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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) International Journal of Islamic Economics and Finance (IJIEF) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Journal of Islamic Monetary Economics and Finance SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Community Empowerment International Journal of Educational Management and Innovation (IJEMI) Jurnal IPTEK Bagi Masyarakat Prosiding Konferensi Nasional PKM-CSR JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Jurnal AKAL: Abdimas dan Kearifan Lokal JURNAL ABDIKARYASAKTI Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Media Ekonomi JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Pengabdian Pada Masyarakat Dirkantara Indonesia Journal of Nonformal Education
Dida Nurhaida
Fakultas Ekonomi Dan Bisnis, Universitas Trisakti, Indonesia
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Journal : Community Empowerment

 1 
Social media content optimization assistance for the community of Tanah Abang Traders Association ‘HIPTA’ Dida Nurhaida; Ida Busnetty; Rinaldi Rustam; Fitri Nurhasna Amalia; Angga Prasetya
Community Empowerment Vol 8 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8608

Abstract

The purpose of this community service activity is to overcome the problems that are being faced by traders in Tanah Abang regional market, where their turnover dropping drastically during pandemic. The solution offered to solve this problem is by selling on the digital market through social media such as Instagram and Facebook. However, due to their lack of knowledge about digital marketing, learning is needed so that they can use the features that exist in social media applications, including creating marketing content. The activity was carried out by involving one of the communities, namely Tanah Abang Traders Association (HIPTA). The method implementing the activities carried out with a community development model approach is provided in the form of assistance. The results of the activity show that this assistance can be received by participants effectively and participants are being ready to adapt to the digital market.
Unleashing entrepreneurial potential: Empowering social beneficiaries through the practice of developing marketing plans at Panti Sosial Bina Karya Harapan Jaya Dida Nurhaida; Khomsiyah Khomsiyah; Yolanda Masnita
Community Empowerment Vol 8 No 7 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8827

Abstract

Urbanization and welfare have become serious concerns in DKI Jakarta, especially with the increasing number of homeless people and beggars that have caused various social problems. The government has implemented comprehensive programs to address these issues, including a social rehabilitation program. Equipping social beneficiaries (WBS) with entrepreneurial skills is highly needed. This Community Service activity aims to unleashing entrepreneurial potential of WBS at the Panti Sosial Bina Karya (PSBK) Harapan Jaya, through the practice of developing marketing plans. Training was conducted through demonstrations, hands-on practice, and question-and-answer. This activity has successfully increased the knowledge of participants in developing simple yet effective marketing plans. A total of 85% of the participants stated that their understanding was better than before, and 80% of the participants felt capable of implementing it.
“UMKM Go Export” training for KSBI Community in South Jakarta Sofilda, Eleonora; Hamzah, Muhammad Zilal; Nurhaida, Dida; Islami, Wardah; Munawar, Muhammad Agil
Community Empowerment Vol 10 No 9 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13845

Abstract

The “UMKM Go Export” program is a community engagement initiative aimed at improving the export readiness of Micro, Small, and Medium Enterprises (MSMEs) under the Komunitas Sukses Berjamaah Indonesia (KSBI). The one-day training was conducted using a participatory approach and adopted the “9 Steps to Enter Export Markets” curriculum, covering topics from business readiness, product standards, market mapping, international trade regulations, digital marketing, to export transactions and networking. Pre-test and post-test results showed a significant increase in knowledge, from 58.2 to 83.6. Around 80% of participants were able to draft a basic export plan, and 70% successfully created digital business accounts. Despite the short duration, participants' engagement in simulations, group discussions, and follow-up mentoring reinforced their readiness to compete globally. This program serves as a replicable model for empowering MSMEs in sustainable export development.
Digital branding for Curug Luhur: Empowering community-based tourism through social media and content creation Effendi, Harris; Nurhaida, Dida; Rezandi, Fajar; Winoto, Andre; Wardani, Ardila Puspita Kusuma
Community Empowerment Vol 10 No 11 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15128

Abstract

Digital literacy gaps among rural tourism managers often hinder the promotion of local potential. This community service program aims to enhance the digital promotion capacity of Curug Luhur natural tourism managers in Sukabumi through social media management and content creation training. The approach integrates digital storytelling and digital branding strategies based on local wisdom. Implementation methods included smartphone-based photography/videography workshops and intensive mentoring on digital business account management. Evaluation results showed significant improvements: consistency in promotional content posts increased by 65%, technical skills in account creation rose by 60%, and understanding of digital performance analytics grew by 55%. Beyond technical aspects, the program successfully fostered a sense of belonging among participants, who now actively serve as community-based content creators and tourism ambassadors. This initiative demonstrates that digital literacy empowerment is an effective catalyst for strengthening the image of sustainable tourism destinations at the local level.
Co-Authors Abd Rahman, Nur Hayati Abdullah, Muhammad Fathir Agusinta, Lira Ai Kartini Ai Kartini AJi Kusuma Wijaya Alfiansyah, Alif Alisa, Irma Ade Amirul Faiz Bin Osman Amran, Ellyana ANDRIANSYAH Andriansyah Andriansyah Angga Prasetya Angga Prasetya Aqilah Nazla Shafira Ardiyanto Ardiyanto Arif Nurudin Arsiyanti, Fauziah Aryaseta, Ariel Balqis Yuniar Putri Binartha, Ciptadhi Tri Oka Dety Nurfadilah Dian Octaviani Ekananda HARYADI Eleonora Sofilda Erie Riza Nugraha Erin Valencia Fajar Rezandi Fajar Rezandi Farida Jasfar, Farida Fatmikasari, Nurlida Fauziah Arsiyanti Feranika Husodo Fitri Nurhasna Amalia Fitri Nurhasna Amalia Haq, Aqamal Harris Effendi Hasna, Thazqia Dhia Helda Cintia Henny Setyo Lestari Hotman Tohir Pohan Hotman Tohir Pohan, Hotman Tohir Ida Busnetty Irma Ade Alisa Ischak, Mohammad Iskandar, Layla Nurina Kartika Islami, Wardah Jayaprawira, Acep Riana K, Nurhaliza Adinda Kartini, Ai Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah, Khomsiyah Kusuma Wijaya, Aji Maulani, Mustamina Mona Adriana Patriyasa Muhammad Yudhi Lutfi Muhammad Zilal Hamzah Muhammad Zilal Hamzah, Muhammad Zilal Muhammag Agil Munawar Munawar, Muhammad Agil Munawar, Muhammag Agil Nanda Ayu Lestari Nuraini Chaniago Nurhaliza Adinda Octaviani, Dian Putri, Balqis Yuniar Qolbiyyah, Qoriatul Qoriatul Qolbiyyah Rifki Ismal Rinaldi Rustam SATISPI, EVI Shafrani Dizar Sudarmawan Samidi Sumiyarti Sumiyarti, Sumiyarti Suteja, Syalendra Malik Syalendra Malik Suteja Tarti, Tarti Taufiqurokhman TAUFIQUROKHMAN, TAUFIQUROKHMAN Thazqia Dhia Hasna Tulus Tahi Hamonangan Tambunan, Tulus Valencia, Erin Wardani, Ardila Puspita Kusuma Wawan Kurniawan Willy Arafah, Willy Winoto, Andre Yolanda Masnita Siagian