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Manajemen Marketing Pendidikan di Pondok Pesantren Al-Istiqomah Tanjungsari Petanahan Kebumen Setiawan, Abdi; Sholeh, Agus Nur
Tarbi: Jurnal Ilmiah Mahasiswa Vol 4 No 1 (2025)
Publisher : IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/tarbi.v4i1.1458

Abstract

This study uses a qualitative approach with a type of field research (field research). The research subjects were Islamic boarding school caretakers, the chairman of the Foundation, media team and students. Data collection techniques using observation, interviews and documentation. In this case, the sources were the caretakers of the Islamic Boarding School, the chairman of the Foundation, the media team and students at the Al-Istiqomah Islamic Boarding School, Tanjungsari Petanahan, Kebumen. The data analysis technique uses qualitative analysis data such as data reduction, data presentation and drawing conclusions. The results of the study show that the education marketing management of the media team at the Al-Istiqomah Tanjungsari Petanahan Kebumen Islamic boarding school determines planning, organizing, implementing and supervising in order to achieve effective and efficient goals. The results of the media team's education marketing management at the Al-Istiqomah Islamic Boarding School Tanjungsari Petanahan Kebumen are the increasing number of students every year and being increasingly recognized by the whole community, both from the local community, people outside Kebumen and even abroad
The Role of Employee Engagement & Digital Leadership in Enhancing Service Quality of Public Service in Rural Goverment Wakhyuni, Emi; Setiawan, Abdi
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.1114

Abstract

This study aims to analyze the influence of Employee Engagement and Digital Leadership on the quality of public services in rural local governments. The research is grounded in the persistent challenges faced by rural public service institutions, including limited resources, suboptimal utilization of digital technology, and low levels of employee involvement in service delivery. A quantitative approach was employed using a survey method with 150 respondents consisting of local government employees in rural areas. Data were analyzed using multiple linear regression, supported by classical assumption tests including normality, multicollinearity, and heteroscedasticity tests. The findings indicate that Employee Engagement has a positive and significant effect on public service quality. Employees with higher engagement levels tend to demonstrate stronger motivation, commitment, and responsiveness in delivering public services. Digital Leadership also shows a significant positive influence on service quality, particularly through leaders’ ability to utilize digital technologies, provide data-driven direction, and encourage collaborative work through digital platforms. Simultaneously, both variables significantly contribute to improving the quality of public services. The classical assumption tests confirm that the regression model used in this study meets the required statistical assumptions. These results highlight that improving public service quality in rural local governments requires strengthening employee engagement and enhancing digital leadership capacity. The study provides valuable insights for local governments in designing human resource development strategies and supporting digital transformation in rural public service delivery.
Turnover Intention Among Generation Z: Emerging Challenges in Human Resource Management Setiawan, Abdi; Wakhyuni , Emi
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.1119

Abstract

This study examines the factors influencing turnover intention among Generation Z employees, a cohort known for its distinctive work values, rapid career mobility, and high expectations for workplace flexibility. Using a quantitative approach, data were collected from 180 respondents across various industries to analyze the effects of job satisfaction, organizational culture, meaningful work, and work–life balance on turnover intention. Descriptive analysis shows that Generation Z exhibits a relatively high level of turnover intention, reflecting their strong desire for personal growth, meaningful career experiences, and supportive work environments. Validity and reliability tests confirm that all measurement instruments are robust and reliable. Correlation analysis reveals that all independent variables are negatively and significantly related to turnover intention. Multiple regression results indicate that work–life balance is the most dominant factor, followed by job satisfaction, organizational culture, and meaningful work. These findings highlight the need for organizations to adapt their human resource management strategies to better meet the expectations of Generation Z, particularly by fostering flexible working arrangements, enhancing job satisfaction, and cultivating an inclusive and innovative organizational culture. The study contributes to the growing literature on generational workforce dynamics and provides practical insights for improving talent retention in modern workplaces.