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All Journal Jurnal Dimensi Pendas : Jurnah Ilmiah Pendidikan Dasar SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal TAMBORA Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Indonesia JIIP (Jurnal Ilmiah Ilmu Pendidikan) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Cafetaria International Journal Of Science, Technology & Management (IJSTM) Elastisitas Jurnal Ekonomi Pembangunan TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Manajemen dan Bisnis Mafaza : Jurnal Pengabdian Masyarakat SENTRI: Jurnal Riset Ilmiah Abdimas Indonesian Journal Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen Journal of Business Studies and Management Review Economics and Business Journal Jurnal Masyarakat Madani Indonesia Journal of Educational Management Research Cendikia: Jurnal Pendidikan dan Pengajaran Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Riset Kajian Teknologi dan Lingkungan
Fietroh, Muhammad Nur
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HOW LIFESTYLE, CAFE ATMOSPHERE SHAPE, AND CUSTOMER EXPERIENCE AND REVISIT INTENTION AMONG GEN Z: EVIDENCE FROM TOMORO COFFEE SUMBAWA Fietroh, Muhammad Nur; Nurasia, Nurasia; Hartini, Hartini; Mandasari, Jayanti; Aprilia, Joti
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1323

Abstract

This study aims to examine the impact of lifestyle, café atmosphere, and customer experience on revisit intention to Tomoro Coffee among Generation Z in Sumbawa. The sampling technique used in this study is purposive sampling, where the selected sample consists of Generation Z individuals residing in Sumbawa who have made repeat purchases at Tomoro Coffee.  The research method applied is quantitative with an associative approach, aiming to identify the relationship between independent and dependent variables. The data analysis technique used in this study includes multiple linear regression, classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), and hypothesis testing to determine the significance of relationships between variables.  The study results indicate that lifestyle, café atmosphere, and customer experience significantly influence revisit intention to Tomoro Coffee. The findings reveal that in Sumbawa, customer preferences prioritize comfort and location accessibility over mere menu aesthetics.  Furthermore, the coffee consumption trend among Generation Z continues to grow, influenced by social media and the adoption of an urban lifestyle in the region. This highlights that innovation in customer experience and digital marketing strategies has great potential to enhance customer loyalty at Tomoro Coffee.
Digitalization and Financial Inclusion as an MSMe Business Sustainability Strategy: A Case Study In The Food and Beverage Sector Fitriyani, Ika; Fietroh, Muhammad Nur; Sumbawati, Novi Kadewi; Ismawati; Kamal, Afina Aurellya; Yuliana
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.314

Abstract

This study aims to analyze the role of digitalization and financial inclusion of Micro, Small, and Medium Enterprises (MSMEs) as business sustainability strategies. Digital transformation and inclusive financial access are important factors in increasing the competitiveness of MSMEs in the digital economy era. This research uses a qualitative approach with a case study method on MSMEs in the food and beverage sector. Data collection was carried out through in-depth interviews, observations, and documentation, while data analysis used thematic analysis techniques. The results show that digitalization contributes to improving operational efficiency, expanding market access through digital platforms, and strengthening relationships with customers. On the other hand, financial inclusion facilitates access to formal financial services, such as financing and digital payment systems, thereby supporting more professional business management. The synergy between digitalization and financial inclusion has proven to be able to increase the innovation capacity and productivity of MSMEs, which ultimately encourages business transformation towards a higher scale. However, there are several obstacles faced, such as low digital and financial literacy and limited access to infrastructure. Therefore, support from various parties is needed through training, mentoring, and policies that support the empowerment of MSMEs in a sustainable manner
Optimalisasi Kapasitas UMKM: Pendampingan Literasi Laporan Keuangan dan Pajak Tahunan di Kecamatan Moyo Utara, Kabupaten Sumbawa Akbar, Arya Zulfikar; Fietroh, Muhammad Nur; Rizqi, Reza Muhammad; Fitriani, Nurida; Aprirachman, Rozzy; Hardiansyah, Rian
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/fg7nem31

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) menghadapi tantangan signifikan dalam pengelolaan keuangan dan kepatuhan perpajakan, termasuk di Kecamatan Moyo Utara, Kabupaten Sumbawa. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan literasi laporan keuangan berbasis SAK EMKM dan pemahaman pajak tahunan bagi pelaku UMKM setempat. Program dilaksanakan oleh Fakultas Ekonomi dan Bisnis Universitas Teknologi Sumbawa menggunakan pendekatan partisipatif yang mengintegrasikan pelatihan teknis dan pendampingan intensif. Sebanyak 25 UMKM dari berbagai sektor berpartisipasi dalam kegiatan yang berlangsung selama bulan Oktober 2024, meliputi survei awal, pelatihan literasi keuangan dan perpajakan, pendampingan door-to-door, serta evaluasi hasil. Hasil kegiatan menunjukkan peningkatan signifikan pada kapasitas peserta. Sebanyak 80% peserta mampu menyusun laporan laba rugi sederhana secara mandiri, 68% berhasil membuat laporan posisi keuangan sesuai SAK EMKM, dan 12 pelaku UMKM terfasilitasi memperoleh NPWP. Pemahaman peserta terhadap materi perpajakan meningkat dari rata-rata 38% (pre-test) menjadi 79% (post-test). Program ini membuktikan bahwa pendekatan pendampingan kontekstual dan berkelanjutan efektif mentransformasi perilaku pengelolaan keuangan UMKM. Rekomendasi tindak lanjut mencakup pembentukan kelompok belajar UMKM, digitalisasi pencatatan, fasilitasi akses permodalan, serta integrasi materi literasi keuangan dan pajak dalam program pembinaan pemerintah daerah.
Co-Authors Agus Santoso Agus Santoso Agus Wahyudi Ahmad Yamin Akbar, Arya Zulfikar Aldri Frinaldi Amira Amira Ananda, Nova Aditya Aprilia, Joti Baiq Sarah Andriani Busman, Sherwin Busman, Sherwin Ary Cita, Fitria Permata Delvi Ulandari Dwicahyo, Herwanda Rama Edi Irawan Edwin Baskara Firmansyah, Dimas Fitriani, Nurida Fitriyani, Ika Handayani, Silva Hardiansyah, Rian Hartini Hartini Hartini Hartini Hidayat, Ali Akbar Ika Fitriani Ika Fitriyani Ika Fitriyani Ismawati Kalsum Yahya Kamal, Afina Aurellya Kristiana Mandasari, Jayanti Melisa Melisa Muhammad Rizqi, Reza Nova Adhitya Ananda Nurasia, Nurasia Nurjihadi, Muhammad Nuryani, Hanifah Sri Oktapiani, Serli Oktapiani, Sherli Purnama, Yuni Putri Reno Kemala Sari Putri, Berliana Putri, Marsanda Dwi Ramdani, Amjad Rizqi, Reza Muhammad Rozzy Aprirachman Rusni, Andi S Sahida S Suhaedi Sanjani, Muhammad Rafi'i Saputra, Rendi Adi Selpiah, Disa Serli Oktapiani Sri Andriani Sri Andriani Subhan Purwadinata Subhan Purwadinata, Subhan Sudodo, Yandri Sugeng Santoso Sugiarto, Aris Sulistya, Irma Sumbawati, Novi Kadewi Suryani, Aryani U Usman W, Dirga Al Ashar Hadi Susamto Wirentake Yandri Sudodo Yuliana Yuliana Yusril Ikhsan Zulkieflimansyah Zulkieflimansyah