probability of 0.000 <0.05, meaning that simultaneously prices, service quality and customer relationship management have a positive and significant effect on purchasing decisions in using Astra Insurance Services (Garda Oto). Keywords: Price, Service Quality, and Customer Relationship Management.
Manajemen Sumber Daya Manusia Pengaruh Kompetensi, Kedisiplinan Dan Sistem Kerja Terhadap Peningkatan Kualitas Kerja Guru Pada Yayasan Adlin Murni Isnaini Mega Utari; Dhita Adriani Rangkuti
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2378

Abstract

The study is conducted in order to be able to understand competence, discipline, and systems of work On The Improvement Of Teacher Work Quality In Yayasan Adlin Murni. The Yayasan Adlin Murni has a vision of becoming an excelling school of morality and excellence while the mission of the Yayasan Adlin Murni is: to educate students to become conscious of god, to be concerned about the environment, to develop students who care about science and technology, and to educate underachieving and extracurricular students. In the study the author uses a quantitative research method with the sample used amounts to 75 samples. Data analysis with a double line-regression model and thus obtaining disciplinary results and work systems are affecting the quality of work in a Yayasan Adlin Murni teacher. Keywords : Competence, Discipline, Work System, and Work quality
The Influence of Organizational Culture, Internal Environment and Leadership Style on Employee Performance at PT. Rubber Hock Lie Sunggal Dhita Adriani Rangkuti; Risky Riandi Hutagalung; Didi Permadi Tarihoran; Vania Larisa Gobel; Warni Yanti Zebua
International Journal of Educational Research & Social Sciences Vol. 3 No. 3 (2022): June 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to understand the influence of organizational culture, internal environment and leadership style on employee performance at PT.Rubber Hock Lie Sunggal. The research method uses descriptive quantitative, the population in this study consisted of 166 people. This sampling used the purposive sampling technique with the Slovin formula as a measuring tool to calculate the sample with a general level of 5% used, so that this study amounted to 117 populations. In this study using multiple linear regression method. The results of this study answered the research hypothesis and the results of R square 33.6%.
PENGARUH PROMOSI DAN HARGA TERHADAP VOLUME PENJUALAN YAMAHA SCORPIO Z Di PT. ALFA SCORPII SENTRAL YAMAHA-MEDAN Dhita Adriani Rangkuti
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 3, No 1 (2018): Juni
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.566 KB) | DOI: 10.30743/jrmb.v3i1.509

Abstract

This paper is to investigate whether promotion and price of motor cycle namely Yamaha Scorpion Z effect to elevate its volume sales at PT. Alfa Scorpii Sentral Yamaha Medan. The document of the company throughout year 2016 is used as an instrument in data collection and it is main data, while the data gained from interview section is used for supporting main data which is quantitative and statistical data. Hence, the method of multiple linier regressions is used to analyze the data. The results show that partially the promotion variable effects significantly to elevate sale volume of the Yamaha Scorpio Z (series cw) at PT. Alfa Scorpii Sentral Yamaha Medan. Nevertheless, the price does not give impact significantly to increasing sale volume of the Yamaha Scorpio Z (seri cw) at PT. Alfa Scorpii Sentral Yamaha Medan and simultaneously, promotion and price do not give impact to elevate to sale volume of Yamaha Scorpio Z (serrial cw) at PT. Alfa Scorpii Sentral Yamaha Medan
The Effect of Organizational Commitment and Workload Competency on the Work Productivity of Employees PT.Karya Sukses Kreasi (Kasuka) Medan Rizki Florida Tambunan; Dhita Adriani Rangkuti; Fatimah Azzahra; Yudika Inrianto Berutu
Journal of Research in Business, Economics, and Education Vol. 3 No. 3 (2021): June
Publisher : Kusuma Negara Business School

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Abstract

The object of this research is PT. Karya Sukses Kreasi (KASUKA) Medan. This company is engaged in retail. The research method used is a quantitative approach, the type of research used is descriptive quantitative and the nature of the research used is explanatory. The analytical method used in this research is multiple linear regression, the coefficient of determination of the test simultaneously (F test) and partially (T test). The population of this research is 150 people, this is the number of all employees of PT.KASUKA Medan. The sampling technique used random sampling using the Slovin formula with a standard error of 5%. The coefficient of determination test results showed 49.2% of the dependent variable employee productivity which can be explained by the independent variables, namely competence, commitment, and workload. The results of the T test showed that the competency variable had a positive and significant effect on the employee performance variable with a T value (4.797> 1.923), the commitment variable had a positive but insignificant effect on the work productivity variable with a T value (-0.719 <1.923) and the load variable. work has a positive and significant effect on the work productivity variable with the T value (5.088> 1.923). The results of the F test showed that all the independent variables had a simultaneous effect on the dependent variable with the calculated F value (34.287> 2.69).
Pengaruh Produk Asuransi, Personal Selling dan Kualitas Pelayanan Terhadap Minat Beli Asuransi Produk Life Plan PT Asuransi Jiwa Sequis Life Medan Dhita Adriani Rangkuti; Marvin Zimka; Chynthia Chynthia; Calvin Kristio; Calvin Tanady
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 2 (2022): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i2.1834

