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Fietroh, Muhammad Nur
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Community Compliance In Compliance With Post-Vaccination Health Protocol In West Nusa Tenggara Province Zulkieflimansyah; Nurjihadi, Muhammad; Wahyudi, Agus; Muhammad Rizqi, Reza; Nur Fietroh, Muhammad
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.474

Abstract

This study aims to assess the extent to which the people of West Nusa Tenggara adhere to the health protocol after the first and second doses of vaccination. This research is quantitative descriptive. The collection technique used a questionnaire. For data analysis using the three box method. The results showed that the obedience index of the people of West Nusa Tenggara in complying with health protocols during the post-vaccination Covid-19 pandemic was in the high category.
HOW LIFESTYLE, CAFE ATMOSPHERE SHAPE, AND CUSTOMER EXPERIENCE AND REVISIT INTENTION AMONG GEN Z: EVIDENCE FROM TOMORO COFFEE SUMBAWA Fietroh, Muhammad Nur; Nurasia, Nurasia; Hartini, Hartini; Mandasari, Jayanti; Aprilia, Joti
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1323

Abstract

This study aims to examine the impact of lifestyle, café atmosphere, and customer experience on revisit intention to Tomoro Coffee among Generation Z in Sumbawa. The sampling technique used in this study is purposive sampling, where the selected sample consists of Generation Z individuals residing in Sumbawa who have made repeat purchases at Tomoro Coffee.  The research method applied is quantitative with an associative approach, aiming to identify the relationship between independent and dependent variables. The data analysis technique used in this study includes multiple linear regression, classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), and hypothesis testing to determine the significance of relationships between variables.  The study results indicate that lifestyle, café atmosphere, and customer experience significantly influence revisit intention to Tomoro Coffee. The findings reveal that in Sumbawa, customer preferences prioritize comfort and location accessibility over mere menu aesthetics.  Furthermore, the coffee consumption trend among Generation Z continues to grow, influenced by social media and the adoption of an urban lifestyle in the region. This highlights that innovation in customer experience and digital marketing strategies has great potential to enhance customer loyalty at Tomoro Coffee.
Co-Authors Agus Santoso Agus Santoso Agus Wahyudi Ahmad Yamin Aldri Frinaldi Amira Amira Ananda, Nova Aditya Aprilia, Joti Baiq Sarah Andriani Busman, Sherwin Busman, Sherwin Ary Cita, Fitria Permata Delvi Ulandari Dwicahyo, Herwanda Rama Edi Irawan Edwin Baskara Firmansyah, Dimas Fitriyani, Ika Handayani, Silva Hartini Hartini Hartini Hartini Hidayat, Ali Akbar Ika Fitriani Ika Fitriyani Ika Fitriyani Kalsum Yahya Kristiana Mandasari, Jayanti Melisa Melisa Muhammad Rizqi, Reza Nova Adhitya Ananda Nurasia, Nurasia Nurjihadi, Muhammad Nuryani, Hanifah Sri Oktapiani, Serli Oktapiani, Sherli Purnama, Yuni Putri Reno Kemala Sari Putri, Berliana Putri, Marsanda Dwi Ramdani, Amjad Rozzy Aprirachman Rusni, Andi S Sahida S Suhaedi Sanjani, Muhammad Rafi'i Saputra, Rendi Adi Selpiah, Disa Serli Oktapiani Sri Andriani Sri Andriani Subhan Purwadinata Subhan Purwadinata, Subhan Sudodo, Yandri Sugeng Santoso Sugiarto, Aris Sulistya, Irma Suryani, Aryani U Usman W, Dirga Al Ashar Hadi Susamto Wirentake Yandri Sudodo Yusril Ikhsan Zulkieflimansyah Zulkieflimansyah