Article Per Year (5 Year)
p-Index From 2021 - 2026
5.373
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IKRA-ITH ABDIMAS Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Cakrawala Repositori Imwi Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Devotion: Journal of Research and Community Service Komitmen : Jurnal Ilmiah Manajemen Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Kajian Branding Indonesia Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Pendidikan Indonesia International Journal of Indonesian Business Review Jurnal Pengabdian Masyarakat Branding: Jurnal Manajemen & Bisnis Journal of Sustainable Economic and Business Economics & Islamic Finance Journal Mandalika Journal of Community Services
Andyan Pradipta Utama
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
The Impact of Trust and Quality of Electronic Services on Digital Bank Customer Satisfaction with the Bank Image as a Mediator Andyan Pradipta Utama; Nana Trisnawati
Jurnal Syntax Transformation Vol 5 No 1 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i1.871

Abstract

The COVID-19 pandemic and the development of information technology use in recent years have caused changes in people's behavior patterns and preferences in using digital services. This indirectly encourages the emergence of an accelerating trend of digital transformation in the bank sector in 2022, where banks massively optimize the use of digital technology in both customer products and services. This research is motivated by the development of digital banks which have become a phenomenon in the financial industry in recent years, with the needs of customers who want the speed and flexibility of bank services that are available anywhere and anytime. Customer satisfaction not only supports the survival of the bank, but also the development of the bank. Customer satisfaction in the bank is influenced by many factors such as trust because the bank operates based on the principle of customer trust, the quality of service that must be provided continuously and without interruption, and the image or image of the bank itself. Based on the above phenomenon, this study aims to analyze the role of the bank's image as a mediator of the impact of trust and quality of electronic services on digital bank customer satisfaction. The population of this study is digital bank customers located in DKI Jakarta, with a sample of 190 people. The data analysis method using the Structural Equation Model (SEM) is processed with SmartPLS version 3.29. In this study, it is known that trust does not affect customer satisfaction, the factors that make customers satisfied are the quality of service and the image of the bank.
THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY Andyan Pradipta Utama; John Christianto Simon; Fitri Nurlaela; Iskandar iskandar; Andi Asy'hary J. Arsyad
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31922

Abstract

This article examines the impact of the boycott movement against Israeli products on brand perception and customer loyalty among Muslim consumers, primarily through an extensive literature review. It investigates how the socio-political context of the boycott influences Muslim consumers' perceptions and attitudes towards these brands. The study synthesizes findings from various scholarly articles, reports, and case studies to understand the dynamics between political activism and consumer behavior. Key insights reveal a notable shift in brand image and loyalty, underscoring the critical role of political and ethical considerations in shaping consumer choices. This comprehensive analysis contributes to the broader discourse on consumer behavior in politically sensitive environments and offers strategic insights for businesses in managing brand reputation amidst socio-political challenges.
Influence of Brand Awareness, Brand Image, and Trust Against Kopi Kenangan Purchasing Decisions in West Jakarta Nurul Islahiyah; Andyan Pradipta Utama
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i3.21710

Abstract

This research aims to investigate the impact of brand recognition, brand image, and trust on purchase decisions for Kopi Kenangan, a popular coffee brand in West Jakarta. The study used purposive sampling to select 150 respondents from the Kopi Kenangan customer community, and data was collected through a survey questionnaire. The Partial Least Squares (PLS) technique was used to analyze the data. The study found that brand awareness, brand image, and trust have a significant and positive effect on customers' purchase decisions. The results of this study provide valuable insights into the factors that influence customer loyalty and purchase behavior in the coffee industry.  
The Effect of Brand Awareness, Brand Image and Trust on Consumer's Repurchasing Interest (Study at PT Astra International Isuzu, Warung Buncit Branch, South Jakarta) Utama, Andyan Pradipta; Ambarwati, Aprilia Ningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7047

Abstract

This study is to analyze the effect of brand awareness, brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS (Partial Least Square) technique through SmartPLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T- statistic value of 1.283.
THE INFLUENCE OF CUSTOMER VALUE AND BRAND IMAGE ON THE LOYALTY OF NISSAN CAR USERS, AND SATISFACTION AS A MEDIATING VARIABLE Pradipta Utama, Andyan; Kosasih, Kosasih; Trisnawati, Nana
Dinasti International Journal of Management Science Vol. 2 No. 5 (2021): Dinasti International Journal of Management Science (May - June 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i5.842