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Research done in PT Asuransi Jiwa Sequis Life Medan. The purpose of the Research is to test and analyze the influence of insurance products, personal selling and the quality of pelayananterhadap interest in purchasing insurance products life plan. The phenomenon that occurs interest in purchasing insurance products life plan decreased due to insurance products, personal selling and service quality. Population of 167 consumers and the number of sampelgsebanyak 118 consumers and for testing the validity and reliability of as many as 30 customers outside of the study sample. The sampling technique used is random sampling sampling. The partial and simultaneous Insurance Products, Personal Selling and Service Quality have a positive and signfiikan against the Interest of the Insurance Product Life Plan Insurance PT Sequis Life Medan.
PENELUSURAN PEMINATAN JURUSAN DI PERGURUAN TINGGI PADA SMA NEGERI 7 MEDAN Dhita Adriani Rangkuti; Rosmita Sari Siregar; Sufika Sary; Wirda Lilia; Yovie Ernanda
Jurnal Publika Pengabdian Masyarakat Vol 1, No 01 (2019): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.485 KB) | DOI: 10.30873/jppm.v1i01.1493

Abstract

At present there are many students who are less interested in continuing to a higher level while these students have high achievements. According to the Minister of Education (2011), "The number of children aged 19-23 years who continue to PT (college) is only 23%, the remaining 77% do not have the opportunity to enter college, they always consider the factors behind them". For example, such as learning achievement factors and motivational factors as well as interest in learning within the students themselves. This is because the students themselves assume that continuing their studies to a higher level does not guarantee a better future. There is also a high interest to continue to a higher level, but these students have less achievements, the cause of students in learning is very lacking. To achieve the above purpose, UNPRI FE lecturers held a mentoring program and traced the learning interest of class XII students regarding the importance of continuing their education to higher education. The results of the socialization found that 80% of the total class XII students of SMAN 7 Medan had a high interest in continuing their education to higher education. The interest is also equipped with sufficient knowledge about what majors to pursue in collegeKeywords : Majors, Students of Senior High School, University
Pemanfaatan Budidaya Lebah Madu Sebagai Media Terapi Guna Peningkatan Ekonomi Masyarakat Kampung Baru Dhita Adriani Rangkuti; Mas Intan Purba; Jamaluddin Jamaluddin; Muhammad Agung Anggoro; Melkyory Andronicus
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 1 (2023): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i1.286

Abstract

This community service activity aims to provide training on entrepreneurship in terms of seeing business opportunities that exist in beekeeping, especially honey beekeeping in the hope of helping the welfare of the new village community by opening innovative and useful businesses. By using the method of observation, outreach and implementation of activities. The result of this activity was that the participants received training and an understanding of beekeeping which has many benefits, one of which is not only as a therapeutic medium but also has the potential to generate promising business opportunities so that 16 out of 25 participants felt interested in running this business.
Influence Giving Compensation Financial, Non-Financial Compensation, And Motivation Work To Spirit Work Employee Perum Damri Medan Dea Valentina Situmorang; Dhita Adriani Rangkuti; Innocence Helvi Vera Sinaga; Viktor Uluan Banjar Nahor; Julian Markus Sitorus
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.464 KB) | DOI: 10.53695/injects.v3i1.649

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This study aims to seek and provide compensation, the amount of non-financial compensation, and work motivation related to the morale of the employees of Perum Damri Medan. In this study, a population of 125 employees and 95 as a sample used a simple random sampling technique to become respondents in this study. Therefore, quantitative and descriptive approach methods are methods that can provide an overview, with questionnaire and interview techniques as the initial stage. SPSS software becomes a tool to test somanalysesis. get the results Based on that financial compensation, non-financial compensation, and work motivation has a number greater than the partial provision of 1986 and simultaneously valued at 16,348 greater than, 2.70 and a significantly less than 0.05. So financial compensation, non-financial compensation spirit, and work motivation have a positive influence on employee work.
Pengaruh Implementasi Teori Motivasi Hierarki Abraham Maslow Dalam Peningkatan Semangat Kerja Karyawan PT. Nutrihub Dhita Adriani Rangkuti; adarman ndruru; Sani Eldima Nopelia saragih; Irma Mediana Saruli Simanjuntak
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6097

