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Fietroh, Muhammad Nur
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Examining the Association Between Affiliate Marketing, Customer Ratings, and Product Quality and Their Impact on Consumer Purchase Decisions in TikTok Shop Rendi Adi Saputra; Muhammad Nur Fietroh
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1039

Abstract

This study aims to examine the effects of Affiliate Marketing, Online Customer Reviews, and Product Quality on PVN shoes' purchase decisions on the TikTok Shop application. This research uses a quantitative, associative method, with a population of students from Sumbawa University of Technology who have purchased PVN shoes. Data were collected via questionnaires distributed directly to respondents, and purposive sampling was used to select 210 respondents. Data analysis was conducted using multiple linear regression, t-test, and coefficient of determination (R²) with the assistance of SPSS 26. The results indicate that (1) Affiliate Marketing has a significant positive effect on the purchase decision of PVN shoes, (2) Online Customer Reviews have a significant positive effect on the purchase decision of PVN shoes, and (3) Product Quality has a significant positive effect on the purchase decision of PVN shoes. These findings provide a conceptual framework for understanding the factors that influence purchase decisions.
Co-Authors Agus Santoso Agus Santoso Agus Wahyudi Ahmad Yamin Aldri Frinaldi Amira Amira Ananda, Nova Aditya Arya Zulfikar Akbar Baiq Sarah Andriani Busman, Sherwin Busman, Sherwin Ary Cita, Fitria Permata Delvi Ulandari Dwicahyo, Herwanda Rama Edi Irawan Edwin Baskara Firmansyah, Dimas Fitriyani, Ika Handayani, Silva Hartini Hartini Hartini Hidayat, Ali Akbar Ika Fitriani Ika Fitriyani Ika Fitriyani Kalsum Yahya Kristiana Mandasari, Jayanti Melisa Melisa Muhammad Rizqi, Reza Nova Adhitya Ananda Nurasia, Nurasia Nurida Fitriani Nurjihadi, Muhammad Nuryani, Hanifah Sri Oktapiani, Serli Oktapiani, Sherli Purnama, Yuni Putri Reno Kemala Sari Putri, Berliana Putri, Marsanda Dwi Ramdani, Amjad Rendi Adi Saputra Rian Hardiansyah Rizqi, Reza Muhammad Rozzy Aprirachman Rusni, Andi S Sahida S Suhaedi Sanjani, Muhammad Rafi'i Selpiah, Disa Serli Oktapiani Sri Andriani Sri Andriani Subhan Purwadinata Subhan Purwadinata, Subhan Sudodo, Yandri Sugeng Santoso Sugiarto, Aris Sulistya, Irma Suryani, Aryani U Usman W, Dirga Al Ashar Hadi Susamto Wirentake Yandri Sudodo Yusril Ikhsan Zulkieflimansyah Zulkieflimansyah