Abstract

Customer value plays an important role in winning business competition, so we need to find out how much customer value can satisfy customers and make them loyal. Therefore, customer value also needs to be continuously developed through continuous research. In this study, respondents with high customer value will be satisfied with the products they use, and this satisfaction will lead to loyalty to these customers. This is consistent with the research finding that customer value affects loyalty through satisfaction. This research aims to examine the impact of customer value and brand image on loyalty, and to use intermediaries as satisfaction. The research unit is a customer/user of Nissan Motor. The methods used in this study are quantitative, with explanatory methods, more specifically related to causality. According to the research purpose, the data analysis method used is structural equation modelling (SEM), the data is processed using JASP software. Testing is done through direct effects and indirect effects.
THE INFLUENCE OF LEADERSHIP STYLE, JOB SATISFACTION, AND WORK ENGAGEMENT ON TURNOVER INTENTION (STUDIES ON EMPLOYEES OF PT OLAM INDONESIA, JAKARTA) Mardian Dwiswara, Mas Ghea; Andyan Pradipta Utama
Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1136

Abstract

This study analyzes how leadership style, job satisfaction, and work engagement influence employee turnover intention at PT Olam Indonesia. The research object is employees of PT Olam Indonesia. This quantitative descriptive research was conducted on 145 respondents. Slovin formula was used to obtain a total sample of 106 employees. Survey was used as data collection method and questionnaire as research instrument. Structural Equation Model by using the Smart-PLS analysis tool was utilized to obtain research results which prove that both leadership style and job satisfaction have significant and negative influence on turnover intention.
IMPACT OF HEDONISTIC TRUST AND VALUE ON DIGITAL WALLET USER LOYALTY IN INDONESIA THROUGH SATISFACTION MEDIATOR Pradipta Utama, Andyan; Nana Trisnawati; Fitri Nurulafiah; Widiastuti Alawiah
Dinasti International Journal of Digital Business Management Vol. 3 No. 4 (2022): Dinasti International Journal of Digital Business Management (June - July 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i4.1256

Abstract

The Covid-19 pandemic made people have to avoid physical contact, this provides a promising opportunity in the era of industrial revolution 4.0, particularly in the financial industry and e-commerce business. The physical distancing policy pushed by the World Health Organization (WHO) has motivated people to engage in contactless activities, one of which is payment transaction. Government authorities in some countries are taking action to encourage non-contact payments as a precaution against the growing spread of the virus. People are worried that Covid-19 can be contracted through physical money, prompting them to shift to digital platforms (e-wallets). The background of this research is the phenomenon of the growing application of digital wallets as a payment medium that is currently a necessity for the community. Loyalty is a crucial aspect in the financial industry to continue to strive in competitive business climate. Many factors that affect customer loyalty, especially in financial services of digital wallet platform providers, such as trust, hedonic value, and customer satisfaction, are suspected of playing a role in the loyalty of digital wallet users. On the basis of the above phenomenon, the objective of this study is to analyze the role of satisfaction as a mediator for the impact of trust and hedonic value on the loyalty of digital wallet users. The population of this study is digital wallet users located in DKI Jakarta, with a sample number is 302 people. Data analysis methods use the Structural Equation Model (SEM).
Cultural Strategy of Trustworthy, Competent, Harmonious, Loyal, Adaptive, and Collaborative (AKHLAK) at a BUMN Company in Jakarta Elmi, Farida; Mulyanto, Angga Dwi; Riyanto, Setyo; Utama, Andyan Pradipta; Sari, Novita; Sutarman, Novia Nila
Economics & Islamic Finance Journal (ECIF) Vol. 1 No. 2 (2024): ECIF Journal August 2024
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to evaluate and enhance the effectiveness of the implementation of AKHLAK  values as the cultural foundation in the State Owned Enterprises (SOE). This research employs a qualitative triangulation approach. Observations, interviews, and data triangulation are conducted to delve into the impact of the implementation of organizational culture and AKHLAK training in the state-owned enterprise (SOE). The research utilizes NVivo12 to support data analysis. Research findings the need for improvement and collaboration within the business unit. The development of AKHLAK training is recommended through needs analysis, program design, inter-departmental collaboration, continuous learning, emphasis on corporate culture, evaluation and feedback, as well as recognition and acknowledgment. The strategy involves exemplary leadership behavior, clear policies, a collaborative culture,    performance evaluation related to AKHLAK, commitment to sustainability,  and transparency. Despite positive progress, sustained efforts are required to ensure that AKHLAK values are reflected in employee behavior and support the achievement of corporate goals.
Analisis Citra Bank Sebagai Mediator Kepercayaan Dan Kualitas Layanan Elektronik Terhadap Kepuasan Nasabah Bank Digital Andyan Pradipta Utama; Nana Trisnawati
Cakrawala Repositori IMWI Vol. 6 No. 6 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i6.464