Abstract

This study aims to examine the implementation of Abraham Maslow's Hierarchical Motivation Theory in increasing employee morale at PT. Nutrihub. The independent variables used in this study are self-actualization needs, esteem needs, social needs, safety needs, and physiological needs. The dependent variable is employee morale. The population in this study are employees of PT. Nutrihub. The sampling technique used was a saturated sample technique with a total sample of 76 employees. For data analysis carried out with validity and reliability tests, descriptive statistical tests, classical assumption tests, multiple regression analysis tests, tests determination, f test and t test. The results showed that the variables of self-actualization needs, esteem needs, social needs, safety needs, and physiological needs partially had a positive and significant effect on the morale of Nutrihub employees. The implications of this research are the basis for companies to see the effect of self-actualization, appreciation, social, security, physiology and employee morale and contribute to improving learning in students of the Faculty of Economics. Keywords: Self-Actualization Needs, Appreciation Needs, Social Needs, Security Needs, Physiological Needs, Employee Morale
Co-Authors -, Rosmita sari adarman ndruru Adinda tri buana Aditya Aditya Aditya Aditya Al Fa Ridho Ryantono Alfredo Alfredo Ambarita, Desi Ratnasari Andrew Satria Lubis Anita Bersama Sihombing Apuliana, Athania Bena Br. Ginting Brian Robuli Calvin Kristio Calvin Tanady Chynthia Chynthia Cindy Lauren Cornelius Simbolon Dea Valentina Situmorang Detiani Gea Devika Panggabean Didi Permadi Tarihoran Dona Agreachi Br Sitepu Duggari, Aditya Dwita Sakuntala Elisabeth Batneviah Angelia Elisati, Elisati Enjellin, Enjellin Fatimah Azzahra Felix Prasetyo Friscylia Anjelin Karennina Simanjuntak Ginting, Emia putri Latranitan Grace Cia Nainggolan Herdina Krisdayanti Hulu Hotvialina Damanik Hulu, Herdina Krisdayanti Innocence Helvi Vera Sinaga Inti, Danita Irfan Boy Samosir Irma Mediana Saruli Simanjuntak Isnaini Mega Utari Jamaluddin Jamaluddin Jholant B. L Amelia Br. Sinaga Jokli Manullang Julian Markus Sitorus Justin Harjen Kettrin, Kettrin Kevin Ali Khairani, Rafida Kinanti, Neisya Amalia Lubis, Andrew Satria Luh Putu Ratna Sundari Manullang, Jokli Marpaung, Fenny Krisna Marvin Zimka Melkyory Andronicus Mesrawati, Mesrawati Mey Monita Lestari Manalu Mila Yulia Herosian Moris Sarullo Panjaitan Muhammad Agung Anggoro Nababan, Kiki Veronika Nasution, Isna Asdiani Nina Purnasari Niwitra Dewi Pardosi, Yosephen Josua A P Purba, Mas Intan Ray Bestary S. Ginting Riska Ramayana Simbolon Risky Riandi Hutagalung Rizki Florida Tambunan Rizki Pamungkas, Rizki rosmita sari Rosmita Sari Siregar Ruth Sahanaya Simanungkalit Sani Eldima Nopelia saragih Sartika Nanda Lestari Selpya Ramawati Zega Selvy Chairunnisa Sembiring, Kenedi tanta Kumamana Silaban, Gunawan Silvalim, Claudio Simanjuntak, Demak Claudia Yosephine Simanullang, Rana Fanora Simanungkalit, Ruth Sahanaya Simbolon, Novalina Sinaga, Sari Mutiara Siregar, Ina Namora Putri siregar, Rosmita Sari Situmorang, Rosa Febriani Sri Devita Purba Sriyanti Sinaga Sufika Sary Sweeta Dewi Tania, Chelsea Vania Larisa Gobel Verawaty Verawaty Viktor Uluan Banjar Nahor Vincent Nicolas Warni Yanti Zebua William William Wilson Z. Simbolon Windi Theresia Br Bangun Wirda Lilia Wulandari, Bayu Yelsina Sitanggang Yeni Rafita Sihombing Yesshy Vembryka Siahaan Yovie Ernanda Yovie Ernanda Yudika Inrianto Berutu Yunior, Khomeiny