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All Journal Jurnal Ekonomi Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IKRA-ITH ABDIMAS Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Cakrawala Repositori Imwi Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Komitmen : Jurnal Ilmiah Manajemen Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Kajian Branding Indonesia Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Pendidikan Indonesia International Journal of Indonesian Business Review Jurnal Pengabdian Masyarakat Economics & Islamic Finance Journal Mandalika Journal of Community Services
Utama, Andyan Pradipta
Fakultas Ekonomi Dan Bisnis, Universitas Mercu Buana, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Impact of Trust and Quality of Electronic Services on Digital Bank Customer Satisfaction with the Bank Image as a Mediator Andyan Pradipta Utama; Nana Trisnawati
Jurnal Syntax Transformation Vol 5 No 1 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i1.871

Abstract

The COVID-19 pandemic and the development of information technology use in recent years have caused changes in people's behavior patterns and preferences in using digital services. This indirectly encourages the emergence of an accelerating trend of digital transformation in the bank sector in 2022, where banks massively optimize the use of digital technology in both customer products and services. This research is motivated by the development of digital banks which have become a phenomenon in the financial industry in recent years, with the needs of customers who want the speed and flexibility of bank services that are available anywhere and anytime. Customer satisfaction not only supports the survival of the bank, but also the development of the bank. Customer satisfaction in the bank is influenced by many factors such as trust because the bank operates based on the principle of customer trust, the quality of service that must be provided continuously and without interruption, and the image or image of the bank itself. Based on the above phenomenon, this study aims to analyze the role of the bank's image as a mediator of the impact of trust and quality of electronic services on digital bank customer satisfaction. The population of this study is digital bank customers located in DKI Jakarta, with a sample of 190 people. The data analysis method using the Structural Equation Model (SEM) is processed with SmartPLS version 3.29. In this study, it is known that trust does not affect customer satisfaction, the factors that make customers satisfied are the quality of service and the image of the bank.
Influence of Brand Awareness, Brand Image, and Trust Against Kopi Kenangan Purchasing Decisions in West Jakarta Nurul Islahiyah; Andyan Pradipta Utama
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.21710

Abstract

This research aims to investigate the impact of brand recognition, brand image, and trust on purchase decisions for Kopi Kenangan, a popular coffee brand in West Jakarta. The study used purposive sampling to select 150 respondents from the Kopi Kenangan customer community, and data was collected through a survey questionnaire. The Partial Least Squares (PLS) technique was used to analyze the data. The study found that brand awareness, brand image, and trust have a significant and positive effect on customers' purchase decisions. The results of this study provide valuable insights into the factors that influence customer loyalty and purchase behavior in the coffee industry.  
The Effect of Brand Awareness, Brand Image and Trust on Consumer's Repurchasing Interest (Study at PT Astra International Isuzu, Warung Buncit Branch, South Jakarta) Utama, Andyan Pradipta; Ambarwati, Aprilia Ningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7047

Abstract

This study is to analyze the effect of brand awareness, brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS (Partial Least Square) technique through SmartPLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T- statistic value of 1.283.
THE INFLUENCE OF LEADERSHIP STYLE, JOB SATISFACTION, AND WORK ENGAGEMENT ON TURNOVER INTENTION (STUDIES ON EMPLOYEES OF PT OLAM INDONESIA, JAKARTA) Mardian Dwiswara, Mas Ghea; Andyan Pradipta Utama
Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1136