Abstract

Pandemi COVID-19 dan perkembangan penggunaan teknologi informasi dalam beberapa tahun terakhir menyebabkan perubahan pola perilaku dan preferensi masyarakat dalam menggunakan layanan digital. Hal ini secara tidak langsung mendorong munculnya tren percepatan transformasi digital di sektor bank pada tahun 2022, dimana bank secara masif mengoptimalkan penggunaan teknologi digital baik dalam produk maupun layanan nasabah. Penelitian ini dilatar belakangi oleh semakin berkembangnya bank digital yang menjadi fenomena di industri keuangan dalam beberapa tahun terakhir, dengan kebutuhan nasabah yang menginginkan kecepatan dan fleksibilitas layanan bank yang tersedia di mana saja dan kapan saja. Kepuasan nasabah tidak hanya mendukung kelangsungan hidup bank, tetapi juga perkembangan bank. Kepuasan nasabah dalam bank dipengaruhi oleh banyak faktor seperti kepercayaan karena bank beroperasi berdasarkan prinsip kepercayaan nasabah, kualitas pelayanan yang harus diberikan secara terus menerus dan tanpa gangguan, serta image atau citra bank itu sendiri. Berdasarkan fenomena diatas, maka penelitian ini bertujuan untuk menganalisis peran citra bank sebagai mediator dampak kepercayaan dan kualitas layanan elektronik terhadap kepuasan nasabah bank digital. Populasi dari penelitian ini adalah nasabah bank digital yang berlokasi di DKI Jakarta, dengan jumlah sampel adalah 190 orang. Metode analisis data menggunakan Structural Equation Model (SEM) diolah dengan SmartPLS versi 3.29. Pada penelitian ini diketahui bahwa kepercayaan tidak berpengaruh terhadap kepuasan nasabah, faktor yang membuat nasabah puas adalah kualitas layanan dan citra bank.
The Influence of Brand Image, Price Perception, Brand Awareness on Brand Loyalty (Study on Wardah Facial Cleanser Customers) Puspasari, Fitri Diana; Utama, Andyan Pradipta
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i3.28119

Abstract

The research aims to determine the effect of brand image, price perception, brand awareness on brand loyalty (study on wardah facial cleanser customers). This research was conducted on 185 respondents using a quantitative approach. The data analysis method used is Structural Equation Modelling (SEM). The results showed that brand image has a positive and significant effect on wardah facial cleanser brand loyalty, price perception has a positive and significant effect on wardah facial cleanser brand loyalty, brand awareness has a positive and significant effect on wardah facial cleanser brand loyalty.
Co-Authors Agung Hudaya Aisyah Fadly Basri Aisyah Rahmawati Akbar, Muhamad Iqbal Aldina Shiratina Ali, Anees Janee Alvita Sari Ambarwati, Aprilia Ningrum Andi Asy'hary J. Arsyad Angga Dwi Mulyanto Boyke Setiawan Soeratin Chairiel Oktaviar Damayanti, Amy Daris Rahadian Purnawan Diky Firdaus Diky Firdaus Farida Elmi Fitri Nurlaela Fitri Nurulafiah Fitri Nurulafiah Harefan Arief Hery Derajad Wijaya Irsyaddin, Muhammad Millah Iskandar Iskandar john christianto simon Karyatun, Subur KOSASIH KOSASIH, KOSASIH Loeky Rono Pradopo Luqmanul Hakim Muthi Mardian Dwiswara, Mas Ghea Maryati Maryati Mayang Manguri Rahayu Muhammad Millah Irsyaddin Nana Trisnawati Nana Trisnawati Nandan Limakrisna Nandan Limakrisna Ningrum Ambarwati, Aprilia Novita Sari Nurul Islahiyah Puspasari, Fitri Diana R. Joko Sugiharjo Rahadian Purnawan, Daris Rahayu Lestari Rahayu Lestari Rima Wahyudyanti Rudiarto, Sabar Setyo Riyanto Soeratin, Boyke Setiawan Subur Karyatun Sutarman, Novia Nila Syafrizal Chan Tine Yuliantini Tomi Kristian Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah Widiastuti Alawiah Zulfikar, Renno Reymond Otto