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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Education Journal : Journal Educational Research and Development JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Informatika Ekonomi Bisnis Jurnal IKA PGSD : Ikatan Alumni PGSD UNARS Jurnal Pendidikan dan Kewirausahaan Budimas : Jurnal Pengabdian Masyarakat JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI Cendekia: Media komunikasi penelitian dan pengembangan pendidikan islam Jurnal Pengabdian kepada Masyarakat Salwatuna: Jurnal Pengabdian Kepada Masyarakat Education and Counseling Journal Jurnal Cakrawala Ilmiah International Journal of Multidisciplinary Sciences and Arts Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi MIMBAR INTEGRITAS E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Paradigma Pengabdian Cendekia: Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Dassucik
STKIP PGRI SITUBONDO
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Sosial Media Marketing Dan Citra Merek Terhadap Keputusan Pembelian Mie Gacoan Situbondo Ainul Yaqin; Ahmad Hafas Rasyidi; Dassucik Dassucik
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34476

Abstract

The rapid development of digital technology has prompted businesses to adjust their marketing strategies by leveraging social media, which has become an effective tool for promotion, consumer interaction, and brand image building Mie Gacoan, as a culinary brand, actively utilizes social media to attract consumers’ attention, particularly among the younger generation. This study aims to analyze the influence of social media marketing and brand image on the purchase decisions of Mie Gacoan consumers in Situbondo. The research employed a quantitative survey approach, involving 102 consumers selected through accidental sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression. The results indicate that both social media marketing and brand image have a positive and significant effect on purchase decisions. Partially, brand image contributes more than social media marketing, while simultaneously, the two variables explain 61.9% of the variation in purchase decisions. These findings underscore that integrating digital marketing strategies through social media with brand image enhancement can improve the effectiveness of consumer purchase decisions. The study provides practical insights for developing digital marketing strategies in the culinary industry and offers a foundation for future research with an expanded scope of variables and geographical coverage.
Pengaruh Content Marketing dan Live Streaming terhadap Minat Beli Es Momoyo di Besuki Situbondo Faiqurrahman Faiqurrahman; Ahmad Hafas Rasyidi; Dassucik Dassucik
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2642

Abstract

This study was conducted to examine the extent of the influence of content marketing and live streaming on consumers' purchase intention for Es Momoyo products in the Besuki Situbondo area. The research method used was quantitative, with data collected through questionnaires and analyzed using multiple linear regression, as well as validity, reliability, and classical assumption tests. The results of this study indicate that content marketing and live streaming have a positive and significant effect on purchase intention, both partially and simultaneously. To test the significance (significant or not significant) of the influence of content marketing and live streaming on purchase intention, a partial test was conducted when testing the influence of the content marketing variable, which showed that the calculated t value for (X1) was 2.344; the table t value at a 95% confidence level showed a figure of 1.9858. Because the calculated t value > table t value, H0 is rejected and Ha is accepted, which can be interpreted as there being a significant effect of content marketing on purchase intention. The live streaming variable showed that the calculated t value for (X2) was 4.449; the table t value at a 95% confidence level showed a figure of 1.9858. Because the calculated t value > table t value, H0 is rejected and Ha is accepted, which can be interpreted as there being a significant effect of live streaming on purchase intention. From these results, the variable that most dominantly influences purchase intention is live streaming compared to the content marketing variable.
PELATIHAN STRATEGI PENGEMBANGAN EKONOMI MASYARAKAT DALAM MENINGKATKAN EKONOMI RUMAH TANGGA BERBASIS USAHA KEARIFAN LOKAL Agusti Agusti; Dassucik Dassucik; Sahrul Hasbulla; Reza Dwi Agustin; Ummi Kulsum; Ikhsan Hadi
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 3 No 2 (2024): AGUSTUS 2024
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v3i2.4820