Abstract

This study analyzes how leadership style, job satisfaction, and work engagement influence employee turnover intention at PT Olam Indonesia. The research object is employees of PT Olam Indonesia. This quantitative descriptive research was conducted on 145 respondents. Slovin formula was used to obtain a total sample of 106 employees. Survey was used as data collection method and questionnaire as research instrument. Structural Equation Model by using the Smart-PLS analysis tool was utilized to obtain research results which prove that both leadership style and job satisfaction have significant and negative influence on turnover intention.
Cultural Strategy of Trustworthy, Competent, Harmonious, Loyal, Adaptive, and Collaborative (AKHLAK) at a BUMN Company in Jakarta Elmi, Farida; Mulyanto, Angga Dwi; Riyanto, Setyo; Utama, Andyan Pradipta; Sari, Novita; Sutarman, Novia Nila
Economics & Islamic Finance Journal (ECIF) Vol. 1 No. 2 (2024): ECIF Journal August 2024
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to evaluate and enhance the effectiveness of the implementation of AKHLAK  values as the cultural foundation in the State Owned Enterprises (SOE). This research employs a qualitative triangulation approach. Observations, interviews, and data triangulation are conducted to delve into the impact of the implementation of organizational culture and AKHLAK training in the state-owned enterprise (SOE). The research utilizes NVivo12 to support data analysis. Research findings the need for improvement and collaboration within the business unit. The development of AKHLAK training is recommended through needs analysis, program design, inter-departmental collaboration, continuous learning, emphasis on corporate culture, evaluation and feedback, as well as recognition and acknowledgment. The strategy involves exemplary leadership behavior, clear policies, a collaborative culture,    performance evaluation related to AKHLAK, commitment to sustainability,  and transparency. Despite positive progress, sustained efforts are required to ensure that AKHLAK values are reflected in employee behavior and support the achievement of corporate goals.
Analisis Citra Bank Sebagai Mediator Kepercayaan Dan Kualitas Layanan Elektronik Terhadap Kepuasan Nasabah Bank Digital Andyan Pradipta Utama; Nana Trisnawati
Cakrawala Repositori IMWI Vol. 6 No. 6 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i6.464

Abstract

Pandemi COVID-19 dan perkembangan penggunaan teknologi informasi dalam beberapa tahun terakhir menyebabkan perubahan pola perilaku dan preferensi masyarakat dalam menggunakan layanan digital. Hal ini secara tidak langsung mendorong munculnya tren percepatan transformasi digital di sektor bank pada tahun 2022, dimana bank secara masif mengoptimalkan penggunaan teknologi digital baik dalam produk maupun layanan nasabah. Penelitian ini dilatar belakangi oleh semakin berkembangnya bank digital yang menjadi fenomena di industri keuangan dalam beberapa tahun terakhir, dengan kebutuhan nasabah yang menginginkan kecepatan dan fleksibilitas layanan bank yang tersedia di mana saja dan kapan saja. Kepuasan nasabah tidak hanya mendukung kelangsungan hidup bank, tetapi juga perkembangan bank. Kepuasan nasabah dalam bank dipengaruhi oleh banyak faktor seperti kepercayaan karena bank beroperasi berdasarkan prinsip kepercayaan nasabah, kualitas pelayanan yang harus diberikan secara terus menerus dan tanpa gangguan, serta image atau citra bank itu sendiri. Berdasarkan fenomena diatas, maka penelitian ini bertujuan untuk menganalisis peran citra bank sebagai mediator dampak kepercayaan dan kualitas layanan elektronik terhadap kepuasan nasabah bank digital. Populasi dari penelitian ini adalah nasabah bank digital yang berlokasi di DKI Jakarta, dengan jumlah sampel adalah 190 orang. Metode analisis data menggunakan Structural Equation Model (SEM) diolah dengan SmartPLS versi 3.29. Pada penelitian ini diketahui bahwa kepercayaan tidak berpengaruh terhadap kepuasan nasabah, faktor yang membuat nasabah puas adalah kualitas layanan dan citra bank.
The Influence of Brand Image, Price Perception, Brand Awareness on Brand Loyalty (Study on Wardah Facial Cleanser Customers) Puspasari, Fitri Diana; Utama, Andyan Pradipta
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i3.28119

Abstract

The research aims to determine the effect of brand image, price perception, brand awareness on brand loyalty (study on wardah facial cleanser customers). This research was conducted on 185 respondents using a quantitative approach. The data analysis method used is Structural Equation Modelling (SEM). The results showed that brand image has a positive and significant effect on wardah facial cleanser brand loyalty, price perception has a positive and significant effect on wardah facial cleanser brand loyalty, brand awareness has a positive and significant effect on wardah facial cleanser brand loyalty.
The Model Of Digital Marketing And Electronic Word Of Mouth Communication Soeratin, Boyke Setiawan; Limakrisna, Nandan; Utama, Andyan Pradipta; Trisnawati, Nana; Irsyaddin, Muhammad Millah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2374

Abstract

The purpose of this study is to test whether digital marketing and electronic word-of-mouth influence purchase decisions. The type of research used in this study is quantitative research. The subjects of this study were students of the Faculty of Economics and Business, Winaya Mukti University, Bandung. The data collection method used a questionnaire survey with a sample of 100 respondents using the Tokopedia marketplace for FEB UNWIM Bandung students. Data analysis used in this study was multiple linear regression analysis with the SPSS 26.0 program. The results of this study indicate that digital marketing and e-WOM variables have a positive and significant impact on the purchasing decisions of Tokopedia market users among FEB UNWIM Bandung students.
Key Factors Affecting Customer Citizenship Behavior in Small and Medium-sized Enterprises Shiratina, Aldina; Utama, Andyan Pradipta; Ali, Anees Janee
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23342