Abstract

Pelatihan ini bertujuan untuk meningkatakan ekonomi masyarakat berbasis usaha kearifan lokal yang ada di Desa Patemon Kabupaten Situbondo. Subyek penelitian ini adalah pemerintah, masyarakat, pemilik industri kreatif dan wisatawan yang berkunjung ke Desa Patemon. Data dikumpulkan melalui wawancara, observasi dan dokumentasi yang kemudian dianalisis melalui analisis kuantitatif dan kualitatif serta analisis SWOT. Pelatihan strategi pengembangan mayarakat, memberikan pengetahuan dan keterampilan kepada pada ibu-ibu rumah tangga agar mampu menyusun, mengimplementasikan dan mengevaluasi implementasi strateginya selain desa patemon masih memiliki peluang untuk mengembangkan usahanya karena memiliki sumber daya yang memadai walaupun memiliki keterbatasan dalam kapasitas sumber daya manusianya pengembangan kualitas produk industri kreatif mendorong peran Dinas Kebudayaan, Pariwisata Daerah dan Tours and Travel dalam program promosi, mendorong lembaga promosi dan informasi pariwisata melaksanakan program pengembangan sumber daya manusia
PENDAMPINGAN PENGELOLAAN PERPUSTAKAAN DALAM MENINGKATKAN LITERASI PESERTA DIDIK DI SDN 1 PATEMON Dassucik Dassucik; Agusti Agusti; Muhammad Padilah Ramadan; Desi Sundarwati; Nafisah Nafisah; Vita Nur Sihinda; Nur Kamilah
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 3 No 2 (2024): AGUSTUS 2024
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v3i2.4821

Abstract

Tujuan pengabdian kepada masyarakat ini yaitu tersusunnya sistem pengelolaan bahan pustaka yang baik dan benar pada sekolah mitra dan tersusunnya buku panduan pengelolaan perpustakaan sekolah dasar. Khalayak sasaran kegiatan ini mitra yaitu SDN 1 Patemon. Kegiatan ini melibatkan Tim Pengabdian Kepada Masyarakat yang terdiri dari 2 orang dosen dan 5 orang mahasiswa sebagai narasumber dan pendamping, dan satu guru mitra yang bertugas sebagai pustakawan sekolah. Metode pelaksanaan yaitu pendekatan klasikal dan pendekatan individual. Kegiatan pendampingan pengelolaan perpustakaan ini memberikan hasil berupa tersusunnya sistem pengelolaan bahan pustaka pada sekolah mitra dengan baik dan benar. Berdasarkan hasil evaluasi, dapat disimpulkan bahwa kegiatan pengabdian ini berhasil dalam mencapai tujuan. Manfaat yang bisa diperoleh melalui kegiatan ini yaitu untuk meningkatkan literasi peserta didik.
PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN PEMASARAN PRODUK UMKM GULA AREN DESA PATEMON Ahmad Hafas Rasyidi; Dassucik Dassucik; Ikromatul Hasanah; Ummi Kulsum; Reza Dwi Agustin; Sahrul Hasbullah; Lutfi Rofiqi
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 3 No 2 (2024): AGUSTUS 2024
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v3i2.4823

Abstract

Di era modern ini, digital marketing berkembang pesat dengan fitur-fitur menarik yang ada disetiap aplikasinya. Hal ini seimbang dengan berkembangnya smartphone yang kian menjangkau semua kalangan, dari remaja hingga orang tua. Akan tetapi ditengah berkembangnya smartphone, tidak diimbangi dengan pemanfaatan yang baik. hal ini terjadi pada masyarakat Desa Patemon Kecamatan Bungatan Situbondo. Mayoritas masyarakat desa memiliki smartphone yang dapat dimanfaatkan sebagai media untuk penjualan jika mereka bisa memanfaatkannya. Penghasilan sehari-hari menggantungkan pada penjualan gula aren yang mereka olah sendiri. Tempat berjualan dilakukan di pasar tradisional dengan harga bersaing dengan satu sama lainnya. Kegiatan pengabdian ini dilaksanakan dengan metode penyuluhan dan pelatihan secara langsung untuk memanfaatkan digital marketing sebagai media untuk memasarkan produk gula aren. Hasil dari pengabdian ini masyarakat dapat memahami pentingnya digital marketing dalam pemasaran produk dan masyarakat bisa memanfaatkan digital marketing sebagai media pemasaran produk mereka.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN MOTIVASI BERWIRAUSAHA TERHADAP MINAT BERWIRAUSAHA MAHASISWA STKIP PGRI SITUBONDO ANGKATAN 2022 M.Ridho’i Efendi; Dassucik Dassucik; Ahmad Hafas Rasyidi
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): January
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i1.368

Abstract

This study aims to determine the influence of entrepreneurial knowledge and entrepreneurial motivation on the entrepreneurial interest of STKIP PGRI Situbondo students in the 2022 cohort. The high unemployment rate in Indonesia serves as the primary backdrop for the importance of encouraging the younger generation, particularly students, to develop an interest and ability in entrepreneurship. Entrepreneurship knowledge and entrepreneurial motivation are believed to be internal factors that can influence such interest. This study employs a quantitative approach using the ex post facto method. The research sample consisted of 100 students selected through proportional random sampling from three study programs, namely Economics Education, Mathematics Education, and Information Technology Education. Data collection was conducted through questionnaires and documentation. Data analysis techniques included validity and reliability tests and chi-square tests. Based on the results of the simultaneous multiple linear regression test (F-test), based on the results of the table above, it can be concluded that the calculated F-value is 1827.369 and sig. 0.001, indicating that the significance level is 0.001 < 0.05, thus rejecting H0. Therefore, Ha is accepted, and it can be concluded that there is an influence of entrepreneurial knowledge and entrepreneurial motivation on the entrepreneurial interest of students.
Co-Authors Adam Majid Agusti Agusti Agusti Ahmad Hafas R Ahmad Hafas Rasyidi Ahmad Jaelani Ahmad Maftuh Thoriqi Ainul Yaqin Alya Rosdiana Ahmad Bagus Rimbawan Bayu Tirta Nugraha Budiono Budiono Candra Yulianto Desi Sundarwati Dina Anggraini Susanti Dyan Yuliana Faiqurrahman Faiqurrahman Fairous Shafira Huda Fajar Kurniadi fani maulana akbar farid musyaffa Fathor Rakhman Febri Firmansyah Herman Felani Ikhsan Hadi Ikromatul Hasanah iproatul awaliya Irma Noervadila Irma Noevadila Jhon Harisantoso John Harisantoso karmiati karmiati Lailatus Syamsiyah Lina Sugiarti Linda Linda Lisma Dian Kartika Sari Lusi Endang Sri D Lusi Endang Sri D Lusy Endang Sri Lusy Endang Sri.D Lutfi Rofiqi M.Ridho’i Efendi Mery Kartika S Moh Ikramullah Moh Rusli Firdaus muh. fais fathoni Muhammad Iqbal A Muhammad Padilah Ramadan Nafisah Nafisah Nailin Nikmatul Maulidiyah Nindi Kamila Indawati Nur Azizah Nur Kamilah Putri Nabila R Raudhatun Nadiyah Rendy Yogi Septiawan Reza Dwi Agustin Rian Agus P Rifal Muzakki Riki Wahyudi Riko Alambar Robiatul Adawiyah Ruski Ruski Sahrul Hasbulla Sahrul Hasbullah Silfia masrurotul laili Sinta Nor Alawiya Ramadani Siti Dwi Amriani Siti Dwi Amriani Siti Rohmah Siti Seituni Sri Ayudha M Sri Ayudha M Sri Ayudha Mujianti Sri Ayudha Mujiyanti Syaiful Bahri Tri Astindari Ulin Nikmah Ummi Kulsum Vita Nur Sihinda Yesi Puspitasari yulita yulita Zainul Kurama’i