Abstract

Research aims: This research aims to analyze how customer satisfaction and costumer citizenship behavior (CCB) are impacted by price justice and product quality. Design/Methodology/Approach: A quantitative methodology was employed utilizing survey data from patrons at several rest stops along the Cipali Toll Road. To examine the relationship between variables, structural equation modeling was utilized. The research population consists of customers who utilized the Cipali Toll rest area facilities at least occasionally over the past year. The research sample was selected using a judgmental sampling method as an element of non-probability sampling according to the target population. Research findings: The study findings indicate that CCB and customer satisfaction are positively and significantly impacted by price justice and product quality. While strong product quality boosts customer satisfaction and stimulates positive customer behavior, price justice has a substantial impact on both customer satisfaction and voluntary product promotion. Furthermore, costumer satisfaction mediates the relationship between price justice and CCB, as well as between product quality and CCB.Theoretical Contribution/Originality: This study emphasizes how crucial customer satisfaction is in enhancing the positive impact of fair prices and high-quality products on customers' voluntary behavior. It offers empirical support for the argument that fair prices and high-quality products are important in promoting positive behavior and customer loyalty.Practitioners/Policy Implications: To gain the trust and loyalty of customers, businesses must maintain excellent product quality, comprehend and apply fair pricing strategies, and guarantee price justice. Emphasizing excellent customer service and delivering high-quality items should be the primary focus in boosting client loyalty and positive behavior. Research Limitations/Implications: To determine whether the study results are applicable to other sectors and locations, more research is recommended in the rest areas along the Cipali Toll Road. Longitudinal studies are suggested to monitor changes in customer satisfaction and CCB over time to furrther understand the connection and spot patterns and shifts in customer perceptions.
Attitude toward money and openness to experience in the formation of marketplace consumer impulse buying Utama, Andyan Pradipta; Sari, Alvita; Lestari, Rahayu; Karyatun, Subur
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255513

Abstract

Impulse purchases in the digital marketplace are increasing, but the relationship between attitudes towards money, openness to experience, and hedonic shopping motivation has not been studied in an integrated manner. This study aims to analyze the effect of attitudes towards money and openness to experience on impulse purchases, with hedonic shopping motivation as a mediating variable. This research refers to the Theory of Planned Behavior and the Five Factor Model as a theoretical basis. Using a mixed method sequential explanatory approach, quantitative data was collected from 115 marketplace respondents in Jabodetabek and analyzed using PLS-SEM. The qualitative stage was conducted through interviews with 8 informants. Results show that attitude towards money has a significant effect on hedonic shopping motivation (t = 2.491; p = 0.013) and impulse buying (t = 3.917; p = 0.000), but the mediation effect is not significant (t = 1.108; p = 0.268). In contrast, openness to experience had a significant effect on hedonic shopping motivation (t = 4.291; p = 0.000) and impulse purchase (t = 2.395; p = 0.017), and was significantly mediated by hedonic shopping motivation (t = 2.041; p = 0.042). These findings provide strategic implications for digital marketers in developing campaigns based on consumer psychological characteristics. Limitations of this study include sample size and geographical scope.
Co-Authors Aisyah Rahmawati Akbar, Muhamad Iqbal Aldina Shiratina Ali, Anees Janee Ambarwati, Aprilia Ningrum Angga Dwi Mulyanto Arief, Harefan Basri, Aisyah Fadly Derajad Wijaya, Hery Diky Firdaus Elmi, Farida Fitri Nurulafiah Irsyaddin, Muhammad Millah Karyatun, Subur Loeky Rono Pradopo Luqmanul Hakim Muthi Mardian Dwiswara, Mas Ghea Maryati Maryati Mayang Manguri Rahayu Nana Trisnawati Nandan Limakrisna Novita Sari Nurul Islahiyah Oktaviar, Chairiel Puspasari, Fitri Diana Raden Joko Sugiharjo Rahayu Lestari Rima Wahyudyanti Rudiarto, Sabar Sari, Alvita Setyo Riyanto, Setyo Soeratin, Boyke Setiawan Sutarman, Novia Nila Syafrizal Chan Tomi Kristian Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah